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business-essay.php

Conclusion

The Coca-Cola has adopted a more dynamic and well-structured marketing strategy for its
products. In order to survive and perform successfully within a highly competitive industry,
Coca Cola has been able to utilize various corporate and business strategies to align each
business unit’s objective and goals and act as one whole company. By doing so, the company is
able to combine and employ their resources in a more efficient manner.

It is not due to serendipity that Coca Cola has become the world’s largest producer and
manufacturer within the beverage market. It is obvious that the management of the company has
articulately positioned the company within the beverage industry. This can only be done through
extensive market research on its customers, its supply chain as well as the company itself.

The core activities are an important play for the company because if what makes them different
from the rest of the company. They depends a lot in the suppliers the bottling companies and the
customers. They play in an important role in making the product as the suppliers give them the
prime materials. Then there are the bottling companies that are play an equal significant part,
they are the package where the product is deliver and if you can see the bottle of the products of
the company are immediately associated with the company. For example Coca Cola has a unique
bottle design that everyone in the world with associate or recognized.

The company has classified its market and developed planned initiatives for every distribution
channel or customer segment. Its principal channel partners are on-premise consumption, such as
bars and restaurants, supermarkets, distributors and small retailers. Considering the broad
network of distribution channel, the brand has implemented channel marketing strategy. These
channels help the company to analyze purchasing patterns as well as taste and preferences of
varied type of customers, in response of which company customizes its product, marketing and
promotional strategy, price, and packaging and distribution. This in turn helps in meeting
different needs of customers and exploit potential of every channel partners. The strategy also
focuses on implementing different product, price and packaging for different market segment.
These segments are defined on the basis of socio-economic levels, competitive intensity and
consumption occasions, rather than considering just types of channel of distribution. This further
aids the company to localize its marketing strategy and hence allow the firm to attain strong
presence in the local market.  

From the beginning of its business, The Coca-Cola has maintained a consistent brand image and
identity through effective marketing, sales and distribution, and other business functions. The
brand has not only focused on maximizing its sales, but has laid adequate emphasis on engaging
with customers and meeting their needs and preferences efficiently. This has helped the company
to acquire the largest market share and competitive edge over rivals.
6.CONCLUSION
After thorough research, I have come to the conclusion that the marketing strategy of Coca Cola
is working for them and the product is gaining popularity among youth day by day. Also they are
increasing their product range as per increasing awareness and providing a large number of
Health drinks and related products to the youth. 

In conclusion Coca Cola ought to enforce work vicinity safety, inclusive place of business,
replenishing of water and reforestation. Coca Cola must collaborate with bottling businesses’
partners to be safer for working surroundings save you accidents or illness and to have safe
behavior. Coca Cola must additionally cautious use water because it’s far utilized by Coca Cola in
many liquids and scarce of water can be a massive trouble in destiny. New companies venturing
into international cooperation should understand that although it is a progressive move, it is a
move full of variables to be taken care of especially adherence to international processes and
policies. There is also the risk of altering precious company values if the international company
influence is overwhelming, and that needs to be balanced.

Conclusion

Although Coca-Cola is a superpower in terms of Brand and customer Loyalty as well as

sustainability, the company has many drawbacks that can be reshaped and solved for its better
future. Regaining the Customers interest by cashing on the power of their huge brand and fan-
following is much needed by introducing healthier drinks and snacks. This move will boost the
company’s strong competitive advantage along with a higher sustainability. The company must
also re-model their packaging process so that their items are packed in eco-friendly packages and
consume less water as well.