1.

1 INTRODUCTION
Telecommunications are the means of electronic transmission of information over distances.
The information may be in the form of voice telephone calls, data, text, images, or video.
Today, telecommunications are used to organize remote computer systems
into telecommunications networks.

Examples of telecommunications: systems are the telephone network, the radio broadcasting
system, computer networks and the Internet. The nodes in the system are the devices we use
to communicate with, such as a telephone or a computer.

Basic telecommunication system consists of three elements:

 A transmitter that takes information and converts it to a signal.

 A transmission medium that carries the signal; and,
 A receiver that receives the signal and converts it back into usable information.

Indian Telecommunications Industry Report (Size: 583.38 KB) (April 2020) India is

currently the world's second-largest telecommunications market with a subscriber base of
1.20 billion and has registered strong growth in the past decade and half.

To get a glimpse of what the “future of telecom” could look like, we point to the potential
capabilities of 5G wireless technologies, and the planned build out of the First Net carrier-
grade public safety network, along with the rapidly evolving customer needs relating to
Internet of Things services and service models.

Telecommunications is a good career path as the industry continues to evolve and grow with
the boom of new technology. Wireless equipment provides more reliable services, and
businesses are competing to offer the fastest internet and best deals. The number of unique
AS exceeded 5000 in 1999, 30000 in late 2008, 35000 in mid-2010, 42000 in late 2012 and
54000 in mid-2016. I cannot give the exact count of the number of telecom service providers
in the world, but surely can lit out few topmost and important of them
1.2 INDUSTRY SCENARIO
TELECOMMUNICATIONS INDUSTRIES

Telecommunication is the transmission of information over significant distance to

communicate. The telecommunication industry can be classified into two.

1. Equipment sector
2. Service sector

Equipment sector

Equipment sector is comprised of companies that manufacture products that are used by both
customers and other companies in the same sector. Equipment sector includes satellite and
broadcast network equipment, wireless equipment, as well as computer networking
equipment.

Service sector

Service sector is comprised of wired, wireless service and internet and other broadband
services.

1.3 MACRO SCENARIO

Traditional telephone calls continue to be the industry's biggest revenue generator, but thanks
to advances in network technology, telecom today is less about voice and increasingly about
text (messaging, email) and images (e.g. video streaming). High-speed internet access for
computer-based data applications such as broadband information services and interactive
entertainment, is pervasive. Digital subscriber line (DSL) is the main broadband telecom
technology. The fastest growth comes from (value-added) services delivered over mobile
networks.

Insight Research projects that telecommunications services revenue worldwide will grow

from $2.2 trillion in 2015 to $2.4 trillion in 2019.

Of all the customer markets, residential and small business markets are the toughest. With

hundreds of players in the market, competitors rely heavily on price; success rests largely on
brand name strength and investment in efficient billing systems. The corporate market
remains the industry's favourite. Big corporate customers are concerned mostly about the
quality and reliability of their telephone calls and data delivery while being less price-
sensitive than residential customers. Multinationals, spend heavily on telecom infrastructure
and premium services like high-security private networks and videoconferencing. Network
connectivity can also be provided to other telecom companies by wholesaling circuits to
heavy network users like internet service providers and large corporations.

GLOBAL PLAYERS:
Mergers and Acquisitions

Around 24,800 M&A deals have been conducted in the Telecommunication Industry with
either the acquirer or the target company coming from the Telecommunications sector. In
total over 5.712 bil. USD have been spent on M&A between 1985 and 2018 in this
industry. There has only been one big M&A wave around 1999 and 2000. In most other
industry there are three waves between 1990 and 2018. Since 1999 deal value shrunk by
-90.12% and is expected to stagnate in 2018.

Cell tower

A cell site, cell tower, or cellular base station is a cellular-enabled mobile device site

where antennas and electronic communications equipment are placed—typically on a radio
mast, tower, or other raised structure—to create a cell (or adjacent cells) in a cellular
network. The raised structure typically supports antenna and one or more sets of
transmitter/receivers transceivers, digital signal processors, and control electronics, a GPS
receiver for timing (for CDMA2000/IS-95 or GSM systems), primary and backup electrical
power sources, and sheltering.

In Global System for Mobile Communications (GSM) networks, the correct term is Base
Transceiver Station (BTS), and colloquial synonyms are "mobile phone mast" or "base
station". Multiple cellular providers often save money by mounting their antennas on a
common shared mast; since separate systems use different frequencies, antennas can be
located close together without interfering with each other. Some provider companies operate
multiple cellular networks and similarly use collocated base stations for two or more cellular
networks, (CDMA2000 or GSM, for example).

Some cities require that cell sites be inconspicuous; they can be blended with the surrounding
area or mounted on buildings or advertising towers. Preserved trees capes can often hide cell
towers inside an artificial or preserved tree. These installations are generally referred to as
concealed cell sites or stealth cell sites.

HISTORY

Use of multiple cell tower sites were connected through a network, and allowed users to
travel and even switch towers during a call. Built on existing analog technology, it was a
revolutionary step with the first cell tower built by AT&T in Chicago in 1977.

Cell site. A cell site, cell tower, or cellular base station is a cellular-enabled mobile device

site where antennas and electronic communications equipment are placed—typically on a
radio mast, tower, or other raised structure—to create a cell (or adjacent cells) in
a cellular network.

Martin Cooper invented the cell phone tower. He is a pioneer in the wireless

communications industry, especially in radio spectrum management, with eleven patents in
the field. While at Motorola in the 1970s, Cooper invented the first handheld cellular mobile
phone (distinct from the car phone) in 1973 and led the team that developed it and brought it
to market in 1983. He is considered the "father of the (handheld) cell phone" and is also cited
as the first person in history to make a handheld cellular phone call in public.

A typical cell phone has enough power to reach a cell tower up to 45 miles away. Depending
on the technology of the cell phone network, the maximum distance may be as low as 22
miles because the signal otherwise takes too long for the highly accurate timing of the cell
phone protocol to work reliably.

Cell towers could be lattice or self-support towers, guyed towers, monopole towers, and

concealed towers. Concealed towers can be designed to resemble trees, cacti, water towers,
signs, light standards, and other types of structures.

Use of multiple cell tower sites were connected through a network, and allowed users to
travel and even switch towers during a call. Built on existing analog technology, it was a
revolutionary step with the first cell tower built by AT&T in Chicago in 1977

1.4 MICRO SCENARIO

INDIA:

The Indian Mobile industry is expected to create a total economic value of $217.4 bn by

2020. The Telecommunications industry is divided into following subsectors: Infrastructure,
Equipment, Mobile Virtual Network Operators (MNVO), White Space Spectrum, 5G,
Telephone service providers and Broadband.

India's telecommunication network is the second largest in the world by number of telephone
users (both fixed and mobile phone) with 1.1724 billion subscribers as on 31 Dec 2019. It has
one of the lowest call tariffs in the world enabled by mega telecom operators and hyper-
competition among them. As on 31 Dec 2019, India has the world's second-largest Internet
user-base with 661.94 million broadband internet subscribers in the country. As of 31
December 2018, India had a population of 130 crore people (1.3 billion), 123 crore (1.23
billion) Aadhaar digital biometric identity cards, 121 crore (1.21 billion) mobile phones, 44.6
crore (446 million) smartphones, 56 crore (560 million or 43% of total population) internet
users up from 481 million people (35% of the country's total population) in December 2017,
and 51 per cent growth in e-commerce.

Indian telecom industry underwent a high pace of market liberalisation and growth since the
1990s and now has become the world's most competitive and one of the fastest growing
telecom markets. The Industry has grown over twenty times in just ten years, from under 37
million subscribers in the year 2001 to over 846 million subscribers in the year 2011, and
1.1514 billion at the end of December 2019. As of Dec 2019, India has the world's second-
largest mobile phone user base with over 1.1514 billion users.

Telecommunication has supported the socioeconomic development of India and has played a
significant role to narrow down the rural-urban digital divide to some extent. It also has
helped to increase the transparency of governance with the introduction of e-governance in
India. The government has pragmatically used modern telecommunication facilities to deliver
mass education programmes for the rural folk of India.

According to London-based telecom trade body GSMA, the telecom sector accounted for
6.5% of India's GDP in 2015, or about ₹9 lakh crore (US$130 billion), and supported direct
employment for 2.2 million people in the country. GSMA estimates that the Indian telecom
sector will contribute ₹14.5 lakh crore (US$200 billion) to the economy and support 3
million direct jobs and 2 million indirect jobs by 2020.

HISTORY OF TELECOM INDUSTRY

Telecommunications in India began with the introduction of the telegraph. The Indian postal
and telecom sectors are one of the world’s oldest. In 1850, the first experimental electric
telegraph line was started between Calcutta and Diamond Harbour. In 1851, it was opened for
the use of the British East India Company. The Posts and Telegraphs department occupied a
small corner of the Public Works Department, at that time.

The construction of 4,000 miles (6,400 km) of telegraph lines was started in November 1853.
These connected Kolkata (then Calcutta) and Peshawar in the north; Agra, Mumbai (then
Bombay) through Sindwa Ghats, and Chennai (Madras) in the
south; Ootacamund and Bangalore. William O'Shaughnessy, who pioneered the telegraph and
telephone in India, belonged to the Public Works Department, and worked towards the
development of telecom throughout this period. A separate department was opened in 1854
when telegraph facilities were opened to the public.

In 1880, two telephone companies namely The Oriental Telephone Company Ltd. and The

Anglo-Indian Telephone Company Ltd. approached the Government of India to
establish telephone exchange in India. The permission was refused on the grounds that the
establishment of telephones was a Government monopoly and that the Government itself
would undertake the work. In 1881, the Government later reversed its earlier decision and a
licence was granted to the Oriental Telephone Company Limited of England for opening
telephone exchanges at Calcutta, Bombay, Madras and Ahmedabad and the first formal
telephone service was established in the country. On 28 January 1882, Major E. Baring,
Member of the Governor General of India's Council declared open the Telephone Exchanges
in Calcutta, Bombay and Madras. The exchange in Calcutta named the "Central Exchange"
had a total of 93 subscribers in its early stage. Later that year, Bombay also witnessed the
opening of a telephone exchange.

Further developments and milestones

 Pre-1902 – Cable telegraph.

 1902 – First wireless telegraph station established between Sagar
Island and Sandhead.
 1907 – First Central Battery of telephones introduced in Kanpur.
 1913–1914 – First Automatic Exchange installed in Shimla.
  1927 – Radio-telegraph system between the UK and India, with Imperial Wireless
Chain beam stations at Khadki and Daund. Inaugurated by Lord Irwin on 23 July by
exchanging greetings with King George V.
 1933 – Radiotelephone system inaugurated between the UK and India.
 1947 - First Electronics & Telecommunications engineering department started in
India at the Government Engineering College, Jabalpur.
 1953 – 12 channel carrier system introduced.
 1960 – First subscriber trunk dialling route commissioned
between Lucknow and Kanpur.
 1975 – First PCM system commissioned between Mumbai City
and Andheri telephone exchanges.
 1976 – First digital microwave junction.
 1979 – First optical fibre system for local junction commissioned at Pune.
 1980 – First satellite earth station for domestic communications established
at Sikandarabad, U.P...
 1983 – First analogue Stored Programme Control exchange for trunk
lines commissioned at Mumbai.
 1984 – C-DOT established for indigenous development and production
of digital exchanges.
 1995 – First mobile telephone service started on non-commercial basis on 15 August
1995 in Delhi.
 1995 – Internet Introduced in India starting with Laxmi Nagar, Delhi 15 August 1995

2.1. RELIANCE JIO INFOCOMM LIMITED

Reliance JIO Info COMM Limited is a Non-govt company, incorporated on 15 Feb 2007. It's
a public unlisted company and is classified as ‘company limited by shares.
Company's authorized capital stands at Rs 7013000.2 lakhs and has 82.88179% paid-up
capital which is Rs 5812499.9 lakhs. Reliance JIO Info COMM Limited last annual general
meet (AGM) happened on 08 Sep 2017. The company last updated its financials on 31 Mar
2017 as per Ministry of Corporate Affairs (MCA).

