Professional Documents
Culture Documents
Electrical Door
Electrical Door
(PLANT OPTION)
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DECLARATION
I hereby declare that this project is purely the true copy of my original research work and that no
part of it has been copied from elsewhere.
The business plan has been submitted to the Kenya examination council (KNEC) with my
approval as the supervisor
Supervisor declaration
NAME: MERCY FIONA
SIGNATURE……………………………
DATE…………………………
DEDICATION
I would like to dedicate this project to my loving and caring Dad and Mum who gave me
financial as well as moral support throughout my course.
Special thanks to my brothers, sisters, classmates and my friends for their support. May God
bless you in every good work, Amen.
ACKNOWLEDGEMENT
I gratefully acknowledge the guidance and encouragement accorded in the preparation and final
production of this project by my friends and college
My particular thanks go to my supervisor, my college mates and all of whom offered
contribution and invaluable advice and criticism
Thanks are also due to the entire lectures and staff of the department of who gave me
encouragement and advice every time I was in need.
To the library staff who tirelessly arranged books in orders thereby making access to books at
time of need, I express my gratitude to you all. To all those and others who helped me in one
way or the other during my preparation and final production of these project. I express my
gratitude.
Table of Contents
DEDICATION.............................................................................................................................................i
ACKNOWLEDGEMENT.............................................................................................................................iv
CHAPTER ONE..........................................................................................................................................1
1.1 EXECUTIVE SUMMARY......................................................................................................................1
1.2 BUSINESS DESCRIPTION....................................................................................................................1
1.3 MARKETING PLAN.............................................................................................................................1
1.4 ORGANIZATION AND MANAGEMENT PLAN......................................................................................1
1.5 PRODUCTION AND OPERATIONAL PLAN............................................................................................2
1.6 FINANCIAL PLAN................................................................................................................................2
CHAPTER TWO.........................................................................................................................................3
2.0 BUSINESS DESCRIPTIION....................................................................................................................3
2.3.1 BUSINESS OWNERSHIP...................................................................................................................5
2.3.2 FORM OF PWNERSHIP...................................................................................................................5
2.3.3 OWNERS PROFILE..........................................................................................................................6
2.3.4 CAPITAL REQUIREMENT.................................................................................................................6
2.4 TYPE OF BUSINESS.............................................................................................................................6
2.5 PRODUCT/SERVICE............................................................................................................................6
2.6 JUSTIFICATION AND OPPORTUNITY..................................................................................................7
2.7 INDUSTRY..........................................................................................................................................7
2.8 BUSINESS GOALS AND OBJECTIVES...................................................................................................7
2.8.1 SHORT TERM OBJECTIVES..............................................................................................................7
2.8.2 LONG TERM GOALS........................................................................................................................8
2.9 ENTRY AND GROWTH STRATEGY......................................................................................................8
2.9.1 ENTRY.............................................................................................................................................8
2.9.2 GROWTH STRATEGY.......................................................................................................................8
CHAPTER THREE.....................................................................................................................................10
3.1 MARKETING PLAN...........................................................................................................................10
3.2 POTENTIAL CUSTOMERS.................................................................................................................10
3.3 MARKET SHARE...............................................................................................................................11
3.4 COMPETITION.................................................................................................................................12
3.5 PRICING STRATEGY..........................................................................................................................12
3.5.1 ADVERTISING AND PROMOTION STRATEGY.................................................................................13
3.5.2 ADVERTISING................................................................................................................................13
3.5.3 PROMOTION................................................................................................................................13
3.6 SALES TACTICS.................................................................................................................................13
3.7 DISTRIBUTION STRATEGY................................................................................................................13
CHAPTER FOUR......................................................................................................................................15
4.1 ORGANIZATIONAL AND MANAGEMENT..........................................................................................15
4.2 ORGANAZATIONAL STRUCTURE......................................................................................................15
