ENTREPRENEURSHIP:

BUSINESS PLAN

Submitted by:
Bruan, Ericka Mae
Cañete, Rienalyn Cañotal, Roselyn
Mojico, Carla Michelle Murillo, Carmelo
Aclo, Cyra Mae

Submitted to:
Mrs. Maria Catherine Tembrevilla

Business Name:
Learn With Ease

Tagline:
We care about your future! Learn in an easy way.

Business Logo (New):

 SECTION 1: EXECUTIVE SUMMARY

We, the Learn with Ease company, came up with the idea of
establishing online tutoring services to help the students in their academic
works, especially in this time of the pandemic. Some students are having time
to study and cope up with the changes in the learning system brought by the
pandemic. We are here to help them learn with ease.

SECTION 2: PERSONAL DETAILS

ERICKA MAE G. BRUAN

She is a 18-year old HUMSS student in Cielito

Zamora Senior High School. Ericka is a
hardworking, goal-oriented, and determined student
that is capable of achieving her dreams because of
her dedication to studying and having a clear vision
of her future. She wants to be a professional
psychologist in the future. Right now, she is open on
being a young entrepreneur.

MA. RIENALYN CAÑETE

Rienalyn is a responsible, dedicated, and well

organize student in her school works. She enjoy
helping children in studying and doing their school
works. She wanted to become a high school teacher
and a successful entrepreneur someday. She is a
Grade 12 HUMSS student in Cielito Zamora Senior
High School.

ROSELYN CAÑOTAL

She is well - organized and industrious student in

her class.Roselyn loves to talk sometimes but an
easy person where she can deal to every person. If
it's will of course she wants to be a entrepreneur but
as of the moment she want to be a psychology. She
is a grade 12 student in Cielito Zamora Senior High
School under HUMSS strand.
CARLA MICHELLE MOJICO

Michelle is a well-organized student in her class.

She loves to talk with different kinds of people. She
is easy to deal with. She wants to become an
entrepreneur someday and want to build her own
marketing firm. She is a grade 12 student in Cielito
Zamora Senior High School under HUMSS strand.

JOHN CARMELO MURILLO

He is committed and well responsible to his class.

He is very approachable person and easy to deal
with. She wants to become a young entrepreneur
and become a Chief executive officer (CEO) on his
own business. He is a Grade 12 students in Cielito
Zamora Senior High School under HUMMS strand.
 SECTION 3: OVERVIEW OF THE BUSINESS

I. Name of the Business

II. Descri
ption of the

Business

Learn with Ease is an online tutoring service that assists students with
their school works. This online tutoring service will help the students to
continue and focus on their studies in this time of the pandemic. Learn with
Ease is creating a virtual class environment for the learners and tutors. It
offers a less intimidating approach to tutoring that allows the students to feel
comfortable with their tutors while studying. Tutors will give a deep
explanation and analysis for a better and smooth discussion with the given
lesson. The online tutoring service will effectively and efficiently help learners
to brighten their minds in a given task. Our business is more unique to others
because we respond faster to our customers. We make sure that the students
we teach are gaining knowledge and learning from us.
 III. Statement of the Vision and Mission
VISION
A country where students appreciates education and learning despite
the pandemic happening

MISSION
Learn With Ease Company ought to help students with their academic
works and responsibilities. The company's mission is for all students to learn
and achieve academic excellence in their studies despite the hardships
brought by the pandemic.
 SECTION 4: BUSINESS PLAN

I. The product we provide

Learn With Ease is an online tutoring service company that will give
assistance to students in studying especially in this time of the pandemic
where distance learning is implemented.

II. Positioning Statement

For the students who are struggling to understand their lessons and
answer their modules due to the new normal system of learning brought by
the COVID-19 pandemic, Learn With Ease is the online tutoring services that
provides high quality of learning experience with affordable rates, so they can
have sufficient knowledge and academic excellence award because the
company wants to help the students to cope up and make education still
worthwhile this time of pandemic.

