JUAN M.
AGUDO
Executive Summary
Director of Product for large
IT and e -commerce companies
Simultaneously collaborating as a MBA
( Executive) Professor for The University
of Barcelona , and the EAE Business
School Masters Program.
Senior Product Manager Instructor
and certifier for Product School,
Silicon Valley
Hold a double Masters degree
in Computer Science and
Marketing Management with
significant experience in both
fields.
SEO/SEM/SMO/EDM expertise with in
depth knowledge of Social Media
and Mobile applications. Mobile
environment, mobile marketing (M-
Marketing), mobile development
and growth hacking.
Working experience in more than
8 countries.
Strong analytical, communication
and team-working skills.
Languages
English ((Native or Bilingual))
French ((Professional Working))
Spanish ((Native or Bilingual))
Japanese ((Medium JLPT4))
Head of Product
 juanma.agudo@gmail.com
 +34 676 350 213  Madrid
WORK EXPERIENCE
HEAD OF PRODUCT, DIGITAL TRANSFORMATION 05/2020 - Present
Real Madrid Football Club, Madrid, Spain
Leading the product teams in charge of the digital transformation of Real Madrid F.C.
More than 80 engineers in charge of the Websites, Native Apps, Ticketing solutions, Social
Media products, Backend software (CRMs, IDP, DXP), OTT and audovisual solutions
HEAD OF PRODUCT 06/2019 - 05/2020
StubHub (eBay), Madrid, Spain
Leading Stubhub multidisciplinary product teams (Product Managers, front, full stack and
backend developers, Data Scientists, UX/UI experts) for the international business in EMEA,
Latam and APAC.
In charge of the strategy, monetization and improvement of one of the largest e- commerce
C-2-C platforms in the world (Payment Gateway implementation, conversion funnel
optimization, API creation and managememt, product localization)
DIRECTOR , PRODUCT MANAGEMENT 12/2017 - 06/2019
eDreams ODIGEO, Barcelona, Spain
Director of the Connectivity vertical. Leading the product teams that manage the flight
content for eDreams Odigeo brands: eDreams, Opodo, GoVoyages, TravelLink and Liligo.
API / Webservices; Cache solutions ; Scraping ; Machine Based Learning ; Business
Intelligence; Virtual Interlining; Big Data, cloud solutions and Product Building
Senior consultant for the travel industry, subject matter expertise in OnlineTravel.
SEO/SEM/SMO/EDM expertise with in depth knowledge of Social Media and Mobile
applications. Mobile environment, mobile marketing (M-Marketing), mobile development
and growth hacking.
02/2014 - Present
MBA (EXECUTIVE) PROFESSOR
Product School (Silicon Valley) / Universitat de Barcelona
MBA, Master Professor & M.S. Thesis Jury at the executive MBA.
DigitalBusiness Management, Digital Transformation, Enterprise Innovation Management
Online Community Management, Digital Marketing and e-commerce Graduate programs.
Senior Product Managemet instructor and certifier
SENIOR CONSULTANT 10/2014 - 11/2017
Amadeus North America, Miami/Boston
North America Subject Matter Expert for Leisure and Online Travel Agencies
Enable complex IT sales and conversion opportunities by supporting sales engagement
process with technology consulting services.
Subject Matter Expertise in Search and Shopping products for OTAs (Master Pricer,
Caching instant solutions, Webservices/APIs, Branded Fares, Mobile solutions, Big Data
Travel Intelligence and Virtual Interlining)
Help and advice start-ups and small/medium travel agencies to grow and compete in
the digital travel industry with the right tools and strategies.
MANAGER, ON-LINE AND MOBILE GROUP 02/2013 - 10/2014
Amadeus APAC, Bangkok
Manager of the Product Management teams in charge of on-line and Mobile solutions for
all travel agencies in Asia-Pacific. From API/Webservices (Master pricer, Instant solutions)
to Plug and Play products (e-Power, SECO, Mobile apps)
PRODUCT MANAGER, ONLINE SHOPPING SOLUTIONS 05/2011 - 02/2013
Amadeus, Nice, France
Product and Project Manager of e-commerce airline shopping solutions (Flex Pricer and
Master Pricer products)
REGIONAL PORTFOLIO MANAGER, LATAM 10/2010 - 05/2011
Amadeus, Nice, France
Competition analysis and market insights for Latam . Product knowledge from Nice
development center. Hotel business solutions. Price Analysis. ACO product support
EDUCATION
SOCIAL MEDIA MARKETING
Harvard University / Division of Continuing Education
01/2016 - 12/2016

MSC (MASTER OF SCIENCE), DIGITAL BUSINESS MANAGEMENT

University of Barcelona
01/2012 - 12/2013

MASTER OF SCIENCE (MSC), ELECTRICAL AND COMPUTER ENGINEERING

Florida State University
01/2008 - 12/2009

MASTER OF SCIENCE (MSC), ELECTRICAL & COMPUTER ENGINEERING

(Telecommunications Engineering)
Universidad Politécnica de Valencia
01/2002 - 12/2007

MASTER OF SCIENCE, MARKETING

(Marketing Research)
Universitat Oberta de Catalunya
01/2010 - 12/2012