STRATEGIC MANAGEMENT

ASSIGNMENT III
VISHNU PRIYAN L
205SM024
Question-1: Analyze the Vision and Mission statements of the following?

1. Indian Railways
2. Samsung
3. XLRI

INDIAN RAILWAYS
Vision: To be a leading organization in the field of development, redevelopment, operation, and
maintenance of railway stations with passenger amenities of international standards.
CORE IDEOLOGY ENVISIONED FUTURE
CORE VALUES: AUDACIOUS GOALS
• Excellent passenger amenities • To become the leader in development,
• Leader in the field redevelopment, operation and
• Maintain the international standard maintenance of railway stations.
• Maintain the quality
CORE PURPOSE: AFTER THE GOAL
• Development of railway stations • The railway stations will have
• Maintenance of railway stations passenger amenities of international
• Bringing the railway stations upto standards.
international standards.

Mission: To develop self-sustainable railway stations in the country with high standards of
safety, comfort, user friendly passenger amenities, value added services and efficiency by
adopting the best technological practices, sound financial strategy and optimum utilization of
resources.
KEY COMPONENTS:
• Service
• Geographic domain
• Technology
• Concern for survival
• Self-concept
• Concern for public image
SAMSUNG

Vision: Inspire the world with our innovative technologies, products and design that enrich
people’s lives and contribute to social prosperity by creating a new future.
CORE IDEOLOGY ENVISIONED FUTURE
CORE VALUES: AUDACIOUS GOALS
• Inspiring the world • To enrich people’s lives with
• Enriching people’s lives with innovative technologies, products and
Samsung products design.
• Contributing to social prosperity
• Creating a new future
CORE PURPOSE: AFTER THE GOAL
• Products, design and innovative • A new future with social prosperity.
technologies

Mission: We will devote our human resources and technology to create superior products and
services, thereby contributing to a better global society.
KEY COMPONENTS:
• Products & Services
• Technology
• Concern for survival
• Concern for public image
XLRI
Vision: To be an institution of excellence nurturing responsible global leaders for the greater
common good and a sustainable future.
CORE IDEOLOGY ENVISIONED FUTURE
CORE VALUES: AUDACIOUS GOALS
• Passion for excellence • Nurturing responsible global leaders
• Responsible leaders for the greater common good.
• Ethical conduct
• Social Conscience
CORE PURPOSE: AFTER THE GOAL
• To be an institution of excellence by • A sustainable future.
developing global leaders.

Mission:
• To disseminate knowledge in management through a portfolio of educational programs
and publications.
• To extend frontiers of knowledge through relevant and contextual research.
• To nurture responsible ethical leaders sensitive to environment and society.
• To encourage critical thinking and continuous improvement.
• To inculcate a culture of innovation and entrepreneurship.
KEY COMPONENTS:
• Market
• Service
• Concern for survival
• Philosophy
• Self-concept
• Concern for public image
Question-2: Identify any one Indian company that adopted an emergent strategy and how?
Indian Railway Catering and Tourism Corporation (IRCTC) is a classic example of an Indian
organization to adopt the emergent strategy. The organization initially set out for the sole
purpose of catering and tourism which later ended up handling the online ticketing operations of
the railways too later.
It was created up by the Ministry of Railways to house the new company's complete catering and
tourism operation, in order to make these services more professional and upgraded via public-
private involvement. Initially, the services started after some time when the internet became
visible, and their digital adventure began with the introduction of the website www.irctc.co.in
which provided the consumer with a web-based interface for reservations of their railway tickets
from their homes. At the time, IRCTC printed tickets and then mailed them to the consumers.
The railways were much relieved by enormous savings in terms of physical, digital and labour
needs.
The major digital thrust began in the year 2005 with the notion of e-tickets in which consumers
could reserve and print their tickets during the train journey directly. IRCTC has created its own
Mobile application, which allows users to buy tickets at their discretion, in view of the growing
market based on online booking and increased usage of mobile applications.