III. Industry Overview

Learn With Ease tutorial services belong to the students who are
struggling in the new normal system of learning due to pandemic. The trend of
online tutoring is evolving because students do not need to have face to face
classes or tutoring which is advisable this time of pandemic. Also, students
can seek help to us, aside from their teachers about their school works.

IV. Objectives:
 To teach at least 5 students/clients per month
 Grades of clients/students should be 90 and above at the end of tutoring
sessions
 Online tutoring aims to create a virtual tutoring environment for students
and tutors. This would lead to the success and better understanding of
each student in analyzing their lesson.
 The online tutoring objective is to make each student effectively run their
minds in a given task.
 Online tutoring will greatly help a student to lessen the burden they
experiencing in their class.
 V. Key Objectives and success metrics
Objectives we plan to achieve in a given time frame and how they will be
measured
1 In first two months of launching our service business, we will
focus on advertising and marketing of our tutoring services, so that
our business will be well-known to students and so that we can get
many clients.
2 In three to four months, we should have enough clients to have
enough profit or income to our business.
3 In five months and longer, our business should be stable in
teaching and helping students, and it should be well-known to
students, so that, we can earn enough money an continue running
our service business.

VI. Timeline of Milestones

SECTION 5: MARKETING PLAN

 I. Target Market
Market Size Demographics
The number of Elementary and Junior Male and female elementary and
High School students studying in junior high school students aged 6 to
Metro Manila. 16 years old.
Location Psychographics
National Capital Region (NCR). They are the students attending
online classes that have difficulties in
the new normal sysytem of learning.
They are currently studying virtually,
and answers their modules.
Behaviors Trend
They are attached in social media Due to pandemic, our target market
platforms and they like to find always use the internet to find
information and seek help through the information. They make use of
internet. They also communicate and technology in learning.
socialize to other people using social
media.

II. Marketing channels

Our company will post advertising and marketing videos and posters
on different social media platforms, and we will contact the schools based on
how many we can, and we will explain our goal and our business to the
school administrations so that they can help us to promote our business.

III. Marketing materials

Our marketing materials are laptop or desktop and video editor app
for our video promotion, photoshop editor for our poster that we will post
on social media. In making our video, we will shoot it with only 3 to 5
persons to secure our safeness against COVID-19.

IV. Pricing strategy

 We will make our online tutoring services affordable and student-
friendly price, but it will not affect the quality of tutoring we will serve to our
clients.

V. Distribution channels
Since our business is service and not materials, the main channel of
our tutoring business will be online or through the internet.

VI. Business Page

Link: https://www.facebook.com/LearnWithEase2021/
 SECTION 6: PRODUCTION PLAN

I. Detailed Description of our services

 Individual session - Php 50-100 per hour
The individual sessions will be conducted through Google Meet or
Zoom, depending on the client's preferences. There are two people only in the
tutoring session, which is the tutor and the student/client. The tutor will teach
the students the lesson or topics he finds difficult to understand.
 Group session - Php 25 per hour and individual (minimum of 3
students)
In group sessions, the process is the same as individual sessions,
however, one tutor and five or more students are in the tutoring session.
 Homework/Activity assistance - Php 20-50 per activity (price may vary
on what kind of homework/activity)
In this service, the tutor will help the student on a certain activity he has
trouble answering.

II. Service Blueprint

III. Manpower Planning

Number Position Responsibilities Qualifications Salary

of and
People Benefits
4 Tutor/Lecturer 1. Discuss the 1. Grade 12 1. P50-
 topics to the HUMSS Honor 100 per
students/clients Student individual
2. Make 2. Has ability to sessions
PowerPoint create 2. P100-
Presentations and PowerPoint 200 per
assessment presentations group
quizzes Good speaker sessions
2 Marketing 1. Advertise our 1. Good 1. P20 per
Personnel tutor service to communication person
different schools skills they get
and students 2. Knows how to as our
persuade people customer
1 Technical in- 1. Do the technical 1. Has 1. P20 per
charge works in tutoring knowledge in session
technology
2. Knows how to
use different
online platforms

