ENTREPRENEURSHIP

Applied Subject

Class no.: _____ Date: _________________________

Name: _________________________________ MODULE 2.1 – 1st Qtr SY 2021-2022
Grade and Section: __________________________ Teacher: ______________________

I. TOPIC: The Physical and Societal Environment

II. INTENDED LEARNING OUTCOMES:

A. describe the physical, and societal environment;
B. value the importance of physical and societal environment before opening a business; and
C. list down all the possible business opportunities in a community.

III. MATERIAL(S)/REFERENCE(S):
A. Materials: Notebook, and pen
B. References:
1. Aduana, Nick L. (2016) ENTREPRENEURSHIP in Philippine Setting C & E pp. 84-93
2. Habaradas, Raymund B. et.al (2017) Pathways to Entrepreneurship. PHOENIX Publishing
House, Inc. p. 29
IV. TIME FRAME: Week 3

V. CONCEPT:
The term external environment refers to the physical environment, societal environment, and
industry environment where the business operates. As an entrepreneur, you must keenly observe and
be vigilant to the reactions of the people to the changes in the external environment.

PHYSICAL - The first layer of the environment is the physical or natural

ENVIRONMENT environment. It is composed of the natural elements that are
inherent in the Earth.

Let’s Try this!

• CL__M__ __ E
- The entrepreneur must consider the condition of the area where he/she intends to open the
business to determine whether it can withstand or is fit to the climatic condition in the local
area.

• P__ __ SI __ __L R__SO__ __CE__

- The entrepreneur must critically assess the availability of raw materials in the locality before
opening a new business. The availability of raw materials is another major factor that can
influence the success or failure of the business venture.

• W__ __DL __ FE
- The entrepreneur must ensure that his/her business contributes to the preservation and not
the destruction of the ecological system of the local community and our country.

SOCIETAL
ENVIRONMENT - The critical evaluation and thorough study of the
environment where the business operates is technically
called environmental scanning.

Entrepreneurship – Module 2 Page 1 of 15

 Let’s Try this!
• S__ __ I __ L Forces
- Are elements in society resulting from human interactions that can influence the thoughts,
behavior, attitude, actions, and even the beliefs and customs of the people.

• __ O __ __ T __ __ __ L Forces
- Are the various elements usually comprising of the political parties, political system, and other
related political groups that substantially influence the political stability of a country?

• EC__ N__ __ __ C Forces

- Are factors that are primarily caused by changes or movements in the Philippine economy that
have direct or indirect effects on the entrepreneurial venture. It includes the following: interest
rate, inflation rates, fiscal policies, monetary policies, income, exchange rates, employment, and
consumer confidence.

• T__ __ H__O__OG__ __ AL Forces

- Refer to the trends and developments in computer and information technology that have an
impact on business. These occur almost every day. May include the following: internet, social
media, e-commerce, technological advancement, and technological infrastructure.

VI. ACTIVITY: Let’s try these!

A. Among the problems faced by entrepreneurs of highly urbanized areas are traffic and air pollution.
You will come up with solutions to the different situations/problems encountered in urbanized
areas.

1. Surf the internet and come up with an inventory of solutions that have been proposed or
implemented to solve heavy traffic in urban areas.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________

2. Surf the internet and come up with an inventory of solutions that have been proposed or implemented
to solve air pollution in urban areas.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________

WHAT WILL HAPPEN?

B. Write your answer in the space provided.
1. What do you think would happen if you open a pork slaughterhouse and restaurant in a
predominantly Islamic community?

_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
Entrepreneurship – Module 2 Page 2 of 15
 2. What could potentially go wrong if you start a liquor bar near a Catholic high school or a church?
___________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________

3. Is it practical to start a food cart business inside a university with a population of 100,000? The
university would charge you 20,000 pesos as your monthly rent, excluding water and electricity bills?
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

4. You own a medium-sized graphic printing shop that has been around for two years. What promotional
materials would you consider? Explain your answer.
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

5. You own a medium-sized hardware store, which has been around for 10 years. If you want to expand
your business and clientele, which groups would, you like to be a part of? Explain your answer.
Research for additional information?

________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________

VII. EVALUATION: Let’s check your understanding!

A. Cut and paste a picture that generally describes your local community. It may show a
heap of garbage, a dirty canal, a busy city street, and buildings, among others.

(Image of your local community)

Entrepreneurship – Module 2 Page 3 of 15

 B. List down all the possible business opportunities that you can identify in your community based
on the picture that you provided. Write all the ideas that come into your mind. There are no right
or wrong answers.

POSSIBLE BUSINESS OPPORTUNITIES

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

C. From the different possible business opportunities that you have identified, pick out the (1) most
creative ideas (2) most difficult ideas, (3) most costly ideas, and (4) most common ideas.