Reliance JIO Info COMM Limited is majorly in Business Services business from last 13
years and currently, company operations are active. Current board members & directors are
Kiran Mathew Thomas, Mahendra Nahata, Manoj Harjivandas Modi, Pankaj Mohan Pawar,
Mukesh Dhirubhai Ambani, Dipak Chand Jain, Sanjay Mashruwala, Shumeet Banerji, Ranjit
Vasant Pandit.

HISTORY

Company is registered in Mumbai (Maharashtra) Registrar Office. Reliance JIO Info COMM
Limited registered address is 9th Floor, Maker Chambers IV, 222, Nariman Point, Mumbai
MH 400021 IN.

The company is ranked 96th on the Fortune Global 500 list of the world's biggest
corporations as of 2020. It is ranked 8th among the Top 250 Global Energy Companies
by Platts as of 2016. Reliance continues to be India's largest exporter, accounting for 8% of
India's total merchandise exports with a value of ₹1,47,755 crore and access to markets in
108 countries. Reliance is responsible for almost 5% of the government of India's total
revenues from customs and excise duty. It is also the highest income taxpayer in the private
sector in India

A day where every individual transaction, piece of communication or interaction being

mapped by its data is not far away. In a truly digital world, anyone transacting in the
economy will leave a digital footprint at every touchpoint of exchange and interaction. It’s no
wonder that data is as valuable as oil was and perhaps even as precious as gold, if not more.
in such a scenario, a suite of offerings focused on keeping the consumer in an endless loop of
affiliated products and services will help any business garner maximise profit opportunities.
At least that seems to be Reliance’s plan with Reliance Jio and its digital ecosystem.

Pursuing his vision for a more connected and digital India, chairman of Reliance Industries
Limited and arguably the most powerful business person in the country, Mukesh Ambani,
launched the flagship tech product Jio — a cellular data-driven 4G telecom service which
opened up mobile internet to all sections of the Indian society. Since its inception in 2016, Jio
has managed to become a household name in India through its commendable product-market-
fit supported by a combination of right price and data usage. Reliance Jio Platforms, which
today operates the Jio telecom business has managed to capture 52% (356 Mn) of the total
687 Mn internet subscribers in India as of September 2019.

The launch of Jio in September 2016 changed India and RIL fundamentally and perhaps
permanently. From being a conglomerate largely focused on traditional sectors to a new-age
tech and digital giant, Reliance Jio has also played a major role in bridging the urban-rural
digital divide in the country. Since its launch in 2016, the rural internet subscriber base(as per
TRAI) in India has grown over 2.1x from 115 Mn (2016) to 247 Mn (September 2019). With
the wider adoption of the internet, the total addressable market for consumer internet services
had grown at an incredible pace and early movers usually tend to gain more in a market
which is growing exponentially along with the government’s support.

Jio is not just a telecom network, it is an entire ecosystem that allows Indians to live the
digital life to the fullest. This ecosystem consists of powerful broadband networks, useful
applications, best-in-class services and smart devices distributed to every doorstep in India.
Jio’s media offerings include the most comprehensive libraries and programs of recorded and
live music, sports, live and catch up television, movies and events. Jio is about creating
connected intelligence for 6 billion global minds to unleash the power of a young nation. We
are all set to change the way people work, play, learn and live.

COVERAGE:
Jio is committed to provide coverage across urban and major rural areas. Jio is aiming to
cover 90% of India's population in the next 18-24 months.

NATURE OF BUSINESS

Reliance Retail is the retail initiative of the group and is central to our consumer facing
businesses. It has in a short time forged strong and enduring bonds with millions of
consumers by providing them unlimited choice, outstanding value proposition, superior
quality and unmatched experience across all its stores.

Reliance Retail has adopted a multi-prong strategy and operates chain of neighbourhood
stores, supermarkets, wholesale cash & carry stores, specialty stores and online stores and has
democratized access to a variety of products and services across diverse segments for Indian
consumers.

Serving the food and grocery category Reliance Retail operates Reliance Fresh, Reliance
Smart and Reliance Market stores. In the consumer electronics category Reliance Retail
operates Reliance Digital, Reliance Digital Express Mini stores and Jio stores, and in fashion
& lifestyle category it operates Reliance Trends, Trends Women, Trends Man, Trends junior,
Project Eve, Reliance Footprint, Reliance Jewels and AJIO.com in addition to a large number
of partner brand stores across the country.

Reliance Retail has the distinction of being the largest retailer in the country. Reliance
Retail’s commitment to “bettering the lives” has been embodied in its pursuit to make a
difference on social socio–economic issues in India. The initiative has brought millions of
farmers and small producers to the forefront of the retail revolution by partnering with them
for growth.

Deep insight into India’s economic, cultural and consumption diversity drives Reliance
Retail’s vision in the retail universe. The operating model is based on customer centricity,
while leveraging common centres of excellence in technology, business processes and supply
chain. More importantly, it has built a strong and unwavering foundation through its
extraordinary people. Our nationwide network of retail stores offers a world-class shopping
environment and unmatched customer experience.

Reliance Retail has emerged as the partner of choice for International brands and has
established exclusive partnerships with many revered international brands such as Diesel,
Superdry, Hamleys, Ermenegildo Zegna, Marks and Spencer, Paul & Shark, Thomas Pink,
Kenneth Cole, Brooks Brothers, Steve Madden, Payless Shoesource, Grand Vision and many
more.

Reliance Retail reported a turnover of Rs. 1,30,566 crore for the financial year 2018-19. As
on 30th Sep 2019, Reliance Retail operates 10,901 stores across 6,700+ cities with a retail
area of over 24.5 million sft.

Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited is the holding
company of Reliance Retail Limited which operates the retail business.

QUALITY:
Jio will offer HD quality voice to its subscribers with instantaneous call connect capability.
Superior data experience will be offered to the subscribers, which includes fastest page
download, highest peak download speed in the industry, video streaming without buffering &
real time gaming experience.

AFFORDABILITY:
The key idea is to make internet accessible and affordable to consumers in all parts of the
country. Jio will significantly up the quantity, quality and coverage of broadband internet
while lowering the cost to the user.

Jio will play a key role in the digital development of India – with applications for everything
from education to healthcare, security to financial services, technology to entertainment.

Shri. Mukesh Ambani, Chairman, Reliance Industries Ltd. says, "Jio is about bringing people
together, safely and securely. It is about inspiring people to join a movement – the digital
India movement. Jio is about you and your family, friends, community and all Indians
together in a movement to embrace and win in the digital world."

SIMPLE, SMART AND SECURE

With an advanced network comes a connected digital world. Our revolutionary apps work
effortlessly so that every day activities become simpler, quicker and seamless. We are
creating a new digital life by combining revolutionary services such as high-definition voice
and video calling with life-enhancing apps and a network designed for the future.

CULTURE AT JIO

Reliance is a global corporation with its legacy rooted in India. A vast majority of our
employees come from a socio-economic environment that is dynamic and incredibly diverse.
This cultural backdrop encourages unique behaviour patterns among employees at the
workplace.

VISION

•To lead the industry while generating value to the stakeholders, be the pioneer in setting
ethical standard and be everyone’s investor.

MISSION
• To lead the industry by providing innovative financial products and services

• To value to the shareholders with total satisfaction

• To establish “customer-first” business strategy

• To be a social responsible investor by making investment only in desirable industry

• Provide employees with motivating work environment, opportunities for learning and
career development, competitive compensations and equal opportunities.

OBJECTIVE

• Create synergistic effect by creating high quality and diversified portfolio

• Provide diversified financial services with focused people

• Appreciate uniqueness of each customer’s requirements and serve the customers with
product flexibility

• Diversification of sources of fund

• Enhance Corporate value through sustained growth.

INFRASTRUCTURE

Infrastructure and Construction Department is involved in deploying most fool proof network
across the country. This comprises of laying fibre to remotest corners of the country, along
with other tower infrastructure. Project of such a scale poses unique project management
challenges which are solved with intricate planning and cutting-edge technologies.

Reliance Jio Infocomm and telecom tower company Tower Vision India have entered into a
master service agreement for tower sharing. Tower Vision has a portfolio of 8,400 telecom
towers in India.

Reliance Jio, a subsidiary of Reliance Industries, holds a pan-India unified licence. With this
agreement, the company would utilise the telecom tower infrastructure of Tower Vision to
launch its services across the country.
“We are committed to offering our customers wide coverage of high speed 4G networks. As a
consequence, we are continuing to build this through a combination of telecom towers that
we are constructing on our own and those that we are renting from quality tower
infrastructure partners. Our partnership with Tower Vision is another step in this direction,”
Sanjay Mashruwala, managing director, Reliance Jio said.

“Through partnering with Tower Vision India, Reliance Jio gains access to carefully selected
sites, covering strategic locations where data customers today require uninterrupted high
speed wireless coverage,” said Tower Vision’s chairman Amit Ganani.

Reliance Jio Infocomm and ATC India Tower Corporation inked an agreement in April 2014
under which the former would use tower infrastructure of the latter to launch its telecom
services across the country. ATC has 11,000 telecom towers in India.

Reliance Jio also has an agreement with Viom Networks for their 42,000 telecom towers and
an agreement with Bharti Airtel for a comprehensive sharing of telecom infrastructure created
by both parties to avoid duplication of infrastructure wherever possible.

Using the latest 3D CAD software, our experienced engineering design team will help you
with your product design. Ten workstations are completely dedicated to the design and
manufacturing process supplemented with the latest laser printers & Pentium Computers with
necessary licensed copies of the software. Qualified Engineers well trained in AutoCAD (for
2-D) and Solid works (for 3-D) are engaged in the designing of the various products. Experts
in mechanical design engineering, they will realize the most complicated prototype design in
the most cost effective way. Rendered visuals will quickly help you decide on your perfect
image, negating the need to produce numerous samples. Sheet metal processing is a core
competency of Maya Engineering. Parts are manufactured using customer designs, designs
extracted from Solid Works solid models, and other computer aided manufacturing systems.
Metalix programs for high-speed Amada presse are computer generated and sent to the
machine controls. Pierced panels and blanks are formed using hydraulic press brakes
equipped with automatic back gages and precision tooling. To ensure accuracy of build, the
3D Cad design software will produce working drawings and machine tool programs for
manufacture. The engineering design team will advise you on all aspects of prototype
development and mechanical design engineering.
COMPETITORS
Below are the top 3 Reliance Jio competitors:

1.Airtel
Airtel was born free, a force unleashed into the market with a relentless and unwavering
determination to succeed. A spirit charged with energy, creativity and a team driven “to seize
the day” with an ambition to become the most admired telecom service provider globally.
airtel, in just ten years of operations, rose to the pinnacle of achievement and continues to
lead.
 
