A Y 2019-20

An Integrated CCE Report

On

"Company name"

Company Logo

For courses

105 Basics of Marketing,

106 Digital Business,

114 EADR

115 Selling & Negotiations

By

Student 1: Surname Name (SIIMC / SIBMT MBA / PGDM)

Student 2: Surname Name (SIIMC / SIBMT MBA / PGDM)

Student 3: Surname Name (SIIMC / SIBMT MBA / PGDM)

Student 4: Surname Name (SIIMC / SIBMT MBA / PGDM)

Student 5: Surname Name (SIIMC / SIBMT MBA / PGDM)

DECLARATION
ACKNOWLEDGEMENT
List of Tables
List of Figures / Charts etc. (Note that all tables/ figures/charts must carry a number & title)
List of Abbreviations (if any).
 Index
Chapter No
Chapter Title Page No

1
Enterprise History & Background

2
Organizational Details

3
The Brand Journey

4
Competition analysis

5
Financials of the organization

6
Markets & Marketing

7
Digital side of the business

8
Key findings / observations & learnings from the tasks carried
out

9
Conclusions

References
Parameters Details
Enterprise Vision-Mission-Philosophy – Values-Quality Policy
History & Establishment Year
Background
Brief profiles of the Chairman, CEO, MD
Founder / key person’s biography

1. Date of Birth, place of birth

2. Education
3. Alma mater
4. Family History
5. Spouse info
6. Residence
7. Political career
8. Early Life
9. Career
10. Teachings & Philosophy
11. Philanthropy
12. Influence & legacy
13. Honours & awards
14. Personal Life
15. Personal Details
a. Food
b. Travel
c. Source of inspiration
d. Clothing /Lifestyle
e. Spiritual life
f. Books he/she reads or likes
g. Likes/Dislikes
h. Sport
i. Music
j. His/ her idea of Recreation
k. Hobbies
16. Death anniversary, if applicable
17. Contribution to community/Society/ National at large
18. Life lessons from his / her daily routine
19. Is there a website of his /her?
20. Is he/ she associated with any organization/bodies/ parties
21. Find out blogs/sites which speak about him/her or about
their contribution

Find out more about your icon (biographies / interviews /

videos / blogs / infographic / news / twitter etc)

Members of Board of Directors

CSR Initiatives
Technical developments and other collaborations
Recent Mergers and Acquisitions / Key Alliances in the past 5 years & impact

Organization Organization Structure

Geographical (domestic and global) foot print
Company’s current head quarter worldwide/India
 Manufacturing /Service locations worldwide/India
Quality Management System Certifications if any - ISO / EMS / FDA / CMMI
The Brand
Journey
Name
Origin
Brand Logo story
Meaning/Synonym
Punch Line(s)/Tag line(s)
Youtube ads across timeline for e.g. advt for past 5 or 10 years(Any 5)
News about the brand(Any 5)
Infographics(Existing &/or your creation)
Digital footprint reach(Websites/Instagram/Blogs/Twitter/FB/Youtube
channel)
Global footprint (physical presence of the brand across various nations)
Global/Regional advertisements
Product Mix
Brand Value
Targeted Audience/Typical Customer profile
Advertising Appeals
Advertising Campaign
Marketing Mix
Brand Ambassador
What message the advt is giving beyond direct product / service appeal
What remains in your memory after watching the commercials
Had it been ever in the Most trusted brands of India List(100)
Thinking new---
Punch Line
Tag Line
Competition What makes my company unique? How do we stand out?
Analysis How do customers think of my company compared to competitors?
Here are some questions that you need to answer in order to conduct thorough
research so that you can plan the best strategy:
Who are your top 5 competitors (both organic and inorganic)?
What are they doing the best?
What is their current market share?
Has their market share been increasing or declining?
What type of products/services do they offer?
What is their USP (Unique Selling Proposition)? What are customers really
buying from them?
How are they differentiating their product from their competition? What features
and benefits do they highlight the most in their marketing copy?
What sort of advertising strategies are they currently using?
Why do people love them?
What are the things that people don’t like about them?
Which geographical areas do they operate in?
What is their pricing structure?
What are the keywords for which they are ranking organically?
What sort of engagement are they receiving on social media?
What is their advertising budget?
How do their customers rate their customer service?
What sort of reviews do they receive regularly?
What is their total sales volume?
What are their major PPC (Pay Per Click) keywords?
 Financials last 5 years for the Revenues
Profitability
Market Capitalization
Segmented Revenues
Auditors
Listing status & Scrip Codes – BSE and NSE
Global Listings on International Stock Markets
Share Price Face Value
Current Market Value
Annual High Low Figures
P/E Ratio
Shareholding Pattern
Markets & Players in the industry, Market shares of top 5 & bottom 5 players,
Marketing Controlling ministry and / or regulator if any for the Industry, Regulatory Policies
at the state, national and global level and their impact on the industry as a whole
with analysis of impact on top 5 players and bottom 5 players
7P’s -
*Product
Product lines
Major Brands
Market Share
Advertising Punch Line/Slogan
Logo
*Price, Place, Promotion, People, Process, Physical Evidence
Market Segments / Major Customers / Customer segments
Each Segment target customer / Key customer markets
How are the products / services positioned for each target segment
Product Life Cycle
Micro Environment
The suppliers
The resellers
The customers
The competition
Macro Environment
Demographic forces
Economic factors
Natural/physical forces
Technological factors
Political and legal forces
Social and cultural forces
Analyzing the Political, Economic, Socio-cultural
Demographics
Disruptive innovations affecting the organization
Digital Side of Nature of E-commerce Transaction (B2B, B2C etc.)
the Business E-Commerce
Mobile Commerce
Social Commerce
IOT
Mobile Marketing -(Shopping & Marketing)
Presence on various social networking sites and their purpose
Using IOT Technology for smart homes, appliances & Gadgets
Role of intermediaries in e-marketplace
Payment systems
Digital Markets
Brick & Click Model