(1) MOST CREATIVE IDEAS (2) MOST DIFFICULT IDEAS

(3) MOST COSTLY IDEAS (4) MOST COMMON IDEAS

D. Observe the climatic conditions in your local community. Take note also of the raw materials
that are present in your locality. Based on your observations, determine the most appropriate
business venture to open in your community. Explain your answer.
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

Entrepreneurship – Module 2 Page 4 of 15

VIII. REFLECTION: I Care Why?

Name some reasons why physical and societal environments are important to evaluate before opening
a business.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Entrepreneurship – Module 2 Page 5 of 15

 ENTREPRENEURSHIP
Applied Subject

Class no.: _____ Date: _________________________

Name: _________________________________ MODULE 2.2 – 1st Quarter –SY 2021-2022
Grade and Section: __________________________ Teacher: ______________________

I. TOPIC: Identifying and Recognizing Opportunities

II. INTENDED LEARNING OUTCOMES:

A. define and explain the difference between an opportunity and an idea;
B. appreciate the importance of a window of opportunity; and
C. create a business idea based on the interest of the people in a community.

III. MATERIAL(S)/REFERENCE(S):
A. Materials: Notebook, pen and coloring materials
B. References:
1. Barringer, Bruce R. et.al (2013) ENTREPRENEURSHIP. PEARSON. pp. 69-70 & 85-87
2. Lucas, Nora N. (2007) PINOY ENTREPRENEUR. DIWA. p 83

IV. TIME FRAME: WEEK 3

V. CONCEPT:

An opportunity is a favorable set of circumstances that creates a need

for a new product, service, or business.

The term window of opportunity is a

metaphor describing the time period in which a
firm can realistically enter a new market. Once FOUR ESSENTIAL QUALITIES OF

the market for a new product is established, its AN OPPORTUNITIES

window of opportunity opens. As the market (1) Attractive

grows, firms enter and to establish a profitable (2) Durable

position. At some point, the market matures, and (3) Timely

the window of opportunity closes. (4) Adds value to buyer or end user

ENTREPRENEURIAL VENTURES STARTED IN ONE OF TWO WAYS

(1) Externally stimulated. An entrepreneur decides to launch a firm, searches for and
recognizes an opportunity, and then starts a business.
(2) Internally stimulated. An entrepreneur recognizes a problem or an opportunity gap and
creates a business to fill it.

Entrepreneurship – Module 2 Page 6 of 15

 Techniques for Generating Ideas
Brainstorming is a common way to generate new business ideas. It is simply the
process of generating several ideas about a specific topic. The approaches range
from a person sitting down with a yellow legal pad and jotting down interesting
business ideas to formal “brainstorming sessions” led by moderators that involve a
group of people.
In a formal brainstorming session, the leader of the group asks the participants to share their ideas. One
person shares an idea, another person reacts to it, another person reacts to the reaction, and so on. A
productive session is freewheeling and lively. The session is not used for analysis or decision making
– the ideas generated during a brainstorming session need to be filtered and analyzed, but this is done
later.
Focus groups typically involve a group of 5 to 10 people who are familiar with a
topic being discussed, are brought together to respond to questions, and shed light
on an issue through the give-and-take nature of a group discussion. Focus groups
usually work best as a follow-up to brainstorming, when the general idea for a
business has been formulated, but further refinement of the idea is needed. Usually,
focus groups are conducted by trained moderators. The moderator’s primary goals are to keep the group
“focused” and to generate lively discussion. Much of the effectiveness of a focus group session depends
on the moderator’s ability to ask questions and keep the discussion on track.

Library and Internet Research

A third approach to generate new business ideas is to conduct library and Internet research.
• Libraries are often an underutilized source of information for generating business
ideas. The best approach to utilizing a library is to discuss your general area of interest
with a reference librarian, who can point out useful resources, such as industry-specific
magazines, trade journals, and industry reports. Simply browsing through several
issues of a trade journal on a topic can spark new ideas.
• Internet research is also important. If you are starting from scratch, simply typing
“new business ideas” into Google or Yahoo! Will produce links to newspaper and
magazine articles about the “hottest” and “latest” new business ideas. If you have a
specific idea in mind, a useful technique is to set up a Google or Yahoo! ‘e-mail alert”.
This technique, which is available for free, will feed you a daily stream of news articles
and blog posting about specific topics.
• Another approach is to follow business leaders and experts in the industries
you’re interested in on Twitter. The best way to locate people on Twitter you might
be interested in following is by typing into the search bar labeled “Who to Follow”
relevant keywords preceded by the “#” sign. For example, if you’re interested in solar
power, type “#solarpower” into the search bar. All the results will be from people or
companies who tweet about solar power topics.
Other Techniques
Firms use a variety of other techniques to generate ideas. Some companies set up customer advisory
boards that meet regularly to discuss needs, wants, and problems that may lead to new ideas. Other
companies conduct varying forms of anthropological research, such as day-in-the-life research. The