As India's leading telecommunications company, airtel brand has played the role of a major
catalyst in India's reforms, contributing to its economic resurgence.
 
Today we touch people's lives with our Mobile services, Telemedia services, to connecting
India's leading 1000+ corporates. We also connect Indians living in USA, UK and Canada
with our call home service.

2.VI

Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is

India's leading telecom service provider. The Company provides pan India Voice and Data
services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the
growing demand for data and voice, the company is committed to deliver delightful customer
experiences and contribute towards creating a truly 'Digital India' by enabling millions of
citizens to connect and build a better tomorrow. The Company is developing infrastructure to
introduce newer and smarter technologies, making both retail and enterprise customers future
ready with innovative offerings, conveniently accessible through an ecosystem of digital
channels as well as extensive on-ground presence. The Company is listed on National Stock
Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

3.BSNL
BHARAT SANCHAR NIGAM LIMITED (BSNL) was formed by corporatization of the
erstwhile Department of Telecom Services & came into being on 1st October 2000. The
company provides telecom services throughout the country excluding Delhi & Mumbai. 
BSNL is a 100% Govt. of India owned Public Sector Undertaking with an authorized share
capital of Rs. 17,500 crores and paid up capital of Rs. 12,500 crores comprising of
Rs. 5,000 crores of Equity and Rs. 7,500 crores of Preference shares capital.   Its total
income during FY 2019-20 was Rs. 18,907crores. 

AWARDS AND ACHIVEMENTS

 Jio ranked No. 1 in the 'Fortune Change the World 2018 Top10' list

 Jio won the 'Best Mobile Operator Service for Consumers' award at the Global Mobile
GLOMO Awards 2018

 Jio TV app won the 'Best Mobile Video Content' award at GLOMO Awards

 Jio was awarded the ‘Most Innovative Company’ award by Economic Times

 Jio was awarded the ‘Most Innovative Company - JioSaavn’ award by Fast Company

 Jio was awarded the ‘Most Innovative Company - Value-added Services’ award by
Aegis Graham Bell

 Jio earned the 17th spot on the global list in American business magazine Fast
Company’s 50 Most Innovative Companies list 2018

 Won 'The Disruptor Award' from Indian Leadership Awards

 Jio was awarded 'India’s Most Influential Brands by IPSOS'

 Jio KBC won the 'Best Mobile Game Used for Marketing' Award at Indian Digital
Awards (IAMAI) 2018

 Jio won the 'AFAQS India's Buzziest Brand 2018' award across India in all categories

 Jio for Swachhata won award for 'Marketing Strategy – Social Connect' at Maddies
2018

 Jio Cricket Play Along won award for 'Channel/Media Strategy–Mobile Applications'
at Maddies 2018

 Hall of Fame won the 'Mobile Marketer of the Year' 2018 award at Maddies 2018

 Jio Interact won awards for 'Brand Campaign–Category Creation' and 'Innovative Use
of Technology Sector' at Indian Marketing Award 2018
  JioPhone won the 'Best Low-cost Smartphone' award at Mobby’s Awards 2018

 Jio Interact won the 'Best Use of Digital Media in Marketing and Advertising' Award
at Mobby’s awards 2018

 Jio won the 'Disruptor of the Year', 'Digital Strategists' and 'Bottom of the Pyramid'
awards in Pitch Top 50 Brands

 Jio KBC won the 'Best Integrated Branded Content' and 'Best Use of Mobile Medium
for Marketing' awards at Indian Content Marketing Awards

 Jio Interact won the 'Marketing Excellence in Telecom, Energy & Utility Sector'
award at Global Marketing Excellence

 Jio Cricket Play Along won the 'Marketing Excellence in Sports Marketing' award at
Global Marketing Excellence

 Jio Interact was awarded the 'Brand Excellence in Telecom Sector' at ABP Brand
Excellence in Marketing awards

 Jio Cricket Play Along won the award for content marketing at ET Now Stars of the
Industry Awards

 Jio Phone won the 'Best New Brand, Product and Service Launch' award at ET Now
Stars of the Industry Awards

 Jio KBC was awarded the 'Marketing Campaign of the Year' award at ET Now Stars
of the Industry Awards

 Jio Interact won the award for Marketing 'Excellence in Telecom Sector' at ET Now
Stars of the Industry Awards

 Jio Cricket Play Along won the 'Best Consumer Mobile Service' award at Indian
Digital Awards(IAMAI)

 Jio Cadbury’s Generosity Campaign won the 'Best Brand Awareness Campaign' using
mobile award at Indian Digital Awards (IAMAI)

 Jio Interact won the 'Best Use of Bot' award at Indian Digital Awards (IAMAI)

 Jio Interact – 102 Not Out won the 'Best Use of Native Advertising' at Indian Digital
Awards (IAMAI)

MARKET SHARE
The number of internet subscribers in India surged to over 743 Mn at the end of March 2020,
making the growth of 3.4% on a sequential quarter basis.

 According to data released by the Telecom Regulatory Authority of India (TRAI), Reliance

Jio topped the chart with the largest portion of the market share (52.3%) followed by Bharti
Airtel (23.6%) and Vodafone Idea (VI) (18.7%) in the quarter ended March 2020.

 In February, Jio and Bharti Airtel, added 6.25 Mn and 0.85 Mn customers respectively, even
as VI lost 3.46 Mn of its customers. 

 “Total number of internet subscribers increased from 718.74 Mn at the end of December

2019 to 743.19 million at the end of March 2020, registering a quarterly growth rate of
3.40%,” the regulator said in its report.

In terms of wireless internet subscribers, the number stood at 720.7 Mn (97% share of overall

pie) and wired internet subscribers were 22.4 Mn. A whopping 92.5% of
overall internet subscribers used broadband for internet access —
the internet subscriber base comprised.

CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility (CSR) at JioLife Global is all about the realization of ideals.
Our mission and reason for being are summed up in the motto, “Ahead of beauty waits a
world of joy.” We count ourselves successful if we can help create a society that abounds
with smiles. As a cosmetics manufacturer, we use cosmetics to help as many women as
possible feel confidence in themselves and take part actively in society and engage with other
people. Our company vision, “Feel Your Beauty”, expresses the power of cosmetics to bring
forth the individual beauty and inner sparkle of our customers.

We believe that the realization of our mission and vision will enhance the sustainability of
society and our own company. All of the people in JioLife Global are doing their utmost to
translate these ideals into practice. As responsible members of society, we stay in constant
dialogue with all our of stakeholders to keep their full trust. For JioLife Global, corporate
social responsibility is a key management issue encompassing all activities that contribute to
sustainability.

We are also active for the social welfare and believe that families are crucial to a strong
society and a key source of confidence and care. That is why we are providing long-term
support for families all over the world. Our aim is to deliver tailored support on a local level
to make sure we are meeting specific needs. We work with NGOs and organizations with
local expertise to set up and lead projects and to ensure maximum impact for our social
engagement. Each of our brands makes a social commitment to support families in an area
that is true to its brand values and expertise.

2.2 AIRTEL

Airtel was born free, a force unleashed into the market with a relentless and unwavering
determination to succeed. A spirit charged with energy, creativity and a team driven “to seize
the day” with an ambition to become the most admired telecom service provider globally.
airtel, in just ten years of operations, rose to the pinnacle of achievement and continues to
lead.
 
As India's leading telecommunications company, airtel brand has played the role of a major
catalyst in India's reforms, contributing to its economic resurgence.
 
Today we touch people's lives with our Mobile services, Telemedia services, to connecting
India's leading 1000+ corporates. We also connect Indians living in USA, UK and Canada
with our callhome service.

BUSINESS DESCRIPTION

Headquartered in India, Airtel is a global telecommunications company with operations in 18

countries across South Asia and Africa. The company ranks amongst the top three mobile
operators globally and its mobile network covers a population of over two billion people.
Airtel is India’s largest integrated telecom provider and the second largest mobile operator in
Africa. At the end of September 2020, Airtel had approx. 440 mn customers across its
operations.

Airtel's portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that
promises speeds upto 1Gbps, converged digital TV solutions through the Airtel Xstream 4K
Hybrid Box, digital payments through Airtel Payments Bank as well as an integrated suite of
services across connectivity, collaboration, cloud and security that serves over one million
businesses.

Airtel's OTT services include Airtel Thanks app for self-care, Airtel Xstream app for video,
Wynk Music for entertainment and Airtel BlueJeans for video conferencing. In addition,
Airtel has forged strategic partnerships with hundreds of companies across the world to
enable the Airtel platform to deliver an array of consumer and enterprise services.Airtel
Business consists largely of six products: cloud and managed services, digital signage,
NLD/ILD connectivity (VSAT/ MPLS/ IPLC and Ethernet products), Wi-Fi dongles, voice
solution (like toll free numbers, TracMate, and automated media reading) and conferencing
solutions (VoIP, audio, video, and web conferencing) serving Industry verticals like BFSI,
IT/ITeS, manufacturing, hospitality and government.

Airtel Business, the B2B arm of Bharti Airtel, has rolled out a first of its kind dedicated
digital platform to serve the growing connectivity, communication and collaboration
requirements of emerging businesses, including SMEs and startups. The digital platform will
offer solution

to emerging enterprises to enable ease of business and faster time to market.

AREA OF OPERATIONS

Bharti Airtel Limited, also known as Airtel, is an Indian multinational

telecommunications services company based in New Delhi, Delhi NCT. It operates in 18
countries across South Asia and Africa, and also in the Channel Islands. Airtel
provides GSM, 3G, 4G LTE, 4G+ mobile services, fixed line broadband and voice services
depending upon the country of operation. Airtel had also rolled out its VoLTE technology
across all Indian telecom circles.[6] It is the second largest mobile network operator in
India and the fourth largest mobile network operator in the world with over 439.84 million
subscribers. Airtel was named India's 2nd most valuable brand in the first ever Brandz
ranking by Millward Brown and WPP plc.

Airtel is credited with pioneering the business strategy of outsourcing all of its business
operations except marketing, sales and finance and building the 'minutes factory' model of
low cost and high volumes. The strategy has since been adopted by several operators.
[8]
 Airtel's equipment is provided and maintained by Ericsson, Huawei, and Nokia
Networks whereas IT support is provided by Amdocs. The transmission towers are
maintained by subsidiaries and joint venture companies of Bharti including Bharti
Infratel and Indus Towers in India. Ericsson agreed for the first time to be paid by the minute
for installation and maintenance of their equipment rather than being paid up front, which
allowed Airtel to provide low call rates of ₹1 (1.4¢ US)/minute.

