Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC.

MEDIA AND INFORMATION LITERACY MODULE 3

ASKI Skills and Knowledge Institute, Inc.

Talavera Agricultural and Social Enterprise Training Center (TASEC)

LEARNING MODULE
IN

MEDIA AND INFORMATION

LITERACY
First Quarter
MODULE 3: Media and Information Sources
Week 5 and 6 October 4-15, 2021

IMPORTANT REMINDERS:

1. For questions and clarifications, you can contact your teacher through the following:
a. Text/Call: # 0915-5598-263
b. Messenger: Jai Bell

Every _____________, from ______________ ONLY. (The provided contact information is for
Educational Purposes ONLY) (Refer to your class schedule)

2. The deadline of this module’s activities is October 15, 2021 at 4:00 PM. Kindly, compile
your activities in your Portfolio.

3. There will be a deduction in the total score of the assessment if not submitted on time.

1|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3

II. MAJOR PARTS OF THE MODULE

(Read this to maximize the use of your module)

1. MODULE CONTENT –Standards, Learning Competencies, and

Subject Matter

This part tells you what you should know and perform and the
required competencies prescribed by DEPED that will be
accomplished at the end of this module.

2. LEARNING CONTENT
This contains basic information that you need to know in this subject
according to the set of competencies and specific objectives of the
lesson.

• Pre-Assessment: This is to test/check your prior knowledge before taking the module.
You can go back on this part once done reading the module. Also, you can use this to assess if
you have improved after reading/taking the module. The result of this will not be recorded.
• Focus Question: This is a question at the start of the learning content that is meant to boost the interest of
the learner to read the lesson. Also, this serves as your guide to know what is the focus in learning the
content
• Did you Know: This is a trivia or interesting fact/s related to the lesson that could be new to the learner.
• Quotation: It is indicated to input lessons from famous people. Also, it could be real-life lessons.
.
3. RELATED READING/REFERENCES
These are supplementary tools like articles, videos, or online resources that you can access. These things
can be of great help to you in understanding the lesson. Do not miss this!

4. PARENT’S INTERVENTION

This should be done together by the parents and students to solidify the learning. This encourages a strong
support system between the parents and the learner. You may ask the questions to your parents so he/she
can support you in learning.

5. TASK/ACTIVITY (FOR SUBMISSION. THIS PART/PAGES SHOULD BE SUBMITTED TO YOUR SUBJECT TEACHERS)

These are tasks that will be used to monitor and practice what you have learned. This should be submitted
every week and will serve as your self-assessment to know if you already attained the needed
competency so that you will be able to answer the assessment part of the module.

6. ASSESSMENT/QUIZ (FOR SUBMISSION. THIS PART/PAGES SHOULD BE SUBMITTED TO YOUR SUBJECT TEACHERS)

This is an assessment that will be recorded as written works. This page shall be returned to teachers for
checking.

II. MODULE CONTENT

A. CONTENT STANDARD:
The learner demonstrates an understanding of media and information literacy (MIL) and MIL-
related concepts.

B. PERFORMANCE STANDARD:
The learner organizes a creative and interactive symposium for the community focusing on being
a media and information-literate individual.

C. TRANSFER GOAL:
Students on their own and in the long run will be able to create a webinar for social awareness.

D. PERFORMANCE TASK:

2|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
United Nations Educational, Scientific and Cultural Organization UNESCO organizers an event in
the Philippines that will hold an event in the Philippines for youth leaders and organizations.

This event aspires to create social awareness among the leader on how to be the media and
information, the responsible user. As a media practitioner, the student is tasked to conduct a
webinar as part of the said event.

This webinar will be graded based on the content, ideas presented, use of codes and conventions
of media, and the medium used.

A. LEARNING COMPETENCIES: At the end of this module, you should be able to:

A.6 Define media convergence through examples. (Remembering)

M.4 Discuss indigenous media as the more common sources of information such as library,
internet, etc. (Understanding)

B. SUBJECT MATTER:
Lesson 3: Media and Information Sources
3.1 Convergence Media
3.2 Types of Information Sources
3.3 Indigenous Media
III. LEARNING CONTENT

LESSON 3 Media and Information Sources

Objective/s
At the end of the lesson, the students should be able to:
a. define media convergence and indigenous media;
b. discuss the types of media through examples; and
c. discuss the importance of indigenous media as a reliable and relevant source of information.

Before we start with our lesson, let us first check what you know about this lesson. Are you ready? Let’s do it!

Analyze the following images. Describe each according to your own understanding. Write your description on
the spaces under each image and provide a conclusion on how these images are connected to one another.

