FOUNDER’S MINDSET

Thinking Outside the Box

Dayu Dara
CEO Founder Pinhome

July 2021
My Work Before GO-JEK

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My Work Before GO-JEK

Office with view to Singapore Bay Enjoying the best of views, amenities, foods, car

Sleeping in six-stars hotels

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My 1st Day at GO-JEK

No more fancy hotels Meet GO-CAT!

and office building.

I had to sit on the

floor with him ->

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The Old GO-JEK in 2015

GO-JEK old office

was an old house full
of Call Center Agents

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How Pinhome Started
Pinhome literary from
a home garage…

… We started stealth
operations back in
July 2019 with the 1st
5 people team

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Pinhome Today

1,000+ Largest 2nd Largest

People Team Professional Agents Network Property Discovery Platform

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Thinking Inside vs. Outside The Box as a Founder

What is The Box?

How To Get Rid Of The Box

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Thinking Inside vs. Outside The Box as a Founder

What is The Box?

How To Get Rid Of The Box

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Thinking Inside The Box a.k.a Linear Thinking?

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What is Linear Thinking?

Also Called Convergent Thinking

Because it forces us to converge to an answer
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Thinking Outside The Box a.k.a Lateral Thinking?

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What is Lateral Thinking?

It’s a subset of what is called Divergent Thinking

Because it forces us to diverge ideas and solutions
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What is Lateral Thinking?

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How Good Is Your Lateral Thinking Skills?

0 100
Completely Elon Musk
Clueless Level

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Thinking Outside The Box

The Origin Story

• One story of origin of the phrase

"thinking outside the box“ was a
nine-dot puzzle

• John Adair, a British academic,

claims to have introduced in 1969

• The puzzle proposed an intellectual

challenge

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Thinking Inside The Box

The Seemingly Impossible Goal

• Link all 9 dots using four (4)

straight lines or fewer

• Without lifting the pen

• Without tracing the same line more

than once

• All such answers (one example

shown right) require the solver to
draw a line that extends outside of
the "box" formed by the grid.

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Thinking Outside The Box

The Seemingly Impossible Goal is

Actually Possible

• The answers require the solver to

draw a line that extends outside of
the "box" formed by the grid.

• One example shown right

• There are several possible

answers

• The puzzle only seems difficult

because people commonly imagine a
boundary that they should always
draw line inside the array

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Thinking Outside The Box

Another Seemingly Impossible Goal

• Link all 9 dots using just one (1)

straight line!

• Without lifting the pen

• Without tracing the same line more

than once

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Thinking Outside The Box

Another Seemingly Impossible Goal,

Again, Actually Possible

• The solution involves looking

outside the two-dimensional sheet
of paper on which the nine dots are
drawn

• Coning the paper three-

dimensionally aligning the dots along
a spiral

• Thus, a single line can be drawn

connecting all nine dots

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Thinking Inside vs. Outside The Box as a Founder

What is The Box?

How To Get Rid Of The Box

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What is The Box?

• General Assumptions

• Expectations

• Biases

• Rules, Guidance

• Procedures, Sequence

• Standards, Norms, Conventions

• Best Practices

• Acceptable Notions or Paradigm

• Constraints, Restrictions

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Is The Box Bad?

The Box is Good When We…

• Need quick decision making

• Solve simple, repetitive problems

that don’t require creativity, or can
be solved using linear thinking

• Want to implement incremental

improvement

• Want something that makes us feel

comfortable, less disruptive

• Want to minimize mistakes

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Is The Box Bad?

The Box Could Be Limiting When We…

• Need a breakthrough solution

• Try to solve complex problems that

requires creativity which cannot be
solved using linear thinking

• Want to implement transformational,

exponential improvement

• Want to be a pioneer, or challenging

status quo

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People Who Got Rid of The Box

• Pict taken on 14 March 1951 his 72nd birthday

• “If you always do what you always did, you

will always get what you always got”

• Scientist who believed imagination is more

important than knowledge

• Newton introduced the concept of gravity in

the 17th century – that objects fall because
they are pulled by Earth's gravity.

• Einstein reimagined the concept of space,

time, gravity, matter, energy – objects don’t
fall, they freely move in a curve spacetime
influenced by mass & energy

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People Who Got Rid of The Box

Reimagined Commerce Without Physical Store

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People Who Got Rid of The Box

Reimagined Commerce for Indonesia’s SMEs Without

Physical Store
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People Who Got Rid of The Box

Reimagined Car Without Fossil Fuel

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People Who Got Rid of The Box

Reimagined Rocket That is Reusable & Cheap

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People Who Got Rid of The Box

Reimagined Mobility & Logistics With 2-

Wheelers/Motorbike
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People Who Got Rid of The Box

Reimagined Computer That is Personal & Portable

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People Who Got Rid of The Box

Reimagined Phone Without Keypad

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People Who Got Rid of The Box

Reimagined Taxi Business Without Owning The Cars

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People Who Got Rid of The Box

Reimagined Hotel Without Owning The Rooms

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People Who Got Rid of The Box

Reimagined Media Without In House Content Creations

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Thinking Inside vs. Outside The Box as a Founder

What is The Box?

