Professional Documents
Culture Documents
Final
Final
Final
OF
PREPARED BY:
SUJATA CHOUDHARY – 54
MANAN PATEL – 81
RIDDHI KAHAR – 62
A person needs two palms for clapping; similarly in any field one person
cannot claim to be a performerwithout the direct or indirect support from
those near to him/her or from those who are far away.
We would like to thank Veer Narmad South Gujarat University for including
this summer training report in the circular of BBA programme. It was a good
learning experience for the coming future.
We would like to express our special gratitute towards our internal guide Mr.
Viral Vorafor his valuable suggestions throughout the research project. We
are grateful to him for selecting us under his team. He not only guided us but
also kept motivated and encouraged throughout the project report.
We would also like to thank all other faculty members of GIDC Rajju Shroff
ROFEL Institute of Management Studies, Vapi for their kindco-operation
and humble behaviour.
Last but not the least, we would like to thank each and every person who is
directly or indirectly involved in this project report.
EXECUTIVE SUMMARY
In this practical subject we have studied about the AGRICULTURE AND ALLIED INDUSTRIES
Sector, along with certain companies engaged in this sector.
The project report is divided into various chapters with respective departments covered as under; in
detail.
In chapter 1, we have studied about the complete industrial scenario and working of
Agriculture and Allied Industries Sector; which comprises of History and evolution
of the sector, Overall working, Challenges faced by the sector, SWOC analysis, and
some facts and figures related to the sector.
In chapter 2, we understood about the profile of the three companies selected
respectively in detail that is, Brief History of company, Location of the plant and
other other branches, Organisational structure and SWOT Analysis.
In chapter 3, we analyze the Finance Department of all three companies which
includes P&L Account, Balance sheet, Ratio Analysis, Financial Statement Analysis,
Accounting Procedure adopted by firms, CSR activities, etc.
In chapter 4, we studied the Marketing Department of all three companies it includes
the list of products and services, Number of customers, PLC Stage, Market
Segmentation, Pricing Methods CRM Practices, List of products exported in different
countries, etc.
In chapter 5, we studied the Human Resource Department of all three companies
which throws light over the Recruitment and selection Process Number of
Employees, Employee Safety Mechanisms, Performance Appraisal Process, Wages
and salary, etc.
In chapter 6, we studied the Production Department of all three companieswhich
focuses on the Raw Materials used, Turnover, Plant location, Layouts used, Quality
Maintenance, Services Provided, etc.
In chapter 7, we concluded our research study.
At last, In bibliography we have attached all the links and references specifically,
related to the information we gathered about respective departments for completion of
the research project.
CONTENTS PAGE:
1. INDUSTRIAL SCENARIO
2. COMPANY PROFILES
3. FINANCE DEPARTMENT
4. MARKETING DEPARTMENT
5. HUMAN RESOURCE DEPARTMENT
6. PRODUCTION DEPARTMENT
7. CONCLUSION
8. BIBLIOGRAPHY
Chapter 1: Industrial/ Sectoral Scenario
Key Challenges……. 1. High R&D costs: R&D to develop a new agrochemical molecule takes an
average of 9 years and ~ USD 180 Mn Indian companies typically have not focused on developing
newer molecules and will face challenges in building these capabilities, while continuing to remain
cost competitive.
2. Threat from Genetically Modified (GM) seeds: Genetically modified seeds possess self-immunity
towards natural adversaries which have the potential to negatively impact the business of
agrochemicals.
3. Need for efficient distribution systems: Since, the number of end users is large and widespread,
effective distribution via retailers is essential to ensure product availability. Lately, companies have
been directly dealing with retailers by cutting the distributor from the value chain thereby reducing
distribution costs, educating retailers on product usage and offering competitive prices to farmers.
4. Support for Integrated Pest Management (IPM) & rising demand for organic farming: Promotion of
IPM, zero budget farming and usage of bio-pesticides by Indian Government and NGOs is gaining
momentum. With increasing demand for organic food, farmers in certain states like Karnataka have
reduced chemical usage and have adopted organic farming. Agrochemical companies will have to
tackle the rising environmental awareness and address concerns on negative impact of pesticide usage.
4) SWOT Analysis :
A) STRENGTHS
1. Low cost manufacturing
2. Availability of process technologies
3. Ample Capacity
WEAKNESSES
1. High R&D expenditure
2. Dependence on Monsoons
3. Consumption imbalance
4. Capital Intensive
5. Registration Norms
6. Health Hazards
OPPORTUNITIES
1. Focus on Innovative Farming Solutions
2. India Advantage
3. Patent Expiry
4. Export Potential
5. Scope for Increase in Usage
6. Rural Infrastructure & IT
7. Availability of Credit facilities
8. Increase in Minimum Support Price (MSP)
9. Rising Cost of Labor: Blessing in Disguise
THREATS
1. Integrated Pest Management (IPM) and Rising demand for organic farming
2. Genetically Modified Seeds
3. Spurious Pesticides
5) Major Players in the sector
10 Major Players in the sector
2. Bayer Cropscience
Bayer CropScience is a world leader in the areas of crop protection pest control seeds and plant
biotechnology. The company offers comprehensive solutions for modern sustainable agriculture and
non-agricultural applications. The company operates in the area of Crop Protection Environmental
Science and BioScience.
3. PI Industries
PI Industries Limited (PI) is an agri-sciences company with strong presence in both domestic and
export market. The company has three manufacturing facilities in Gujarat and a Research &
Development centre at Udaipur. The manufacturing facilities include 5 multi-purpose plants at Panoli
and 3 multi-purpose plants at Jambusar and dedicated high-pressure reaction facilities equipped with
futuristic is automation. In addition the company's two formulation units at Panoli help it meet the
requirements of local as well as global clientele. PI Industries was founded and incorporated by the
name Mewar Oil & General Mills Ltd. in 1946.
4. Meghmani Organics Ltd.
On 2 January 1995, Meghmani Organics Limited, was incorporated as a joint stock
company with limited liability and acquired the business and all existing assets and
liabilities of the partnership firm M/s Gujarat Industries and the Founders became
shareholders of the Company.
5. UPL
The 5th agrochemical company in the world, after the acquisition of Arysta LifeScience, UPL
is aglobal leader in global food systems.
8) Global Perspective :
Agrochemicals have been critical to the production of food and fiber, as well as the control of vectors
of disease. The need for the discovery and development of new agrochemicals continues unabated due
to the loss of existing products through the development of resistance, the desire for products with
more favorable environmental and toxicological profiles, shifting pest spectra, and changing
agricultural needs and practices. As presented in the associated analysis of the agrochemical industry,
the rising costs and complexities of agrochemical discovery have, in part, led to increasing
consolidation, especially in the USA and Europe. However, as demonstrated by the present analysis,
the discovery of new agrochemicals continues in spite of the challenges.
