Marjay Edquibal

Walter Mendoza
Daryl Mae Pascual
Aero Shaddy Vengua
Christian Dave Bacaltos

BUSINESS NAME: “Coffeenity”

BUSINESS TAGLINE: “A history of coffee greatness!”
BUSINESS LOGO:

LOGO DESCRIPTION:
The logo is made with a combination of colors gray, black and white as it portrays
minimalistic vibe that most of today’s generation wants. The leaf round logo speaks
of the shop’s eco-friendly advocacy with the eco-friendly cup clipart at the center of
the logo partnered with the seed of coffee granule that is a main ingredient of our
delicious coffee. Our tagline conveys a lot of experience we shared having our coffee
in the morning, afternoon, night and even at dawn. We made a lot of history with
ourselves and other people while drinking coffee as it saves us from sleeping during
work or study and keep us calm at times of uncertainty.
VISION:
 To position ourselves as a premier coffee shop in Masinloc within a year and
to grow our brand outside Masinloc.
 We want to be a social coffee shop where everyone can meet.

MISSION:
 Provide customers the finest quality beverages such as iced coffee French
vanilla, smoothie coffee banana and etc.
 To provide authentic sweets like Lemon Blueberry Coffinity muffins, Coffinity
Glazed Donuts and etc. in the most efficient time.
 Provide community support through customer involvement.

OBJECTIVES
The primary objectives of the business plan for the coffeenity are the following:
 To enlighten their day because of the delicious food and aromatic flavors of
coffee in our shop.
 To provide internet connection to customers so they'll find our shop convenient
for students to study and employees to do their work while they chill with the food
and coffee we offer.
 To make our customers feel the vibrant vibe of our shop where they can unwind
and relax.

BUSINESS CONCEPT/BUSINESS MODEL

The Coffeenity would have the potential to gain income by developing a detailed
marketing plan

 Serving the best coffee in town, from the purest coffee beans all around the
country.
 Providing an excellent service with sincerity.
 Workers are being compensated fairly with incentives to boost their moral and
confidence.
 Maintain and manifest the company’s mantra “Our costumer, our family”.

The Coffeenity can ensure that their customers have the most pleasant and relaxing
experience while they drink coffee, appreciate the calming furniture and enjoy free
internet access. Our clients profit from providing great products and services that
excite their taste buds and make their hearts fit.
A. LIST OF PRODUCTS
SWEETS
PRODUCTS DESCRIPTION

Coffinity Glazed Donuts A small ring-shaped cake made of rich,

light dough and fried in deep fat. The
delightful fragrance of frying donuts
brings to mind a county fair. However,
underneath the sugar is the scent of
fresh yeast, which has been hard at
work in the donuts, forming pockets of
air that make them perfectly puffy and
chewy.

Coffeenity Loaded Oreo Cookies

This Oreo Cookie is buttery, chewy,
crispy, and packed with Oreo chunks
and crumbs. These cookies are soft,
delicious, and just the right amount of
sweet!

Nutella stuffed banana pancake A spoonful of Nutella spread makes

these banana-stuffed pancakes even
better. The most exquisite stack of
Banana Bread Pancakes filled and
stuffed with Nutella. They're the ideal
way to commemorate National Pancake
Day or simply enjoy a delicious
breakfast on a lazy weekend morning.

Spaghetti Carbonara This dish consists of a deli egg, bacon,

and cheese on a roll that has been
pasta-fied, fancified, fetishized, and
turned into an Italian tradition that, like
many inviolate Italian traditions, isn't
even as old as the Mayflower.
 BEVERAGES

Coffee Banana Smoothie Espresso, pineapple, oats, butter, and

maple syrup are used to sweeten the
basic version of this coffee smoothie.
This amazing coffee banana smoothie is
filling as well as delicious. If you don't
have time to eat breakfast before work,
this is something for you!

Hot Chocolate Hot chocolate, also known as hot cocoa

or drinking chocolate, is made up of
shaved chocolate, melted chocolate or
cocoa powder, warm milk or water, and
usually a sweetener. Hot chocolate may
be topped with whipped cream or
marshmallows.
 Competitive Analysis
Indirect Location Overview Price Range
Competitors
BIG CUP Sta. Rita, Home of tasty, Milk tea: ₱75.00-
Masinloc, creamilicious, and ₱180.00
Zambales affordable drink in
town.

