Advertisement

Advertising is a type of communication whereby people promote or persuade customers to buy

or utilize their services. There are two types of advertisements:-

1. Classified advertisement
2. Commercial\ Display advertisement

Classified Advertisement
Classified advt should be very well covered in a range of around 50 words. It is a small
advertisement that you put in a newspaper or a magazine, usually, because you want to sell or
buy something or to find or offer a job, or about a missing object.
Features:
1. Written in short phrases or words.
2. Simple, concise and to the point.
3. Give all necessary details in points using commas.
4. Give contact address, name & telephone number.
5. Put the whole matter in a box.

Types of Classified Ads

1. Situation Vacant/ Wanted
2. To- let
3. Sale & purchase of property/ vehicles/ goods.
4. Education institutions promotion
5. Missing persons or Lost & Found
6. Tour& Travels
7. Matrimonial
8. Sad Demise
1. Situation Vacant/ Wanted
Features:
1. Heading (SITUATION VACANT/ WANTED) should be written at center position in bold &
capital letters.
2. Always begin with the word Wanted/ Required.
3. Mention name of the organization (Optional).
4. No. of vacancies & the post should be stated clearly.
5. Age & gender of the candidate required.
6. Qualifications required (Educational & Work).
7. Pay scale & perks
 8. Mention mode of applying (email/ postal)
9. Contact address or Phone number for correspondence.

Example:

SITUATION VACANT

Wanted software engineer for Ivy Software Solutions, a leading name in computers. Candidate
should possess a Master’s Degree in Computer Software Programming and at least 3 years’
experience with a known computer concern. Attractive salary with good benefits. Apply with
detailed resume within ten days to General Manager, Ivy Software Solutions, Agra Cantt, Agra.

2. To- Let Ads

Features:

1. Heading [ACCOMODATION WANTED/ TO-LET/ FOR RENT] should be center

position in bold and upper case letters.
2. Begin with Wanted/ Available.
3. Mention Type of accommodation, Number of rooms and floors.
4. Whether it is independent or an apartment.
5. Locality and surroundings. (for e.g.; market, hospitals, gym, mall, school etc.)
6. Type of tenants required (such as; Executives, officers, companies, small families etc.)
7. Rent expected
8. Contact address with phone number.

Example:

ACCOMODATION REQUIRED

Wanted EVL Company requires posh bungalows to be used as guest houses by their executives
and guests. Accommodation in a centrally located, posh area, with power back-up facility and
uninterrupted water supply is a must. Close proximity to the market will be preferred. Owners
please contact: General Manager, EVL Company, Delhi.

OFFICE SPACE FOR RENT

Available a portion of an independent house is available for rent for office use. Located in
Central Delhi, 1km from Metro station, 2000 sq.m area. Parking facility for over twenty cars.
Expected rent 35,000 pm. Interested parties can contact: ABC, contact no. 98xx00xxxx.
 3. Sale & Purchase Ads
Features:

1. Heading [ FOR SALE / WANTED]

2. Begin with ‘Available’ if you are to sell/ let out your house.
3. Begin with ‘Wanted’ if you require an accommodation on rent/for purchase
4. Brief physical description.
a. Property- No.of rooms/ floors, size, location & surroundings, area in metres/yards,
price expected etc.
b. Vehicle- Company & colour, model, accessories, year of purchase and making,
modifications if any, mileage & condition, ownership and other details, expected price
etc.
c. Household goods- Item name, condition, year of purchase or making, price offered or
expected, reason for selling etc.
5. Contact address with phone number.

Example:

FLAT FOR SALE

Available newly built, ideally located flat for sale on M.G. Road. Two bedrooms with attached
toilets, huge drawing-cum-dining and servant room, spacious and well-lit. Fully furnished with
uninterrupted water and power supply. Barely 10 minutes’ drive from the airport. In close
vicinity of reputed schools and multi-specialty hospital. Expected price: 55 lacs. Contact
Niranjan, 247, J.P. Nagar, Bengaluru.

FOR SALE
Available black Maruti Swift Dzire, ZXI, year 2016, self-driven, cautiously used, a latest Hardin
music system with 2500W amplifier, woofers and speakers, all the four tyres are brand new and
perfectly working air-conditioner. No scratches, Beautiful upholstery, good condition. Interested
may contact: Ram /Rajni, 12345679

HOUSE WANTED
Wanted a 300 square yards newly built bungalow in a prime location in Bengaluru for
immediate purchase. Three bedrooms with attached bathrooms, drawing room, dining room.
Uninterrupted water and power supply, preferably in close vicinity to a market-place, school and
hospital, price range between 35-50 lakhs. Owners please contact Mr. Keshav; Mobile:
9812345678
 4. Educational Institutions/Promotions
Features:
1. Name of the institution.
2. Past records (previous results)
3. Courses offered & its duration.
4. Quality of tutors.
5. Eligibility criteria
6. Facilities & Fee structure, Scholarship info ( optional)
7. Last date of registration.
8. Contact address with phone number.