1. Where do you prefer to look for information? Library or google? Why?

____________________________________________________________________________________________________________
____________________________________________________________________________________________________________
2. between the two sources above, where do you think you can obtain a more reliable information? Explain.
____________________________________________________________________________________________________________
____________________________________________________________________________________________________________

3|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
I believe you are now ready to enhance your knowledge. Let us start discussing our lesson…

FOCUS QUESTION:
How does the source of information affect its
relevance and reliability?

MEDIA AND INFORMATION SOURCES

Information is everywhere. It is powerful and

essential element in decision-making. People
rely on different information sources in making
choices, crafting solutions to problems and
more.
To obtain accurate, adequate, relevant, and
timely information, students should know the
various sources of information aside from the
major types of media that we have previously
discussed.

But before we discuss about what these sources

of information are, let us first learn of where to
find these information sources and of course,
there are a number of places to go to as such
and the common of which is the library.

The International Federation of Library Associations and Institutions (2003) describes a library as "a means of
access to information, ideas and works of imagination." A library is a building or room that contains a collection
of books, periodicals, and/or audio-visual materials. It provides easy access to reliable and essential resources for
research.

Most schools have libraries of their own; some city governments have too. In the Philippines, the National Library
of the Philippines serves as the premier library which houses the highest number of printed materials in the country.
For easy reference, all of its materials are recorded in a database. The researcher can type in the keywords of
the information that he/she wants to obtain, and the database will show all results that contain the typed
keywords, including the room where these materials are located. To keep up with the advancement of
technology, many libraries in the country follow to this kind of library referencing.

But honestly, when was the last time that you have stepped in a library? Or to make it more in a realistic tone,
have you really gone in a library to read and learn or to sleep? Plus, in this modern time, why bother go there if
you have your phone or computer, right?

The younger generation, prefer the internet as a go-to place in search

of new information. The internet is a global network of computers that
allows computer users around the world to share information for
various purposes (Shelly and Campbell, 2012). It is an interconnected
network of networks, where each host – a computer directly
connected to the internet -has a number of other computers
connected to it. Compared to a library, the internet is more accessible
and more convenient to use. In a split-second, a researcher can
obtain answers to his/her query of information by merely typing his/her
query in a search engine's search bar.

Indeed, it is easier to obtain information on the internet; however, it is also more difficult to check for an
information's accuracy on this medium. Almost anyone who has access to the web can post anything online,
while most printed materials that can be found in the library come from reliable and valid sources. This is because
books, journals, and other prints undergo substantive editing and fact-checking before being distributed for mass
consumption.

4|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
3.1 Media Convergence

Have you experienced cancelling a plan for a certain

period of time just because you want to watch or don’t
want to miss a new episode of his/her favorite TV program?
Two to three decades ago, that might be the case. But as
technologies evolve through time, so do media and
information and today, one can easily watch a missed
episode via internet. Hello, Netflix!

This is what media convergence is. It is a phenomenon that

connects different forms of media together. As Britannica
writer Terry Flew (2016) puts it, media convergence is the
result of the internet and of the media content digitization,
rounding up the “three Cs” in media – computing,
communicating, and content – into one.

However, convergence in media does not only refer to the merging of distinct technologies, but also to the
interconnection created by the melding of the different media platforms today. According to Burnett and
Marshall, as cited by Jeff Wilkinson (2005), convergence is the “blending of the media, telecommunications and
computer industries,” or simply the process where all forms of mediated communication come together into one
digital form.

If you’re thinking about your smartphones, be it an android or an IOS as an example of a convergence media,
then you are RIGHT! It is the best example because cellular phones nowadays have access on the internet and
with the help of it’s features and applications that you can download in it, you can listen music, read your favorite
novels or stories as E-books, watch your favorite films or series, communicate with your loved ones via different
social media and many more. Which means that it meets the requirements of the “three Cs.”

Television shows started using hashtags to create a more

inclusive interaction between the program and its
audiences. By posting comments, reactions, or feedbacks
online, the public are able to express their feelings toward
the host, the artist, or the topic of the program to which the
hashtag is relevant. This is one example of convergence.

Another basic example of media convergence is in terms

of content. Before, videos are only accessible through films
and televisions; news article can be read in the newspaper
or listened through the radio or watched through the
television; novels can be read by buying physical books. Specific content is accessible through a specific
medium. However, with the introduction of the internet, the once restricted content is now accessible through
various platforms. Books are now digitized, television programs are available online, and newspapers are turned
into digital formats. This melding of print, electronic, and photographic media into digitized form is also called
technological convergence (Vivian, 2008)

3.2 Types of Information Sources

Information sources are the producers or givers of information, and people who use it are the consumers. These
sources also serve as the means by which people record information for future consumption. There are a lot of
information sources available today: books, articles, periodicals, dictionaries, encyclopedias, and the internet.

