Resonance is their brand, and they feel that our journey with them should be more

than just a trip. They provide clients with a personalised experience that includes
options and choices at every turn.

Etihad is not a seat vendor, according to the judge. It doesn't have passengers; instead,
it has visitors. They designed each cabin brand as a distinct experience to reflect the
objectives and motivations of their discerning travellers. As a result, the standard of
flying is being raised by making it an experience rather than merely a source of
transportation.
Feeling: Etihad's visual system is inspired by modern Arabia's culture of patronage for
the artists, respect for the past, and aspirations for the future. The system, which is
made up of unique tessellations of gold and brown, creates an endless environment
that represents Abu Dhabi's avant-garde architecture and the desert it occupies.
Deeply anchored in Abu Dhabi, serving as an ambassador in the air.
identity of a company

Best user experience Various loyalty programmes Addressing its customers as guests
distinguishes them because when others hear that they were treated as guests, they
immediately recognise the airline that others are talking about.
Significance of a Brand

Reliability and efficiency are two aspects of performance.

Different capacity aircrafts for short and long-distance travel Imagery- The flights are
on time and fewer luggage is misplaced.

By 2050, we want to be a carbon-free airline.

Use of environmentally friendly measures such as washable cloths rather of plastic
covers.