Dear Students,

 
Pl note following points pertaining to Sem IV Assignments
 
1)       Those students who have joined the companies before 1st April 2011 have to submit  Dissertation
instead of assignments. Details of dissertation are attached here. These Dissertations should submitted in
person in the office or can be sent by courier  on the following address.( In case of these students we
would be requiring proof of joining in the company, without which  we will not entertain
Dissertation)

Dy.Director,
Indira International Distance Education Academy-IIDEA
Ist Floor, Mass-com Building, Indira Group of Institutes,
Near waked bridge, Off Bombay Pune Highway
Pune -411033 Tel –(020)66759477

The envelop should clearly mention the subject as  dissertation for PGP 2011 – Sem-IV followed by
Name of the student

 5)       For students reference, subject list and subject wise syllabus for PGP  is attached here( for PGDBA
subjects refer to www.indiraidea.com , subject wise detailed syllabus is available there)

 6)       Assignments/ dissertation have to be written on full scape papers( no IIDEA or PGP sheets
required)

 7)      On each subject bunch , on the top right side mention your Name  along with specialization and
subject name

 8)       For PGDBA  Assignments separate mail will be sent to you later

 9)      Last Date for submission of the assignments either in the office or by  post/ Courier is  Monday,
25th April 2011, no assignments will be entertained later.

PGP LEVEL B PART - II (SPECIALIZATION SUBJECTS) BATCH JUNE 2008 - 10 (REVISED IN JUNE 2009)

  MARKETING MAJOR    

SUB-01 STRATEGIC MGMT. & BUSINESS POLICY CORE PGP- IDEA

SUB-02 INTERNATIONAL BUSINESS MANAGEMENT CORE PGP- IDEA

SUB-03 CUSTOMER RELATIONSHIP MGMT SPLZN PGP- IDEA

SUB-04 E-MARKETING SPLZN PGP- IDEA

SUB-05 ADVERTISING MGMT. & SALES PROMOTION SPLZN PGP- IDEA

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DISSERTION
Dear student,

The dissertation shall be based on the company you are working for and your role. It shall be structured
as follows.
 
Front Page of the dissertation shall contain only your Name, Division, Roll No (1 st Year / 2 nd Year)
Course, Batch, Major, Minor, E-mail ID & Contact No.

Table of Contents with page numbers

Company profile

Nature of business, size of the business, market share, Key Executives, Type of Organization Structure at
HQ and in the field (Not more than 9 pages)

SWOT analysis of your company (Not more than 4 pages)

How is your company positioned vis – a – vis the competitors and what are the competitive strategies
adopted by it? (Not more than 3 pages)
 
Your role in the company
 
Nature of your work, process that you follow, interface with the other departments, how does your
work fit into the over all goal of the company (Not more than 6 pages)
 
Performance Management System practiced in your company (Not more than 5 pages)
 
Use of IT as a productivity enhancer in your organization. (Please do not write about IT being used for
word processing and excel spreadsheets.)  The focus should be on how IT is used for
  transaction processing,
  decision making,
  performance tracking etc. (Not more than 6 pages)
 
Any lacuna or area for improvement  you have observed at your work place / organization and your
suggestions for improving it  ( Not more than 3 pages)
 
Your learning experience on the job split into
Personal
Professional
(Not more than 4 pages)
 
NOTE: THE DISSERTATION SHALL BE TYPE WRITTEN, SPIRAL BOUND AND SIGNED BY YOU. 
 
Please start your preparations for writing the dissertations right away as you have to combine it with
your day jobs.
 
If the dissertation is not as per the format specified above, it will not be graded
 
Some of the dissertations of the Senior batch have not been graded because of issues such as copying,
non proper format etc. Certificates are yet to be issued to those.
 
Kindly confirm with us whether couriered dissertation has been reached or not through telephone. 