COVID-19 impact on the agrochemicals market
The crop protection sector is in huge demand in recent years, with its increasing importance
on the growth. This is because it has a lot to do with the well-being of the plants and the
consumers. The components that are used in the production of agrochemicals are sometimes
chemicals and sometimes biological species, which ultimately help in controlling the pests
from damaging the crops or helps improve soil fertility. This results in healthy crop
production with no health issues. With these concerns, farmers have started the usage of
various agrochemicals to prevent damage and hence, increase productivity. Due to the
emergence of the COVID-19 pandemic, there has been a supply chain disruption because of
which the agricultural sector had to face problems such as labor unavailability, transportation
barriers, restriction for market access, and lack of inventories in some regions. Many fertilizer
and pesticide manufacturers were facing issues due to lack of raw material availability, which
has led to the reduction of various agrochemical product manufacturing. Post COVID-19, the
agricultural activities have normalized, which has helped the companies to deliver products to
target locations. Agrochemicals, such as pesticides and fertilizers, play an important role, as
they have been able to serve as an important solution for farmers across the globe.
9) Summary :
Chapter 2 : Company profile
Bayer Cropscience
Ltd.
ayer, in full Bayer AG,
B
German chemical
and pharmaceut ical company fou
nded in 1863 by Friedrich
Bayer (1825– 80), who was a
chemical salesman, and
Johann Friedrich
Weskott (1821–76), who owned a dye company. Company headquarters, originally in Barmen
(now Wuppertal), have been in Leverkusen, north of Cologne, since 1912.
Bayer is a Life Science company with a more than 150-year history and core
competencies in the areas of health care and agriculture. With innovative products,
They are contributing to finding solutions to some of the major challenges of our
time.
The Bayer Group is a global enterprise with companies in almost every country. south
Asia headquarters are located in Thane, Maharashtra. They have 7 manufacturing sites
(including one global site) as well as 4 breeding and R&D sites across India. their many
Centers of Excellence cater to global audiences in the fields of procurement, engineering
& technology, data science, information technology for human resources, finance
support, etc
The Bayer Group comprises 385 consolidated companies ** in 83 countries. Global
headquarters are in Leverkusen, Germany.
Name and location:
The Bayer Vapi site in Gujarat, which began production in 1992, is the single largest synthetic
pyrethroids production facility in the world.
The Himatnagar site in Gujarat commenced operations in 1991 with the production of folidol
dust formulations, suspension concentrates (SC), water dispersible granules (WG) and oil
dispersion (OD). Today, the site is a major exporter of WG products to various regions across
the globe.
The Silvassa site in Union Territory of Dadra and Nagar Haveli, has been in operation since
1996 and manufactures key herbicides for Bayer.
Brief History :
The Early Years (1863–1881)
The general partnership "Friedr. Bayer et comp." was founded on
August 1, 1863 in Barmen - now a district of the city of Wuppertal -
by dye salesman Friedrich Bayer (1825–1880) and master
dyer Johann Friedrich Weskott (1821–1876) . The objective of the company was the
manufacturing and selling of synthetic dyestuffs.
The production of these dyes from coal-tar derivatives had only been invented a few years
previously, opening up a new field of business for
the still-young chemical industry.
Name of founders:
Friedrich Bayer
Friedrich Bayer (born Friedrich Beyer, 6 June 1825 in Barmen now Wuppertal – 6 May 1880
in Würzburg) was the founder of what would become Bayer,
a German chemical and pharmaceutical company. He founded the dyestuff
factory Friedrich Bayer along with Johann Friedrich Weskott in 1863
in Elberfeld, a flourishing city in the early industrialised region of
the Wuppertal or Wupper Valley.
Vision:
Our vision "Health for all, Hunger for none" with its focus on innovation and sustainability as a
leading life science company is based on values and behaviors that enable our employees to fulfill our
purpose of "Science for a Better Life".
Mission:
Our goal is to achieve and sustain leadership positions in our markets, thus creating value for
our customers, stockholders and employees. To this end, our strategy is designed to help solve
some of the most pressing challenges facing mankind, and by doing this exceptionally well, we
aim to strengthen the company’s earning power. We are committed to operating sustainably and
to addressing our social and ethical responsibilities as a corporate citizen, while at the same
time respecting the interests of all our stakeholders.
Values:
At Bayer, we know our mission of Health for All, Hunger for None is bold. To help us fulfill
that goal, our work is guided by our LIFE values -- Leadership, Integrity, Flexibility
and Efficiency.
Organisational Structure:
SWOT Analysis:
a) Strengths
Strengths are the Bayer Cropscience capabilities and resources that it can leverage to build a
sustainable competitive advantage in the marketplace. Strengths come from positive aspects of five
key resources & capabilities - past experiences and successes, physical resources such as land,
building, activities & processes, financial resources, and human resources .
- Strong Brand Equity and Brand Awareness – Bayer Cropscience has some of the most recognized
brands in the domestic market it operates in.
- Successful Go To Market Track Record – Bayer Cropscience has a highly successful track record of
both launching new products in the domestic market but also catering to the various market based on
the insights from local consumers.
- Strong Balance Sheet and Financial Statement of Bayer Cropscience can help it to invest in new and
diverse projects that can further diversify the revenue stream and increase Return on Sales (RoS) &
other metrics.
- Strong relationship with existing suppliers – As an incumbent in the industry, Bayer Cropscience
has strong relationship with its suppliers and other members of the supply chain.
- High Margins – Bayer Cropscience charges a premium compare to its competitors.
b) Weakness
- Lack of Work force diversity – I believe that Bayer Cropscience is not diverse enough given that
most of its growth so far is in its domestic market.
- Low Return on Investment – Even though Bayer Cropscience is having a stable balance sheet, one
metrics that needs reflection is “Return on Invested Capital”.
- Track record on environment consideration is not very encouraging – Bayer Cropscience track
record on environmental issues is not very encouraging.
c) Opportunity
- Reducing Cost of Market Entry and Marketing into International Markets
- Increasing Standardization – Bayer Cropscience can leverage this trend to reduce the number of
offerings in the market and focus the marketing efforts on only the most successful products.
- Lucrative Opportunities in International Markets – Globalization has led to opportunities in the
international market. Bayer Cropscience is in prime position to tap on those opportunities and grow
the market share.
d) Threats
- Credit Binge post 2008 Recession – Easy access to credit can be over any time, so Bayer
Cropscience should focus on reducing its dependence on debt to expand. The party has lasted for more
than a decade and rollback from Fed can result in huge interest costs for Bayer Cropscience.
- Threats of New Entrants because of Reducing Costs and Increasing Efficiencies – As Bayer
Cropscience can leverage low cost of reaching customers using social media and e-commerce, so can
the competitors – both local and international competitors.
- Government Regulations and Bureaucracy – Bayer Cropscience should keep a close eye on the fast
changing government regulations under the growing pressure from protest groups and non
government organization especially regarding to environmental and labor safety aspects.
Brief History :
Pandias Rallis
1815 - 1851
The history of Ralli Brothers is checkered with Greek entrepreneurship and
foresight, qualities, which led them to rule across the trade routes of Europe in
the nineteenth century.