CHRYZ CAFÉ Collat, Masinloc, Best selling milk Milk tea: ₱65.00-
Zambales tea place in ₱120.00
Masinloc, Smoothies:
Zambales. ₱85.00-₱100.00

CONCHITA’S South, Poblacion, Reasonable price Pizza: ₱170.00-

CORNER Masinloc, you get the value ₱249.00
Zambales of your money. It Milk tea:
offers Pizza and ₱100.00-₱120.00
Milk tea.

TEA AMO North Poblacion, Serves a Milk tea: ₱60.00-

Masinloc, nostalgic view ₱115.00
Zambales and great Snacks: ₱50.00-
products. ₱130.00

Promotional Strategies
A promotional strategy is an actionable plan to influence people about your
business, generate more leads, and boost customer engagement. It is also tactics
you implement in your marketing plan to increase your product or service demand.
Get 1 free donut in every purchase of a cup of coffee every 5th day of the month.
This will be our monthly promo.

PROMOTIONAL TOOLS

 Flyer
Flyer is one of the many promotional tools in advertising business.
A business flyer is simply a poster or single sheet that is posted to bring attention to
a business promotion

 Poster
Posters are one of the most cost-effective forms of advertising on the
market. Posters allow you to spread your message to a wide audience
far cheaper than radio, print or television advertising in a simple, easy
and affordable way.
 Social Media
We all know that most of us now has a social media account. By Social
it helps you connect with your customers, increase awareness about your
products, and boost your leads and sales. 
B. LOCATION

Location is a must for the foundation of your business. Our business is located
near 7-11 North poblacion exactly at 24- Mercedes Street Masinloc Zambales.
Where many students, teachers and tourist will be our possible customer.

Proposed location:
24 Mercedes Street North Poblacion
Masinloc, Zambales.
MARKETING ANALYSIS
The Municipality of Masinloc is one of the fast-growing Municipality in Zambales.
The rising economy brought by the expansion of AES helped the Masinlocqueños
uplift their lives. Small food businesses are given the opportunity to establish their
business with the large number of employed individuals in the Municipality.
Coffeenity will become a very competitive snack house in the area because of the
reasonable price for the extra special servings. This snack house has the potential to
grow and expand into a bigger snack house in the future. The management, studied
all factors of this business from the food, services, crew and the facilities. Overall, it
is an amazing snack house for every individual because it values the costumer.
Trading and Consumer Buyer Behavior
The majority of consumers are looking for delicious, low-cost goods as well as a
safe place to eat. Masinloc is one of the best Municipalities in Zambales and it has a
major impact on industry since the public acknowledges it. The location was chosen
by the owner because it is suitable for the business and also because it is
conveniently close to a park where a lot of people hang out.

C. Costing
Name of recipe: Coffeenity Glazed Donut Size:36
Ingredients: quantity unit Unit cost Total cost
Whole milk 420 ml Php 110.00/L Php 110.00
Yeast 7 g 10.00/10g 10.00
Eggs 2 g 6.00/ pc 12.00
Unsalted 113 g 25.00/200g 25.00
butter
Granulated 550 g 15.00/225g 30.00
sugar
Salt 6 g 5.00/20g 5.00
Bread flour 535 g 54.00/kg 54.00
Oil (for frying) 710 ml 40.00/250ml 120.00
Cost of raw materials Php 366.00
Buffer margin(10%) Php 36.6
Total cost of production Php 402.06
Add: mark up(40%) Php 161.04
Selling price (per bundle) Php 93.94
Selling price (per piece) Php 15.65

PROCEDURE:

1. Heat the milk until it is warm but not hot, about 90 degrees. In a large bowl,
combine it with the yeast. Stir lightly, and let sit until the mixture is foamy,
about 5 minutes.
2. Using an electric mixer or a stand mixer fitted with a dough hook, beat the
eggs, butter, sugar and salt into the yeast mixture. Add half of the flour (2
cups plus 2 tablespoons), and mix until combined, then mix in the rest of the
flour until the dough pulls away from the sides of the bowl. Add more flour,
about 2 tablespoons at a time, if the dough is too wet. If you’re using an
electric mixer, the dough will probably become too thick to beat; when it does,
transfer it to a floured surface, and gently knead it until smooth. Grease a
large bowl with a little oil. Transfer the dough to the bowl, and cover. Let rise
at room temperature until it doubles in size, about 1 hour.