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IIDEA Assignments for Sem-IV
Sr No Subject Major
1 International Business Management All Major
2 Strategic Management & Business Policy All Major
3 Advertising Management & Sales Promotion Mkt
4 E-Marketing Mkt
5 Customer Relationship Management Mkt
6 Treasury Management Finan.
7 Insurance & Risk Management Finan.
8 International Financial Management Finan.
9 Talent Management HR
10 Change Management HR
11 Compensation Management HR

Subject – IBM
Marks - 100

Case -1 Retailing in China

Q.1 Critically analyze the case using SWOT/PEST analysis techniques.
Q.2Discuss the factors that can bring success to Wal Mart in China in reference to
the retailing strategy of the company. How can the company transfer its
corporate culture in the Chinese business environment?
Q.3 How are consumer values defined at Wal Mart against the existing customer
culture in China and how can Wal mart develop client support in their retail
management strategy given the long-established, Chinese business traditions?
Case -2 Nestle
Q.4Critically analyze the case using SWOT/PEST analysis techniques.
Q.5Describe the spatial expansion of Nestle. Explain the positioning of baby foods
in India by Nestle. How can the company gain relative advantage in the
developing countries by establishing compatibility to the principles of UN global
compact?
Q.6Discuss the competitive advantage of Nestle its dairy products. How is the
company striving to create a social capital to augment its brand value and
optimize the gains from the drivers of globalization?
Case study attached
Subject – SMBP
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Marks - 100

Case -1 Nissan’s Turnaround Story.

Q.1Critically analyze the case with the help of SWOT or other analytical tools.
Q.2Mergers can be of different types. What is the type of merger that took place
between Nissan and Renault know as? Discuss the economic rational of the
merger between Nisan and Renault.
Q.3There can be various motive and reason for cross-border mergers. What could
be the motives and reasons for the merger between Nissan with Renault? Explain
in detail?
Case-2 Marriot International
Q.4 Marriott, recognized as one of the most customer-focused companies in the
hospitality industry, used IT proactively. Explain how the company used its
website to enhance customer satisfaction.

Q.5Marriott’s e-business strategy aimed at transforming itself from a property-

centre to customer-centric company. Explain the key objective of the e-business
strategy and how Marriott went about implementing it. How did the strategy
enhance the customer focus of the company?

Q.6 Marrott’s case is a classic example of how IT can be leveraged for customer
relationship management. What other IT initiatives can the hospitality industry in
general, and Marrott in particular, take to manage their customer relationships
better?

Case study attached

Division – (Major Marketing)
Subject – Advertising Management & Sales Promotion
Marks – 100
Q1. Explain the various types of Advertising patterns the contemporary Indian
advertisements can be classified into? Give an example of each type.
Q2. Apply Aakers Ad promotional pyramid, loyalty pyramid and Ad exposure
model, using any successful Brand as example. Explain all promotional efforts
done by the Brand owner.
Q3. Explain all stages in running an Ad campaign taking a suitable Brand as
example.

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Q4. Explain methods of setting Advertising budget and how to evaluate Ad
effectiveness.

Division – (Major Marketing)

Subject – E Marketing
Marks – 100
Q1. Plan and start an ebusiness on any venture that you want to? Include all steps
that you will undergo to set up this business and make money online
Q2. Suggest the revenue model for this business ?( Hint : How will you earn)
Q3. Which of the present successful model of business on the net you will you
base it on?
Q4. Explain how will you incorporate ICT in this ebusiness?

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Division – (Major Marketing)
Subject – Customer Relationship Management
Marks 100
All answers must be hand written .
Word length for all answers is 500 words. Support appropriate examples to bring
clarity to the concept.
Q1 . Compare & contrast the role of CRM process in product & services industry.
In a competition intensive market , how does it help to gain competitive edge for
the firm.
Q2 Discuss the concept of Customer life time value , a practical approach to
calculate CLV for contractual customer in a ITes sector . How can a well
articulated CRM practice help to enhance CLV.
Q3 Explain the role of organization culture & Technology enablers to build a
successful CRM process in an organization.
Discuss the role of technology enabler from the point of view of Analytical,
collaborative & operational CRM.
Q4 Discuss the role of CRM in a banking sector for :
Empowered employees.
Informed management
Integrated partners
Connected customers.

Q5 Explain the frame work of CRM process for managing customer service & sales
process in a insurance company to improve the bottom line & loyal client base.
List all critical areas to managed & controlled in sale & customer service. Using
CRM process, create a template for measuring the performance of the team in
Customer service & sales function.