Even us people, we are considered as information sources with our opinions, stories and personal experiences.
These kinds of information that we are transferring from one person to another are resulting to communication.

In general, there are three types of information sources: primary, secondary, and tertiary sources.

A. Primary Source

A primary source is an original, uninterrupted, or “first-hand” material of information, created by the person(s)
directly involved in an activity or an event. It provides researches and students a closer look on the original ideas
5|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
and experiences of events based on the first-hand experiences of the person who created it. This rawness makes
primary sources more reliable and valid, while allowing the reader to interpret the information, rather than rely
on the interpretation of other authors or writers.

Examples:
Speeches, autobiographies, personal letters, photos, diaries, and manuscript. An interview can become
a primary source when the interviewee shares his/her direct knowledge about a topic.

B. Secondary Source

Secondary source provides an information obtained through a number of primary sources, and has undergone
editing or interpretation. Secondary Sources may offer interpretation of the information gathered from primary
sources, providing a different perspective for the readers.

For example, an autobiography is considered as a primary source because it is made or written by the same
person whose detailed account of life was written in it. But if it is a biography, it is considered as a secondary
source because it is written by a person or individual who describes the life of another person.

Examples:
Scholarly books and articles are generally considered as secondary sources. Other types of secondary
sources include encyclopedias, research articles, dictionaries, histories, commentaries, magazines, and
newspaper articles.

C. Tertiary Source

A tertiary source consists of summaries and collections of both primary and secondary sources. Unlike the first
two types of information sources, tertiary sources are not always considered to be acceptable materials for
academic researches as they only provide overviews of the original references.

Examples:
Reference materials that list or summarize ideas or information (or indexes) are considered tertiary
sources, including some textbooks, encyclopedias, and other materials.

Distinguishing and classifying documents as primary, secondary, and tertiary may sometimes seem ambiguous.
One important element to consider in classifying information sources is time. When a source has produced the
information close to the time of the event or activity, there is a big chance that it is a primary source.

Another element is how the article is written, which some literature point as the rhetorical aim. According to MEPI
(2013), an article written with a persuasive or analytical approach is probably a secondary source. Most often,
these materials interpret the event rather than reporting it.

Now that you are able to characterize the different types of information sources, it is also vital to acknowledge
that they can be classified into two formats, namely print and nonprint.

Print Nonprint
• books, • audio
• periodicals, • video
• newspapers, • audio-video files
• magazines, • microform
• photographs, • microfilm
• reports, • digital documents, and
• journals, • other materials in digital forms, usually saved in
• dictionaries, computers, compact disks, DVD, and other
• encyclopedias, storage devices.
• government documents, and
• records
6|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
3.3 Indigenous Media

Another important but somehow neglected source of

information is the indigenous media. This refers to a form
of media conceptualized, produced, and circulated by
indigenous people as vehicles for communication,
specifically for cultural preservation, cultural and artistic
expression, political self-determination, and cultural
sovereignty (Wilson, et al., 2015). Primarily, any media
utilized by indigenous communities to communicate
and disseminate information may be considered a form
of indigenous source.

Folklore, folk music and dances, and other indigenous art are considered as indigenous media.

Most of us (if not all) experienced visiting the National Museum as included on your itinerary in school field trips.
And upon visiting, you might have seen historic indigenous arts and artifacts as you roamed through the vastness
of it. All of those things are considered as indigenous media because it mirrors the history, culture and tradition
of the Philippines.

DID YOU KNOW…

that even the literature about indigenous people
such as epic is an example of an indigenous
media?

IV. RELATED READINGS/OTHER LEARNING SOURCES

To further your knowledge, try to watch these videos:

https://www.youtube.com/watch?v=CPRYXkt0Yi4
https://www.youtube.com/watch?v=HV6rp7RCZw8

QUOTATION:
“Indigenous Media is a knowledge that is unique to
a given culture or society.”
- Warren, 1991
V. PARENT’S INTERVENTION

Read an article about a specific topic from two different media: book and from internet with
your parents. According to what you’ve read, which media do you think is more reliable as a
source of information? Why?