4.3 KEY MANAGEMENT PERSONNEL.....................................................................................................15
4.4 RECRUITMENT, TRAINING AND PROMOTION.................................................................................16
4.4.1 RECRUITMENT..............................................................................................................................16
4.4.2 TRAINING.....................................................................................................................................17
4.4.3 PROMOTION................................................................................................................................17
4.5 RENUMERATION.............................................................................................................................17
4.6 LEGAL REQUIREMENT.....................................................................................................................18
4.7 SUPPORT SERVICES.........................................................................................................................18
CHAPTER FIVE........................................................................................................................................19
5.1 PRODUCTION AND OPERATION PLAN.............................................................................................19
5.2 OPERATIONAL FACILITIES AND EQUIPMENT...................................................................................19
5.2.1 FACILITIES.....................................................................................................................................19
5.2.2 EQUIPMENT.................................................................................................................................19
5.3.1 PRODUCTION AND OPERATIONAL STRATEGY...............................................................................20
5.3.2 PRODUCTION / SERVICE DESIGN...................................................................................................20
5.3.3 PRODUCT / SERVICE DEVELOPMENT...........................................................................................20
5.3.4 MONTHLY MATERIALS REQUIREMENTS.......................................................................................20
5.3.5 MONTHLY LABOUR REQUIREMENTS.............................................................................................20
5.3.6 MONTHLY PRODUCTION / OPERATION COST..............................................................................20
5.4 PRODUCTION / OPERATION SERVICES............................................................................................21
5.5 REQULATIONS AFFECTING OPERATIONS / PRODUCTION................................................................21
5.5.1 Trademarks patents and copyrights.............................................................................................21
CHAPTER SIX..........................................................................................................................................23
6.1 FINANCIAL PLAN..............................................................................................................................23
6.2 PRE – OPERATION EXPENSES..........................................................................................................23
6.3 WORKING CAPITAL FOR ELDORET STANDARD ELECTRICAL SUPPLIER FOR
THE FIRST THREE YEARS (2015, 2016 AND 2018)...................................................................................24
6.4 LOAN REPAYMENT SCHEDULE.........................................................................................................25
PROJECTED CASH FLOW ELDORET STANDARD ELECTRICAL SUPPLIER ROR THE
YEAR 2018..............................................................................................................................................26
PROJECTED CASH FLOW FOR ELDORET STANDARD ELECTRICAL SUPPLIER
OFFICE ROR THE YEAR 2018...................................................................................................................27
PROJECTED CASH FLOW FOR ELDORET STANDARD ELECTRICAL SUPPLIER ROR
THE YEAR 2018......................................................................................................................................28
6.5 PROFORMA INCOME STATEMENT FOR ELDORET STANDARD ELECTRICAL
SUPPLIER FOR THE YEAR 2018, 2019 AND 2020....................................................................................29
6.6 PROFORMA BALANCE SHEET FOR ELDORET STANDARD ELECTRICAL SUPPIER
FOR THE YEAR ENDING DECEMBER 2018, 2019 AND 2020....................................................................30
BREAK EVEN POINT FOR STANDARD OFFICE EQUIPMENT FOR THE YEAR 2018,
2019 AND 2020......................................................................................................................................31
6.7 PROFITABILITY RATIOS FOR YEAR 2018, 2019 AND 2020.................................................................32
6.8 DESIRED FINANCING.......................................................................................................................32
6.9 PROPOSED CAPITALIZATION............................................................................................................33
CHAPTER ONE
The business is a start up business owned by Benson Cheruiyot Langat, it will be a sole
proprietorship and its sole purpose is to offer quality services to its customers. The business will
fall under trade industry. The industry is well established in Eldoret town whereby its
competitors are changing from old methods to new technologies
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accounts and ready to work throughout. Due to expected future expansion more personnel will
2
be employed. Monetary incentives such as salary advancement and allowances will be used to
motivate employees. All Government regulations pertaining employment will be observed
BUSINESS ADRRESS
The following is the conduct address of Eldoret standard electrical supplier
LANGAT GENIUS ENTREPRISE
P.O BOX 95-
30502 ELDORET
TEL: 043-24624
MAP
SANG MODERN
BARN’GETUNY PLAZA BOOKSHOP
COUNTY COUNCIL
POLICE
STATION
2.5 PRODUCT/SERVICE
The business is to be selling and supplying different types of electrical varieties in different
qualities and quantities. Some of the items will include; electrical door locks cables, switches,
sockets, circuit breakers, metres, meter boxes, flourescent lamps, bulbs, pliers, testors and many
others The business will offer free transport services, free samples which is usually captive sales
by use of salesmanship skills to persuade customers, educate them on the product features such
as price, quality thus winning customers confidence who will then buy. The business will use
showrooms to advertise the equipment and give detailed explanation trying to convince the
customers. Equipment offered will be of different shapes and sizes to suit the customer’s desire.