COMPANY HISTORY
Bharti Airtel Limited is a leading global telecommunications company with operations in 17
countries across Asia and Africa. Headquartered in New Delhi India Bharti Airtel ranks
amongst the top 3 mobile service providers globally in terms of subscribers. The company
offers an integrated suite of telecom solutions to its enterprise customers in addition to
providing long distance connectivity both nationally and internationally. The Company also
offers Digital TV and IPTV Services. All these services are rendered under a unified brand
'airtel' either directly or through subsidiary companies.The company operates in four strategic
business units namely Mobile Telemedia Enterprise and Digital TV. The mobile business
offers services in India Sri Lanka and Bangladesh. The Telemedia business provides
broadband IPTV and telephone services in 95 Indian cities. The Digital TV business provides
Direct-to-Home TV services across India. The Enterprise business provides end-to-end
telecom solutions to corporate customers and national and international long distance services
to telcos. The company also deploys owns and manages passive infrastructure pertaining to
telecom operations under their subsidiary Bharti Infratel Ltd. Bharti Infratel Ltd own 42% of
Indus Towers Ltd. Bharti Infratel Ltd and Indus Towers Ltd are the largest passive
infrastructure service providers for telecom services in India. Bharti Airtel Ltd was
incorporated in the year 1995 with the name Bharti Tele-Ventures Ltd.
Nature of business
The company was promoted by Bharti Telecom Ltd a company incorporated under the laws
of India. The name of the company was changed from Bharti Tele-Ventures to Bharti Airtel
Ltd with effect from April 24 2006 in order to reflect their brand essence objective and the
nature of their business activities.During the year 1995-96 the company launched mobile
services under the brand name 'Airtel' for the first time in Delhi and Himachal Pradesh.
During the year 1997-98 the company became the first private telecom operator to obtain a
license to provide basic telephone services in the state of Madhya Pradesh. They incorporated
Bharti BT VSAT Ltd and Bharti BT Internet Ltd during the year. During the year 1999-2000
the company acquired JT Mobiles for providing cellular services operator in Punjab
Karnataka and Andhra Pradesh. Also they acquired Skycell Chennai and thus they expanded
their South Indian footprint. During the year 2001-02 they launched IndiaOne India's first
private sector national and international long distance service. They acquired licenses for
eight new circles across India. In July 2001 the company acquired 100% equity interest in
Bharti Mobitel Ltd (erstwhile Spice Cell Ltd) which provided mobile services in the Kolkata
circle.During the year 2002-03 the company launched cellular mobile services in the circle of
Mumbai Maharashtra Tamil Nadu Kerala Madhya Pradesh Uttar Pradesh (West) Haryana and
Gujarat fixed line services in the circles of Tamil Nadu and Karnataka and International Long
Distance Services. They also commenced commercial operations for their submarine cable
landing station. During the year 2003-04 the company obtained the new licenses for
providing the Unified Access Services which include telecom circles of West Bengal
(including Andaman & Nicobar and Sikkim) Bihar (including Jharkhand) Orissa Jammu &
Kashmir and UP (East). They also acquired interest in the telecom circles of Rajasthan and
North Eastern States through the acquisition of 67.5% equity stake in Bharti Hexacom
Ltd.During the year 2004-05 Bharti Cellular Ltd and Bharti Infotel Ltd subsidiaries of the
company merged with the company with effect from April 1 2004. Prior to merger of Bharti
Cellular Ltd with the company Bharti Mobile Ltd operated in circles of Karnataka Andhra
Pradesh and Punjab merged with Bharti Cellular Ltd. The company acquired an additional
stake of 1% from Fouad M T Al Ghanim Trading & Cont Co Kuwait one of the shareholder
of Bharti Hexacom Ltd. During the year the company and Videsh Sanchar Nigam Ltd entered
into an agreement to share the company's national long distance network for a period of 15
years for a consideration of Rs 5000 million. They entered into a regional mobile services
agreement with six other leading mobile operators namely Globe Telecom Philippines; Maxis
Malaysia; Optus Australia; SingTel Singapore; Taiwan Cellular Corporations Taiwan and
Talkomsel Indonesia and formed a regional alliance namely Bridge Alliance. In April 2005
the company through their erstwhile 100% subsidiary Bharti Infotel Ltd which was merged
with the company acquired 100% equity stake in Bharti Broadband Ltd (formerly known as
Comsat Max Ltd) by acquiring their holding company Satcom Broadband Equipment Ltd
(formerly known as CMax Infocom Ltd). Also Satcom Broadband Equipment Ltd and Bharti
Broadband Ltd were amalgamated with the company with effect from October 1 2005.During
the year 2005-06 the company signed a managed capacity expansion contract with Ericsson
for providing managed services and expands their GSM /GPRS network into rural India in 15
circles. Also they entered into an agreement with Nokia to expand their managed GSM/
GPRS/ EDGE networks in eight circles. The company and IBM launched Managed Services
under their joint go-to-market program.During the year Vodafone acquired 10% economic
interest in the company by way of subscription of convertible debentures in Bharti
Enterprises Ltd. Also the company entered into strategic partnership outsourcing agreements
for their customer care call center operations with four international BPOs - Hinduja TMT
(HTMT) IBM Daksh Mphasis and TeleTech Services. During the year 2006-07 the company
incorporated seven wholly owned subsidiaries namely Bharti Airtel (USA) Ltd Bharti Airtel
(UK) Ltd Bharti Airtel (Hong Kong) Ltd and Bharti Airtel (Canada) Ltd Bharti Infratel Ltd
Bharti Telemedia Ltd and Bharti Airtel Lanka (Pvt) Ltd. They received letter of offer from

INFRASTRUCTURAL FACILITIES

 preparing for a bigger enterprise play through its new cloud and data centre strategy with an
aim to become the country’s largest data centre company by providing its infrastructure to
global players like Microsoft and app makers, among others.

As part of this strategy, Airtel’s wholly-owned data centre unit, Nxtra Data Ltd, is planning to
set up 10 new data centres with four being planned immediately in Pune, Chennai, Mumbai
and Kolkata. The data centre business expects huge demand from over-the-top (OTT) content
players and big cloud service providers, amid a clamour for data localisation in the country.

“We signed with large global partnerships with all the big cloud companies. We are creating
a marketplace for the cloud…some of the big 4 are using our infrastructure, while for some
we are offering their services even if they are not sitting in our infrastructure,” Ajay Chitkara,
CEO of Airtel Business, told ET.
COMPETITORS

1.RELIANCE JIO INFOCOMM LIMITED

Reliance JIO Info COMM Limited is a Non-govt company, incorporated on 15 Feb 2007. It's
a public unlisted company and is classified as ‘company limited by shares.
Company's authorized capital stands at Rs 7013000.2 lakhs and has 82.88179% paid-up
capital which is Rs 5812499.9 lakhs. Reliance JIO Info COMM Limited last annual general
meet (AGM) happened on 08 Sep 2017. The company last updated its financials on 31 March
2017 as per Ministry of Corporate Affairs (MCA).

2.VI
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is
India's leading telecom service provider. The Company provides pan India Voice and Data
services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the
growing demand for data and voice, the company is committed to deliver delightful customer
experiences and contribute towards creating a truly 'Digital India' by enabling millions of
citizens to connect and build a better tomorrow. The Company is developing infrastructure to
introduce newer and smarter technologies, making both retail and enterprise customers future
ready with innovative offerings, conveniently accessible through an ecosystem of digital
channels as well as extensive on-ground presence. The Company is listed on National Stock
Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

3.BSNL
BHARAT SANCHAR NIGAM LIMITED (BSNL) was formed by corporatization of the
erstwhile Department of Telecom Services & came into being on 1st October 2000. The
company provides telecom services throughout the country excluding Delhi & Mumbai. 
BSNL is a 100% Govt. of India owned Public Sector Undertaking with an authorized share
capital of Rs.17,500 crores and paid up capital of Rs.12,500 crores comprising of Rs.5,000
crores of Equity and Rs.7,500 crores of  Preference shares capital.   Its total income during
FY 2019-20 was Rs.18,907crores. 

AWARDS AND ACHIEVEMENTS

 AirtelThanks App was recognized as a most innovative mobile applications which is
driven by technological and advanced business model bringing unmatched benefits to
 consumers or enterprises in the mobile industry in the prestigious ET Telecom
Awards 2020.
 Airtel Business was recognized as Best Enterprise Service Provider for enabling
enterprises to remain productive and meet their business objectives effectively with a
host of innovative products and services in the prestigious ET Telecom Awards 2020.
 Airtel Xstream Fiber won the Best Broadband Service Provider for its super reliability
and advanced network coverage that delivered a great experience to customers in the
prestigious ET Telecom Awards 2020.
 Airtel has won four awards in each category of Video Experience, Games Experience,
Voice App Experience and Download Speed Experience in the Open Signal Report in
September 2020, for the second time in a row.
 Airtel bagged top honors at the Frost and Sullivan ICT Awards. Airtel Business has
been awarded as the “Enterprise Data Service Provider of the Year” and the
“Enterprise Telecom Service Provider of the Year” in the large enterprise segment.
 Airtel Finance shared services team has bagged the coveted Digital Initiative Award
by HDFC bank in the Large Customer Category.
 Airtel ranked 4th in the category of “The top 10 most valuable Indian brands 2019” as
per WPP Kantar Survey.
 Airtel Business won the “Best Partnership” award at Telecoms World Middle East
Awards 2019 for partnering with Telecom Egypt.
 Airtel Business has bagged the top honours at the Carriers Worlds Awards 2019 in 2
prestigious categories – “Best Global Carrier” and “Best IoT Initiative”.
 In October 2019, Airtel has been ranked #1 by OpenSignal as having India’s Best
Video Experience in its Mobile Network experience report. OpenSignal is an
independent mobile analytics company specializing in quantifying mobile network
experience.
 App Annie ranked Wynk Music as India’s #1 music streaming app in terms of Daily
Active Users in October 2019. The performance metric underlines the massive user
preference for Wynk Music when it comes to consuming music on smartphones.
 Airtel Thanks campaign won Bronze at EFFIES 2020 for its marketing campaign
effectiveness. The EFFIE Award is a pre-eminent award in the advertising industry,
which recognizes all forms of marketing that contributes to a brand’s success.
  Airtel Business won three prestigious awards at Global Carrier Awards 2019, namely,
Best Global Wholesale Carrier – Voice, Best Voice Service Innovation – Emerging
Markets and Best Security Solution.

 Airtel Business bagged five prestigious awards at the CIO Choice Awards 2020,
namely,
 Unified Communication & Collaboration (Software Vendor)
 Telecom Carrier, International Access (Telecom Services Vendor)
 Telecom Carrier, Leased Lines (Telecom Services Vendor)
 Network Security (Security Vendor)
 Colocation (Data Center & IT Infrastructure Vendor)

Market share

Bharti Airtel was the biggest gainer in terms of users in September with 3.8 million
subscriber additions, the Telecom Regulatory Authority of India said.

According to the latest Trai data, Reliance Jio added 1.5 million users while Vodafone Idea
continued losing subscribers. Vodafone Idea lost 4.6 million subscribers in the month. BSNL,
on the other hand, gained 78,252 users.

The wireless subscriber base of Jio now stands at 404.1 million. It is 326.6 million for Airtel,
and 295.5 million for Vodafone Idea.

Jio has 35.1 per cent market share, followed by Airtel (28.4 per cent), and Vodafone Idea
(25.7 per cent).

Total broadband subscriber base grew 1.41 per cent month-on-month, reaching 726.3 million.
Broadband market share of Jio was at 55.9 per cent. Airtel had 22.9 per cent share, and
Vodafone Idea had 16.5 per cent.

In the wireline segment, Jio gained the most with 303,205 additions, as against Airtel’s
66,335 million. Jio’s wireline base now is 2.1 million users, while that of Airtel is 4.4 million.
Mobile number portability requests increased from 512.1 million in August to 520.8 million
in September, the Trai data said. The total number of active mobile users in the country was
958.45 million.