Entrepreneurship – Module 2 Page 7 of 15

 company routinely sends teams of testers to the home and businesses of its users to see how its
products are working and to seek Identifying
insights for new
and product ideas.Opportunities
Recognizing

The process on how to generate business ideas:

1. Problem Encountered. A situation wherein unsatisfactory and cause difficulties to people.

Example: Flood (due to overflowing of scrap clothes)

2. Possible Product. A solution to a problem that might satisfy a want or need.

Example: Coin Purse

3. Product Description. This section describe clearly the features of the product.
Example:
- Rough grain purse (texture) - 10x12cm (size) - Tassel chain
- Zipper compartment - gray and pink (color) - Rectangle in shape

4. Materials and Equipment. Materials and equipment used to produce a product.

Example:
- Leather fabric - Scissor - Tassel chain - Thread
- Zipper - Sewing machine - Needle

5. Target Market. A group of people considered likely to buy a product or service.

Example: Female (adolescence-adult)

6. Benefits of the Product. A product benefit is the answer to a questions which the customers face
when they are offered product features.
Example: Coin purse offers protection from the abrasive effects of metal coins.

7. Sketch. This is the feature of the product idea.

Example:

8. Rubrics.

Content ---------------- 5
Originality ------------- 5
Creativity -------------- 5
Time & Effort --------- 5
TOTAL ----------------- 20

Entrepreneurship – Module 2 Page 8 of 15

 VI. ACTIVITIES: Let’s try these!
Directions: Think and sketch one (3) business ideas based on the personal hobbies and
interests of the people in your community. Be guided on the sample given.

BUSINESS IDEA: # 1

PROBLEM ENCOUNTERED: _________________________________________________

POSSIBLE PRODUCT: ______________________________________________________

PRODUCT DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

MATERIALS/EQUIPMENT USED:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

BENEFITS OF THE PRODUCT:

________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________

TARGET MARKET: _________________________________________________________

SKETCH:

RUBRICS:
Content (5) ----------------
Originality (5) -------------
Creativity (5) --------------
Time & Effort (5) ---------
TOTAL (20) ----------------

Entrepreneurship – Module 2 Page 9 of 15

 BUSINESS IDEA: # 2

PROBLEM ENCOUNTERED: _________________________________________________

POSSIBLE PRODUCT: ______________________________________________________

PRODUCT DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

MATERIALS/EQUIPMENT USED:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

BENEFITS OF THE PRODUCT: SKETCH:

____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________

TARGET MARKET: _____________________

Entrepreneurship – Module 2 Page 10 of 15

 BUSINESS IDEA: # 3

PROBLEM ENCOUNTERED: _________________________________________________

POSSIBLE PRODUCT: ______________________________________________________

PRODUCT DESCRIPTION:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

MATERIALS/EQUIPMENT USED:
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

BENEFITS OF THE PRODUCT: SKETCH:

____________________________________
____________________________________
____________________________________
____________________________________
____________________________________
____________________________________

TARGET MARKET: _____________________

VII. EVALUATION: Let’s try these! Let’s check your understanding!

Directions: Try to answer the situations given and think of possible business ventures you can go
into.
___________________1. People in this neighborhood do not drink water straight from the tap.

___________________2. Residents in this community have to walk a good distance to get access to

transportation.

___________________3. People in this neighborhood have to take a long trip to the mall to buy their

groceries.

___________________4. Professionals are lining up to the neighborhood laundrywoman to have their

clothes washed.

___________________5. Old newspapers and plastic bottles are piling up in the homes of their

neighborhood.

___________________6. Students in this neighboring university have no place to hang out and do their

school projects.

___________________7. Children in this school have to buy their snacks from street peddlers.

___________________8. In this neighborhood, working mothers have to leave their young kids with

the neighbors when they go to work.

___________________ 9. Household helps are needed in the homes of this neighborhood.

Entrepreneurship – Module 2 Page 11 of 15

 ___________________ 10. Schoolchildren need a little help with their homework.

VIII. REFLECTION: I Care Why?

Are good opportunities always spotted quickly or are they often left unrecognized? Search the Internet
for evidence that will support your answer.

