Personalizing the Path to

Purchase for Website Visitors

DigitalMara developed a website visitor data processing
system that helps sales reps close deals.

Overview
Data is power, and personal data empowers those
striving to meet the needs of a particular person.
With that in mind, our client requested the
development of a system that would automatically
process the personal data of their website visitors in
order to help online sales reps make strategic moves
toward closing a sale.
Upon client approval, our team immediately got to
work. As the Scrum model suggests, we frequently
measured the direction we were following against
the client’s expectations. Through daily standups and
weekly reports, our team managed to deliver a solid
product — on time and within budget.

We began by developing the data collection and

storage system. It does exactly what it’s supposed to:
monitor each visitor as they interact with the website, Key features
tracking and storing their data safely in the cloud.
Collecting and storing website visitor data
Each visitor session is then assembled and
presented in a visualization layer for sales reps to Clustering sessions of each website visitor for
analyze. The client can also readjust website comprehensive analysis
business rules to address insights obtained through
Configuring business rules based on
this analysis.
accumulated user data

Finally, we enabled two major uses of interaction
data:
1. Matching website visitors with sales reps
who are best-suited in relevant areas of expertise.
2. Equipping sales reps with a visitor’s
interaction history in order to optimize building a
more personalized pitch.
Viewing website visitor data for customized
offers
Results
The client raised the efficiency of their website
as a sales tool by approximately 30%

Approach Potential customers are not subjected to

annoying offers that don’t align with their wants
The client set requirements high while challenging or needs
us to operate within a fixed budget. We rapidly ran
the product idea through discovery, outlined Sales reps don’t waste time ineffectively
technical specifications, and drafted a software communicating with website visitors
architecture document. In doing so, we successfully
executed a development roadmap that aligned with
the allocated budget.