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Workforce Diversity and Organizational Effectiveness in Nigerian Brewery Industry
Workforce Diversity and Organizational Effectiveness in Nigerian Brewery Industry
org
ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Vol.5, No.8, 2015
Abstract
The study is aimed at assessing the effects of workforce diversity on organizational effectiveness in Brewery
industry using selected Breweries. Workplace diversity is a multidimensional and multi-faceted concept that will
continue to evolve as more industries move toward the global marketplace. Survey research design method was
employed, stratified sampling method as well as simple random sampling was used. Linear regression and
correlation analysis was employed for the analytical purpose to review the nature of statistical significance
among variables. The findings show that there is a significant positive relationship between the variables of
workforce diversity and organizational effectiveness; in particular cultural diversity was found to be more
effective, also Team building & group training-which mediates between workforce diversity and organizational
effectiveness. The study concluded that any organization-whose leaders and policy makers are pragmatic,
perspicacious and pertinacious, Team building & group training in line with good diversity management will act
as panacea to the cankerworm of low employee performance that have set the bottom figure of most
organizations balance sheet in bracket. We therefore recommend that for breweries to improve in innovation and
creativity, managers and organizational leaders should ensure that diversity-related issues are well managed, and
that breweries should create diversity managers in their companies, who are saddled with the responsibility of
ensuring that organizational effectiveness is maintained.
Keywords: Diversity, Gender Diversity, Ethnic Diversity, Workforce Diversity, Organizational effectiveness.
1. Introduction
Advances in technology and the advent of a global economy bring the people of the world closer together than
ever before. Given this fact, businesses, educational systems and other entities are investigating ways to better
serve their constituents.
This includes being able to attract and retain the best and most qualified workers. Organizations that
can develop and employ the necessary policies and procedures to do this will maintain a competitive advantage
among their counterparts and increase their effectiveness.
The Breweries recruits its employees from across the country and also foreigners alike. Hence it can be
suggested that its work force is diverse. Workforce diversity has important implications toward management
practices and policies. Frequently, diversity is viewed in a limited fashion, primarily addressing issues of race,
ethnicity, cultural or gender differences. With regard to this study, we used a very broad definition of diversity,
to encompass most characteristics that individuals possess that seem to affect the way they think and do things.
There are many legally mandated actions that employers must take to minimize employment
discrimination. In Nigeria, for example there is the Federal Character Law which stipulates that recruitments in
Federal Government Agencies and Parastatals must reflect the Federal character. But many CEOs recruit to
favour their own people to the detriments of other Nigerians from other places. This is unethical and tends to
negatively affect the performance level of most organizations in Nigeria (Ogbo, Kifordu, and Wilfred, 2014).
The 21st century managers are saddled with the responsibility of both leading employees and
responding to the needs of customers who are more ethnically and culturally diverse from each other. Leaders in
both the public and the private sectors are focusing more attention on the issue of diversity. Whether the goal is
to be an employer of choice, to provide excellent customer service, or to maintain a competitive edge, diversity
is increasingly recognized and utilized as an important organizational resource. Leaders and managers within
organizations are primarily responsible for the success of diversity policies because they must ensure that the
policies are effective.
The most important issues of workforce diversity are to address the problems of discrimination in
terms of gender, age, ethnicity, education background and culture.
The main purpose of this study is to investigate the impact of workforce diversity and performance.
Various factors that enhance the relationship between workforce diversity & performance as mediators are also
explored. Age, gender & ethnicity are taken as the dimensions of diversity.
The discriminatory attitude of some workforce, individual identity, lack of cooperation amongst
workers has been extended by workers in same diverse organization beyond limits, which dampens morale with
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Developing Country Studies www.iiste.org
ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Vol.5, No.8, 2015
negative performance index. This is because departmental goals are pursued more at the expense of broad
organizational goals and objectives. Corporate profitability dwindles because the core values of diversity are not
properly harnessed (Salami, 2010).
