U I LD I NG & E N H A N C I NG

B
W LI T E R A C I E S A C R O SS
NE
THE C U R R I C U LU M
IL M. BAG O N -FAE L DAN
EDITED BY: DR. APR
 MEDIA
LI T E R AC Y
Learning Outcomes

q Define media literacy

q Cite the important roles of media literacy
q Demonstrate how MIL can be integrated in
the curriculum
q Draw relevant life lessons and significant
values in generating, utilizing and creating
media tools

Media Literacy
ME D I A L I TE R AC Y
CONCEPTS
1 It is the ability to critically
assess the accuracy and validity
of information transmitted by
the mass media and produce
information through various
forms.

Media Literacy
 2. Also known as Media Education,
it is the ability to realize that all
kinds of media show a
representation of reality.

3. It is the process of accessing,

decoding, evaluating, analyzing
and creating both print and
electronic media.
Media Literacy
4. It depicts experience of reading
texts and designing hypertext made
possible through technology (Hobbs,
2007).

5. It pertains to understanding how

to use today's technology, how to
operate equipment, use various
softwares and explore the Internet.
Media Literacy
6. As a 21st Century approach to
education, media literacy builds
understanding of the role of
media in society, as well as the
essential skills of inquiry and
self-expression necessary for
democratic citizens.

Media Literacy
 7. It represents response to the
complexity of the ever-changing
electronic environment and
communication channels.

8. Critical evaluation of media

requires the ability to analyze
and disseminate various features
to others.

Media Literacy
9. It is about teaching critical media
management strategies, including
ICTS in schools and learning centers.

10. It includes the ability to perform

effective Internet searches,
awareness and respect of
intellectual property and copyright
law and the ability to identify truth
from fake news.
Media Literacy
R O L ES O F
MEDIA
L I TE R A C Y
Roles of Media Literacy
It becomes easy to create
media, however, it is
difficult to know the
creator of this, his/her
reason, and its credibility.
Specifically, it helps
individuals to:
Media Literacy
 1. Learn to think critically. When
people evaluate media, they decide
if the messages make sense,
including the key ideas before being
‘convinced' on the information that
they get from it.

Media Literacy
2. Become a smart consumer of
products and information. Media
literacy helps individuals learn how
to determine whether something is
credible, especially the advertising
before they can be persuaded with
the products on sale.

Media Literacy
3. Recognize point of view.
Identifying an author's
perspective helps individuals
appreciate different ideas in
the context of what they
already know.

Media Literacy
4. Create media responsibly.
Recognizing one's ideas and
appropriately expressing one's
thoughts lead to effective
communication.

Media Literacy
5. ldentify the role of media
in our culture. Media
conveys something,
shapes understanding of
the world, and makes an
individual to act or think
in certain ways.

Media Literacy
6. Understand the author's goal.
Understanding and recognizing
the type of influence
something has, people can
make better choices.

Media Literacy
Media Literacy
SOCIAL
MEDIA
 Social Media is a term that
describes websites to connect
people and involve user-generated
content, which is the hallmark of
a social media site. It is
sometimes called Web 2.0, which
is currently a huge opportunity to
reach target audience and
increase online sales.
Media Literacy
TYPES OF
SOCIAL
MEDIA
Social Media News Websites. It
entails users to submit links to
Web content like articles,
podcasts, videos, etc. that they
find interesting, such as Digg,
Reddit and Stumble Upon.

Media Literacy
2. Social Media Networking Websites. It
depicts ability to upload a personal profile
that usually connects with other people,
such as Linkedin (social networking for
professionals) and Facebook (social
networking for everyone). These sites
serve as avenue for meeting people and
developing relationships that can lead to
joint-venture partnerships, career
opportunities, and research.

Media Literacy
Social Media Photo and Video
Sharing. It allows users to up-
load photos through Facebook,
Instagram and Pinterest while
videos through YouTube.

Media Literacy
Microblogging and Blogging
Websites. Sometimes called
"presence apps", these services
let users post very short
messages like blogging, and
easily keep up with what their
friends are posting.

Media Literacy
Twitter is the most popular
microblogging service that limits
to 280 characters per post and
allows to follow a set of users
from one dashboard. Another
popular social media app is Tiktok
and SnapChat, which is video-
based.

Media Literacy
Social Media Review
Websites. It shows how
social reviews can
make or break a
company or an
organization, such as
Amazon and eBay.

Media Literacy
Media Literacy
INTE G R A T I NG
MEDI A I N T H E
CL A S S R OO M
Although media literacy is now a
part of the curricula, it is confronted
with a variety of factors, such as
limited access to equipment,
teachers’ lack of confidence with the
material, and perception of media
education as just an accessory to the
curriculum.

Media Literacy
Lynch (2018) presents six
ways to integrate media
literacy into the classroom
for students to become
media literate while
making media education a
meaningful and integrated
part of classroom practice.

Media Literacy
1. Teach students to evaluate media.
Students learn to evaluate what they
are viewing by showing them that
media changes depending on who
created it, the intended audience and
the biases that may be attributed to
the source.

Media Literacy
 2. Show students where to
find digital resources and
databases. Teachers should
provide students with
reliable and safe media
sources and trustworthy
content.

Media Literacy
3. Compare/contrast various media
sources. In the discussions,
distinguish various media sources
and compare elements.

Media Literacy
4. Discuss how the media edits
and alters. Purposely point
out to students examples of
media altering photographs or
stories while teaching them to
be critical of what they see or
read at face value.

Media Literacy
5. Examine the truth" in
advertisements. Let students
identify what advertisements
are trying to sell and what
promises or ideas are they
using to convince them to buy
the product.

Media Literacy
6. Have students create media.
Let students create media
appropriate to their levels
such as presentations, videos
or websites.

Media Literacy
Media Literacy
Reference:

Media Literacy