The story began in 1815, south of the island port of Chios, where under the
neutral Ottoman flag, corn, timber and hemp from the Black Sea would be
brought to Leghorn on the Ligurian Sea. The British fleet, stationed in Naples
would ensure safe passage of the goods to England. Ralli Brothers, a family of
As the 1840s drew to a close, there were signs of slowing down. Pandias Stephen
Ralli soon realized that the dominant trade in London lay not in the Black Sea
Trade but in the vast untapped markets of India and China, now opened to
private trading after the abolition of the East India Company's rights. The need to
hedge the risk of over-dependence on the Black Sea business was apparent and a
new opportunity was opening up.
Thus it came to pass that in 1851, Pandias Stephen Ralli, head of the well-known merchant firm of
Ralli Brothers made the momentous decision to launch them selves in India
Jute yarn
1854 - 1931
Rallis' sojourn in India was extremely successful until the great economic crash of 1929 led them to
close down their Indian operations.
Rallis was re-born in India on August 23, 1948 with George Euthymopoulo as the Chairman and
Managing Director. The Company diversified into products such as tractors and Reynolds ballpoint
pens, and also began to trade in fertilizers. A new Chilean Nitrate Agricultural Service was set up in
Madras for educating farmers. The quick acting Chilean Nitrate was highly profitable and became big
business. To offer complete plant protection services, Rallis tied up with Bharat Pulverizing Mills for
supply of pesticides. Agrochemicals as a business had thus come to stay.
Mr. Tata & Mr Fison
1964 - 1978
An Era of Aquisition. Rallis passed though turbulent times, molting and
evolving. Rallis' fertilizer mixtures business was already established. Both
pesticides and fertilizers were integrated and the nation wide distribution
network was formed, which is today the main strength of Rallis. The
distribution of Gujarat State Fertilizer Corporation's products and later of
Coromandel Fertilizers, also turned out to be profitable businesses. During
the same period Rallis tied hands with FMC (USA) for sale of its product Furadan, thus starting a
long standing association.
Ralliwolf Factory,
Mulund
Fertilizers and pesticides grew as the mainstay of the company. Rallis continued the
cotton business even while moving from trading to manufacturing. During this period, the Engineering
Division waxed and waned. In Wolf Tools, Rallis had an excellent factory with good systems but as
time went by, technology became outdated and costs began to rise. A joint venture was agreed with
Rousselot to manufacture gelatin at Ooty, which finally went into production in 1972.
The era of cotton trading
1981 - 2000
Rallis' future is now firmly enmeshed in the future of Indian agriculture. By the end of the eighties,
overheads due to spiraling wages in several under-productive factories began to take their toll. Pharma
and engineering businesses began to lose heavily. The excise and sales tax concessions available to the
small sector virtually killed business in the organized sector. In Rallis' history, every crisis had
produced a survivor and this time, Agrochemicals came to the rescue.
By the early nineties, Rallis became the fourth largest seed company in
India. Tata Chemicals' fertilizer plant manufacturing Urea was set up, a boon
for Rallis. Rallis has been the sole distributor of TCL urea ever since. Realizing
the farmer's need for balanced fertilizers, Rallis introduced the physical mixture
of NPK in granulated form.
Rallis History
2000-2018
The beginning of the 21st century started on a low note for Rallis. A successful
enterprise during its long history, Rallis’ performance however in the previous
decade had a chequered journey. It suffered its worst ever loss of Rs 107 crores in the year 2003. Post
that, the Company did a significant turnaround, thereafter consolidating the performance and creating
a path to grow profitably. It launched a structured approach titled Rallis Poised in 2007 to lead
profitable growth and achieved Rs 100 crs profit in the year 2009.
As a part of expansion of business, Rallis acquired Metahelix Life Sciences, a research based
company on seeds at Bangalore. Metahelix has a strong presence in research, technical knowledge,
germ plasm, hybrids and seed production. Now it is a wholly owned subsidiary of Rallis and selling
quality seeds in Dhaanya brand. This acquisition in year 2010-11 built the strength of Rallis both in
crop protection and seeds.
Name of Founder
Pandias Stephen Ralli
Pandias Ralli was the leader of the original Ralli Brothers and based in London, established the Greek
company at the heart of the British Empire.
Stephen Avgousti Ralli
Stephen Avgousti Ralli took over Ralli Brothers from his uncle Pandias and made it a truly global
company.
Vision :
We aspire to be amongst the top 3 leading enterprises by 2026 in the chosen
areas within farm inputs and chemistry-led businesses
Mission:
Serving Farmers through Science
Values:
• Safety
• Passion
• Integrity
• Customer-centricity
SWOT analysis :
Strength
Consistent Highest Return Stocks over Five Years – Nifty500
Effectively using Shareholders fund – Return on equity (ROE) improving since last 2 year
Efficient in managing Assets to generate Profits – ROA improving since last 2 year
Growth in Net Profit with increasing Profit Margin (QoQ)
Company with Low Debt
Annual Net Profits improving for last 2 years
Book Value per share Improving for last 2 years
Company with Zero Promoter Pledge
FII / FPI or Institutions increasing their shareholding
MFs increased their shareholding last quarter
Weakness
Companies with growing costs YoY for long term projects
Decline in Quarterly Net Profit with falling Profit Margin (YoY)
Declining Net Cash Flow : Companies not able to generate net cash.
Opportunities
Brokers upgraded recommendation or target price in the past three months 8.4% returns for Nifty
500 over 0.3 years.
Threats
Stocks affected by weak monsoons
Stocks with Expensive Valuations according to the Trendlyne Valuation Score 177.2% returns for
Nifty 500 over 4.5 years.
•INTRODUCTION
P I Industries Limited is an Indian multinational chemical company. the company
headquarter is in Udaipur, Rajasthan, India. It is one of the leading and the fastest-
growing Agri Sciences Company and amongst the top 10 in Custom Synthesis in the fine
Chemical Space. the company bringing innovation to the Agri input space productivity,
enhancing output and creating economic value for millions of farmers for a better life.
•LOCATION
The headquarters of the company is situated at Gurgaon.
Panoli Unit 1
PI Industries Ltd.
237, GIDC, Panoli, District: Bharuch, Gujarat-394116, INDIA
Panoli Unit 2
PI Industries Ltd.
Plot Nos.3133 to 3139 and Others, GIDC, Panoli, District: Bharuch, Gujarat-394116,
INDIA
Jambusar Unit
PI Industries Ltd.
Plot No. SPM-28, Sterling SEZ, AT & PO. Sarod, TA-Jambusar,
Dist: Bharuch, Gujarat- 392180, INDIA
Jambusar Site-2
PI Industries Ltd.
Plot No. SPM 29, Sterling SEZ, At & Post – Sarod, Jambusar,
Dist- Bharuch, Gujarat, 392180, India
Vadodara Office
PI Industries Ltd.
