RESEARCH

METHODOLOGY
RESEARCH METHODOLOGY: PROCESS FLOW

Step 2 Step 4

MARKET UNDERSTANDING CONDUCTING PRIMARY &

& SECONDARY RESEARCH SECONDARY RESEARCH

• Collecting various data • Scheduling interviews through

points (such as market
dynamics, end-user
perception, pricing etc.)
Step 1
different modes such as
Telephone, E-mail, etc.
• Structure various data points
collected through primary and in-
depth secondary research
Report
Writing &
Final Deliverable
Step 3 Step 5

PROJECT KICK QUESTIONNAIRE DATA COMPILATION

OFF DESIGNING* AND ANALYSIS

• Understanding end objectives • The publisher to build a • Compilation of data collected

• Creating a project charter structured questionnaire from primary and secondary
• Alignment of end outcome • Initial Client review sources
•Finalizing the questionnaire • Proper analysis of data
mutually after client review followed by report writing
RESEARCH METHODOLOGY

Interview With Major Product Manufacturers,

Marketing Managers, Procurement Manager, Data from Government Bodies & Associations
Strategy Managers, etc. Internal
Data Database

Secondary Research
Primary Research

Triangulation
Interview with Distributors, Retailers, Exporters, Data Repository of Published Reports
Traders, Raw Material Suppliers

Key players: Annual reports/SEC filings, Investor

Interview with Industry Experts Presentations, Press Releases.

Primary Secondary
Sources Sources Databases (Paid/Unpaid), LinkedIn Discussions,
Interview with Research Institutes, Academic
Centers Factiva, Bloomberg, OneSource, Hoovers, etc.

Information
Market Size Key Applications Key Players
Sourced Market Share

Usage Trends Competitors Company

Regional Market Data Industry Applications Assessment
Across Industries
RESEARCH METHODOLOGY- TOP DOWN APPROACH

TOP DOWN APPROACH

PROJECT UNDERSTANDING
IDENTIFICATION OF TOTAL & KICK OFF
✓ In the top-down approach, the market is
MARKET
bifurcated to gain insight into market
segments based on the percentage share
STAGE 1
of each segment. This approach helped in
PERCENTAGE SPLIT BASED
arriving at the market size of each ON DIFFERENT SEGMENT
segment
✓ The segments market size was further STAGE 2
broken down in the regional market size of REGIONAL/ COUNTRY SHARE
each segment and sub-segments. ANALYSIS

✓ The market size arrived using this

approach is then cross-checked with the STAGE 3
DATA COLLECTION AND
market size arrived by using a bottom-up
ANALYSIS
approach

FINAL DELIVERABLE
RESEARCH METHODOLOGY- BOTTOM UP APPROACH

BOTTOM UP APPROACH
FINAL DELIVERABLE
The bottom-up approach, we arrived at the
06
country/region market size by identifying DATA COMPILATION & DATA
ANALYSIS
the market size and market shares of the
05
key market players. The country market
SEGMENTAL REVENUE OF
sizes then were added up to arrive at the MAJOR PLAYERS
04
regional market size, which eventually IDENTIFCATION OF SEGMENATAL
SHARE WHICH ARE DOMINATING THE
added up to arrive at the global market TARGET MARKET
03
size.
REGIONAL SPLIT -
VOLUME/VALUE SALES
02
IDENTIFICATION OF VOLUME/VALUE
SALES OF TARGET PRODUCT

01