How To Get Rid Of The Box

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How To Get Rid of The Box

Understand what Find inspirations - Create environment Be courageous, act

box you are in people who got rid where you can think outside the box!
of similar box(es) outside the box

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How To Get Rid of The Box

Understand what Find inspirations - Create environment Be courageous, act

box you are in people who got rid where you can think outside the box!
of similar box(es) outside the box

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Understand What Box You Are In…

• General Assumptions

• Expectations

• Biases

• Rules, Guidance

• Procedures, Sequence

• Standards, Norms, Conventions

• Best Practices

• Acceptable Notions or Paradigm

• Constraints, Restrictions

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…Imagine if you were to create solutions without The Box

• General Assumptions

• Expectations

• Biases

• Rules, Guidance

• Procedures, Sequence

• Standards, Norms, Conventions

• Best Practices

• Acceptable Notions or Paradigm

• Constraints, Restrictions

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…Imagine if you were to create solutions without The Box

To know your box, asks

• “What do you & others
typically believe or assume”
• “Why you believe it”
• “What are you told to do”
• “What can’t you do”
• “What do you have now?"
Then asks yourself “What Ifs”

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How To Get Rid of The Box

Understand what Find inspirations - Create environment Be courageous, act

box you are in people who got rid where you can think outside the box!
of similar box(es) outside the box

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Find Inspirations – Someone Who Got Rid Of Similar Boxes Elsewhere

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How To Get Rid of The Box

Understand what Find inspirations - Create environment Be courageous, act

box you are in people who got rid where you can think outside the box!
of similar box(es) outside the box

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Create environment where you can think outside the box

• Get perspectives from creative people. People with

completely diverse, different backgrounds tend to bring new
ideas.

• Work against your routines. If you usually don’t work out

before work, try to work out. Find different route to go to office.

• Find new space to work. If you always work at your desks,

try to work elsewhere, at a coffee shop, outdoor, park, garden,
malls, somewhere colorful, or messy tend to unleash
creativity.

• Study different industries. Benchmark to seemingly

unrelated industries might spark new ideas.

• Stimulate your senses. Listen to stimulating, energetic

music. Indulge yourself with aromatherapy.
How To Get Rid of The Box

Understand what Find inspirations - Create environment Be courageous, act

box you are in people who got rid where you can think outside the box!
of similar box(es) outside the box

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Example of courageous act, outside the box!

A teacher at a class at Stanford hands out each team

a $5 of funding in an envelope.

Teacher tells each team that once they open the envelope,
they have 2 hours to make as much money as they can.

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Example of courageous act, outside the box!
Group 1
• Use the money in the envelope to
buy a tool $ 5 to check & inflate
bike tire pressure
• Open a stand, charge $ 1 for the
service. Collected $ 20 in the first
1 hour.
• Realized that they don’t have to
run it like a business to make
money.
• Change it into donation model,
collected $ 100 in the
remaining 1 hour.
Group 2
• Did not use the $ 5 money in the
envelope
• Instead, makes lots of reservations
at top local restaurants
• Sells the reservation at $5 for
customers who are queueing to
get table
• Realized that they don’t need
any money run a business &
make money.
• Collected $ 200 from selling
free reservations in 2 hours.
Group 3
• Did not use the $ 5 money in the
envelope
• Instead, the team decided to offer
consultancy services
• Sells the consultancy service for
$1,000/hour
• Realized that they don’t need to
physically collect the money in
2 hours
• Get revenue confirmation
$ 2000 from in 15 minutes.
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Working Outside The Box Can Be Both Risky & Rewarding

The Risks
• Outside the Box is unknown territories
• It’s uncomfortable, sometimes painful
• It’s where mistakes will very likely
happen

The Rewards
• It’s where growth & innovation could
happen exponentially
• Where rewards and gains are the highest
• Where you can be pioneer & build legacy

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Have Your Lateral Thinking Skills Improved?

0 100
Completely Elon Musk
Clueless Level

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It always seems impossible
until it’s done.
 THANKYOU

Stay in touch.

IG : @dayudara
Linkedin : Dayu Dara Permata

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