The equipments will be convenient enough, economical and comfortable and durable hence the
customers will be satisfied.
2.7 INDUSTRY
The trade industry is large in size there are some seasonal factors that affects the business, that is,
some people and institutions takes the equipments on credit and gives rough time following them
the industry present growth prospect since Eldoret standard electrical supply is the only place
offering quality equipments. Therefore the profits gained are high. The amount of capital
required for starting business in this industry is kshs 300,000 on average. The degree of
competition is moderate.
2.9.1 ENTRY
For the commencement of the business, proprietor should have
• SKILLS – this is the know how on ability to fact fully respond positively to a given
situation that is managerial skills and entrepreneurial skills
• CAPITAL- this is the finance needed to start the business shs 300,000. It enables the
entrepreneur to acquire tools and equipments for efficient operation
• PREMISES – it’s the buildings from where one operates by having a stable or
permanent station of work.
• MARKET – proprietor should know the group of potential customers of the equipment.
It can be people institutions of organizations. Knowing that the above has been obtained an
application to local authority is written for permission who will issue a trading license and the
business will kick off
• LEGAL DOCUMENT – for not breaking the law and avoid authority of confrontation.
Electrical door installation shop are expected to get 50% of potential customers at the start due
to high quality of its product and low price. It also has its own uniqueness and excellence of its
equipment. The proportion of the market served by other existing business is 55% potential
customers include Eldoret Polytechnic, RVTTI and others.
At the beginning of the year of operation Electrical door installation shop will have 45% of the
market and the remaining will be shared among the competitors of the business. This is
illustrated below;
KEY
MAKEMO ELECTRONICS AND ELECTRICAL ENTERPRISE
MUKHE ELECTRONICS
After three years the business intends to increase the percentage of market share from 45%to
55% than competitors because they offer very few goods compared to my shop
KEY
MUKHE ELECTRONICS
3.4 COMPETITION
The competitors of Eldoret standard electrical supplier are direct competitors because they offer
the same equipment. The only different is Electrical door installation shop ,offers and supplies
variety of equipment and of good quality to the institutions and even to other shops.
The proposed business will take advantage of competitor weakness by selling at a cheaper price
and handle competitors strength by employing experienced personnel, changing operating time
and clear equipment at the negotiated period
The proposed business will set reasonable price and customer friendly in order to ensure high
sales are realized the business will generate reasonable profits to inspire business growth. In
setting the price, competitor price, cost of manufacturing plus profit is considered. Prices are
available due to change in the manufacturing cost, discount will be offered to institutions or
persons buying in cash and bulk to motivate them to buy in cash. The after sales service policy
is guarantee not warrant competitors selling price are different because of different material
provisioning and manufacturing costs
PRICE LIST
EGUIPMENT STANDARD
KSHS 120 PER M
CABINET KSHS 10,000
QUILLOTINE KSHS 45,000
HSHS 25,000
3.5.2 ADVERTISING
Advertising strategy is to inform customers of the new business enterprise and the equipment
sold considering the targeted persons or team. Advertising method will be a sign board and the
name of the business in the premise as well as radio stations
Total cost of advertising is kshs 20,000 and the frequency in the radio is twice in a day
