LOVE

School – Mittal School of Business

Name of the faculty member: Dr Rahul Sharma
Course Code: MKT503
Program: MBA
Max. Marks: 30
Date of Allotment: 14-9-2020

Important Guidelines:
1. All questions in this Academic Task are compulsory.
2. It is mandatory to attempt all questions of the assignment in your own handwriting in the format of the template
accepted/considered as valid submission(s) under any circumstances.
3. After attempting the answer(s), student needs to take photograph of each of these answer sheets/pages and nee
4. This PDF file should be uploaded onto the UMS interface on or before the last date of the submission.
5. Refrain from indulging into plagiarism as copy cases will be marked zero.
S No RegisterationNumber Name RollNumber

1 12000052 Jay Vadariya RQ2050A01

2 12000068 Simbungu Muloy Eunice RQ2050B55
3 12000082 Harsimar Setia RQ2050A02
4 12000086 Ashish Narhari Supare RQ2050A03
5 12000102 Sreeza Debnath RQ2050A04
6 12000493 Dhaval Gorfad RQ2050A05
7 12000583 Kehkashan Bedi RQ2050A06
8 12001552 Gokul K RQ2050A07
9 12001632 Amal Augustine RQ2050A08
10 12001679 Aman Asati RQ2050A09
11 12001794 Sakshi Agrawal RQ2050A10
12 12001821 Masthan Shaik RQ2050A11
13 12001843 mohd azam bhati RQ2050A60
14 12002193 Varun Kumar RQ2050A12
15 12002421 Gudimalla Nikhil RQ2050A13
16 12002485 Md Ujale RQ2050A14
17 12002541 Nadar Hadwinmano Ramesh RQ2050A15
18 12002872 Archana Kumari RQ2050A17
19 12002942 Pooja Chauhan RQ2050A18
20 12003030 Nyayapaty Unmesha RQ2050A19
21 12003313 Ritika Rawat RQ2050B29
22 12003503 Motamarri Guneswara Gupta RQ2050B30
23 12003546 Mantri Lakshmana Siva Sai Kumar RQ2050B31
24 12003622 Dresthi Paliwal RQ2050B32
25 12004219 Saai Ganesh Velan N V RQ2050B35
26 12004863 Nilesh Kumar RQ2050B36
27 12005145 Chitranshee Kasbi RQ2050B37
28 12005395 Bhavarpreet Kaur RQ2050B38
29 12005760 Manpreet Singh RQ2050B39
30 12006191 Rajesh Sharma RQ2050B40
31 12006337 Nyige Abdallah RQ2050B41
32 12006653 Abhishek Das RQ2050B42
33 12008493 Mukul Maurya RQ2050B45
34 12008715 Manish Rana Magar RQ2050B46
35 12009174 Karanvir Singh RQ2050B47
36 12009183 Shruti sood RQ2050B48
37 12009777 Deepak Kumar Gupta RQ2050B49
38 12010024 Rajesh V RQ2050B50
39 12011439 Tarandeep Singh Nijhawan RQ2050A22
40 12011483 Aashima Bakshi RQ2050A23
41 12011539 Mujawar Fatimah Matin RQ2050B51
42 12012339 Raghav Sharma RQ2050B53
43 12012432 Bhardwaj Rajat Mukesh RQ2050A25
44 12012545 Megha Kumari RQ2050A26
45 12012780 KM Rupali Pandey RQ2050B54
46 12013610 Kritika Upadhyay RQ2050B56
47 12015655 Khushboo Kakkar RQ2050A58
48 12015657 Deepika RQ2050A57
49 12015860 Abhiram Anil RQ2050B59
 LOVELY PROFESSIONAL UNIVERSITY
Academic Task No .2
l of Business
r: Dr Rahul Sharma
KT503
BA
30
14-9-2020

n handwriting in the format of the template provided along with the Academic Task 2, with a blue colour ink pen. Any other mo

each of these answer sheets/pages and needs to convert the jpeg format images into a sequential single pdf format document
the last date of the submission.
ro.
Objectives of
Name of Assigned Company
Academic Activity
Biocon The objective of the
Bombay Dyeing academic activity is to
develop skills among
Britannia Industries the students to
CEAT analyse the
Dabur application of
segmentation,
Eicher Motors targeting and
Emami positioning strategies
Eureka Forbes of a company.
Exide Industries
Flipkart
Force Motors
Godrej Consumers Products
Haldiram's
Havells
Hero Cycles
Hero MotoCorp
ITC
JK Tyres
Patanjali
Liberty Shoes
Lenovo
General Electric
Volkswagen Group
Apple
Samsung Electronics
 Toyota Motor
Procter & Gamble
Microsoft
Johnson & Johnson
Ford Motor
General Motors
Intel
Coca-Cola
Nissan Motor
Honda Motor
PepsiCo
Hyundai Motor
Colgate Palmolive
GlaxoSmithKline
Hitachi
Bayer
State Bank of India
Time Warner
Renault
McDonald's
Canon
3M
Apollo Tyres
Archies
ROFESSIONAL UNIVERSITY
cademic Task No .2
Faculty of Business and Arts
Section : Q2050
Course Title: Marketing Management
Term: 20211
Is Rubric Applicable: Yes
Date of Submission: 30-9-2020

along with the Academic Task 2, with a blue colour ink pen. Any other mode of attempt (i.e. typed etc.) except hand written/d

vert the jpeg format images into a sequential single pdf format document (can be done with many free online available convert

Topic/Question Details

You have just started a new job as a Marketing Manager for a

company mentioned against your name. Critically analyse the
Segmentation, Targeting and Positioning strategy used by the
company for any of company’s existing product of your choice.
Carry out competitor analysis and identify a new target market
which if served can be profitable for the company.
(A Template file for writing this assignment has been shared to
work upon by students.)
Questions to be Answered

Question 1: Identify the basis of segmentation used by the company

for the product. Critically evaluate the segmentation used by the
company. Justify your answer.

Question 2: Identify the Target market strategy used by the

company. Do you think the company has been able to use the most
appropriate market targeting approach for the chosen product.

Question 3: What is the positioning strategy used by the company?

Define POP’s and POD’s for the product.

Question 4: Identify the main competitor of your company and the

product chosen by you. Critically analyze how this competing
company is fairing against your company in terms of STP?

Question 5. Looking at evolving customer needs identify a market

segment which is not being catered to by your company or by the
competitors but if served can prove to be a profitable? Identify a
new product opportunity keeping in mind the existing business
category of your company? Give reasons regarding to why your
company should venture into serving the new identified segment?
 product chosen by you. Critically analyze how this competing
company is fairing against your company in terms of STP?

Question 5. Looking at evolving customer needs identify a market

segment which is not being catered to by your company or by the
competitors but if served can prove to be a profitable? Identify a
new product opportunity keeping in mind the existing business
category of your company? Give reasons regarding to why your
company should venture into serving the new identified segment?
aculty of Business and Arts
Section : Q2050
e Title: Marketing Management
Term: 20211
Is Rubric Applicable: Yes
te of Submission: 30-9-2020

er mode of attempt (i.e. typed etc.) except hand written/drawn will not be

ment (can be done with many free online available converters).

Evaluation Parameters Expected Outcomes

Segmentation Analysis - 5 Marks After completion

Analysis of Market Targeting - 5 Marks of this academic
Analysis of Product Positionong- 5 Marks activity students will
Competitor Analysis - 5 Marks be able demonstrate
Identification of Unserved martket segment - 10 knowledge of the
Marks concepts and will be
able to critically
analyse an
organisation's
marketing strategies