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  • What Consumer Needs Do These Ads Fulfill

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    Dia
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    This document provides links to advertising agencies and instructs the reader to select three ads or campaigns from the agency sites and identify which of Maslow's five basic needs of physiological, safety, social/belonging, esteem, and self-actualization each ad addresses along with an explanation.

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    This document provides links to advertising agencies and instructs the reader to select three ads or campaigns from the agency sites and identify which of Maslow's five basic needs of physiological, safety, social/belonging, esteem, and self-actualization each ad addresses along with an explanation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    23 views1 page

    What Consumer Needs Do These Ads Fulfill

    Uploaded by

    Dia
    This document provides links to advertising agencies and instructs the reader to select three ads or campaigns from the agency sites and identify which of Maslow's five basic needs of physiological, safety, social/belonging, esteem, and self-actualization each ad addresses along with an explanation.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    What Consumer Needs do these Ads Fulfill?

    The companies below create advertising for their clients. Click on the links
    below to review past and current examples of their work.

    BBDO Modem Media

    Bozell Worldwide
    tbba/chiat/day

    J. Walter Thompson
    Young & Rubicam

       

    1. Select three ads or advertising campaigns from any of the sites


    above.
    2. Identify which of the five needs identified by Maslow
    (physiological, safety, social/belonging, esteem and self-
    actualization) each ad or ad campaign addresses. Explain the
    reasons for your choices.

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