Countless studies have been conducted on workforce diversity. This study is provoked by the gap left
unfilled by a substantial number of research works that has been conducted on workforce diversity and its
significance on the organizational performance. In recent years Diversity Management and workforce diversity
have been substantial and as such have forced companies to embrace these concepts in their companies with the
aim of increasing productivity and profit. This forced integration has created divergence and uncertainty in the
workforce, as management is not skilled enough to control the concept of diversity management and its ethics,
and so managers are finding it difficult to effectively practice diversity management, which in turn has become
an albatross on their neck
When left un-managed, employee diversity is more likely to damage morale, increase employee
turnover, and cause significant communication problems (Jehn et al., 1999), in Eugene et al., (2011). The above
mentioned negative effect of workforce diversity is prevalent to organizations today, but requires solutions for
organizations to perform optimally. Hence, this study investigated the impact of workforce diversity and
organizational effectiveness using breweries in Nigeria.
2. Literature Review
Many organizations throughout Nigeria are unsure of what it takes to effectively manage diversity. This is partly
due to the fact that top management only recently became aware of the combined need and importance of this
issue. At this point, it is necessary to provide a framework for categorizing organizational initiatives.
Researchers and practitioners have developed relevant frameworks. One was developed by Roosevelt (2001),
who is a diversity expert. He identified eight generic action options that can be used to address any type of
diversity issue. A second was proposed by another diversity expert, Mitchell (2013). She empirically identified
the specific diversity initiatives used by 16 organizations that successfully managed diversity in developed
countries. This framework is reviewed in order to provide information both on broad and specific understanding
on how organizations are effectively managing diversity.
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organizational effectiveness captures organizational performance plus the myriad internal performance outcomes
normally associated with more efficient or effective operations and other external measures that relate to
considerations that are broader than those simply associated with economic valuation (either by shareholders,
managers, or customers),
Image management
• Credibility
• Expertise
• Trust worthiness
Mentorship
Relationship
Coaching and guidance
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Female 78 39
200 100
Total
Source: Researchers analysis of field survey, 2014.
Table 4.1 above shows that 122 (61%) of the respondents were male, indicating that there are more of
male employees in this organizations. While 78 (39%) of the respondents were female, making male the modal
gender.
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Table 4.10 Regression Model Test of Analysis of Relationship between ethinc diversity and creativity.
Model Unstandardized Coefficient Standardied coefficient T Sig
B Std.Error Beta
(Constant) Ethnic 7.214 1.128 5.741 .000
Diversity .399 .061 .612 6.743 .000
Sources:SPSS version 17
Research Question Four: What is the relationship between cultural diversity and innovation?
Table4.12 Cultural Diversity and Innovation
SD - -
D 17 8.5
U 19 9.5
A 125 62.5
SA 39 19.5
Total 200 100 3.94 0.79
11 The company apply cultural diversity management (CDM)
that promote innovation and fairness
SD - -
D - -
U 29 14.5
A 97 48.5
SA 74 37.0
Total 200 100 4.09 0.98
Source: Field survey, 2014
Total of 104 (52%) of the respondents agree that the company can draw on skilled employees from
different cultures when recruiting staff, 68 (34%) strongly agree to it, 9 (4.5%) disagree, while 19 (9.5%) of the
respondents were undecided.
126 (63%) of the respondents agree that Recruiting employee from different cultures helps my
organization to be innovative, 28 (14%) strongly agree to it, 21 (10.5%) disagree, 19 (9.5%) of the respondents
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However, the result of the tested hypothesis in table 4.13 indicates that there is significant positive
relationship between gender diversity and Innovation. The above finding is in accordance with the assertion of
Mitchell, 2013) that gender diversity in organizations increase creativity and innovation, stressing that since the
marketplace itself is diverse, gender diversity will make it easy for firms to penetrate these markets with
innovative ideas and products. This is further supported by the following researchers (Jackson et al., 2004; Jehn
et al.,1999; Roosevelt 2001) in their opinion that gender diversity established significantly positive relationship
with innovation which in turn result to positive firm performance.
5.1.2: Ethnic Diversity and Creativity
Table 4.10 above shows that the regression analysis result for ethnic diversity exhibited a positive relationship
with innovation, giving the Beta value (β = .612, p ˂ 0.01). More so, the result in the model summary in table
4.11 shows that 85% of the change in innovation is explained by ethnic diversity. However, the result of the
tested hypothesis in table 4.14 indicates that there is significant positive relationship between ethnic diversity
and creativity.