IV. Machines and Materials

MACHINES NEEDED MATERIALS NEEDED

 Laptop - To be purchased  Cables - To be purchased
 WiFi - To be purchased  Mic - To be purchased
 Printer - To be purchased  Speaker - To be purchased
 Pens and Paper - With supplier

V. Start-up Costs

Start - up Costs Amount

Product Promotion 20,000

Registration of business 1,500

Business License 2,500

Equipment 2,500

Materials 5,000

Total 31, 500

 SECTION 7: COMPETITIVE ANALYSIS

Our direct competitors are other businesses that also conducts tutoring
services to the Elementary and Junior High School students. Our indirect
competitors are the YouTube Educators that creates video lectures and
uploads it on the website.
We, the Learn with Ease, will compete with these businesses. Online
tutoring services are very in-demand nowadays for those students who have
difficulties in their school works and need assistance. Learn with Ease will
reach the students through social media platforms. It will also use a virtual
tutoring environment for students and tutors. One of the good practices of
Learn with Ease is to offer a cheaper price that is affordable by the students. It
also gives a good quality of assisting and teaching.

I. SWOT Analysis
SWOT Analysis of Learn With Ease and our direct and indirect competitors.
Learn With Ease Direct Indirect
Competitor: Competitor:
Student YouTube
Organization Educator
Tutoring Creators
Strengths We have They have tutors They offer free
affordable rates that are college educational
that is student- students, which videos as long as
friendly, so that have advance the students has
many students knowledge internet
can be our academically. connection or
customers. Also, load.
students will
easily approach
the tutors since
they are still
students as well.
Weaknesses The tutors are still Their tutoring The interaction
Senior High services are held between the
School students. face to face, lecturer and the
which is not student is only
advisable linear/one way.
nowadays due to The students
the COVID-19 cannot ask
pandemic. questions from
the lecturer.
Opportunities There are There are There are
growing number growing number growing number
of students who of students who of students who
seek assistance seek assistance seek assistance
regarding on their regarding on their regarding on their
lessons and lessons and lessons and
school works. school works. school works.
Threats Since our tutorial The community There are many
services will be quarantine is still other YouTube
held online, strict and does lecturers that also
internet not allow other provides tutoring
connectivity business to sessions or
strength is a operate. lesson discussion
threat. to students.

SECTION 8: ORGANIZATIONAL/MANAGEMENT PLAN

 I. Ownership:
The business structure we chose is a partnership. Partnerships are
relatively easy to establish. With more than one owner, the ability to raise
funds may be increased, both because two or more partners may be able to
contribute more funds and because their borrowing capacity may be greater.
Also, a partnership may benefit from the combination of the complementary
skills of two or more people. There is a wider pool of knowledge, skills, and
contacts. The owners are Ericka Mae Bruan, Carla Michelle Mojico, Ma.
Rienalyn Cañete, Cyra Mae Aclo, Roselyn Cañotal, Carmelo Murillo, and
Kenneth Dela Cruz.

II. Members of the Team

Ericka Mae Bruan

Head Tutor

Ma, Rienalyn Cañete, Roselyn

Cañotal
Assistant Tutors

Carmelo Murillo
Finance Officer

Cyra Mae Aclo, Carla Kenneth Dela Cruz

Michelle Mojico Technical in-charge
Marketing Personnel
III. Team’s Contribution to the Business
 The head tutor shall have the responsibility to lead the team in
operating and sustaining the business. She shall be the head all transactions
including the activities and the approval of every matter regarding the
business.
The assistant tutors will lead the tutoring session if the head tutor is
not available. They will also assist the head tutor and make PowerPoint
presentation and other documents that the head tutor will use in tutoring.
The marketing personnel are the one that are responsible for
advertising and marketing our service. They will make poster and video
advertisements that will be posted on different social media platforms to
attract and convince our target market. They are also the coordinators of the
business.
The technical in-charge should be the one responsible in technical
works in tutoring.

IV. Others who can be part of the team

Other people will be developed in the future as need arises and will
include member to help in running the business.

