Sentiment and

TERM 4
Motive Scores
PART B

Kanika Mohan
PGP/24/038
Comments on Sentiment and Motive Scores – NodeXL Graph

The following graph was obtained post analysis to understand the sentiments and motives of the
Twitter users.

The Positive sentiments are depicted by Green color, Negative by Red, and Neutral by Gray color
which depict the different sentiments of the users as per scores provided by LIWC.

The manifestation of the Achievement motive was also taken into account while creating this graph,
and as can be seen, thicker lines means higher achievement, and vice versa. Through this we are
showcasing achievement oriented sentiment in a tweet that conveys an emotion, whether positive,
negative, or neutral.

Now taking a look at the sentiment scores of different individuals:

1. Positive Sentiment

Vertex Posemo
peettyprincesss 33.33
beautyskinyour
n 21.43
reenatri123 20.83
bofreshbw 20
thepositiveid 19.05
kyle2usuccess 19.05
discovertech3 19.05
ark__musical 19.05
 michaelbathurst 17.65
ariane_mes7 16.67

2. Negative Sentiment

Vertex Negemo
killasmokegang 10
realdfuture1 10
immshadow 10
thatskingdavid 10
zapzee_net 9.52
altrevue 9.09
jamiewi6866610
1 9.09
abhijitxp01 9.09
nani195 8.33
velocevolo 8.33

3. Achievement Motive

Vertex Achieve
teamfollback_jr 15.38
rms_2021 15.15
moelhoej 11.11
itszinglin 10.81
suryayasaswani 10.81
deluca_jeremy 10.53
flowercat_music 10.53
lilacmess82 9.52
laiho_lost 8.33
ariane_mes7 8.33

-From this, we can see that music is more of a positive topic than a negative one, with majority
sentiments being neutral. Also, the average scores for the top ten scorers in positive sentiment are
higher than the average negative sentiment score of the top ten scorers.

-This also shows that even when expressing non-neutral sentiments, users are more focussed on the
positive aspects of the topic or are showcasing positive emotions more than negative ones.

-We can also view the manifestation of the achievement motive in the edge width as depicted in the
graph, and we see that this motive captures expressions of a desire for challenge and
accomplishment, which is obvious as majority of these tweets are coming from budding musicians
and independent artists, as are the top 10 accounts topping the scores in this motive.
Dominant Motives for Each Twitter Account

Subgroup Analyses were performed to measure motive-based homophily, and the following graph
metrics were obtained for the Harel-Koren algorithm for partitioning.

Graph Metric Value

Graph Type Directed
   
Vertices 1745
   
Unique Edges 1984
Edges With Duplicates 0
Total Edges 1984
   
Self-Loops 431
   
Reciprocated Vertex Pair Ratio 0.019028871
Reciprocated Edge Ratio 0.03734707
   
Connected Components 480
Single-Vertex Connected Components 250
Maximum Vertices in a Connected Component 406
Maximum Edges in a Connected Component 406
   
Maximum Geodesic Distance (Diameter) 15
Average Geodesic Distance 2.201405
   
Graph Density 0.000510305
Modularity 0.399414

-Based on the graphs obtained below, we can conclude that Ideological birds of a feather flock
together, as Twitter users having similar motives have been identified and were seen to be more
highly connected and have similar sentiments as well. For example, the users with strong power
motive had mostly neutral tones of sentiment, and those with affiliation, reward, and achievement
motive were all more positively inclined.

Maximum
Vertices in
a Maximum
Average Reciprocate Connected Edges in a
Graph Geodesic Self- d Vertex Pair Componen Connected
Group Vertices Density Distance Loops Ratio t Component
Mixed 883 0.001 1.949 241 0.014 85 85
Power 518 0.002 1.989 49 0.007 406 406
Affiliation 251 0.002 1.645 91 0.109 21 46
Reward 48 0.006 0.493 23 0.000 3 3
Achieve 38 0.005 0.556 24 0.000 4 4
Risk 7 0.048 0.400 3 0.000 2 2
1. Harel-Koren

2. Fruchterman-Reingold
-Moreover, people displaying mixed motives can serve as ideological integrators.

-The most dominant pure motive is that of Power, which reflects people’s desire for attentiveness to
dominance, status, and position in social hierarchy

-The affiliation motive captures the extent to which people express a preference for social
relationship and a desire for acceptance, and this is the second most dominant pure motive in the
conversation of Twitter users.

Understanding Motives as a manifestation of underlying emotions

Affiliatio Achiev Rewar

Power Risk Mixed
  n e d
Total 251 38 518 48 7 883
Positive 177 26 51 32 3 180
Negative 19 1 10 5 3 47
%Positive 71% 68% 10% 67% 43% 20%
%Negativ
e 8% 3% 2% 10% 43% 5%
%Neutral 22% 29% 88% 23% 14% 74%

-I have also calculated the distribution of positive, negative, and neutral sentiments across the
spectrum of motives for different users.
-Through this, we can see that In all motives except for risk, the positive sentiment dominates over
negative. This shows that people associate risk with negative emotions.