effectiveness of advertising is measured by the sales outcome and the new customers strikers
with concise inform can be stacked in wall with a sign like ‘QUALITY ELECTRICAL
MATERIALS IS STANDARD’ handbills will also be given to frequent customers articulating
on the equipment offered
3.5.3 PROMOTION
Promotion methods are discount, after sales service and gifts discount will be given to
customers buying in bulk after sales service is guaranteed in the business and gifts like calendars
given to customers the business will use ksh 60,000in a year for promotion
4.4.1 RECRUITMENT
The proposed business will recruit the required employees by identifying positions to be filled
The sources of recruitment will be from friend’s employment bureaus
RECRUITMENT PROCESS
• Identify the business source
• Advertise the job
• Application are received
• Short listing candidates for interviews
• Interviewing of the candidates
• Short listing qualified candidates
• Probation period
• Confirmation
4.4.2 TRAINING
The proposed business will not engage in training. All recruited staff will be trained and
experienced ready to work for the business
4.4.3 PROMOTION
The promotion of persons will be a motivation to staff when promoting staff the following
should be considered
• Promotion
• Upon acquisition of additional professional qualification
• Event of a vacant position created
4.5 RENUMERATION
Remuneration is the reward given to personnel for the good work done. The business will be
given salaries to its staff as remuneration and allowance as well as mandatory deduction as a way
of motivating them
ALLOWANCES
• Transport allowances
MANDATORY DEDUCTIONS
• Insurance fee
REMUNERATION TABLE
5.2.1 FACILITIES
In order for the business to carry out its services it should have facilities, the premises will
require fire rooms each room costing 1,000 per month
5.2.2 EQUIPMENT
Equipment required by the business for it to do its delivery of services includes
Equipment No. required Capacity Unit cost Total cost Source
Tables 1 - @1,000 1,000 Fair deal
Chairs 3 - @500 1,500 Fair deal
Counter 4 - @1000 4,000 Fair deal
Shelve - - 500 Fair deal
Computer 1 - @2,500 2,500 Ukwala supermarket
Miscellaneou - - 2,000
s
TOTAL 11,000
5.3.0 PRODUCTION AND OPERATIONAL
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PROJECTED CASH FLOW FOR ELDORET STANDARD ELECTRICAL SUPPLIER OFFICE ROR THE YEAR 2022
PARTICULERS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC
Cash inflow
Beginning cash 399250 435700 475950 501900 517050 527200 529850 544000 546150 548300 549350 556000
Sales 238600 238000 239000 240000 238000 238000 240000 240000 242000 241700 244000 245000
Debtors 300
Total cash inflow 637250 673700 714950 741900 755050 765200 769850 786000 788150 790000 796350 801000
Cash outflow
Pre-operational expenses
Purchase 156000 156000 170000 170000 170000 175600 175600 175000 176000 176000 176000 176000
Salaries 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000
Rent 3000 3000 3000 3000 3000 3000 5000 5000 5000 5000 5000 5000
License 4000
Electricity 1600 1600 1600 2000 2000 2000 2000 2000 2000 2000 2000 2000
Water 600 600 600 1000 1000 1000 600 1000 1000 1000 1000 1000
Telephone 1200 1000 1500 2000 2000 2000 2500 2500 3000 3000 3000 3000
Promotion 1000 1000 1200 1200 1400
Insurance 500 500 500 500 500 500 500 500 500 500 500 500
Creditors 1000 15000
Loan payment 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100 4100
Interest on loan 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250 1250
Maintenance 12000 14000
Transport 2000 1500 2000 2500 3000 3000 3000 3000 2500 3000 3000 3000
Stationary 300 200 500 500 500 500 500 500 500 500 500 500
Postage 500 500 500 1000 1000 1000 1000 1000 1000 1000 1000 1000
Miscellaneous 1500 1500 1500 2000 2500 5000 5000 5000 4000 4000 4000 4000
Total cash outflow 201550 197750 213050 224850 227850 235350 225850 237850 239850 240350 240350 230850