At Bharti Airtel, our relentless pursuit has always been to not just become a leading global
telecommunications company but also one that cares. It is this quest that enthuses us to
approach our corporate responsibility with all seriousness. We aim to positively impact not
just our financial performance, but our future generations as well.

With operations in 18 countries and over 403 Mn customers, we understand our

responsibility to leaving a positive impact on the communities. Our initiatives in the field of
education, women empowerment, sanitation, employment generation and healthcare,
validates our steadfast commitment to making the world we operate in, a better place.
Moreover, Airtel's network spreads to remotest pockets of India, where rural communities
suffer from poverty and lack of access to education and healthcare facilities. In FY 2018-19,
over 149 Mn customers came from rural areas. Hence, undertaking programs on education
and health is paramount for community development in these regions.

During FY 2018-19, Bharti Airtel Limited made significant contributions towards various
community development projects. Airtel contributed H 94.78 Mn to Bharti Foundation
towards furtherance of its objectives, H 300 Mn to Satya Bharti Foundation towards setting
up of Satya Bharti University and H 100.87 Mn for other community development and
philanthropic initiatives.

INDIA 

Bharti Foundation

Bharti Foundation was set up in the year 2000 as the philanthropic arm of Bharti Enterprises.
The Foundation implements and supports programs primarily in education as well as
sanitation for the underprivileged section of the society. Through its flagship initiative the
‘Satya Bharti School Program’, the Foundation provides free quality education across
primary, elementary as well as secondary level education to thousands of underprivileged
children, with a special focus on the girl child. The Foundation also works in partnership with
respective state governments towards strengthening the quality of over-all schooling
experience for students in government schools through the ‘Satya Bharti Quality Support
Program’. Our sanitation initiative, ‘Satya Bharti Abhiyan’, was launched in 2014 in rural
district of Ludhiana, Punjab and has enabled the district to attain Open Defecation Free
(ODF) status.

Through these programs we are contributing to some extent to the Sustainable Goals such as
Quality Education, Gender Equality, Clean Water and Sanitation.

400,000+
Students

4,000+
Villages

2,500+
Schools

272,564
Students being impacted in the current academic year

2+ Mn
Community members impacted

17,000
Teachers
* The above data includes all education programs and partner projects and the impact created
since inception
Education
Satya Bharti School Program

The flagship Satya Bharti School Program was started in 2006 with an aim of imparting free
and quality education to the disadvantaged rural children in India - most of whom are first
generation learners. The program gives special focus to education of the girl child, with
atleast 50% students enrolled in Satya Bharti Schools being girls. The program covers the
entire education value-chain, widening its activity from primary to elementary, and to senior
secondary education as well. The program also offers, free books, study material and
uniforms to the students apart from free education. All the schools are kept clean with proper
hygienic conditions and with free nutritious mid-day meals also provided during the day.
Well-trained and inspired teachers are entrusted with the responsibility to provide quality
education to the students.

This Program creates a platform for the rural children to get hold of, not only quality
education but also the way forward to a responsible life that is inspired by the principles of
values, commitment, integrity and a desire to make a difference in the society.

Key Achievements, 2018-19

Satya Bharti School Students won laurels in various international and national level
competitions. Our students have excelled in both scholastic and co-scholastic activities,
which are detailed below.

3.1. JIO

PRODUCT PROFILE

Products and services

Mobile broadband
The company launched its 4G broadband services throughout India in September 2016.It was
slated to release in December 2015 after some reports said that the company was waiting to
receive final permits from the government. Jio offers fourth-generation (4G) data and voice
services, along with peripheral services like instant messaging and streaming movies and
music.

JioFiber
In August 2018, Jio began to test a new triple play fiber to the home service known tenatively
as Jio GigaFiber, including broadband internet with speeds ranging from 100 to 1000 Mbit/s,
as well as television and landline telephone services.

In August 2019, it was announced that the service would officially launch on 5 September
2019 as JioFiber, in honour of the company's third anniversary.Jio also announced plans to
offer streaming of films still in theatres ("First Day First Show") to eligible JioFiber
subscribers.

The company has a network of more than 250,000 km of fiber optic cables in the country,
over which it will be partnering with local cable operators to get broader connectivity for its
broadband services.

LYF smartphones

In June 2015, Jio entered into an agreement with domestic handset maker Intex to supply 4G
handsets capable of voice over LTE (VoLTE). However, in October 2015, Jio announced that
it would be launching its own mobile handset brand named LYF.

On 25 January 2016, the company launched its LYF smartphone series starting with Water 1,
through its chain of electronic retail outlets, Reliance Retail. Three more handset models have
been released so far, namely Water 2, Earth 1, and Flame 1.

JioPhone

JioPhone is a line of feature phones marketed by Jio. The first model, released in August
2017 (with public pre-orders beginning 24 August 2017), was positioned as an "affordable"
LTE-compatible feature phone. It runs the KaiOS platform (derived from the defunct Firefox
OS), and includes a 2.4-inch display, a dual-core processor, 4 GB of internal storage, near-
field communication support, a suite of Jio-branded apps (including the voice
assistant HelloJio), and a Jio-branded application store. It also supports a "TV cable"
accessory for output to an external display.

In July 2018, the company unveiled the JioPhone 2, an updated model in a keyboard bar form
factor with a QWERTY keyboard and horizontal display. Jio also announced
that Facebook, WhatsApp, and YouTube apps would become available for the two phones.

Jionet Wi-Fi
Prior to its pan-India launch of 4G data and telephony services, the firm has started providing
free Wi-Fi hotspot services in cities throughout India including Surat, Ahmedabad in Gujarat,
and Visakhapatnam in Andhra Pradesh, Indore, Jabalpur, Dewas and Ujjain in Madhya
Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West
Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha,
Missouri in Uttarakhand, Collectorate's Office in Meerut, and at MG Road
in Vijayawada among others.

In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket stadiums
hosting the 2016 ICC World Twenty20 matches.

Jio apps

In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G
services. While the apps are available to download for everyone, a user will require a Jio SIM card to use
them. Additionally, most of the apps are in the beta phase. Notable apps include:

 JioPages - a web browser for Android devices 

 JioChat - instant messaging app
 JioCinema - online HD video library
 JioCloud - cloud-based backup tool
 JioHealth - health services app
 JioNews - e-reader for news
 JioMeet - video-conferencing platform
 JioMoney - online payments/wallet app
 JioSaavn - for online and offline music streaming in English and Indian languages
 JioSecurity - security app
  JioTV - TV Channels streaming service
 JioVoice - VoLTE phone simulator
 MyJio - manage Jio account and digital services associated with it

Work flow

Reliance Jio Infocomm Limited recently became the largest mobile network operator in India
and the second largest in the world—reaching the milestone of 350 million customers—less
than three years after launching commercial operations.

To make this ambitious leap, Jio uses location intelligence to connect and coordinate all the
steps of building the network and marketing its services.

“We start with nothing more than a standard map,” says Milind Deshpande, senior vice
president at Jio. “It gets enriched by adding how many customers we can reach, how many
towers we need to build and connect, how much cable we need, and so forth—always
keeping the where dimension in the picture.”

Jio’s maps are made using a geographic information system (GIS), a technology that enables
location intelligence across the company. Decision-makers at Jio use it to model and test the
best sites to locate towers for optimum coverage. Jio operators use that same technology to
coordinate materials for just-in-time deliveries and to dispatch crews for network
construction when and where they are needed. The company’s marketing executives also use
GIS to understand the demographics of the population and target outreach efforts. And Jio’s
sales team analyzes data on a GIS-based smart map so that salespeople can knock on the most
promising doors to sign new customers.

Automating Workflows

Jio’s journey to build a countrywide 4G LTE wireless network started in 2012 with little
infrastructure in place. Jio built out its initial network quickly, launching wireless service in
September 2016. The company has made amazing progress, bolstered by an innovative
marketing strategy, and has achieved market dominance in under three years.

Jio is building on this extensive network to address the growing demands of India’s digital
consumers by connecting homes and enterprises to an ultra-highspeed fiber backbone in
1,600 cities across the country. The extensive “Fiber to the X” (FTTX) network aims to serve
20 million customers.

“This growth was possible because of extensive automation on all fronts of the business,”
Deshpande says. “GIS covers almost 50 percent of the functions that are automated.”

The automation involves triggering individual actions—throughout network implementation

—at each location in a phased sequence that makes it mandatory for everyone to capture
correct data specific to each task before declaring that their work is complete.

“You get your task, you finish your task, and the next person gets the notification and gets the
following task. It just keeps on until the chain ends,” Deshpande says. “Our work processes
are so tight that you cannot go outside your driving lane; you have to complete your work and
provide accurate data.”

Jio’s senior management knew from day one that we need to rely on systems like GIS to
build and operate our network efficiently.
Milind Deshpande- senior vice president, Jio

Not all of the workflows are GIS-centric, but at Jio, multiple enterprise systems are tightly
integrated so that all benefit from the accurate location data contained within the GIS.
Additional systems that use the location information include sophisticated network planning
applications, the materials management enterprise resource planning (ERP) system (built on
SAP), and the customer relationship management (CRM) system.

“In other telecommunications companies, work orders are sent via email, but it’s too easy for
things to slow or stop if people say they never received an email,” says Yogesh Dhomkar,
vice president at Jio. “We have eliminated ad hoc communication to fast-track network
implementation, operations, and even marketing through internally developed end-to-end
automated business processes. We automatically create tasks based on the data pulled from
various systems. Each of our 20,000 field users receive tasks on their mobile devices, and we
ensure their on-time performance by monitoring each process.”

Optimizing Network Performance Using Artificial Intelligence

The decision of where to best locate towers is made based on a balance between the need for
network coverage and the market demand for service.

“We have begun to use big data analytics tools to optimize the network,” says Yogesh
Dhomkar, vice president at Jio. “We harvest huge amounts of data from each tower and use a
combination of GIS and big data analytics to understand both demand and network
performance. If a tower isn’t being used to its optimal capacity, we’d rather move the
equipment somewhere else.”

In telecommunications, the bar keeps getting raised on the technology, which requires
continual installation of new equipment.

“Operations, optimization, and maintenance will continue,” Dhomkar says. “When we build
out our 4G network, it won’t be long before 5G will start, and the story will repeat to
whatever is next.”

For subsequent network upgrades, the tower and equipment requirements will be different,
which will require a revised understanding of where to place towers for the best possible
performance. The principles behind Jio’s workflows will be the same and similar concepts of
Jio’s task-oriented system will be implemented to carry out the work. Jio will continue to
analyze the unique requirements for each technology upgrade, fine-tuning the network based
on the data and evidence that the system provides.

This coverage map helps prospective customers understand if Jio Fiber is available in their area.

The Importance of Accuracy

To date, Jio has installed more than 250,000 cell towers around the country and has plans for
an additional 50,000 towers. The GIS was used to capture each component for each phase of
network construction, and as a result, the precise positions of more than 14 million pieces of
network equipment are contained in Jio’s GIS database.

Given the tight coordination of tasks, as well as the increasing expertise of crews, the time it
takes to construct each tower has dropped dramatically. To launch the network, Jio built
100,000 towers in three years. The next 100,000 towers took just one year. By the end of this
year, another 100,000 towers will be completed and 4G LTE tower construction will be
complete.

Accurate data of what gets built and where becomes crucial for maintenance, as nothing gets
built exactly as designed.