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Do you believe that opportunity comes from the most unexpected places? Justify your answer.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Entrepreneurship – Module 2 Page 12 of 15

 ENTREPRENEURSHIP
Applied Subject

Class no.: _____ Date: _________________________

Name: _________________________________ MODULE 2.3 – 1st Quarter –SY 2020-2021
Grade and Section: __________________________ Teacher: ______________________

I. TOPIC: Business Idea Selection Checklist

II. INTENDED LEARNING OUTCOMES:

A. identify the steps in the business selection checklist;
B. recognize the value of a checklist to select business possibilities; and
C. select the best product that will meet the market need.

III. MATERIAL(S)/REFERENCE(S):
A. Materials: Notebook, and pen
B. References:
1. Habaradas, Raymund B. et.al (2017) Pathways to Entrepreneurship. PHOENIX pp. 21-22
2. http://www.yourdictionary.com

IV. TIME FRAME: Week 3

V. CONCEPT:

An idea selection checklist requires knowledge, experience and methodology.

The aim is to identify the best from a multitude of ideas.
The special feature of the selection checklist is to rank or narrowing the list of the
business ideas currently considering and a means for interpreting and selecting
the results the business ideas
Business Selection Checklist it is another creative way of obtaining business ideas by listing all
possibilities that can be connected to, reprocessed, and associated with. Through the checklist method,
a product or service or an idea are presented can be replaced, mixed, differentiated, enlarged, applied,
removed, and altered comprehensively.

Here’s a look at each of the categories and some of the things you should consider when rating them:

Your knowledge of the business.

• How much do you know about the area?
Rating: 1 - some indirect knowledge of the business
2 - limited knowledge
3 - working knowledge

Your experience in the field.

• Have you ever owned or worked in this type of business before?
• To what extent is hands-on experience crucial to the business?
Rating: 1 - indirect experience
2 - limited experience
3 - familiar with the business.

Entrepreneurship – Module 2 Page 13 of 15

 Your skills.
• Do you have skills/expertise that are unique to that business?
Rating: 1 - limited skills
2 - some skills
Business Idea Selection Checklist
3 - extensive skills

Ease of entry.
• Ease to enter the business despite the cost and competitive barriers that might
exist.
Rating: 1 - limited entry available
2 - mix of large and small competitors
3 - virtually unrestricted entry for any size business

Uniqueness.
• Does not necessarily mean that literally, no one else is providing the same
product or service; it can mean that no one else is providing that product or
service in your area.
Rating: 1 - a few to several others offering your product or service
2 - only one or two others
3 - no others providing your product or service

STEPS TO GENERATE BUSINESS IDEAS

(1) In the far left-hand column, list the business ideas you’re considering by order of interest. So, in the
top left-hand blank space, put the idea you think you’re most interested in. Underneath it put the next
idea and so forth until you’ve listed all of your possible ideas down the left side of the chart.
(2) Now take each idea and rate it on a scale of 1-3 in each of the areas listed. Use the following rating
system: 1-below average, 2-average, and 3-above average.

Example:

Business idea Your Your Your Ease Uniqueness Total

knowledge experience skills of
entry

1 Coin Purse 3 2 2 3 3 13

2 Bracelet 3 3 3 3 2 14

3 Pencil case 3 3 3 3 3 15

(3) Now total up the numbers. Here are some tips for making sense of the numbers and
for narrowing your list of business possibilities:
• eliminate any of your ideas that scored less than a total of 10
• eliminate any idea that did not score at least a 2 in every category
• eliminate any idea that did not score at least a 3 in the uniqueness category
Example:

Your Your Your Ease of Uniqueness Total

Business idea knowledge experience skills entry

1 Coin Purse 3 2 2 3 3 13

Entrepreneurship – Module 2 Page 14 of 15

 2 Bracelet 1 2 2 3 1 9

3 Pencil case 3 3 2 3 2 15

VI. Activity: Let’s try these!

Directions: The following chart is designed to help you to choose the business that’s right
for you. In the previous lesson, copy the three (3) business ideas. Fill out the table below,
follow the two steps and the example given.

Your Your Your Ease of Uniqueness Total

Business idea knowledge experience skills entry

How many ideas are left?

✓ If the answer is “none,” then you need to use the list to identify where you need to improve and
you need to develop a strategy for raising the “1’s” to “2’s” or “3’s.”
✓ If the answer is “more than one,” you have a pleasant dilemma: a choice of which business to
start. If the answer is “one,” you may have just found the business that’s perfect for you.
✓ Write down the remaining ideas.

Your Your Your Ease Uniqueness Total

Final Business Idea knowledge experience skills of
entry

VII. Reflection: I Care Why?

Why do is a checklist important in the selection process of business ideas? Justify your answer.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

Entrepreneurship – Module 2 Page 15 of 15