FMCG and retail REBOOT
Foreword Deloitte
The COVID-19 pandemic continues to
affect the Indian economy across sectors,
including FMCG and retail. These sectors
have been facing massive disruptions
over the past few months across the
value chain, ranging from manufacturing
and logistics, to distribution and retail.
We have also seen drastic changes in
consumers’ behaviour during and after
Rajat Wahi the lockdown as they have continued to
Partner study and work from home. As brands
Deloitte Touche adapt to the ‘new normal’, they have
Tohmatsu India LLP to move to an agile business model to
minimise disruptions in the future as this
may not be the last pandemic. Companies
have to learn to proactively respond to
the new shopping habits that consumers
are developing in a continually changing
landscape. Brands and retailers will
need to re-learn the shopper journey
for their categories, to create seamless
shopping and consumer experience for
their customers. They also need to look
at putting consumers/shoppers in the
Porus Doctor
centre of everything they do.
Partner and Consumer
Industry leader
Deloitte Touche
Tohmatsu India LLP
The Deloitte F CC report FMCG and
retail REBOOT” is developed against
this backdrop. The report looks at
how FMCG and retail companies must
REBOOT their business models as Indian
consumer/shopper journey evolves in
these changing times. In this paper, we
talk about the importance of how the
brands need to realign their businesses
and business priorities to enhance
consumer and shopper experience
by building a flexible distribution
network, accelerating the adoption
of omni-channel across brands,
continuously improving the supply chain,
and focusing on sustainable business
practices to operate efficiently and
thrive in a new business landscape.
In the ‘new normal’, brands need to be
highly adaptive to cater to these changes.
They need to be on top of new trends
and best practices in India and across the
globe, and alter their strategies quickly to
meet consumers’/shoppers’ expectations.
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