901-905, Ocean Building, Sarabhai Compound,
Near Centre Square Mall, Dr.Vikram Sarabhai Marg,
•Year Of Establishment
PI Industries Limited - Agri inputs, Fine Chemicals and (CRAMS) Contract Research and
Manufacturing Services), Polymers and Engineering Services. - PI was established in 1946
•History
PI Industries Limited (PI) is an agri-sciences company with strong presence in both domestic
and export market. The company has three manufacturing facilities in Gujarat and a Research
& Development centre at Udaipur. The manufacturing facilities include 5 multi-purpose
plants at Panoli and 3 multi-purpose plants at Jambusar and dedicated high-pressure reaction
facilities equipped with futuristic is automation. In addition the company's two formulation
units at Panoli help it meet the requirements of local as well as global clientele. PI Industries
was founded and incorporated by the name Mewar Oil & General Mills Ltd. in 1946
•VISION OF PI INDUSTRIES
"Building on the foundation of trust, we shall be at the forefront of science - led opportunities by
delivering innovative solutions".
•VALUES OF PI INDUSTRIES
TRUST.
Like the earth, we are dependable.
We work with integrity of purpose, honesty in action and fairness in all our dealings.
ADAPTABILITY.
Adaptive, like water.
Constantly transforming ourselves like water, we are nimble footed and highly responsive to change.
SPEED.
Blazing ahead, like fire.
Quick and agile, like fire we constantly strive to work with speed in the way we observe, think and
act.
INNOVATION.
Enlivening, like the air.
A constant quest for reaching new horizons, the never ending search for a better and novel way to do
things. Innovation is a way of life for us.
SWOT ANALYSIS
•STRENGTHS OF PI INDUSTRIES
•WEAKNESSES OF PI INDUSTRIES
Bayer CropScience
------------------- in Rs.
Standalone Profit & Loss account Cr. -------------------
INCOME
Revenue From Operations [Gross] 4,142.80
Less: Excise/Sevice Tax/Other Levies 0
Revenue From Operations [Net] 4,142.80
Other Operating Revenues 118.5
Total Operating Revenues 4,261.30
Other Income 63.8
Total Revenue 4,325.10
EXPENSES
Cost Of Materials Consumed 2,484.00
Purchase Of Stock-In Trade 139.8
Changes In Inventories Of FG,WIP And Stock-In Trade -177.9
Employee Benefit Expenses 362.2
Finance Costs 12.6
Depreciation And Amortisation Expenses 73.5
Other Expenses 641.5
Total Expenses 3,535.70
-------------------in in
------------------- Rs. Rs.
Standalone
Standalone Profit
Profit & Loss
& Loss account
account Cr.
Cr.-------------------
-------------------
Revenue From Operations [Gross] 4,225.60
Less:INCOME
Excise/Sevice Tax/Other Levies 0
Revenue
RevenueFrom Operations
From [Net][Gross]
Operations 4,225.60
2,419.03
OtherLess:
Operating Revenues
Excise/Sevice Tax/Other Levies 0 50.6
TotalRevenue
Operating
From Revenues
Operations [Net] 4,276.20
2,419.03
OtherOther
Income
Operating Revenues 113.3
10.4
TotalTotal
Revenue
Operating Revenues 4,389.50
2,429.43
EXPENSES
Other Income 40.44
Cost Of Materials Consumed 2,305.40
Total Revenue 2,469.87
Purchase Of Stock-In Trade 182.2
EXPENSES
Cost In
Changes OfInventories
Materials Consumed
Of FG,WIP And Stock-In Trade 1,407.55
-101.1
Purchase
Employee Of Stock-In
Benefit Trade
Expenses 136.59
365.9
Finance Costs 28.1
Changes And
Depreciation In Inventories Of FG,WIP
Amortisation ExpensesAnd Stock-In Trade -68.93
160.3
OtherEmployee
ExpensesBenefit Expenses 216
541.9
Less:Finance
AmountsCosts
Transfer To Capital Accounts 5.21
3.2
TotalDepreciation
Expenses And Amortisation Expenses 64.07
3,479.50
Other Expenses 415.23
Profit/Loss Before Exceptional, ExtraOrdinary Items And Tax 910
Total Expenses 2,175.72
Profit/Loss Before Tax 910
Tax Profit/Loss
Expenses-Continued OperationsExtraOrdinary Items And Tax
Before Exceptional, 294.15
Current Tax
Exceptional Items 158.8
9.45
Deferred Tax Before Tax
Profit/Loss 25.7
303.6
Tax Tax
For Earlier Years
Expenses-Continued Operations 6.6
Total Tax Expenses 191.1
Current Tax 77.03
DeferredAfter
Profit/Loss Tax Tax And Before ExtraOrdinary Items -2.1
718.9
Total Tax
Profit/Loss Expenses
From Continuing Operations 74.93
718.9
Profit/Loss For The Period 718.9
Profit/Loss After Tax And Before ExtraOrdinary Items 228.67
Profit/Loss From Continuing Operations 228.67
Profit/Loss For The Period 228.67
Source: Moneycontrol
BALANCE SHEET OF BAYER CROPSCIENCE
(in Rs. Cr.)
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 44.9
TOTAL SHARE CAPITAL 44.9
Reserves and Surplus 2505.4
TOTAL RESERVES AND SURPLUS 2505.4
TOTAL SHAREHOLDERS FUNDS 2550.3
NON-CURRENT LIABILITIES
Long Term Borrowings 0
Deferred Tax Liabilities [Net] 0
Other Long Term Liabilities 14.1
Long Term Provisions 104.3
TOTAL NON-CURRENT LIABILITIES 118.4
CURRENT LIABILITIES
Short Term Borrowings 0
Trade Payables 830.3
Other Current Liabilities 676.6
Short Term Provisions 63.7
TOTAL CURRENT LIABILITIES 1570.6
TOTAL CAPITAL AND LIABILITIES 4239.3
ASSETS
NON-CURRENT ASSETS
Tangible Assets 393.2
Intangible Assets 1.5
Capital Work-In-Progress 7.6
Other Assets 30
FIXED ASSETS 501
Non-Current Investments 0
Deferred Tax Assets [Net] 17.9
Long Term Loans And Advances 0
Other Non-Current Assets 176.5
TOTAL NON-CURRENT ASSETS 695.4
CURRENT ASSETS
Current Investments 52.2
Inventories 1325.1
Trade Receivables 754.9
Cash And Cash Equivalents 1209.5
Short Term Loans And Advances 0
OtherCurrentAssets 202.2
TOTAL CURRENT ASSETS 3543.9
TOTAL ASSETS 4239.3
Comparison Table:
Particulars Bayer Cropscience Rallis India Ltd. PI industries ltd.
Total share capital 44.9 19.45 15.2
Total Reserves & Surplus 2505.4 1571.93 5275.8
Total Shareholders Fund 2550.3 1591.37 5291
Total Non current liability 1184 81.57 394.7
Total Current Liabilities 1570.6 914.46 1182.8
Total capital & Liabilities 4239.3 2587.4 6868.5
Total Non Current assets 695.4 933.21 2634
Total Current assets 3543.9 1654.19 4234.5
Total Fixed Assets 501 795.46 2132.1
Total Assets 4239.3 2587.4 6868.5
Formula :
Current Ratio = Current Assets/Current Liabilities
Interpretation :
Current ratio of Bayer cropscience is 2.26
Current ratio of Rallis India Ltd. is 1.81.
