MANAGEMENT

INFORMATION SYTEM
ASSIGNMENT
(ZOMATO)

Done by,
M Hrishikesh
PGDM-B
P21177
Contents:-
1) Introduction
2) Hardware Requirements
3) Software Requirements
4) Users of this System
5) Data collected by this
system
6) How does it help the
organisation?
7) Conclusion
1) Introduction:

Zomato is an Indian multinational restaurant aggregator and food delivery company founded by
Deepinder Goyal and Pankaj Chaddah in 2008. Zomato provides restaurant user information, menus
and reviews and food delivery options of partner restaurants in selected cities. As of 2019, the service
is available in 24 countries and more than 10,000 cities.

What Zomato has

• Restaurant and food images

• Restaurant reviews and ratings

• Menu

• Contact information and address

History:

Zomato was founded as Foodie Bay in 2008, and changed its name to Zomato on 18 January 2010 as
Zomato Media pvt. Ltd. In 2011, it was expanded across India to Delhi NCR, Mumbai, Bangalore,
Chennai, Pune and Kolkata. In 2012, it expanded its operations internationally in several countries,
including the United Arab Emirates, Sri Lanka, Qatar, United Kingdom, Philippines and South Africa.
In 2013, it expanded to New Zealand, Turkey, Brazil and Indonesia, with the website and app
available in Turkish, Portuguese, Indonesian and English. In 2014 it was launched in Portugal,
followed by launches in Canada, Lebanon and Ireland in 2015.

In 2019, the company laid off nearly 10% of its workforce by undertaking backend activities such as
customer service, merchant support and delivery partners. In April 2020, during the COVID19
pandemic, the company launched its Zomato Market food delivery service in more than 80 cities
across India.

In 2020, Zomato introduced Contactless Dining to prepare for a post-lockdown world, eliminating
the use of high-touch elements such as menus, ordering, and paying bills via barcodes. Zomato has
laid off a further 520 employees due to the COVID19 pandemic. Despite the fact that demand for
restaurant and takeaway food delivery services has increased, the reason given by Zomato for needing
a cut is that the coronavirus will be followed by an economic downturn, which could affect orders.
Zomato has received accolades for introducing a periodic leave policy, which allows female
employees to take up to 10 days of leave per year if they are unable to work due to the health effects
of the menstrual cycle. The policy also applies to transgender employees.

On 23 July 2021, Zomato went public, opening an initial public offering at a price range of Rs 72-76
per share.
2) Hardware:

Zomato uses 38 technology products and services including HTML5, Google Analytics and jQuery,
according to G2 Stack.

Zomato actively uses 42 technologies for its website, according to Built With. This includes Lets
Encrypt, WordPress, and WordPress Plugins.

3) Software:

As part of its plans to venture beyond food listings/discovery spaces, Zomato today launched an
Android sales system for restaurant owners. Called Zomato Base, this cloud-based system is built on
Maple POS. This software allows restaurants to process credit and debit card payments and manage
their inventory. Last September, Zomato, which launched in 2008 as a restaurant guide, announced it
would reshape its business into a consumer and enterprise division.

The cost of developing applications such as Zomato ranges from $6500 to $11,000. Since Zomato is
a database application, the development costs will be slightly higher than for a simple restaurant
application.

Zomato introduces:

1) Zomato Base: an easy-to-use, cloud-based POS system as a backend.

2) Zomato Book: a unique solution for table management and ordering needs.

3) Zomato Order: The fastest way to order food from restaurants.

Zomato Base offers the following options

 Menu Manager

Change the menu and prices of your restaurant anywhere, anytime.

 Inventory Management

Track your restaurant inventory and know exactly how to refill.

 Prescription Management

Track raw material usage by sales and ensure nothing is lost.

 CRM

Access to customer information, preferences, birthdays, order history to personalize the

experience.

Information system classification:

i. Executive information systems-Real time analysis

ii. Decision support systems- Inventory Management & Customer Relationship Management

iii. Information system management-Menu management and recipe management

iv. Transaction processing system-Offline transactions and online payments

Zomato Analytics System:

Input

• Customer Demographics

• Customer Food Preferences

• Live Data Feed

Processing

• Zomato Base

• Zomato Book

• Zomato Order

Output

• Churn Rate Forecast

• Loyalty Program

• Customer Age Value

Suggestions Why We Should Choose Zomato Book:

1) Optimize Occupancy

Maximize table occupancy using real-time digital data on table availability, status monitoring
and utilization rates.

2) CRM Initiative

View guest profiles to learn about their tastes and preferences and tailor a fine dining experience
for them.

3) Improve service efficiency

Reduce desk turnaround time by measuring the efficiency of your staff and encourage effective
workforce planning
 4) Business Intelligence

Leverage operational information and customer metrics to plan how you follow.

4) Users of this system:

Zomato had an average of 32.1 million monthly active users in FY21, of which 6.8 million MTU were
transacted. It is present in 525 cities in India, with nearly 150,000 active food delivery restaurant
listings and 170,000 active delivery partners at the end of FY21.

5) Data collected by this system:

1) What data is being collected?

 People’s personal and account information directly from them when they give it.
 People’s preferences
 People’s content

2) How is the data collected and stored?

 Process and answering questions

 Understand their users, improve the content and features of their Services, process and
complete transactions, and create special offers.
 Manage Your Services and diagnose technical problems.
 Allow them to show you ads that are relevant to you.

3) What information does this system provide?

Their technology platform connects customers, restaurant partners and delivery partners, catering to
their various needs. Customers use their platform to search and find restaurants, read and write
customer-generated reviews and view and upload photos, order food at home, reserve a table, and
make payments while dining at restaurants.

4) How does the organisation make use of this information?

They strive to provide you with choices regarding the personal information people provide to
them. People can set their browser or mobile device to refuse all or some browser cookies, or to
alert them when cookies are being sent. The system does not share people’s personal information
with any advertising agency.

5) Why do organizations use this system?

To facilitate your food reservation and online order processing, they provide people information
to that restaurant in the same way as if you made a reservation or ordered food directly from the
restaurant. If you provide a mobile number, the restaurant or Zomato may send you a text
message regarding your reservation or delivery status of your order.

6) How does it help the organization?

Used to confront competitors in the market. They also store information about people, their
friends, and people's messages. Zomato's biggest advantage over its customers is its well-designed
user interface. Zomato puts a lot of attention and effort into creating an attractive user interface
for its customers.

7) Conclusion:

Early Stage lessons that we should learn from Zomato

 It's not about ideas. It's about making them happen.

 Choose the right people to listen to and work with them
 Say and do what you believe in
 Care for your team.
 Have a great support system.