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Pengaruh Event Pariwisata Terhadap Keputusan Berkunjung (Survei Pada Wisatawan Domestik Yang Berkunjung Ke Event Pariwisata Di Kabupaten Banyuwangi)
Pengaruh Event Pariwisata Terhadap Keputusan Berkunjung (Survei Pada Wisatawan Domestik Yang Berkunjung Ke Event Pariwisata Di Kabupaten Banyuwangi)
ABSTRACT
This research aims to explain: The influence of Tourism Event variabel simultaneously on Tourist Visiting
Decision; The influence of Tourism Event variabel partially on Tourist Visiting Decision. This research use
explanatory research with quantitive approach. The Variabel used in this study are seven : Festive Spirit (X1),
Uniqueness (X2), Authenticity (X3), Hospitality (X4), Theming (X5), Symbolism (X6) and Tourist Visiting
Decision (Y). Data collection is obtained through the spreading of questionnaire directly on the Domestic
Tourist Visiting the Banyuwangi Festival Event. The sample used in this study amounted to 116 respondents.
The sampling technique used is purposive sampling. The data analysis use descriptive analysis and multiple
linear regression. The results of this study indicate that Tourism Event variable have a simultaneously and
significant affect on Tourist Visiting Decision, Tourism Event variable have a partially and significant affect
on Tourist Visiting Decision. Based on research results, it’s better for Banyuwangi District Government to
maintain the variable of Tourism Event which are important factor in creating the event to be special.
Banyuwangi District Government can maintain the Authenticity variable used in this research and explore
the authenticity of Banyuwangi and can apply events held so that it has special and attract tourist.