Current ratio of PI industries Ltd. is 3.58.
As we know that the idle ratio for current ratio is 2:1. Therefore, PI Ind. Ltd. and
Bayer Cropscience having current ratio 3.58 and 2.26 respectively are more capable
of paying its obligations.
Current Ratio
4
3.5
3
2.5
Current Ratio
2
1.5
1
0.5
0
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
2) Quick Ratio(%)
Definition : In finance, the quick ratio, is a type of liquidity ratio, which measures the
ability of a company to use its near cash or quick assets to extinguish or retire its current
liabilities immediately. A normal liquid ratio is considered to be 1:1.
Formula :
Quick Ratio = Current assets – Inventory / Current Liabilities
Interpretation :
Quick ratio of Bayer cropscience is 1.41.
Quick ratio of Rallis is 0.97.
Quick ratio of PI Ind. is 2.76.
As we know that, idle ratio for quick ratio is 1:1. PI has 2.76 quick ratio so we can
assume that this company is most capable of paying its current debts.
Quick Ratio
3
2.5
Quick Ratio
1.5
0.5
0
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
3) Proprietary Ratio(%)
Definition : The proprietary ratio is the proportion of shareholders equity to total assets, and as such
provides a rough estimate of the mount of capitalization currently used to support a business. If the
ratio is high, this indicates that a company has a sufficient amount of equity to support the functions of
the business, and probably has room in its financial structure to take on additional debt, If necessary.
Formula :
Proprietary Ratio = Equity / Total asset x 100
Interpretation:
Proprietary ratio of Bayer is 60.15.
Proprietary Ratio of Rallis is 61.5
Proprietary ratio of PI is 77.03.
As per PI has a high proprietary ratio of 77.05, therefore it indicates a strong financial
position of the company and greater security for creditors.
Proprietory Ratio
90
80
70
60
50 Proprietory Ratio
40
30
20
10
0
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
Definition :
Gross profit ratio is a profitability measure that is calculated as the ratio of gross profit
(GP) to Net sales and therefore shows how much profit the company generates after
deducting its cost of revenues.
Formula : Gross Profit = Gross profit / Revenue from Operation x 100
Interpretation :
GP Ratio of Bayer is 40.04.
GP Ratio of Rallis is 41.81.
GP Ratio of PI is 45.44.
As we know that PI has, a high GP Ratio margin of 45.44 that ,eans the company did well in
managing its costs of sales.
41
40
39
38
37
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
Definition :
It establishes a relationship between net profit earned and net revenue generated from
operations ( Net sales). Net profit ratio is a profitability ratio which helps to determine the
overall efficiency of the business operations , furthermore, it is an indicator of how well a
company’s trading activities are performing.
Formula : Net Profit Ratio = Net Profit / Revenue from operations x 100
Interpretation :
Net Profit ratio of bayer is 11.9.
Net profit ratio of Rallis is 9.45.
Net Profit ratio of PI is 17.01.
As we know that, NP ratio is a useful tool to measure the overall profitability of the
business. Thus, PI having a high ratio of 17.01 indicates the efficient management of
the business affairs.
8
6
4
2
0
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
6) Inventory Turnover
Definition : Inventory turnover is a financial ratio showing how many times a company has
sold and replaced inventory during a given period. Inventory turnover is a financial ratio
showing how many times a company has sold and replaced inventory during a given period.
Inventory turnover is a financial ratio showing how many times a company has sold and
replaced inventory during a given period.
Formula : Inventory Ratio = Cost of revenue for operations / Average Inventory
Interpretation :
Inventory Ratio of Bayer is 3.62.
Inventory ratio of Rallis is 3.31.
Inventory ratio of PI is 5.01.
As we know
having a highthat,
ratioNP
of ratio
17.01isindicates
a useful tool to measure
the efficient the overallofprofitability
management the businessofaffairs.
the business. Thus, PI
8
6
4
2
0
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
Interpretation :
Total asset to debt ratio of bayer is 1.66.
Total asset to debt ratio of Rallis is 1.62.
Total asset to debt ratio of PI is 1.29.
As we know, a ratio greater than 1 shows that a consideration portion of the assets
is funded by debt. Therefore, it indicates all the 3 companies has more liabilities
than assets.
Total asset to Debt
1.8
1.6
1.4
1.2
0.8
0.6
0.4
0.2
0
Bayer Cropscience Rallis India Ltd. PI Ind. Ltd.
Financial
statement analysis
1) Bayer Cropscience
Comparative Profit & Loss :
Bayer Crop Science (Rs. In Cr)
Current Previous Absolute Percentage
Profit And Loss A/c of Bayer Crop Science Year Year Change Change
Income 44256 43891 (In Rs.) (In %)
Revenue From Operations [Gross] 4142.8 3519 6238 17.73
Less: Excise/Sevice Tax/Other Levies 0 0 0 0
Revenue From Operations [Net] 4142.8 3519 6238 17.73
Other Operating Revenues 118.5 90.4 28.1 31.08
Total Operating Revenues 4261.3 3609.4 651.9 18.06
Other Income 63.8 66 -2.2 -3.33
Total Revenue 4325.1 3675.4 649.7 17.68
EXPENSES
Cost Of Materials Consumed 2484 1751.4 732.6 41.83
Purchase Of Stock-In Trade 139.8 99.3 40.5 40.78
Changes In Inventories Of FG,WIP And Stock-
In Trade -177.9 59.1 -237 -401.01
Employee Benefit Expenses 362.2 361.6 0.6 0.16
Finance Costs 12.6 13.8 -1.2 -8.69
Depreciation And Amortisation Expenses 73.5 65.3 8.2 12.55
Other Expenses 641.5 611.6 29.9 4.89
3535.7 2962.1 573.6 19.36
Total
Expenses
Profit/Loss Before Exceptional, ExtraOrdinary
Items And Tax 789.4 713.3 76.1 10.67
Exceptional Items 5.1 -130.2 135.3 -103.91
Profit/Loss Before Tax 794.5 583.1 211.4 36.25
Tax Expenses-Continued Operations
Current Tax 293.9 124.8 169.1 135.49
Deferred Tax 7.5 -16.2 23.7 -146.29
Total Tax Expenses 301.4 108.6 192.8 177.53
Profit/Loss After Tax And Before
ExtraOrdinary Items 493.1 474.5 18.6 3.92
Profit/Loss From Continuing Operations 493.1 474.5 18.6 3.92
Profit/Loss For The Period 493.1 474.5 18.6 3.92
INCOME
Revenue From Operations [Gross] 4225.6 3248 977 0.3
Less: Excise/Sevice Tax/Other Levies 0 0 0 0
Revenue From Operations [Net] 4225.6 3248 977 0.3
Other Operating Revenues 50.6 58.8 -8.2 -13.94
Total Operating Revenues 4276.2 3306.8 969.4 29.31
Other Income 113.3 47.9 65.4 136.53
Total Revenue 4389.5 3354.7 1034.8 30.85
EXPENSES
Cost Of Materials Consumed 2305.4 1655.1 650.3 39.29
Purchase Of Stock-In Trade 182.2 160 22.2 13.88
Changes In Inventories Of FG,WIP And Stock-
In Trade -101.1 -2.3 -98.8 4295.65
Employee Benefit Expenses 365.9 311.3 54.6 17.54
Finance Costs 28.1 18 10.1 56.11
Depreciation And Amortisation Expenses 160.3 133.2 27.1 20.34
Other Expenses 541.9 498.4 43.5 8.73
Less: Amounts Transfer To Capital Accounts 3.2 13.4 -10.2 -76.11
1)Bayer Cropscience
Common Size Profit & Loss:
Bayer Crop Science (Rs. In Cr.)
