Emerging Europe

Coal Mission 2011.

International Mission

Capitalise on Poland, Russia and Turkey’s needs and Important information

interest for Australian mining technologies. Date: 7-18 May 2011

Location: Poland; Warsaw &

About this mission Katowice

Russia; Moscow &

Following the positive outcomes of the inaugural Coal Mining Mission to Russia,
Kuzbass
Ukraine and Poland in March 2010, Austrade will lead a new Emerging Europe
Coal Mission. The mission will take place in Poland and Russia, where significant Turkey; Istanbul &
opportunities have already been identified, the mission also offers an optional visit Izmir
to Turkey.
Application
Deadline: 1 March 2011
Poland, Russia and Turkey have similar needs and strong interest in the expertise
and technologies that Australian businesses can provide, particularly in methane
extraction and processing, mine management software and safety. Join this
twelve day mission which includes site visits and meetings with key decision
makers from local companies and government (who will be fully briefed prior to Testimonials
the mission on your company and your capabilities). Austrade’s team in Poland,
“The 2010 Eastern Europe Mining
Russia and Turkey has already conducted extensive research in preparation for Mission was exceptionally well
the mission to assess key areas of interest. organised. It was a great delegation,
featuring an innovative and diverse
range of Australian mining
Why should you participate? technologies. We had plenty to offer
our East European mining colleagues.
 Meet prospective customers, distributors, regulators and other key contacts at The industry and senior government
Austrade-coordinated presentations, tailored one-on-one appointments and meetings were first class. I found the
networking functions with leading Polish, Russian and Turkish mining mission real value for money and I
learnt a great deal throughout the trip.”
companies
 Showcase your products and services to decision-makers of companies Lloyd Zenari, CEO,
operating in the main coal-mining regions of Poland, Russia and Turkey Mine Site Technologies

 Visit mine sites and develop first-hand understanding of local conditions “The Austrade mission through Russia,
Ukraine and Poland was an excellent
 Create awareness of your brand and increase your export sales introduction to the possibilities of that
 Receive on-the-ground assistance and advice from Austrade. region. It not only focused on the
positives, but highlighted the
challenges as well. I highly recommend
Who should attend? this type of mission to those
considering new markets in these
Australian mining businesses in: challenging yet rewarding regions.
This is the most cost-effective way to
 Coal-bed methane technologies either develop an understanding for a
new endeavour or expand existing
 Directional drilling equipment and services business in the region.”
 Mine safety and rescue equipment and services
David Smith,
 Mine management consulting services Executive General Manager
 Underground communication systems. Business Development &
Government Relations,
 Mobile transport for underground mining. Linc Energy

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Market insights
In Poland and Russia, previous Austrade missions have identified significant opportunities in the fields of mining
safety, mine planning, project management, coal-bed methane drilling and extraction services, and the acquisition of
specialised equipment used in both underground and open-cut hard coal and lignite mine operations.
Turkey is similarly highly prospective in the same areas. Opportunities have also been identified in the exploration
sector, as well as the provision of equipment and services, particularly environmental engineering and consulting.
The Turkish Government has made the development of the coal sector a key priority. With the addition of new power
plants, Turkey is expected to become Europe’s third largest lignite producer by 2020.
Interest is growing in Australia as a reliable provider of quality technologies and services to Europe's major coal
producers. Austrade has identified the specific interests of major mining groups in each country:
 There is a sound appreciation of Australia’s world-class technology and skills - and a readiness to learn from
Australian experience.
 There is recognition that to compete internationally the Polish, Russian and Turkish coal industries need to invest
in new technology to lift productivity as cost pressures intensify. There is a heightened emphasis on sustainability
in work practices, safety and the environment.
 There are more than 20 coal basins in Russia, with most coal coming from seven of these: three in Western
Russia and four East of the Urals (particularly the Kuzbass region in Siberia). The Russian coal mining industry
has a strong commitment to export. Almost 20% of coal mined is exported, principally to the EU and China.
 Poland is Europe’s largest coal producer and is heavily dependent on this resource as it generates around 90% of
the country’s power needs. Poland accounts for about 3% of the worldwide output of bituminous coal. The Upper
Silesian, Lower Silesian and Lublin basins have existing resources that add up to 44.1bn tonnes of coal spread
across 128 deposits. The Upper Silesian Basin represents the major portion of the Polish reserves, with about
79% of the total in 110 deposits. The four main Polish coal companies have earmarked over US$5.5bn for
investments to be utilised between 2011-2015.
 Turkey has approximately 11.6 billion tonnes lignite in 33 lignite coal basins and 1.3 billion tonnes of hard coal
reserves in three major hard coal basins. With limited energy resources, Turkey’s rapid industrial development
continues to drive energy demand and increase its overall energy deficit. These are the major drivers for
significant investments by the Turkish Government in these coal basins, albeit in the context of more stringent
environmental conditions.
 Substantial restructuring of coal mining is being undertaken in the three countries. The mission is targeted to
capitalise on specific opportunities – and assist mission members achieve commercial outcomes.