3. Turn the dough out onto a well-floured surface, and roll it to 1/2-inch
thickness. Cut out the doughnuts with a doughnut cutter, concentric cookie
cutters or a drinking glass and a shot glass (the larger one should be about 3
inches in diameter), flouring the cutters as you go. Reserve the doughnut
holes. If you’re making filled doughnuts, don’t cut out the middle. Knead any
scraps together, being careful not to overwork, and let rest for a few minutes
before repeating the process.

4. Put the doughnuts on two floured baking sheets so that there is plenty of room
between each one. Cover with a kitchen towel, and let rise in a warm place
until they are slightly puffed up and delicate, about 45 minutes. If your kitchen
isn’t warm, heat the oven to 200 at the beginning of this step, then turn off the
heat, put the baking sheets in the oven and leave the door ajar.

5. About 15 minutes before the doughnuts are done rising, put the oil in a heavy-
bottomed pot or Dutch oven over medium heat, and heat it to 375. Meanwhile,
line cooling racks, baking sheets or plates with paper towels.

6. Carefully add the doughnuts to the oil, a few at a time. If they’re too delicate to
pick up with your fingers (they may be this way only if you rose them in the
oven), use a metal spatula to pick them up and slide them into the oil. It’s O.K.
if they deflate a bit; they’ll puff back up as they fry. When the bottoms are
deep golden, after 45 seconds to a minute, use a slotted spoon to flip; cook
until they’re deep golden all over. Doughnut holes cook faster. Transfer the
doughnuts to the prepared plates or racks, and repeat with the rest of the
dough, adjusting the heat as needed to keep the oil at 375. Glaze or fill as
follows, and serve as soon as possible.
7. Whisk together 2 cups powdered sugar, 1/4 cup milk and 1 teaspoon vanilla
until smooth. When the doughnuts are cool enough to handle, dip into the
glaze; if you like, flip them so the tops they’re completely covered. Put on
racks to let the glaze harden.
 Name of recipe: Oreo cookies Size:36
Ingredients: quantity unit Unit cost Total cost
All purpose 170 g Php Php 54.00
flour 54.00/200g
Baking soda 4.80 g 15.00/5g 15.00
Salt 3 g 5.00/10g 5.00
Unsalted 110 g 25.00/200g 25.00
butter
Brown sugar 100 g 15.00/100g 15.00
Granulated 75 g 25.00/100g 25.00
sugar
Egg 1 pc 6.00/pc 6.00
Vanilla extract 4.9 ml 12.00/10g 12.00
Chopped 384 g 109.00//454g 109.00
oreos
Cost of raw materials Php 266.00
Buffer margin(10%) Php 26.06
Total cost of production Php 292.06
Add: mark up(40%) Php 177.04
Selling price (per bundle) Php 78.33
Selling price (per piece) Php 13.05

PROCEDURE:
Step 1: Preheat the oven to 350º F.

Step 2: In a medium sized mixing bowl, combine the flour, baking soda, and salt. Set
aside. Step 3: In a large mixing bowl, beat the butter, brown sugar and sugar with an
electric mixer until blended, about 1 minute.

Step 3: Add the in egg and vanilla, beat again until mixed.

Step 4: Gradually add in the flour mixture, mixing with a spatula just until combined
(it’s okay if there are some flour streaks). Mix in the chopped oreos with a spatula
until evenly distributed.

Step 5: Line a baking sheet with a silicone baking mat or parchment paper. Use a
cookie scoop to drop the dough onto the baking sheet, about 3 inches apart.

Step 6: Bake for 15 minutes, or until the edges are light brown and the center is
golden. Allow the cookies to cool for 15 minutes before removing them from the
baking sheet. Store in an air tight container.
 Name of recipe: Nutella stuffed banana pancake Size:8
Ingredients: quantity unit Unit cost Total cost
banana 1 pc Php 10.00/pc Php 10.00
egg 1 pc 6.00/pc 6.00
butter 29.56 ml 25.00/200 ml 25.00
vanilla 5.2 g 12.00/10g 12.00
milk 287 ml 63.00/1L 63.00
Self-rising flour 120 g 56.00/150g 56.00
Granulated 25.18 g 16.00/100g 16.00
sugar
Baking powder 2.6 g 15.00/10g 15.00
salt 0.36 g 5.00/20g 5.00
Nutella 59 ml 15/50g 30.00
Cost of raw materials Php 238.00
Buffer margin(10%) Php 23.08
Total cost of production Php 261.08
Add: mark up(40%) Php 104.72
Selling price (per piece) Php 45.81

