COMMUNICATION

Communication
It is the process of meaning-making through a
channel or a medium.
It comes from the Latin communicares, meaning to
share or to make ideas common.
 Components of the Communication Process
Source
The sender carefully crafts the
message.
❖ An author
❖ Public speaker
❖ Traffic enforcer
Message
It is the meaning shared between
the sender and the receiver.
Message take many forms.
Channel
The channel is the means by
which a message is conveyed.
Receiver
The receiver is the person who receives
the transmitted message. The receiver
may be a part of an audience in a
public speaking event, a reader of a
letter or a driver who reads road signs.
 Components of the Communication Process
Feedback
It is essential to confirm
recipient understanding.
Environment
The place, the feeling, the mood, the
mindset and the condition of both
sender and receiver are called
environment.
Context
It involves the expectations of the
sender and the receiver and the
common or shared understanding
through the environmental signals.
Interference
It is also known as barrier or block
that prevent effective communication
to take place.
 KINDS OF INTERFERENCE
❑ Psychological barriers are thoughts that hamper the message to
be interpreted correctly by the receiver.

❑ Physical barriers include competing stimulus, weather and

climate, health and ignorance of the medium.
❑ Linguistic and cultural barriers pertain to the language and its
cultural environment. Words may mean another in different
cultures.
❑ Mechanical barriers are those raised by the channels employed
for interpersonal, group or mass communication. These includes
cellphones, laptops and other gadgets used in communication.
 The Nine
Principles of
Effective
Communication
 1. CLARITY
2. COURTESY
Clarity makes speechless Courtesy builds goodwill. It
understandable. involves being polite in terms of
approach and manner of
2. CONCRETENESS
addressing an individual.
Concreteness reduces 4. CORRECTNESS
misunderstanding. Message Glaring mistakes in grammar
must be supported by facts obscures the meaning of a sentence.
such as research data, Also, the misuse of language can
statistics or figures. damage your credibility.
 5. CONSIDERATION
Messages must be geared
towards the audience.
6. CREATIVITY
Creativity in communication means
having the ability to craft interesting
messages in terms of sentence structure
and word choice.
7. CONCISENESS
Simplicity and directness help
you to be concise.
8. CULTURAL SENSITIVITY
Today, with the increasing emphasis on
empowering diverse cultures, lifestyles,
and races ant the pursuit for gender
equality, cultural sensitivity becomes an
important standard for effective
communication.
9. CAPTIVATING
You must strive to makes messages
interesting to command more
attention and better responses
 ETHICAL
CONSIDERATIONS IN
COMMUNICATION
 Ethics is a branch of
philosophy that focuses
on issues of right and
wrong in human affairs.
 ETHICAL COMMUNICATORS:
1. Respect audience.
2. Consider the result of
communication.
3. Value truth.
4. Use information correctly.
5. Do not falsify information.
 Activity: 2
“Why do
miscommunications and
misunderstandings
happen?