NET CASH 435700 475950 501900 517450 527200 529850 564000 546150 548300 549650 556000 570150
PROJECTED CASH FLOW FOR ELDORET STANDARD ELECTRICAL SUPPLIER ROR THE YEAR 2023
PARTICULERS JAN FEB MAR APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC TOTALS
Cash inflow
Beginning cash 570150 585100 608050 626250 643650 663050 682750 702350 700550 721250 743950 769350 8016450
Sales 240000 242000 242000 245000 246000 246000 246000 246000 248000 250000 254000 260000 2968000
Debtors 4000 4000
Total cash inflow 810150 850050 871250 888650 909050 928750 952350 948550 971250 101950 100988450
Cash outflow
Pre-operational
expenses
Purchase 175000 176000 178000 178000 178000 8000 18000 180000 180000 182000 185000 2147000
Salaries 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 25000 300000
Rent 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 5000 60000
License 4000 4000
Electricity 2200 2200 2200 2200 2200 2200 2200 2200 2200 2200 2200 2200 26400
Water 1000 2200 1000 1000 1000 1000 1100 1100 1100 1100 1100 1100 12600
Insurance 500 500 500 500 500 500 500 500 500 500 500 500 6000
Telephone 2000 500 2500 2000 2000 2500 3000 3000 2500 3000 3200 3500 32400
Promotion 2200 5000 5000 4000 14000
Creditors 8000 24000 4000 36000
Loan payment 4100 4100
Interest on loan 1250 1600 2850
Maintenance 1250 6000 1000 8250
Transport 2500 2000 2500 2500 2500 2500 3000 3000 3000 3000 3000 3000 32500
Stationary 500 500 500 600 400 500 500 800 1000 500 400 500 6700
Postage 1000 800 800 800 1000 900 900 1000 800 800 1000 1000 10800
Miscellaneous 1000 2000 2000 2000 2000 3200 5000 6000 5000 6000 5000 6000 46000
Total cash outflow 225050 219050 223800 227600 225600 226300 226400 251800 227300 227300 232600 238000 3750800
NET CASH 585150 608050 626250 643650 663650 682750 702550 702550 700550 721250 743950 791350 8237650
6.5 PROFORMA INCOME STATEMENT FOR ELDORET STANDARD ELECTRICAL
SUPPLIER FOR THE YEAR 2021, 2022 AND 2023
PARTICULERS 2021 2022 2023
Sales 2483000 2883700 2968000
Less: purchases 1867000 2051000 2147000
Cross profit 636000 832700 821000
Expenses
Salaries and wages 270000 300000 300000
Rent 36000 48000 6000
License 4000 4000 4000
Electricity 18400 22800 27600
Water 6600 10800 12600
Telephone 15600 26700 6000
Promotion 7500 40000 32400
Insurance 6000 6000 14000
Creditors 7000 25000 360000
Loan payment 45100 49200 5700
Interest on loan 13750 15000 2500
Maintenance 2300 26000 7000
Transport 24000 31500 32500
Stationary 4700 10000 6700
Postage 10500 10800
Miscellaneous 20000 40000 46000
480750 665500 603800
Net profit before tax 155250 167200 217200
Less 15% tax 23287.50 25080 32580
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6.6 PROFORMA BALANCE SHEET FOR ELDORET STANDARD
ELECTRICAL SUPPIER FOR THE YEAR ENDING DECEMBER
ASSETS 2021 2022 2023
FIXED ASSETS
Machinery and equipment 45000 39500 35550
Furniture &fittings 15000 13500 12150
Total fixed assets 60000 53000 47700
CURRENT ASSETS
Cash in hand 99250 170150 241350
Cash at bank 300000 400000 550000
Stock
debtors 4000 3000 4000
Total current asset 403250 573150 795350
CURRENT LIABILITIES
Creditors 7000 25000 36000
Total current assets 700 25000 36000
Fixed costs
Rent 30000 48000 60000
Interest on loan 13750
Salaries 270000 300000 300000
License 41000 4000 4000
Insurance 6000 6000 6000
329750 358000 370000
Variable cost
Electricity 18400 22800 27600
Water 4400 10800 12600
Telephone 15600 26700 32400
Advertising 7500 40000 16000
Postage 10500 10500
Maintenance 2300 26000 7000
Purchases 1867000 2057000 2147000
Miscellaneous 20000 40000 46000
TOTALS 1917200 2227800 2297400
ITEM AMOUNT
Operational costs 200000
Working capital 100000
TOTAL 300000
6.9 PROPOSED CAPITALIZATION
The proposed capitalization for the proposed business will be as follows or indicated below
ITEM AMOUNT
Owners contribution 100,000
Borrowing from relatives & friends 100,000
Bank loan 100,000
TOTAL 300,000