V. Operational Plan

Services of Learn
Learn With With Ease: Individual
Ease sessions, Group
Marketing sessions, and
Tutors Homework assistant

Learn With
Ease Clients
Marketing
Personnel
 Based on the diagram, clients will coordinate with Learn With Ease
marketing personnel or coordinators about their desired tutoring services and
date of tutoring sessions. At their juncture, Learn With Ease will contact the
tutors to inform them.

VI. Gantt Chart of Activities

Tasks Week 1 Week 2 Week 3 Week 4

1. Business
registration
2. Creating of
business page
and video
advertisement
s
3. Advertising
the tutorial
service
4. Webinar on
tutors
5. Start of
formal tutoring
to students
 DTI
SECTION Registration
9: APPENDICES Form

2021
June 11, 2021
BRUAN, ERICKA MAE GUERRERO
LEARN WITH EASE
BLOCK 2B LOT ROMAN STREET CIELITO HOMES CAMARIN, CALOOCAN CITY

LEARN WITH EASE

7
 

LEARN WITH EASE

12/03/2002
BRUAN ERICKA MAE GUERRERO
BLOCK 2B LOT 9 ROMAN STREET 177
embruan@gmail.com +63 9398047670
CALOOCAN NCR 1400
BLOCK 2B LOT 9 ROMAN STREET 177
+63 9398047670
CALOOCAN NCR 1400

 

1,500

LEARN WITH EASE

LEARN WITH EASE

2021

June 11, 2021

BRUAN, ERICKA MAE GUERRERO
LEARN WITH EASE
BLOCK 2B LOT ROMAN STREET CIELITO HOMES CAMARIN, CALOOCAN CITY
 
PHASE 10 A PACKAGE 2 BLOCK
MURILLO JOHN
BIR Registration Form
17CARMELO
LOT 5 CALOOCAN CITY CITY\xmxCsxsxCICITY
1 60 11 GUIAL
0 0 FILIPINO
1 12XX
2X 40 22 8X
1
 BIR Registration Form
SSS Membership Form

MURILLO JOHN CARMELO GUIAL 1 0 1 0 2 0 0 3

 
FILIPINO ROMAN CATHOLIC QUEZON CITY

PHASE 10 A PACKAGE 6 BLOCK 17 LOT 5 BAGONG SILANG

176 CALOOCAN NATIONAL CAPITAL REGION PHILIPPINES 1428
0947 7185107 johncarmelomurillo9@gmail.com

MURILLO CAMILO LOYOGOY

GUIAL ELIZABETH

JOHN CARMELO GUIAL MURILLO JUNE 11, 2021

178 CAMARIN
7751 STO.
CALOOCAN
NIÑO AREA
CAÑETE
AJENA
CITY
D A. MABINI ST. MA.JOCELYN
RIENALYN 1400 2 0 0 1 
canetemarienalyn@gmail.com
PASTRANA
1 1 09309412862
09203834002
0 AJENA
LEYTE
ROXAS
9

PhilHealth Membership Form 
Form
JUNERIENALYN
MA. 11, 2021 A. CAÑETE
BARANGGAY
PHASE
BARANGAY
BLOCK 10
2B A
LOT
177,
PACKAGE
176
9 ROMAN
CIELITO
BAGONG
6 BLOCK
HOMES,
STREET
SILANG
GUIAL
MURILLO
GUERRERO
BRUAN
17 CAMARIN,
LOT
CALOOCAN
5 CALOOCAN
JOHN
CITY
ELIZABETH
ERICKA
CARMELO
CORONA
CITY
MAE 1428
1422
1428
GRAFIL
1GUIAL
JUNE
embruan@gmail.com
+63
0
2 11, 2021 22 00 00 23 
10 309398047670
GUERRERO
NENGASCA
0950 123 5298
PAG-IBIG Membership Form
PHASE 10 A PACKAGE 6 BLOCK 17 LOT 5
Form
0947 7185 107

BARANGGAY 176 BAGONG SILANG CALOOCAN CITY 1428 Johncarmelomurillo9@gmail.com

JUNE 11, 2021