PLM Vision and Mission 2020

I. VISSION 2020
PAMANTASAN NG LUNGSOD NG MAYNILA
The Pamantsan ng Lungsod ng Maynila(PLM), created by a
College of Humanities, Arts, and Social Sciences
National Charter (RA 4196, 1965), was envisioned to be Manila’s
premiere institution for higher learning. It provides superior
Department of Mass Communication
standards of instructions, as well as opportunities for
outstanding research in technology and other areas for the
development of the intellect and to advance human knowledge

The Pamantsan ng Lungsod ng Maynila has adopted the policy Program: BACHELOR OF ARTS IN COMMUNICATION
of preferential option for the poor and therefore has prioritized
education for the underprivileged but talented students of
Manila. Committed to the highest intellectual and ethical
standards, PLM strives to produce competent graduates with
Subject Code: BAC 3104
integrity who will be responsible citizens who can contribute
effectively to local, national and global initiatives for the
progressive and sustainable development of humanity. Subject Title: DIGITAL IMAGING
Guided by the values of academic excellence, integrity and
social responsibility PLM endeavors to be one of the leading
universities in the ASEAN.
Course Description:
II. MISSION
Principles, programs and techniques in improving photos, managing colors and typography, as well as
The PLM Board of Regents, Management, Faculty, and Staff are creating new images and designs for print, web and digital publications. An Introduction to the creation,
committed:
manipulation and critical interpretation of graphic and photographic artwork, includes input and output of digital
1. To be recognized by Philippines and Asean academic
accrediting agencies as a premier university for its quality
work as it applies to communication. Students will learn and apply digital tools in the production of artistic
education, research, and extension services. works.
2. To insure that PLM maintains a higher than the national
average performance on all Professional licensure examinations
taken by its graduates;
Course Credit: 3 units
3. To provide the students with high quality education that will
give them a competitive advantage for employment Course Objectives: At the end of the semester, the students should be able to:
opportunities.

4. To encourage and support research initiatives that will

contribute to the advancement of human knowledge specially in
1. Create art using digital imaging tools.
pioneer areas not given attention by other institutions; 2. Gain an understanding of the context of digital imaging as it relates to contemporary art practice.
5. To establish a University culture that will inculcate the highest 3. Achieve a level of comfort with the tools and techniques needed to create digital artwork.
level of academic excellence, integrity, and social responsibility
among its students, faculty and staff. 4. Experiment with new ways to connect digital technologies to one’s own creative practice.
COLLEGE OF MASS COMMUNICATION
5. Complete a digitally-manipulated artwork for final requirement/output.
6. Use online technologies to advance collaboration and communication.
VISION

We envision a premier school of journalism, communication Course Content:

management and public relations.
1. Fundamentals of Design (Principles and Elements)
MISSION
2. Typography
We commit ourselves to nurture excellence in journalism, 3. Color Theory
communication management and public relations
 4. Image Editing Software (Abode Photoshop, Adobe Illustrator, In Design, etc.)
5. Design Basics
6. Images (Vector & Raster)

Course Policies: 1. Attendance is a must in both online and classroom schedule.

2. Always submit requirements on time.
3. Jotting down notes is imperative.
4. Peer evaluation sheets shall be filled out with confidentiality.
5. Announced and surprise quizzes will be given during the semester. Students will be
required to present individual and group outputs (a compilation of individual creative
outputs).
6. Avoid plagiarism.

Course Requirements: Group Presentation (Online and Classroom)

Individual Creative Outputs
Final Class Project
Quizzes
Mid- Term Examination
Final Examination

Methodology: Students will build their own web presence using different online platforms and
Apps/Software (Adobe Photoshop and Adobe Illustrator; In-Design); (Social Media (FB),
Email); through virtual classroom (Google Classroom, Zoom) and file sharing app (Google
Drive).

The syllabus, powerpoint presentations, notes and lectures, and important messages will be
uploaded to Google Classroom portal and other file sharing apps. Students are expected to
visit this Portal regularly to keep abreast of course evolutions. The professor is expected to
upload relevant material and announcements in a timely manner. Lecture/Discussion/Group
Activities/Workshop and Creative Presentation will be done either online or in classroom.

Course Grading System: All class activities (quizzes, reports, exams, peer evaluation, writings, outputs, etc.)
will be treated equally (all factored). Base 0 will be used.
 PAMANTASAN NG LUNGSOD NG MAYNILA
College of Humanities, Arts, and Social Sciences
Department of Mass Communication
Learning Outcomes Week Topics Methodology Resources Assessment
At the end of the discussion, the 1. Course content -Syllabus
students should be able to: 2. Requirements  Leveling of -Suggested references
- Know the course content, 3. Grading system expectations
descriptions, requirements, etc.  Socialized Class
Discussion/Zoom/
1
Google Classroom
 Groupings
 Online Platforms

At the end of the discussion, the 1. Balance  Lecture

students should be able to: 2. Proximity  Online Discussion - Video presentation
3. Alignment (Zoom) - Internet
- Learn the Fundamentals of 4. Repetition
 Video Showing
Design 5. Contrast
2-3  File Sharing App.
- Understand/Review the elements 6. Space
and principles of design 7. Color  Goggle Classroom
8. Shape
9. Texture, etc.

At the end of the discussion, 4-5

students will be able to: 1. Fonts  Lecture -Internet
2. Typeface  Online Discussion
- Learn the fundamental aspects 3. Legibility 
(Zoom)
of Typography 4. Readability
5. Aesthetics  Video Showing
 File Sharing App.
 Goggle Classroom

At the end of the discussion,

students will be able to:  Lecture -Internet
- Learn the Fundamentals of 1. Color abstractions  Online Discussion
Color Theory 2. Historical background 
(Zoom)
- Apply some of the elements and 6-7 3. Traditional color theory 
principles of color 4. Color harmony  Video Showing
6. Adobe Color  File Sharing App.
7. Coolors  Goggle Classroom

MID-TERM EXAM

Learning Outcome Week Topics Methodology Resources Assessment

At the end of discussion, the - LCD
students should be able to:  Lecture - Videos Individual Output
1. Abode Photoshop  Online Discussion - Handouts
- Learn the Image Editing (Zoom) - Internet
2. Adobe Illustrator
Software
8 - 11
3. In Design  Video Showing
- Differentiate between
4. Corel Draw, etc.  File Sharing App.
Vector and Raster
5. Vector
 Goggle Classroom
6. Raster
At the end of the discussion, the
students should be able to: LCD
12 & 13
- Apply all the knowledge Digital Imaging Expert Materials needed
Workshop on
that they have learned
Digital Imaging
from the course
Final Requirement
- Produce a collection of the
14 & 15
students creative outputs

FINAL EXAM

Note: Note: Course schedule may vary in order to accommodate unavoidable interruptions in
classes, and other school activities. Appropriate announcements will be made beforehand.