Name : karim Mohamed Hashem El Tohamy

Class : 2 CC

Answer of first question

The Consumerism concept divided to 4 rights to consumer
1 – right to inform .
2- right to be safe .
3- right to be choose.
4- right to be heard.

So Starbucks respect the consumers rights to (be safe ) while using Starbucks products
by right on all Starbucks cups if the drink is hot in additional to Starbucks serve his hot
drinks with cup holder .

Right to inform Starbucks inform consumers about the Ingredients on his drinks

in additional to inform about drinks with law fat

Right to heard I think any costumer in Starbucks has a complain related to drink place
cleaning it will be solve immediately.
Answer for question #2

positive
A lot of varieties of drinks,
sandwiches and salads
Comfortable stores with
Internal free wireless and
electricity
Many stores every where
Consistent experience for
customers
External Longer working hours and
shorter lunch breaks
negative
Drinks with high fat and
calories
A little bit of external
advertising and internal
advertising
Costa overtaken market
leader In UK
Domestic coffee system

Answer question #3
Socio – culture factors is divided for social factors which is (social class & life style) so I
think Starbucks is serve the majority of social classes in each community according to
his needs .
And in additional to Starbucks working for a special life style .
And in other hand about the culture which is related to traditions and religion the
products which Starbucks serve didn’t conflict with any religion or traditions .
Answer question #4

MS
(measured
S brand name company USP by value) RMS
1 STARBUCKS STARBUCKS many stores 50   leader
challenge
2 Costa Costa over taken in UK 35 70% r
3 Nero Nero law prices 10 20% follow
other coffee
4 shops   very law prices 5 10% nicher

we assume that the market share of Starbucks 50%

we assume that the market share of Costa
35%
we assume that the market share of Nero 10%
we assume that the market share of other coffee shops 5%