Example:

ADMISSION STARTED

MRIU, Faridabad, is offering admission in various undergraduate courses like B.Tech, B.Sc.,
LLB, etc. Eligibility – Class 12th passed. Fees reasonable & payable in installments.
Scholarships are available. Completely air-conditioned and Wi-Fi enabled campus. Excellent
faculty, research labs, hostel available. Last date to submit application form – 17 Mar. Contact,
Assistant Secretary, MRIU or Phone – 25097865.

5. Missing Person Ads

Features:

1. Heading [ MISSING]
2. Brief description of missing person like; height, complexion, built etc.
3. Name, age & any health related issues about the person.
4. Clothes, accessories & any other features.
5. Tell about the place last seen.
6. Details of reward if necessary.
7. Contact address or phone number.
Example:

BOY MISSING

General Public is hereby informed about the missing of a 10-year-old boy from Central Park in
Connaught Place three days ago. The child responds to the name ‘Sonu’, is fair complexioned,
4ft 3 inch tall and was wearing a red shirt and denim shorts. Speaks in Hindi & English. Anyone
knowing anything about his details kindly contact: Ram, contact no. 931070000. A cash prize of
50,000 for the informer.
 6. Lost And Found
Features:

1. Heading [ LOST/FOUND]
2. Begin with Lost/Found.
3. Description of the article.
4. When & where the article was lost/found.
5. Reward for finding it.
6. Contact address and phone number.

WALLET LOST

Lost a black leather ladies wallet containing my Examination Entry Ticket for class XII
travelling on Bus Route no. 123 from Banashankari to M.G.Road on 15th Feb., 20xx. Anyone
who finds it please contact urgently Parveen, 12, Gandhi Road, Bengaluru. Suitable reward for
the finder.

7. Tours & Travels Ads

Features:

1. Heading [ TOURS & TRAVELS]

2. Begin with ‘Package available’.
3. Name of the travel agency.
4. Destination & duration.
5. Details of food/ boarding/lodging/ sightseeing etc.
6. Cost & discount if any.
7. Contact address & phone number.

Example:

TRAVELS & TOURS

Attractive package available for Singapore, 3 nights! 4 days, breakfast and dinner, stay at 4-star
hotels, inclusive of sight-seeing and transfers, 49,999 per person. Special Diwali discount for
bookings before 10th November. Contact Shatabdi Travels, N-24, Outer Circle, Connaught
Place, New Delhi. Phone 98122567XX, O11-225672XX
 8. Matrimonial Ads
Features:

1. Heading [ BRIDE/ BRIDEGROOM WANTED]

2. Begin with Wanted/ Alliance/ Proposal invited/ Suitable match.
3. State boy / girl.
4. Educational/ professional qualification.
5. Service / profession
6. Age, height, complexion, built
7. Caste/ sub-caste, religion
8. Qualities sought in partner.
9. End with Box Number………….., c/o the newspaper.

Example

BRIDE WANTED
Suitable match for a 31 yrs., Iyer boy, 170 cm, wheatish complexion, lean, modest, M Tech, IT
literate, well settled, only child of a well-to-do harmonious family. Requires a smart, educated
girl from a good family. Caste no bar. Contact Box No 8484, The Indian Express, New Delhi.

9. Packers And Movers

Features:

1. Heading [ PACKERS & MOVERS]

2. Begin with the name of the company
3. Specify the services
4. Give reason why you should be given a chance
5. Area of work
6. Whom to contact
7. Contact address and phone number

Example:

PACKERS & MOVERS

GEETA Packer & Movers offers services in household/ industrial goods, shifting of car and
heavy materials permitted under inter-state laws. Services for all over India. Contact 011-
23521510, 9810200793.
 10. Appeal
Features:

1. Heading ‘APPEAL’ or ‘HELP REQUIRED’ (optional)

2. Reason for appeal
3. Specify the help required
4. Specify the nature of the appeal
5. Give a brief description of the problem/ issue/ help
6. Donations to be sent where to whom if required (if the appeal is for any donations)
7. Contact address and phone number

Examples:

APPEAL FOR IDENTIFICATION

General public is hereby informed that an unidentified dead body of a young boy, Age 14 to 16
years, height 5’3″, round face, wheatish complexion, thin built, wearing a navy blue t-shirt and
black colour pants has been found from an old, dilapidated office building near Nehru Place,
New Delhi. The victim bore injury marks on the forehead and arms. Any person having any due
about the deceased may kindly inform SHO, Nehru Place Police Station Tel: 011-210121XX.

APPEAL FOR HELP

Help required for a handsome, promising young man, blood group B, lying on a death bed in
AIIMS, New Delhi. Both his kidneys are damaged beyond repair. You can save his life and earn
the gratitude of his family by donating one of your kidneys. Donors, please contact the Director
of the Institute or on Phone 98110-373XX.

APPEAL FOR DONATION

My 3-year old daughter Aastha is admitted in Sarvodaya Hospital with chronic liver disease. I
am unable to meet her treatment expenses as I am a daily wage worker. The public is requested
to help by donating funds for her treatment. Please contact Pravin Salwan on Phone
094567XXXXX.