Maira Siddiqui

36/2, 10th Street, Kh-e-Rahat, phase 6, DHA, Karachi, 6500

e-mail: m210017@ksbl.edu.pk / Contact Number: +92 345 308 3194
Linked-in: https://www.linkedin.com/in/maira-siddiqui-creative-mba/

Aug’13 - Dec ‘16 Feb’17 - Apr‘17 Aug’17 – Dec’18 Jun’20 – Aug ‘20 Jan’21 – Jul’21 Aug’19 – Jul’21
Southern Methodist The Citizen’s Byco Petroleum Unilever Food HUBCO KSBL
University (SMU) Foundation (TCF) Management Solutions FYP MBA
Undergrad Assistant Manager Trainee Internship Water Projects
Education
2019-2021 Karachi School for Business & Leadership
MBA – GPA: 3.8

2013-2016 Southern Methodist University (SMU)

BSc Economics, Arts Entrepreneurship – GPA: 3.6

Work Experience
Aug’17 - Dec‘18 Byco Petroleum
Management Trainee – Retail Sales Co-Ordinator
• Streamlined existing procedures via establishing & documenting SOPs
• Reduced credit facility recovery time by 33.3%, from 30 days to 10 days
• Initiated new NFR (non-fuel retail) projects – Mycart vending machines
• Streamlined collection of NFR & franchise fees, increasing recovery from 0% to 75%
• Created a system to classify retail stations

Feb’17 – Apr’17 The Citizen’s Foundation (TCF)

Assistant Manager – Special Projects
• While reporting directly to the CEO oversaw projects by rest of the departments
• Fleet minimization from 800 Bolans – 400 Bolans

Internship Experience
Jun’20 – Aug ‘20 Unilever Food Solutions
Marketing Summer Intern
• Helped Fast track the Knorr Pan Asian sauces project to 90% completion. It had been stuck in
the pipe line for a year.
• Established a new marketing channel that promoted entrepreneurship by targeting home
chefs and small food businesses
• Made a 6 phased marketing & content creation plan for Instagram, created the Instagram
page: https://www.instagram.com/unileverfoodsolutions_pakistan/

May’15 – Jul’15 Bank Alfalah

HR Intern
• Helped restart their management trainee program & revamped their welcome pack

MBA Projects FYP - HUBCO: Developing the commercialization strategy of recycled industrial water for SITE
Marketing Research Project – Air Lift - Through data analysis derived an offline strategy for Airlift
Achievements/ • Paintarity – raised 2X more than targeted funds for an educational non-profit named Maidan
Leadership Roles • Sparks Ambassador – liaised between Unilever & KSBL for all Unilever (drives: UTH, ULIP, UFLP)
• Completed my undergrad degree in 87% of its duration, while learning Mandarin in final year
• Represented Sindh in under 16 nationals (field athletics)

Interest, Activities • Hard Skills: Adobe Photoshop and illustrator, Tableau, Python, MS excel, word and PowerPoint
& Skills • Soft Skills: Leadership. People management. Conflict resolution. Presentation Skills. Planning.
Eye for detail & aesthetics. Languages – Urdu, English, Mandarin & Spanish.
• Interests: Painting, social entrepreneurship, social work, animating, languages & traveling