“When the system is energized and the people start getting service, we move into
maintenance mode,” Dhomkar says. “Somebody is going to dig up your cable, and it’s going
to break. Our maintenance operation staff use the system to find out where the problem is and
get it repaired, and they feed information back, making sure the system remains up-to-date
with what is out there in the field.”

Location is a key factor in most workflows, including a crew that patrols the streets where the
network has been laid to see if any unauthorized digging is happening or if any vehicle
accidents have damaged the network. These network monitoring crews charge by the
kilometer, and the tools they use keep track of where and how much they drive, which
automates payments.

“Concentrating on individual functionalities and tasks is what improves the overall

productivity of the entire organization,” Deshpande states.

Learning from Other Business Lines

Deshpande and Dhomkar are part of a larger GIS team that has worked together for 20 years,
applying the technology to various business lines of Reliance Industries, the parent company
of Jio. GIS plays a role in Reliance Retail (India’s largest retail chain, with more than 3,800
stores), Reliance Logistics (a supply chain business), and Reliance’s oil and gas exploration
businesses.

“Jio’s senior management knew from day one that we need to rely on systems like GIS to
build and operate our network efficiently,” Deshpande says. “GIS was in the initial business
plan and was in place as we began building the network.”

To provide the bandwidth needed to achieve 4G speeds and connectivity, Jio links each cell
tower with fiber-optic cable. The company has expanded this fiber network, adding 400,000
kilometers (250,000 miles) of fiber to launch Jio Fiber, an FTTX offering.

The rollout of Jio Fiber uses the same task-oriented system used to build Jio’s 4G LTE
network. With the infrastructure in place, Jio Fiber is expected to deliver broadband services
to 20 million households by the end of 2019.

Referring to the oversight that the system provides on all aspects of the operation, Dhomkar
comments, “Jio manages projects by absolute facts and figures.” The system collects a clear
picture of all the work that’s being carried out, and spatial analysis and statistical tools help
the team determine if any inefficiencies can be corrected.

3.2 . AIRTEL

PRODUCT PROFILE

In India, the company's offers products and services both for the end consumer as well as for
businesses. The consumer business offers 2G, 3G and 4G wireless services, mobile
commerce, fixed line services, high speed DSL broadband, IPTV and Digital TV. The
enterprise services include national & international long distance services to large enterprises
and carriers and tower infrastructure services. In the rest of the geographies (i.e. Africa), it
offers 2G, 3G wireless services and mobile commerce.

The Company is a part of Bharti Enterprises, and is India's leading provider of

telecommunications services. The businesses at Bharti Airtel have been structured into three
individual strategic business units (SBU’s) - mobile services, broadband & telephone services
(B&T) & enterprise services. The mobile services group provides GSM mobile services
across India in 23 telecom circles, while the B&T business group provides broadband &
telephone services in 90 cities. The Enterprise services group has two sub-units - carriers
(long distance services) and services to corporate. All these services are provided under the
Airtel brand. It includes

 Voice Services
 Mobile Services
 Satellite Services
 Managed Data & Internet Services
 Managed e-Business Services

Voice Services:

Bharti Airtel became the first private fixed-line service provider in India. It is now promoted
under the Airtel brand. Recently, the Government opened the fixed-line industry to unlimited
competition. Airtel has subsequently started providing fixed-line services in the four circles
of Delhi, Haryana, Madhya Pradesh, Karnataka, Tamil Nadu & UP (West).
Airtel Enterprise Services believes that these circles have high telecommunications potential,
especially for carrying Voice & Data traffic. These circles were strategically selected so as to
provide synergies with Airtel’s long distance network and Airtel’s extensive mobile network.
Airtel Enterprise Services, India's premium telecommunication service, brings to you a whole
new experience in telephony. From integrated telephone services for Enterprises and small
business enterprises to user-friendly plans for Broadband Internet Services (DSL), we bring
innovative, cost-effective, comprehensive and multi-product solutions to cater to all your
telecom and data needs.

Voice - Product Portfolio :

Airtel Enterprise Services telephone services go beyond basic telephony to offer our users a
whole host of Value Added Services as well as premium add-ons. Each telephone connection
from Airtel Enterprise Services is backed by a superior fibre-optic backbone for enhanced
reliability and quality telephony. Few of the Value Added Services offered are Calling Line
Identification, Three Party Conferencing, Dynamic Lock, Hunting Numbers, and Parallel
Ringing etc.
Airtel Enterprise Services Voice Services provide Free Dial-up Internet access that is bundled
along with your Telephone connection from Airtel. It’s fast, reliable and gives you unlimited
Internet access.
Mobile Services:
Airtel’s mobile footprint extends across the country in 21 telecom circles. It’s service
standards compare with the very best in the world. In fact, that’s how Bharti has managed to
win the trust of millions of customers and makes it one of the top 5 operators in the world, in
terms of service and subscriber base.
The company has several Firsts to its credit:
• The First to launch full roaming service on pre-paid in the country.
• The First to launch 32K SIM cards.
• The First in Asia to deploy the multi band feature in a wireless network for
efficient usage of spectrum.
• The First to deploy Voice Quality Enhancers to improve voice quality and
acoustics.
• The First telecom company in the world to receive the ISO 9001:2000
certification from British Standards Institute

Satellite Services  :
 Airtel Enterprise Services provides you connectivity where ever you take your business
Our Satellite Services bring you the benefits of access in remote locations. Airtel Enterprise
Services is a leading provider of broadband IP satellite services and DAMA/PAMA services
in India. Their solutions support audio, video and voice applications on demand.
Satellite Services include :

• PAMA/DAMA
• BIT - Internet
• VPN
• Satellite based IPLCs for redundancy reasons

Managed Data & Internet Services:  

   Airtel Enterprise Services brings you a comprehensive suite of data technologies. So they
are able to support all types of networks and ensure their customers can migrate their network
to the future seamlessly. Their Managed Data & Internet services make their customers future
proof. Managed Data & Internet Services include :

• MPLS
 • ATM
• FR
• Internet
• IPLC
• Leased Lines
• Customised Solutions
• International Managed Services
• Metro Ethernet
  
Managed e-Business Services  :
Airtel Enterprise Services offers an internationally benchmarked, carrier class hosting,
storage and business continuity services.

A range of services that help to keep your business running the way you want- 24x7. Thanks
to their world-class high tech Data Centers.

WORKFLOW MODEL

4.1 ORGANIZATION STRUCTURE OF BHARTI AIRTEL LTD

Organization Structure
Bharti airtel limited - Organization structure (India and South Asia)
 Sunil Bharti Mittal- CHAIRMAN
 Gopal Vittal- MD & CEO (INDIA & SOUTH ASIA)
 Ajai Puri -Chief Operating Officer, INDIA & SA
 Harmeen Mehta- Global Chief Information Officer
 Adarsh Sreekumar Nair- Chief Product & Experience Officer
 Ajay Chitkara - Director & Chief Executive Officer, Airtel Business
 Rahul Vatts - Chief Regulatory Officer
 Pankaj Miglani - Director - Supply Chain
 Badal Bagri- Chief Financial Officer - INDIA & SA
  Randeep Sekhon - Director - Network & Chief Technical Officer
 Sunil Taldar - Chief Executive Officer - DTH  
 Shashwat Sharma - Chief Marketing Officer
 Vidyut Gulati - Director - Legal
 Samit Deb - Chief Human Resources Officer
 5.1 JIO

FINANCE DEPARTMENT

Finance Compliance and Accounting (FC & A) function is critical to the financial planning,
risk management and compliance of the organization. The team ensures accurate and on-time
reporting of financial results to the shareholders and also establishes a robust risk
management system to identify potential risks and formulate appropriate risk mitigation
strategies. As part of the FC&A team, you will be responsible for raising and maintaining the
optimal capital and financing structures. We offer challenging projects where you get an
opportunity to learn and grow in an empowering environment.

We maintain a valuable relationship and trust with all our stakeholders by ensuring a
transparent financial reporting system. Our superior credit profile is reflected in our
relationships with over 100 banks and financial institutions having commitments with us. Our
financial discipline and prudence is also reflected in our strong credit ratings.

Reliance encourages its subsidiary companies to participate in its group-wide Business

Responsibility initiatives on several topics. The company’s Corporate Social Responsibility
mission is to continue growing as a responsible organisation that believes in enriching lives
of those around it. All subsidiaries are well-aligned with the CSR activities under the
Reliance Foundation. RIL’s subsidiaries like Reliance Retail Limited and Reliance Trading
Limited have participated in various initiatives across several areas. These include farm
engagement activities, training and skill development of youth, community development
activities and promotion of education, among others.

MARKETING DEPARMENT

JIO bring a revolution to transform India through one of the largest Greenfield initiatives
globally- the Digital India Movement. We have built a varied, dynamic and vibrant
organisational force, of those who believe in the transformational power of digital technology
and see the same dream for India that we do. We’re now inviting India’s brightest and deeply
committed Digital minds to join this force and help co-create this movement; to push
boundaries, nurture ideas and create change where it matters most; to create a future for
themselves even as they rewrite the history of India.

Mukesh Ambani-run Reliance Jio Infocomm plans to position itself as a digital content
company to make it distinct from other mobile phone operators in an intensely competitive
market. Content-streaming packages will be the key element of this strategy, people familiar
with the matter told ET.

The Reliance Industries Ltd (RIL) unit plans to bundle this with bandwidth and talk time, in
contrast with rivals that offer data and voice packs. Some companies offer bundled access to
social networks such as WhatsApp and Facebook for a fixed sum and period, the only
products that come close to what Jio is said to be planning.

A Jio package will allow a subscriber to watch, for instance, five movies a month or watch a
cricket match live without having to pay for the data download separately. A transaction on
Jio’s payments bank platform will subsidise the connectivity, the people said.

RIL has been aggregating content through various units including Jio. It also owns Network
18, one of the country’s leading media groups that runs TV channels and produces films. Jio
also has applications such as Chat, Money and TV Viewer. It sponsored the recent MAMI
Mumbai Film Festival. The group’s sports properties include franchises in the Indian Premier
League and the Indian Soccer League.

HR DEPARTMENT
 
Reliance telecommunications LTD is an Indian telecommunication company founded byAnil
Ambani in 2004.The headquarters of the company is in Navi Mumbai India. Reliance
telecommunication is the 15th largest telecommunication provider in the world with
150million subscribers and the second largest telecommunication provider in India. The
company has segments like wireless and broadband in telecommunication industry. The
company achieved a high growth in telecommunication industry from the beginning stage
itself. Customer satisfaction and good company policies made them to competitive with other
companies. Reliance communications follows good human resource policies and procedures
even though it has some draw backs
Human resource management refers to an assortment of policies used to systematize work in
the employment relationship and centres on the management of work and the management of
people who undertakes this work. Therefore HRM is concerned with recruitment, selection,
learning and development, reward, communication, teamwork and routine management.
While it is relatively easy to list activities that make up HRM, It is a subject that stimulates
much debate and disagreement. The hr process is considered as important for the
management of the consumer pleasure with human recourses. The clients find comfortable
and will be satisfied when they understand the hr processes and how they are connected and
the hr processes interact. Modern hr processes are measured and frequently analysed and
identifies the irregularities in the activities and it brings the improvements for the benefits of
the organisation.

PRODUCTIN DEPARTMENT
The production department is responsible for converting raw materials and other inputs
into finished goods or services. In between the processes of production, the department
works to improve the efficiency of the production or assembly line so that it can meet the
output targets set by company management and ensure finished products offer consumers
the best value and quality.