Mission program
The program has been designed to maximise the value of your visit.
Date Location Activity
7-8 May 2011 Istanbul, Turkey Arrive
9 May 2011 Izmir, Turkey Mine site visit and meetings
10 May 2011 Istanbul, Turkey Program in Istanbul, afternoon departure to Poland
11 May 2011 Warsaw, Poland Program in Warsaw
12 May 2011 Katowice, Poland Program in Katowice
13 May 2011 Katowice, Poland Program in Katowice
14 May 2011 Warsaw, Poland Departure to Russia
15 May 2011 Kemerovo, Russia Arrival to Kemerovo, Kuzbass region
16 May 2011 Kemerovo, Russia Seminar/round table, individual meetings in Kemerovo
17-18 May 2011 Moscow, Russia Meetings in Moscow
18 May 2011 Moscow, Russia Depart

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Cost of participation
Total cost per delegate includes direct costs and an Austrade service fee. You may choose to participate in any
individual leg of the mission (Poland, Russia and Turkey) or all three locations.

Options Total cost Direct costs Austrade service fee

Turkey A$2,900 Direct cost of A$1,000 per delegate
includes:
 Airfare Istanbul-Izmir return (economy)
 Ground transportation in Istanbul and
Izmir
 Mission brochure printing (Turkish)
 Catering for Australian reception
 Austrade cost recovery.
Austrade service fee of A$1,900 (10 hours
@ A$190 per hour) includes:
 Group presentations and one-on-one
appointments with Turkish mining
companies and distributors
 Production of mission booklet (Turkish)
 Organisation of mine site visit
 Organisation of Australian
reception/working lunch
 Mission coordination/logistics.

Poland A$2,700 Direct cost of A$800 per delegate includes:
 Ground transportation in Warsaw and
Katowice
 Mission brochure printing (Polish)
 Catering for Australian reception
 Austrade cost recovery.
Austrade service fee of A$1,900 (10 hours
@ A$190 per hour) includes:
 Group presentations and one-on-one
appointments with Polish mining
companies and distributors
 Production of mission booklet (Polish)
 Organisation of mine site visit
 Organisation of Australian
reception/working lunch
 Mission coordination/logistics.

Russia A$3,500 Direct cost of A$1,600 per delegate Austrade service fee of A$1,900 (10 hours
includes: @ A$190 per hour) includes:
 Airfare Moscow – Kemerovo return  Group presentations and one-on-one
(economy) appointments with head offices of
Russian mining companies and mine
 Ground transportation in Moscow and
managers
Kemerovo
 Production of mission booklet (Russian)
 Mission brochure printing (Russian)
 Organisation of Australian
 Catering for Australian reception
reception/working lunch
 Austrade cost recovery.
 Mission coordination/logistics.

 DEPOSIT: Austrade requires a non-refundable 30% deposit for all international events where the value of the package is over
$1,500. The payment terms for the deposit amount is 7 days from invoice date. Payment of the deposit reserves your place on the
event, but your place is not fully secured until the entire fee is paid. Please refer to the event Terms & Conditions for further detail.
Non-payment of the deposit by the applied deadline will result in the forfeit of your reserved place on the event. For packages of
$1,500 or less, full payment is required with payment terms as per the invoice provided.
 It does not include international airfares between the three countries nor accommodation. Austrade will advise on the appropriate
flights and hotels – it is each participant’s responsibility to book the relevant flight and the hotel.
 The direct cost and Austrade service fee form part of the total package and you cannot purchase one without the other.
 You may also be eligible to claim some of your marketing and promotion costs associated with this mission through the Export
Market Development Grant scheme. For more information visit www.austrade.gov.au or call 13 28 78.

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Apply before Tuesday 1 March 2011
Apply online at www.austrade.gov.au/Eurcoal2011 to have our country and industry specialists assess whether this
mission offers opportunities that are well-matched to your business.
In order to provide the highest level of service to delegates, places are strictly limited. If your application is successful
we will send you an Event Participation Kit with all the information you need to prepare for the mission.
If you are considering this event or mission, Austrade strongly recommends that you consult ‘Smartraveller’, the
Australian Government's travel advisory service, which is available at www.smarttraveller.gov.au. Travel advice is
updated regularly on this site.
Please note that Austrade will only work with clients that maintain appropriate business ethics, and demonstrate a
commitment to legal obligations including anti-bribery laws, both in Australia and overseas markets.

Key contacts
Australia Poland
Isaac Court Adam Rejman
Senior Export Adviser Business Development Manager
Austrade Newcastle Austrade Warsaw
T +61 2 4926 5907 T +48 22 521 3472
E isaac.court@austrade.gov.au E adam.rejman@austrade.gov.au

Turkey Russia
Tibet Kara Tatyana Semchishina
Business Development Manager Business Development Manager
Austrade Istanbul Austrade Moscow
T +90 212 393 8537 T +7 495 231 3614
E tibet.kara@austrade.gov.au E tatyana.semchishina@austrade.gov.au

Register now at austrade.gov.au/Eurcoal2011