The above finding is in consonance with Timmermans et al., (2011), (Barbara and Politechnika, 2010)
and (Richard, 2000) stating that diversity in ethnicity can be expected to be positive for creativity, since it
broadens the viewpoints and perspectives in the organization. The study of (Alesina and La Ferrara, 2005; Lee
and Nathan, 2011; Ozgen et al., 2011) also affirm that ethnically diverse teams are associated with more
creativity and innovation. This is because Ethnic diversity would benefit team performance due to a more diverse
pool of skills and knowledge. The implication of the finding is that organizations that are mono-ethnic might not
be creative.
5.1.3: Cultural Diversity and Innovation.
Table 4.13 above shows that the regression analysis result for Cultural diversity exhibited a positive relationship
with innovation, giving the Beta value (β = .881, p ˂ 0.01). The model summary in table 4.14 above shows that
41.3% change in innovation is brought about by cultural diversity.
However, the result of the tested hypothesis in table 4.14 indicates that there is significant positive
relationship between cultural diversity and innovation.
This finding aligned with A survey conducted by the (European Commission 2008) that there is a
positive link between cultural diversity and innovation. Cox and Mcleod, 1991; They argued that a culturally
mixed workforce are creative and holds a potential competitive advantage for the organizations.
Supporting this finding also is a notable scientists- Gilbert and Ivancevich (2000: 94), they emphasized
the importance of cultural diversity, because “it is good in itself and because it enhances organizational
performance and increases the quality of organizational life”. Continuing they affirmed that managers or
organizational heads should successfully use cultural heterogeneity and came to the conclusion that plurality in
personnel is beneficial for teamwork and increases productivity and commitment.
5.3 Conclusions
Workforce diversity creates problem when left unmanaged. From the findings of the study, it can be concluded
that, overall the workforce diversity had a significant impact on the organizational effectiveness of the breweries
in Nigerian. Specifically,
The gender diversity variable of workforce diversity had a statistically significant positive relationship
with innovation. Since the marketplace itself is diverse, workforce with diverse gender will make it easy for
firms to penetrate these markets with innovative ideas and products. More so, diversity especially in terms of
gender leads to greater problem solving. This is because many alternatives are carefully evaluated by both
gender in terms of pros and cons.
Ethnic diversity had significant positive relationship with creativity. This is because Ethnic diversity
would benefit team performance due to a more diverse pool of skills and knowledge. The cultural diversity had a
statistically significant positive relationship with innovation. Culturally mixed workforce is creative and holds a
potential competitive advantage for the organizations, it is good in itself and because it enhances organizational
effectiveness and increases the quality of organizational life.
Organizations with diverse employees are better suited to serve diverse external customers in an
increasingly global market. Such organizations have a better understanding of the requirements of the legal,
political, social, economic, and cultural environments.
A diverse workforce is a reflection of a changing world and marketplace. Each employee in a diverse
workplace possesses unique strengths and weaknesses derived from their diverse culture, diverse ethnicity,
diverse gender, diverse educational background, and in addition to their individuality. When a diverse workforce
is trained and managed properly, diversity in the workplace can leverage the strengths and complement the
weaknesses of each worker resulting to synergistic performance, making the impact of the workforce greater
than the sum of its parts. Diversity management benefits organizations by creating a fair and safe environment
where everyone has access to the same opportunities and challenges, thereby displaying their creativity and
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Vol.5, No.8, 2015
innovativeness.
5.4 Recommendations
Thus, it is recommended that breweries should create diversity managers in their companies, who is saddled with
the responsibility of ensuring that organizational effectiveness is enhanced.
Organizational leaders/managers should formulate policies that guide against gender discrimination in their
organizations in other to encourage innovative.
Organizational leaders should formulate laws and policies on equal employment, that ensure the most
qualified employees are recruited, irrespective of their cultural background, ethnic group, and gender in other to
encourage creativity and innovation in the organization .
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