A business determines the quantity or volume of goods that should be produced within a
certain time frame and passes the information to the production department. To meet
production targets, the department establishes the quantity of raw materials and types of
machinery and equipment required to achieve the desired output level, and may collaborate
with the purchasing department to source the inputs. If there isn't sufficient manpower to
support productions process, the production department asks the firm to hire more
personnel.

SCHEDULING PRODUCTION

With the inputs ready, the production department schedules production processes. This
involves planning the tasks to be completed along the production line and allocating the
tasks to various production workers. In a woodworking business, for example, the
department determines how long lumber will be allowed to dry before being moved to the
machining stage for sawing and bending into shape – and finally through the assembly and
finishing stages.

MINIMIZING PRODUCTION COSTS

The production department is tasked with finding effective ways to lower production costs.
One simple way to do this is to keep the production machinery and equipment well-
maintained so the firm does not regularly incur repair costs. Along with advising the
business to adopt newer technologies, the department can also assess the production line to
identify opportunities for cost reduction. For example, if the type of wood used a long time
to air-dry – requiring an investment in wood dryers – it could be less costly for a furniture
manufacturer to purchase dried lumber.

ENSURING PRODUCT QUALITY

A production department must ensure finished goods meet minimum quality standards.
Apart from checking all products for faults as they move through the production process,
the department must perform rigorous tests on prototypes for new products to ensure they
meet quality benchmarks before undergoing mass production. Techniques such as waste
elimination and process standardization also help to ensure and improve product quality.

IMPROVE EXISTING PRODUCTS

From time to time, the production department will furnish the research and development
department with information it can use to improve existing products. For example, when
the production department of a smartphone manufacturer notices that the material it uses to
make phone casings bends when subjected to some pressure, the department must advise
the research team so that it can seek stronger materials.

RESEARCH AND DEVELOPMENT DEPARTMENT

When it comes to product innovation and development, or process refinement and

improvement, the role of the R and D department is critical.

Other departments, such as sales and marketing, might be more outwardly facing, but while
Research & Development is separate from these, it has functions that are closely related.
R&D is the means for companies to achieve future growth and maintain their relevance in
their chosen market. It involves spending resources on investigation and testing to develop
new products or new ways of doing things. It also supports the enhancement of existing
products or processes.

The name, research and development, may suggest high-tech, or the pharmaceutical sector,
but in fact R&D is applicable to a wide range of industries. For example, many consumer
appliances will go through rigorous R&D processes, either to develop new versions of
products or improve current designs.

Underpinning this kind of activity are various key functions which together define the role of
the R&D department. Technology has been central to everything Reliance has ever done.
From our very first textile plant to the world’s largest greenfield refinery to our latest
telecom business Jio – all utilise the best available technology to create timeless assets that
give long-term returns to stakeholders.

Reliance is actively involved in the development of novel and proprietary catalysts, processes
and products to improve profitability and accelerate our growth. Our company has
transitioned from a smart buyer of technology to a fast customizer of technology and is a
flagship developer which provides business leadership through largely in-house developed
technology that creates significant value. R&D enables the innovation based growth agenda
for Reliance.

Our state-of-the-art R&D facilities are headquartered in Navi Mumbai, with regional R&D
Centres spread across India. With a total area of 300,000 square feet including 120,000
square feet of laboratory space, our R&D centres are among the best equipped in the country.
An impressive array of advanced equipment is available to more than 800 researchers and
scientists round-the-clock.

RIL is making significant progress towards building robust patent portfolio over the years. In
2019-20 alone 96 patent applications have been filed in India and abroad.

5.2. AIRTEL
FINANCIAL DEPARTMENT
Telecom sector, which is the backbone of any economy, is going through a transformational
change. Post the phase of aggressive price competition, last few years have been marked by
consolidation in the industry, with the structure changing from more than 8 value players to
now a structure of three private and one government operator. The sector has gone through
turbulent times for past 30 months with industry revenue collapsing, unprecedented capex by
the surviving players, and explosion of data and voice usage. India’s internet user base has
grown rapidly over this period, propelled by the decreasing cost and increasing availability of
smartphones and high-speed connectivity at affordable prices. With this, India has become
the second largest telecommunication market and has the second highest number of internet
users in the world. During this period of turbulence, Bharti Airtel has been able to defend its
ground by holding on to its market share. This can be attributed to the Airtel’s strategy of not
simply being a pipe providing connectivity but being an ecosystem of digital services with an
aim to win quality customers across verticals and offer them brilliant experience across all
touch points. Equally, very strong network investments and a reliable trustworthy brand has
held the company very well even in testing times. The year gone by was an eventful year
during which the sector was at an inflexion point; having seen the much needed repair
initiatives besides certain unfortunate judiciary outcomes. The industry took a long awaited
move of taking tariff upwards for prepaid mobile customers. Telecom players faced an
unfavourable verdict on the AGR definition case from the Hon’ble Supreme Court. The
government continues to be cognizant of the stress faced by the sector and approved the
option for the telcos to defer the payment of the annual spectrum auction instalments due for
next two financial years while keeping the overall tenure of payments unchanged. Also,
based on the plea from the industry seeking a floor tariff on data; TRAI floated a consultation
paper during the year.

During the last quarter of the financial year, the whole world struggled with the coronavirus
pandemic. India witnessed the impact of the pandemic in the month of March, when the
government proactively decided a country wide lockdown to reduce the spread of the virus.
During the lockdown, importance of the telecom sector was yet again underscored. Telecom
infrastructure acted as the backbone of the economic activity during the challenging time
when every business was operating from remote location. Airtel demonstrated its
commitment to keep all its customers connected all the time by undertaking special measures
to assist low income group customers impacted by the COVID-19 crisis. The Company
extended the pre-paid pack validity for the customers who were not able to recharge during
the lockdown. Airtel also extended an additional H 10 of talk time in the pre-paid accounts of
80 Mn customers to enable them to make calls or send SMS and therefore stay connected
with their loved ones. In addition, to facilitate recharges, Airtel navigated customers to digital
channels and the offline channels which were open. Several new channels were also activated
including bank ATMs, pharmacies as well as grocery stores. Self-care through IVR and
Thanks app was doubled down, given call centres were operating at a significantly lower
capacity. Network investments were advanced to boost network capacity in order to tackle
the upsurge in data consumption and ensure uninterrupted mobile broadband connectivity to
its retail and enterprise customers. During the year, Airtel continued its focus on quality
customers and maintained its obsession with superior networks and seamless experience to
the customers. airtelThanks program was enhanced to offer a differentiated experience
through owned and partner ecosystem. By putting customers at the heart of the strategy, the
company invested heavily into the networks and was able to provide best video experience
and download speed experience. Financial discipline being the other focus area yielded
various deleveraging efforts to enhance the balance sheet strength. The Company maintained
a healthy leverage position through a mix of strategic and organic initiatives. The
deleveraging initiatives included one of the largest rights issue in India and the largest QIP by
a private player in India. Operational and financial strength makes the Company truly well
poised to capitalize on this once in a lifetime transformation in the Indian telecom industry.
Africa’s favourable market dynamics provide Airtel significant mobile data and mobile
money opportunities to capitalize on. With presence in underpenetrated geographies with
promising macroeconomics, demographics and tele-density, Airtel stands to gain from its
African operations.

MARKETING DEPARTMENT
Airtel uses mix of segmentation strategies to segment its offerings like basic Call /SMS plans,
prepaid / Post-paid plans, VAS – Data, caller tunes etc. Apart from geographically
segmenting the market in East, West, North, South & central, the market is also segmented in
each region on the basis of demographic variables like age, Income, Social groups.

Different geographic regions are handled independently and different campaigns are run

according to the preferences of people in each region. Airtel has targeted the generation Z of
15-25 ages, generation X & baby Boomers by using different campaigns over the period of
time i.e. campaign like “Har Ek friend Jaruri hota hai”/ “Jo tera hai wo mera hai ”
to target Gen Z and recently launched campaign of “one touch internet” targeting Gen X &
baby boomers.
With the formation of Indus tower & partnering with Idea & Vodafone for Indian Operations,
Airtel has extended its infrastructure in the extreme parts of the country for nationwide
penetration, creating  competitive edge over other players in terms of low operational cost,
better network connectivity, coverage, low call drops & better customer service.

Airtel developed a sustainable advantage through its excellent network of telecom towers. In
many locations, newer entrants found it cheaper to rent Airtel’s existing infrastructure rather
than setup new towers. Also spending extensively on advertising & promotions helped it to
become a market leader. Word of mouth is one of the strongest forms of promotions & Airtel
has completely leveraged that. Airtel is always known for its innovation and some of
its products were the lifetime prepaid, Airtel live, Hello tunes, My Plans, M-check are
pioneer strategies & the list is never ending.

Being the torchbearer of the telecom industry in India it has reshaped the telecom industry
over the years. From tele-density of just 18.3 % in FY’07 to 75.2 FY’14 (DOT data), industry
has seen a high growth momentum. Reliance which initially targeted the B & C customer
segments, lost its market share to new & existing players like Idea, Vodafone, Tata-Docomo,
and BSNL etc. due to Network & customer service issue. In wireless data services players
like MTS, TATA Indicom have high market share in the selected circles whereas Airtel is
still figuring out to establish itself due to High data charges.

HR DEPARTMENT
Mantra’ for employee delight focuses on 5 P’s – People, Pride, Passion, Processes and
Performance. Bharti Airtel has been recognized among the best employers in the country for
two successive years – being 14th in 2003 & jumped 2nd best employers in the country in
2004. Bharti Airtel follows an “open door policy” to approach the management, which helps
resolve issues with mutual agreements. HR policies of Bharti Airtel ensures transparency
through the various communication policies, strategies and plans. Regular Employee
communication forums provides a platform for the employees to raise issues that require
resolution. Leaders strongly believe in facilitating and initiating activities that help employees
manage their health and well-being. Focus always remains to redefine leadership and develop
leaders who enable performance and inspire their people to unleash their potential
About Airtel The story of Bharati Airtel Limited rose as a successful private Indian telecom
company and became the fifth largest telecom operator in the world with over 243.336
million customers across 23 countries, as of March 2012. Airtel is the largest cellular service
provider in India, with over 183.3 million subscribers at the end of May 2012. Airtel is the
third largest in-country mobile operator by subscriber base, behind China Mobile and China
Unicom. Airtel is also a provider of broadband and subscription television services. Airtel is
the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a
carrier for national and international long-distance communication services. The company
has a submarine cable landing station at Chennai, which connects the submarine cable
connecting Chennai and Singapore. Some of the other services provided by Airtel are: mobile
services including 3G and 4G, Airtel Money (M-Commerce Platform in collaboration with
Infosys Tele media (services in 89 Indian cities) both broadband and IPTV services, Digital
Television (DTH Airtel), mobile data services (Blackberry services – push technology, easy
mail etc.) & Android Based Tablet The given picture shows the share of Airtel as leading
player in terms of subscriber base

Recent analysis and literature demonstrate in the topic of “Policies Facilitation to Employees
By Human Resource Department of Airtel Bangladesh Limited” show that the policies
adopted are for the well-being of the employed to make them engaged towards the
organization and the environment.

The study examined the overall policies that Human Resource takes and updates time to time.
The research would suggest that in an agency such as the study site, where the workers are
significantly engages, production outcomes would be high on the basis of the policies that the
company facilitates.