Profit & Loss account of Bayer Crop Current Percentage of Net Previous Percentage of Net
Science Year Sales Year Sales
Mar 21 Mar 21 (%) 43891 Mar 20 (%)
INCOME
Revenue From Operations [Gross] 4142.8 95.78 3519 95.74
Less: Excise/Sevice Tax/Other Levies 0 0 0 0
Revenue From Operations [Net] 4142.8 95.78 3519 95.74
Other Operating Revenues 118.5 2.73 90.4 2.46
Total Operating Revenues 4261.3 98.52 3609.4 98.2
Other Income 63.8 1.47 66 1.79
Total Revenue 4325.1 100 3675.4 100
EXPENSES
Cost Of Materials Consumed 2484 57.43 1751.4 47.65
Purchase Of Stock-In Trade 139.8 3.23 99.3 2.7
Changes In Inventories Of FG,WIP And
Stock-In Trade -177.9 -4.11 59.1 1.61
Employee Benefit Expenses 362.2 8.37 361.6 9.84
Finance Costs 12.6 0.29 13.8 0.37
Depreciation And Amortisation
Expenses 73.5 1.69 65.3 1.78
Other Expenses 641.5 14.83 611.6 16.64
Total Expenses 3535.7 81.74 2962.1 80.59
789.4 18.25 713.3 19.41
Profit/Loss Before Exceptional,
ExtraOrdinary Items And Tax
Exceptional Items 5.1 0.11 -130.2 -3.54
Profit/Loss Before Tax 794.5 18.37 583.1 15.86
Tax Expenses-Continued Operations
Current Tax 293.9 6.79 124.8 3.39
Deferred Tax 7.5 0.17 -16.2 -0.44
Total Tax Expenses 301.4 6.97 108.6 2.95
Profit/Loss After Tax And Before
ExtraOrdinary Items 493.1 11.4 474.5 12.91
Profit/Loss From Continuing Operations 493.1 11.4 474.5 12.91
Profit/Loss For The Period 493.1 11.4 474.5 12.91
Common size Balance sheet:
Balance Sheet of Bayer Crop Current Percentage of total of Previou Percentage of total of
Science Year Balance Sheet s Year Balance Sheet
Accounting Procedure
Statement of compliance
These financial statements of the Company have been prepared in accordance with Indian Accounting
Standards notified under the Companies (Indian Accounting Standards) Rules, 2015 (“Ind AS”).
Fair Value
Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date, regardless of whether that price is
directly observable or estimated using another valuation technique.The fair value of an asset or a
liability is measured using the assumptions that market participants would use when pricing the asset
or liability, assuming that market participants act in their economic best.
Intangible Assets
Intangible assets are measured on initial recognition at cost and subsequently are carried at cost less
accumulated amortization and accumulated impairment losses, if any.
An intangible asset is derecognized on disposal, or when no future economic benefits are expected
from use or disposal. Gains or losses on derecognition are determined by comparing proceeds with
carrying amount. These are included in profit or loss within other gains/(losses).
Inventories
Inventories are valued at lower of cost (on weighted average basis) and net realizable value after
providing for obsolescence and other losses, where considered necessary. Cost includes all charges in
bringing the goods to their present location and condition, including octroi and other levies, transit
insurance and receiving charges. Work-in-progress and finished goods include appropriate proportion
of overheads and, where applicable, excise duty. Net realizable value is the estimated selling price in
the ordinary course of business, less the estimated costs of completion and the estimated costs
necessary to make the sale.
Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable. Revenue is reduced
for estimated customer returns, rebates and other similar allowances.
Sale of goods
Revenue from the sale of goods is recognized when the goods are delivered and titles have passed, at
which time all the following conditions are satisfied:
The Company has transferred to the buyer the significant risks and rewards of ownership of the goods;
The Company retains neither continuing managerial involvement to the degree usually associated with
ownership nor effective control over the goods sold;
The amount of revenue can be measured reliably;
It is probable that the economic benefits associated with the transaction will flow to the Company; and
the costs incurred or to be incurred in respect of the transaction can be measured reliably.
Interest Income
Interest income from financial assets is recognized when it is probable that economic benefits will
flow to the Company and the amount of income can be measured reliably. Interest income is accrued
on a time basis, by reference to the principal outstanding and at the effective interest rate applicable,
which is the rate that exactly discounts estimated future cash receipts through the expected life of the
financial assets to that asset’s net carrying amount on initial recognition.
Dividend
Dividend income from investments is recognized when the shareholder’s right to receive payment has
been established (provided that it is probable that the economic benefits will flow to the Company and
the amount of income can be measured reliably).
Leases
Leases are classified as finance leases whenever the terms of lease transfer substantially all the risks
and rewards of ownership to the lessee. Leases where a significant portion of the risks and rewards of
ownership are retained by the less or are classified as operating leases.
Operating Lease:Operating lease payments are recognized as an expense in the Statement of Profit and
Loss on a straight-line basis over the lease term except where another systematic basis is more
representative of the time pattern in which economic benefits from leased assets are consumed. The
aggregate benefit of incentives (excluding inflationary increases where rentals are structured solely to
increase in line with the expected general inflation to compensate for the less or’s inflationary cost
increases, such increases are recognized in the year in which the benefits accrue) provided by the less
or is recognized as a reduction of rental expense over the lease term on a straight-line basis.
Finance Lease:Assets held under finance leases are initially recognized as assets of the Company at
their fair value at the inception of the lease or, if lower, at the present value of the minimum lease
payments. The corresponding liability to the less or is included in the Balance Sheet as a finance lease
obligation.
Employee benefit expenses
Employee benefits consist of contribution to provident fund, superannuation fund, gratuity fund,
compensated absences and supplemental pay.
Income tax
Income tax expense comprises current tax expense and the net change in the deferred tax asset or
liability during the year. Current and deferred taxes are recognized in Statement of Profit and Loss,
except when they relate to items that are recognized in other comprehensive income or directly in
equity, in which case, the current and deferred tax are also recognized in other comprehensive income
or directly in equity, respectively.
