Industry Analysis

& Market
Opportunities

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 Why strategic analysis

o Economic analysis for market size & market opportunity

 Economic and technical structure

 GDP/ the growth of GDP: (demand side). An increasing GPD (kind of) indicates an enhance in the living

standard of the nation. The increasing living standard means that citizens may spend more on some kinds of

particular priducts (high premium products, luxury products,ect.) That will affect the spending behaviour and the

perception of the customers. All those changes will dramatically impact the demand side your products.

 The growth of the industry = Average growth of return/ profitability. ROE and ROA.
 d

• cs

o f

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 Why strategic analysis
o Economic analysis for market size & market opportunity

 Demographic changes/ Size of the region/ Size of the market (and shares served by the firms), and the

growth rate over time

 eg: The dairy industry

The consumption rate of dairy is somewhat lower than the consumption rate of dairy products in our

neighbor countries. It means that sooner or later, our consumption rate may grow up as high as them some time in the

future. The consumption rate going up then the demand will increase. It guarantee some kind of opportunity to grow

further in the future. We can expect the because we living in the same region, we share some kind of similarities with

our neighbor – perception, spending behavior, culture, society,ect. So we can grow at a similar level, as far as, as them.
 d
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O R G A N I C S C O M P A N Y

o f
 Why strategic analysis

o Economic analysis for market size & market opportunity

 Changes in citizen concepts (or perceptions), consumer confidence, technology

 Recent development (technical, financial, management, regulatory,…) & other changes affecting business
• cs

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 Why strategic analysis
!!! Be Specific
E.g. Pharmaceutical industry: aging population, health perception (supplement, food functional products,

organic product,…), consumption rate,

Dairy industry: government policy/ grogram, consumption rate.

Steel industry: GDP, living standard – housing, construction rate, urbanization rate, public infrastructure

development rate, ragional rate, ect. => link them to the demand.

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 NT10

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Slide 12

NT10 opportunity must be large anf long enough

Nhung Trinh, 23-Sep-21
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