Even though Airtel Bangladesh held 4th position on the basis of customer subscription, they
are trying to become the market leader since the value itself targeted to be the most loved
brand by 2015, employees are the one who needed to be engaged towards their work and
without which this value cannot be achievable. Considering this in their mind, Human
Resource team of Airtel Bangladesh trying their best to recruit the best employee from the
market and implies durable policies that might help its‟ employees achieving the goal.

MANUFACTIORING DEPARTMENT
In every type of industry, whether it is manufacturing or services industry, operation
management is included in the functional areas of the organisations along with the finance,
marketing or accounting. As any functional areas of the organization, operation management
also plays a vital role in connecting the operations departments to the business strategies the
management has planned for the organization. The link is created between them with the
operation strategy. This strategy supports the business strategy of the organization, therefore
it is developed after the business strategy is formulated. This strategy is a base for the
operations department so that they can make the business strategy work for the organization.
The organization becomes a leading to the customers in the market.

Operational process or the transformational process refers to a process that converts the
resources of the organisations to its final product or services to the customers to use, these
processes involves a systematic procedure that transforms to the desired result of the
organization. Before bringing it to the practice the process is tested in advance and so that the
company doesn’t face any difficulty while using the systems and procedures.

There are different types of industry around us, which produces same or the either products or
services and they are from different industries like manufacturing or services industries.
Obviously these industries will be using different process in their operations management.
There are some strategies which are of akin nature but they are of very small alike. The
industries which are selected in this context is from telecom and cement industry. The
companies chosen are Bharti Airtel Ltd and ACC Limited.

RESEARCH AND DEVELOPMENT DEPARTMENT

A complete local 5G ecosystem and own capability to develop telecom gear will allow Airtel
to have a better control over the supply chain and reduce overall network deployment costs
by looking beyond traditional vendors that charge premium for their products and
technology, analysts said.

Airtel is currently in the process of signing commercial pacts with its partners for its 5G
ecosystem, the executive said.

This comes at a time when bitter rival Reliance Jio has said it is developing its own end-to-
end 5G technology, and has highlighted its ‘Make in India’ credentials. While Jio has said it
wants to first deploy and scale up in India, and then take its technology to other telcos in the
markets of Africa, West Asia and Eastern Europe, the Airtel executive said the telco also
plans to initially take its 5G and other network technologies to markets like Africa,
Bangladesh and Sri Lanka through its own and partner operations, and plans to offer to other
telcos going forward.

The company though believes India can wait until 2022 for 5G, by which time the ecosystem,
including handsets and India-specific use cases, will be more developed. The government is
planning to hold spectrum auctions sometime in 2021.

Under its Make in India strategy, Airtel is planning to bring a large ecosystem of partners
including US’s Mavenir, Xilinx and Altiostar (part owned by Japan’s Rakuten), Japan’s NEC
and Taiwan’s Sercom that will help the telco develop equipment using OpenRAN
technology. In addition, its existing traditional partner Ericsson and Nokia have agreed to
provide only locally-made 5G gear to the telco.

India has largely been dependent on the Chinese supply chain because they make the
cheapest gear but because of the Open technologies, it is now also possible to disintegrate
telecom hardware and software and make it via partners or on your own... we want to ensure
that the final end point of manufacturing is India and gear that we develop here is global
technology so that it can be exported to the world,” the official said.

Airtel is currently in talks with US-based Flex to make 5G gear and home-bred Tejas
Networks for wireline products. It is asking its partners like Nokia, Ciena and Cisco to locally
produce crucial core and transport equipment. “One of them has agreed to locally
manufacture IP and optical products,” the executive said.

“We have already de-risked the geopolitical issues... now, we are really interested in India’s
role in the telecom ecosystem… it is time for the country and Airtel to participate at the
global level. That’s what Chinese companies did and owned the tech agenda… everybody
needs to do it,” the executive said.

The Sunil Mittal-led telco recently produced its own 4G small cells by collaborating with
Altiostar and Sercom. After seeing the success, the company has now diverted its focus on
just 5G gear, including radio, small cells, routers and massive Mimo.
“We have set up two R&D labs in Bangalore and Manesar for 5G and other future tech…
The investment in these labs is already running into hundreds of crores and the company will
scale this up,” the executive said. Airtel currently has around 100 of its own engineers
working at these labs, along with a few hundred local engineers of Altiostar and Mavenir.

Despite investing and focusing heavily on OpenRAN and other open technologies for
developing 5G gear, Airtel will continue its relationship with traditional European vendors
Nokia and Ericsson.

Globally, all big telcos like Verizon, Vodafone Group and Telefonica are on board to drive
innovation around OpenRAN through various forums, which means it is not a geography-
specific trend.

NEW TRENDS IN TELECOM INDUSTRY

This year, telecommunications companies are gearing up for some of the biggest
technological advancements the industry has seen in years. Trends such as the 5G revolution
and the advancement of the internet of things (IoT) will reshape the telecom sector and force
innovation on a massive scale. This post explores four of the most pertinent advancements
that will affect telecom companies in 2020. 

1. 5G NETWORKS

5G stands for 5th generation — the most recent iteration of broadband connection. 5G brings
three major upgrades to the table. It provides greater speed to move more data, decreases
latency for shorter load times, and increases the ability to connect more devices at once.

5G networks will enable more detailed and efficient augmented and virtual realities, higher
resolution video, fully autonomous vehicles, massive connected IoT networks (like smart
cities), and more. 

5G is the most highly anticipated change to the future of telecom. Though it isn’t set to
officially launch until 2021, the four major U.S. cell carriers have already announced they’ll
be releasing 5G capabilities in 2019, some as early as May.

Benefits:
 1. 5G is expected to form the backbone of emerging technologies such as the Internet of
Things (IoT) and machine to machine communications, thereby supporting a much
larger range of applications and services, including driverless vehicles, tele-surgery
and real time data analytics.
2. The ultra-low latency offered by 5G makes the technology. Latency is the amount of
time data takes to travel between its source and destination.
3. It is widely accepted that 5G’s value for India may be even higher than in advanced
countries because of the lower levels of investments in physical infrastructure.
4. One of the primary applications of 5G will be implementation of sensor-embedded
network that will allow real time relay of information across fields such as
manufacturing, consumer durables and agriculture.
5. A report by telecom gear maker Ericsson, 5G-enabled digitalisation revenue potential
in India will be above $27 billion by 2026.

2. IOT AND SMART CITIES

The IoT consists of a network of connected devices, able to communicate with each other,
and which can be controlled and monitored remotely.  By 2021, there will be an estimated 30
billion connected IoT devices worldwide, many of which will be industrial connections, an
essential component of smart cities.

Smart cities take the IoT a step further by creating an interconnected network that residents
can access online, often via a mobile app. A network like this will provide data and
communication channels that allow users to better manage their day-to-day activities, from
corresponding directly with their government, to instantly finding a parking spot on a busy
day.

The main goal of smart cities is to create a better quality of living for their citizens by
streamlining urban services like energy and transportation through smart technology.
However, prior to the promise of 5G networks, experts couldn’t foresee the capacity to
support the amount of data a truly connected city would generate. Now that 5G is on the
horizon, major urban areas will be racing to be the first to introduce their own smart city.

Benefits
 1. A smart city is a safer city as it leverages technology to advance and pursue
private/public partnerships that helps reduce criminal activity.

2. IoT encourages the communication between devices, also famously known as

Machine-to-Machine (M2M) communication.

3. The machine-to-machine interaction provides better efficiency, hence; accurate results

can be obtained fast.

4. Enhanced citizen and government engagement

5. More effective, data-driven decision-making

6. Reduced environmental footprint

7. New economic development opportunities

3. UPDATION IN ARTIFICIAL INTELLIGENCE

AI in the telecom industry encompasses a myriad of focus areas. Customer service and
network optimization are at the top of that list. Throughout this year, some of the biggest
implementations of AI will be in these spaces (this seems redundant). In fact, according to
IDC 63 percent of telecom companies are investing in AI systems this year.

Predictive analytics is one of the most promising capabilities of AI technology, especially for
the telecom community. AI-based analytics provide telecom companies with the ability to use
data and machine learning software to predict future industry trends and potential
infrastructure snags, and to continuously assess their service for bugs or potential pitfalls.

Additionally, AI-based chat-bots and virtual assistants will transform the way businesses
handle customer service. They can automate conversations and successfully mimic human
speech, while drawing data and insights to provide personalized and positive
experiences. Tech leader Mark Hurd believes that 85 percent of interactions with customers
will be automated by 2020.

Benefits:
1. Automation of tasks
2. Reduces time and increases efficiency
 3. AI and Machine Learning technology can be used to analyze data much more
efficiently. It can help to create predictive models and algorithms to process data and
understand the potential outcomes of different trends and scenarios.
4. Business forecasting using AI technology not only helps companies make critical
decisions but also prepares them for any emergency to ensure business continuity.
5. As risk management heavily relies on data management and analysis today, AI-
powered tools can help organizations to respond to the crisis proactively.
6. AI tools helps to reduce the chances of manual errors.
7. Artificial Intelligence can help to ensure 24-hour service availability and will deliver
the same performance and consistency throughout the day.

4. DIVERSIFIED ECOSYSTEMS

Much like ecosystems function in nature, industrial ecosystems are a network of cross-
industry organizations that work together to create a stronger, more advanced industry. The
telecom industry will see a move toward creating those lucrative ecosystems.

According to a recent Accenture report, ecosystems will unlock $100 trillion in value during

the next 10 years by unlocking competitive agility. Telecom companies have the highest
potential to come together and form such alliances. Industry leaders agree, with 83 percent
citing ecosystems as an important piece of their disruption strategy.

The introduction of IoT networks, backed with 5G capabilities, will make this even easier and
will allow companies to seamlessly collaborate to advance these technologies across their
networks.

The telecommunications industry is a vital center for cutting-edge technology adoption. With
the integration of AI technologies, 5G networks, and the IoT, telecom organizations will
continue to be at the forefront of technological growth.

Benefits :

1. Global reach
2. As telecom and web merge operators can make available a multitude of capabilities
through APIs such as: real time communication, user data, billing & charging,
network optimization, contextual information, messaging, billing, click-to-call,
 mobile content, conferencing, location, single sign-on, address book, age verification
etc

FINDINGS

 Jio and airtel company are not updated with 5g network.

 As jio and airtel company are providing there telecom service with 4g
network,it resultsin inefficiency in telecom services such as
 Low speed
 Network traffic
 Dissatisfaction of customers
 Market share of airtel is 28.97% ,relince jio remains India’s biggest
telecom operation with 35.34%of market share.
 Internet of things(IOT)and smart cities project has not taken up by jio and
airtel company.
 Jio and airtel company fails to make timely updating in artificial
intelligence, so affect on customer service and satisfaction
 Jio and airtel company are not using eco friendly material in there devices
so it create many environmental issues
Suggestions
 Jio and Airtel Company must work hard for implementation of 5G for
better network services.
 Jio and Airtel Company must take up IOT projects to improve the
efficiency of data transfer services in each cities.
 Jio and Airtel Company must update their artificial intelligence as per the
new provision.
 Jio and Airtel Company must use eco friendly, bio degradable products in
their device.
 Jio and Airtel Company must understand the current situation (post
covid) and work hard to increase their profit and market share.