Listed Company :
Bayer Cropscience is listed company on The Stock exchange, Mumbai stock exchange, National
stock exchange of India Ltd., MCX-SX Stock Exchange. BSE CODE 506285 , NSE CODE
BAYERCROP.
Rallis India Ltd. is listed company on The Stock exchange, Mumbai stock exchange, National
stock exchange of India Ltd., MCX-SX Stock Exchange. BSE CODE 500355, NSE CODE
RALLIS.
PI Industries Ltd. is listed company on The Stock exchange, Mumbai stock exchange, National
stock exchange of India Ltd., MCX-SX Stock Exchange. BSE CODE 523642, NSE CODE
1PIIND.
Chap 4 Marketing Department
Bayer Cropscience
Multi-Channel
An initial step in building a successful multi – channel strategy involves segmenting customer
whichBayer Crop Science does as part of their Channel design framework. In the multi-channel
framework the customer segmentation scheme is developed based on how customers use various
channel offerings and how Bayer Cropscience can manage their relationships with them. The multi-
channel distribution channel is vertically integrated to allow for firm’s control over thedistribution.
Bayer Cropscience distributes multiple products through the same channel also. As the company
distributes multiple products through the same channel, Bayer Cropscience maintains stock balance
for all products by
Inter branch transfers – whenever one branch has excess products than required.
Stock replenishment - The Company is well integrated through one of the best IT
Bayer Cropscience’s crop protection products are marketed either via wholesalers or directly through
retailers by means of a two- or three-step distribution system, depending on local market conditions.
The products of the Environmental Science Business Group are addressed to both professional users
and consumers in the non-agricultural segment and are distributed through different channels. Bayer
Cropscience green industry, pest control and vector control products are marketed directly to
professional users, while home and garden products are sold to consumers through specialized
retailers.
Company calculates the demand (which is seasonal based) in advance based on past experience and
accordingly distributes the product to the regions. They do not keep any safety stock at branch
location. However, if there is an additional demand of a particular product in a particular region and
the same is available in excess in nearby region, product may be redistributed from the nearby region.
5) Market segmentation:
Working with Environmental Science division of Bayer CropScience Ltd. as Market
Segment Manager for Professional Pest Management segment. Responsible for
marketing activity for house hold insecticide products targeting B2B (Pest Control
Operators) & B2C (End customer - Commercial & Residential). Key responsible
areas are
• Brand campaigns & communication development and activation targeting
Distributors, PCO’s, Institutions & other customers to increase awareness &
communicate value.
• New product launch planning & execution from prelaunch to post launch phase.
Preparing go to market strategy plan for sales team to support sales
• Actively handling various digital marketing initiatives like Facebook page, Website,
Email marketing, WhatsApp, Customer support call center, Customer microsites,
Webinars, articles, content creation & audio video development for consents customer
engagement & communication to generate leads and business.
• Running customer engagement initiative targeting internal/external customers
• Run product/brand campaigns leading to brand recall & demand generation
• Supporting marketing excellence process like Marketing Excellence Plan for new
product, Customer database management, developing new product launch business
case
• Event management planning like IPCA, PMA, Food Trade Show, Plywood industry
etc.
• Close coordination with global team on learning & implementation of marketing
projects, process etc.
• Manage product supply planning for entire portfolio with close coordination with
supply chain dept. based on forecast & maintain inventory level. Support import &
export products
• Product label management
• Vendor & stake hold management for marketing operation activities like
Advertising agency, Printers, Gift & promotion tools supplier, event agency,
Procurement
• Tracking & analysis of marketing spend.
6) Positioning Strategies:
We focus on four strategic levers to deliver attractive returns for our shareholders
while also making a positive contribution to society and the environment:
8) Pricing Methods:
Pricing is a highly complex activity and we will cover only a very limited aspect of
what goes into pricing decisions. To a large extend pricing depends upon the other
3Ps of marketing – product, place and promotion. Conceptually perceived value is the
maximum price a customer is willing to pay for Bayer Cropscience product in the
given competitive context.
Cost Base Pricing
Under cost-based pricing strategy – Bayer Cropscience can work out what it takes to
produce the product and put a markup based on profit it wants earn. In a highly
competitive strategy with dynamic pricing the strategy may not be feasible. For
example, Uber running losses in billions can provide lower prices and sustain
compare to individual taxi service provider who is not backed by private equity and
long-term strategy.
Value Base Pricing
Value Base Pricing is a pricing strategy which is based on customer perception of
value. It inculcates put the number on both tangible and intangible benefits with a
clear understanding of elasticity of demand and competitive pressures.
Market Penetration Pricing
Bayer Cropscience can employ this pricing strategy where it launches a new product
either at loss or at very low margin to get a foothold in the segment.
Market Skimming Pricing
For certain well-established brands, Bayer Cropscience can increase the prices as
customers can pay higher price.
Good Value Pricing
Offering right mix of product features, quality, and service combination at fair price.
For example, offering a limited frill option - customers can have initial product
experience at an accessible price. GoPro use this strategy extensively.
Competition Based Pricing
The pricing strategy is based on the competition in the market. Under this strategy
Bayer Cropscience focus is to match the prices of the competitors and focus on
reducing the cost of operations to increase profitability.
5) Positioning Strategies:
At Rallis every product is treated as an individual entity with strong personality which
occupies a special place in the minds of Indian farmer. Careful and strong brand
building activity starts from the introduction phase of the product itself – bringing the
need based products for farmers which fit in their requirement. Systematic
methodology of creating a brand personality and defining the value proposition help
us in designing suitable packaging and positioning for the product. These concepts are
then taken to the field to test them among farmers and dealers through many rounds of
feedback and improvement cycles before arriving on the brand elements and final
packaging before its introduction. Appealing brand names, innovative packaging,
concept testing with all the stake holders at developmental stage and then designing
the effective brand communication – are some of the key elements to ensure the
successful journey of a new brand.
True to its tradition of high level marketing prowess and customer centricity, Rallis
has created many powerful brands both in products and services. According to the
latest Brand survey conducted to gauge the Top of the mind recall of products in the
agriculture industry, 7 of the top 11 brands were Rallis Brands. Today products like
Asataf, Contaf, Applaud, Takumi, Taqat, Solubor and Ralli Gold are very popular and
trusted brands among the farming community.
8) CRM Activities:
In the domestic market, we have been strengthening our distributor and retail
networks to widen our reach and penetration. We continuously evaluate untapped
geographies to enhance our reach. In the global markets, we leverage our quality and
cost advantages to get more product registrations. We put a strong emphasis on
customer relationship management in terms of the quality and reliability of products
and services. Our R&D team is also continuously exploring new products to improve
the freshness index.