PROCEDURE:
STEP 1: Mash the banana well in a large bowl. Whisk in the egg, butter (or oil),
vanilla and milk until combined. Add in the flour, baking powder and salt; fold through
until just combined, Whisk lightly to get rid of any lumps.
STEP 2: Heat a nonstick pan or skillet over low-medium heat. Pour less than 1/4 cup
(2 tablespoons) of batter onto the pan *See Notes. Before the pancake sets; spoon 1
teaspoon of the melted Nutella onto the centre of the batter and spoon about 1-2
tablespoons of pancake batter over the top to seal in the Nutella. It works best if
evenly covering the Nutella in a zig-zag motion. (Use this recipe here for pictures if
needed.)
STEP 3:Repeat with remaining batter and Nutella.
STEP 4: Serve with sliced bananas and a drizzle of Nutella fudge sauce. STEP 5:
Nutella Fudge Sauce:
STEP 6: Melt the Nutella in the microwave for 30 seconds until warm and slightly
thinner. Alternatively, place Nutella in a metal bowl over a pot of simmering water
(being careful not to have any water touch the Nutella, or it will seize), until heated
through. Mix the milk through, whisking until a glossy sauce forms. NOTES *Melt the
Nutella in the microwave for 30 seconds until warm and slightly thinner. Alternatively,
place Nutella in a metal bowl over a pot of simmering water (being careful not to
have any water touch the Nutella, or it will seize), until heated through.

Name of recipe: Carbonara

Ingredients Quantity Unit Unit Cost (Php) Total Cost
Fettuccini Pasta 500 g 80.00/500 g Php 80.00
All Purpose Cream 1000 ml 60.00/250 ml 240.00
Evaporated milk 370 ml 31.00/370 ml 31.00
Mushroom 200 g 45.00/284 g 90.00
Ham 250 g 40.00/250 g 40.00
Bacon 79 g 100.00/80 g 100.00
Pepper 3 g 1.00/5 g 1.00
Seasoning Mix 4 g 4.00/8 g 4.00
Salt 5 g 1.00/ 5 g 1.00
Cheese 200 g 40.00/ 200 g 40.00
Chicken broth 10 g 6.00/ 10 g 6.00
Cream of Mushroom 250 g g 42.00/ 289 g 42.00
Oil 35 ml 17.25/40 ml 17.25
Water 6 L 5/1L 30.00
Cost of Materials Php722.25
Add: Buffer Margin (10%) Php 72.22
Total cost of production Php 794.47
Add: Mark Up (40%) Php 317.79
Selling Price Per Serving 20 Php 55.61

PROCEDURE: [for the sauce]

Step 1: Chop all the ingredients that needs to be chopped. [mushroom, ham, bacon,
garlic, onion]
Step 2: Light up the stove, put a casserole and put a right amount of oil then sauté
the bacon until it become golden brown and set aside because it’s for toppings.
When bacon is removed already then put enough amount of oil and sauté the onion
and garlic.
Step 3: When the garlic and onion are already golden brown, put the ham and sauté
until it looks crispy. Then put the chopped mushroom and sauté for another 5 mins.
Step 4: When everything went nice on step 3, you need to dissolve the cream od
mushroom on a 1 cup of water [your choice if warm or hot], stir it well then put it on
the casserole. Wait until it boils and achieve a consistency of semi sticky. Then add
a 1 tsp of minced pepper and drop the Chicken broth.
Step 5: When you already achieved the right consistency of the cream of mushroom
you can now add the All purpose cream. Wait until it boils, add 1 tsp of salt and
sprinkle right amount of Seasoning mix. Add 1 cup of water to add volume on your
sauce.
Step 6: After doing step 1-5, taste the sauce and if it achieves the taste of creamy
sauce then you are done for the sauce of carbonara
PROCEDURE: [for the pasta]
Step 1: Light up the stove, put a casserole with a 1 liter of water. Wait until it boils.
Add 1 tsp of salt and 1 tsp of oil.
Step 2: Put the fettuccini pasta on the boiling water and cook for 10 mins.
Step 3: After cooking the pasta for 10 mins, you’ll achieve a smooth and soft texture
a pasta and you’re done.

PROCEDURE: [for serving]

Step 1: Put a 50 g of fettuccini pasta on a plate.
Step 2: Put right amount of sauce on the pasta.
Step 3: Put grated cheese on top of the pasta with sauce.
Step 4: For the final touches, put bacon on top of it and it’s ready to serve.

PACKAGING:
Disposable coffee cup. Coffee Holder

Paper bag