7|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC.
VI. REFERENCES
REFERENCES
Bautista, AP., Ignacio, JM., Borican, AE. (2016). Media
and Information Literacy in the 21st Century. Brilliant
Creations Publishing, Inc.
https://sdvirtualschools.com/how-to-use-social-
media-responsibly/
8|P age
MEDIA AND INFORMATION LITERACY MODULE 3
CLIPART/PHOTOS
https://www.kindpng.com/imgv/oRwoJR_clipart-teacher-
parent-parents-clipart-png-transparent-png/
https://www.pngguru.com/free-transparent-background-png-
clipart-npuuv
http://cliparts101.com/free_clipart/92746/Students_with_backpa
cks
https://www.uihere.com/free-cliparts/incandescent-light-bulb-
drawing-clip-art-cartoon-light-bulb-1822997
https://www.kindpng.com/imgv/hhThiio_banner-transparent-
download-review-clipart-cool-book-pile/
https://www.cleanpng.com/free/tree-book.html
https://web.facebook.com/AIPPIKPA/?_rdc=1&_rdr
https://www.nicepng.com/ourpic/u2w7q8y3q8o0q8a9_clipart-
black-and-white-internet-clipart-world-wide/
https://www.dreamstime.com/group-school-kids-studying-
library-illustration-vector-image138054543
http://rehabconnection.com.au/single-source-truth/
https://www.weblineindia.com/blog/front-end-web-
development-all-you-need-to-know/
https://www.dodea.edu/Offices/IT/Google-Updates.cfm
https://blog.nationalarchives.gov.uk/developing-research-
libraries-london/
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3

PART 1: Self-Check!

Please describe your learning experience for this week’s module by shading the
corresponding emoji.

I have fully understood the I have understood most of I have some questions in I need help in
module and I am ready to the concepts presented mind that need to be understanding the
move to the next topic. in the module clarified to better module
understand

PART II: Activity Time!

Learning Competency: A.6 Define media convergence through examples. (Remembering)

Directions: Using the table below, list down the important information about convergence media
and its examples. Also, define convergence media in your own understanding and state its
significance to us.

Definition: Examples:

Important Information: Significance:

9|P age
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
Learning Competency: M.4 Discuss indigenous media as the more common sources of information such as
library, internet, etc. (Understanding)

Direction: In the space provided, write your conclusion regarding as why indigenous media has to be a common
source of information just like library and internet. Why is its importance?

This should be submitted to the assigned subject teacher.

Were you able to answer our activity? If not, there might be part of the
lesson you still have to comprehend more. Try reading it again then
accomplish our activity. YOU CAN DO IT!

If you were able to do it, it means that you succeeded in your reading
journey.

Congratulations!

10 | P a g e
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3

ASKI Skills and Knowledge Institute, Inc.

Media and Information Literacy
1ST Quarter
Week No. 5 and 6 (October 4-15, 2021)
NAME: ________________________________________________________ SCORE: ________________
GRADE & SECTION:____________________________________________ DATE: ________________
Assessment #3
Activity Title: The SOURCErers!
Type of Activity: Writing Activity
Learning Competency: A.6 Define media convergence through examples. (Remembering)
M.4 Discuss indigenous media as the more common sources of information such as
library, internet, etc. (Understanding)
Essential Question: How does the source of information affect its relevance and reliability?

A. Directions: Write INFORMATION in the spaces provided if the statement is correct and write MEDIA if the
statement is wrong.

_____________1. Books and other print media can be considered as convergence media.
_____________2. Media convergence is a phenomenon that connects different forms of interactive media.
_____________3. One example of media convergence is a livestream video where the audiences can
communicate with the streamer through comments and reactions.
_____________4. Library is the most reliable source of information.
_____________5. Indigenous sources of information are no longer relevant today.
_____________6. Secondary sources are more dependable than primary sources.
_____________7. People should avoid using the internet for sourcing information.
_____________8. For a more relevant and reliable source, one should go to library and copy all the information in
the books.
_____________9. Digital drawing or painting on tablet/phone can be called as technological convergence.
_____________10. Media convergence is the result of the digitization of media content and internet.

B. Directions: Read the article that can be read in this link: https://tinyurl.com/MILArticle . Using the table below,
answer the question regarding it in identifying the claims being made, list the evidence of your claim, and provide
your reason as to why that evidence is correct for that particular claim.

Question:
Is it important to use indigenous media as a source of information as much as we use library and internet?
Claim:

Evidence: Reasoning:

11 | P a g e
Property of ASKI SKILLS AND KNOWLEDGE INSTITUTE INC. MEDIA AND INFORMATION LITERACY MODULE 3
Criteria 1 2 3 4 Score
Makes an accurate and complete claim, uses complete and
grammatically correct sentences.
Provides appropriate and sufficient evidence to support claim by
referencing specific data, observations, or text evidence.
Provides thorough reasoning that links evidence to the claim, references
possible principles that are relevant to claim.
Total Score

Pledge of Honesty

I do solemnly pledge that I answered all the activities and assessments with the best of my
ability. I carefully read the directions and use my understanding to submit my assessment on time. I
did not ask others to accomplish these activities and assessments on my behalf.

I am aware that if my output is proven to be copied and pasted from a source, my score will
be subjected for a deduction or invalidation. I acknowledge that honesty is a virtue that would build
my character as an individual.

______________________________ _________________________________

Name and Signature of the Student Name and Signature of the Parent

12 | P a g e