PI Industries
Herbicides
SOLARO, WICKET, NOMINEE GOLD, PIMIX, BUNKER, LEGACEE, MELSA,
ELITE, AWKIRA
Specialty Products
BIOVITA GRANULES, BIOVITA LIQUID, SUPER SPREADER, HUMESOL
Services
R&D Services
Target Discovery, Molecule Design, Library Synthesis, Lead Optimization, Biological
Evaluation, Route Synthesis
CSM Services
PI’s portfolio of “custom synthesis and manufacturing solutions” covers the entire
gamut of service offerings mentioned below: -
Process Research and Development
Analytical Method Development
Synthesis of Reference Standards
Structure Elucidation and Synthesis of Impurities
Physio-Chemical Studies and 5-Batch Analysis under GLP Conditions
Scale-up Studies
Safety Data Generation
Waste Categorization and Treatability Studies
Process/Plant Engineering
Large-Scale Commercial ProductionDistribution Services
PI helps bring the above mentioned agri input products to the Indian market to
provide better and cost-efficient solutions to Indian farmers, through strategic tie-ups
with large MNCs by partnering with their product development activities in India,
getting their product registered and marketing them on an exclusive basis
Evaluation & Trials, CIB Intimation / RTT application / Sample import, Bio - efficacy
Studies, Residue Studies, Toxicity Studies, Packaging Specifications Development,
Registration India, Geography Specific Bio-Efficacy Studies, Evaluation & Trials
Data Compilation, Inclusion in the Schedule, Dossier Preparation & Submission,
Manufacturing, Large Scale Formulations, Marketing & Distribution, Geographical
Potential / Fitment Evaluation.
2) Number of customers /overseas customers:
• 2.5 mn farmers/ retailers
• 70,000 retailers, 10,000 + distributors pan India
• 20+ Global innovator Partners
• Several decades of working with Japan
• Trusted business partnerships – many of them more than a decade old.
5) Market segmentation:
The company operates in two distinct market segments: Domestic Agri Inputs (AI),
which distributes crop protection chemicals and plant nutrients in the domestic
market, and Custom Synthesis & Manufacturing (CSM), which carries out process
research and manufacturing of chemical products for global agchem innovator
companies.
6) Positioning strategies:
The efforts under our three-pronged positioning strategy are as follows:
• Pre-launch: In this stage, efforts are directed towards mapping the target users and
markets, on-field training, generating testimonials, brand awareness and teaser
campaigns. • Product launch: This stage consists of finalization of theme and venue,
engaging with our stakeholders to help them understand the product benefits and
interaction with press and media for product coverage.
• Post-launch: This stage consists of exhaustive branding and promotional activities,
channel handholding, demand generation activities, geographical and crop label
expansion, and product stewardship.
9) CRM Activities:
To enhance our reach and farmer connect, we have taken several key initiatives in the
digital space which includes customer database creation, CRM tool integrated with
call centre, messaging portal for personalised interactions and social media marketing.
‘Digitalization’ has been a key lever in ensuring that our business aspirations and
growth are met via state-ofthe-art technologies and platforms. Towards this end, we
have embarked on a slew of digital initiatives – we have launched the first phase of
our consolidated platform for our Agri Business, which will ensure that we are
digitally in touch with our partners and customers, developed a customized CRM
(Customer Relationship Management portal), setup a call centre and have logged in
more than 2 million farmers.
2) Number of employees:
On December 31, 2020, we employed 99,538 people (2019:103,824)
worldwide. In Germany we had 23,398 (2019: 24,952) employees, which was
23.5% of the total Group workforce (2019: 24.0%).
3) Training methodology:
Vocational & ongoing Training
To meet the need for skilled employees, Bayer provides vocational training in
Germany in more than 26 different occupations and offers more vocational training
places than required to meet its own needs. In total, we have around 1,300 trainees.
Bayer also offers trainee programs in various areas for those embarking on a career
and internships for students around the world.
In addition, our employees have a wide range of further training opportunities
available. We bundle our Group-wide continuing education offerings in the Bayer
Academy, which offers professional training for all employees and has received
numerous international awards. The Bayer Academy also offers courses designed to
systematically develop managerial employees. The courses accompany the managers
from their first leadership roles to future duties in senior management.
Training in ethical standards (e.g. compliance, and fairness and respect at the
workplace) is mandatory for all employees (including employees of contractors).
Participation in training courses dealing with product safety and quality is mandatory
for all employees entrusted with tasks in these areas and is documented in the training
system.
5) Specific HR policies:
We are committed to upholding and supporting human rights and to transparently
reporting about them. In particular we
• have policies, processes and monitoring systems in place to implement human
rights in our own operations
• expect our business partners – suppliers and customers – to share our commitment
to respect human rights, and to conduct their business in an ethical manner and act
with integrity
• supporthuman rights in local communities
ii. Human Resources (HR) Business Partner– Range ₹1m - ₹4m – Average ₹2,292,691
2) Number of employees:
Rallis India ltd. Has 1700 employees.
Male:Female ratio – 1647:53
3) Training methodology:
Employability / Skill training
Skill training to women
Entrepreneurship
Village development
5) Specific HR policies:
Rallis is an equal opportunity employer and as such, considers individuals for
employment or promotion according to their skills, abilities and experience. We value
diversity and are a company that values employees of many backgrounds.
Rallis shall provide equal opportunities to all its employees and all qualified
applicants for employment, irrespective of their race, caste, religion, color, ancestry,
marital status, sex, age, nationality and disability and veteran status. Employees of
Rallis shall be treated with dignity and in accordance with the Tata policy of
maintaining a work environment free of sexual harassment, whether physical, verbal
or psychological.
Employee policies and practices shall be administered in a manner that ensures that in
all matters equal opportunity is provided to those eligible and that decisions are based
on merit.
PI Industries
2) Number of employees:
PI Industries has 2,749 employees and is ranked 1st among it's top 10 competitors.
3) Training methodology:
Learning is an ongoing process at PI Industries Ltd. Learning interventions at PI are
structured around 3 aspects
•Experience - Experiencing new aspects of your role, through stretch assignments,
special projects etc. This is majorly "On the Job Action Learning".
•Exposure - Reflecting & learning from others, e.g. coaches, role models, mentors,
etc.
•Education - Developing new skills, knowledge, and ways of thinking through
learning programs.
Bayer CropScience
2) Turnover:
Total Turnover for the financial year 2020-21 is 42,613 Million.Sales Turnoverfor the
financial year 2020-21 is 4261.30 Cr.
3) Plant Location
i) Factory/Plant 677-679 VilLalgadiMalakpetShamirpet MandalRanga Reddy -
India
ii) Factory/Plant1 4 & 5 MadhubanIndl EstMadhuban Dam Road RakholiSilvassa
iii) Factory/PlantPlot No 66/1 To 75/2GIDC Industrial EstateHimatnagar - India
4) Inventory Policies:
Inventory managementrequired the prompt update of inventory changes in Bayer’s
SAP supply chain management system. Bayer also needed to have inventory-related
information made available to each of its customers and the data needed to be updated
regularly and expeditiously.
5) Layouts used:
The facility’s layout is designed to allow for an optimal flow of material and
personnel while also improving efficiency. The plant will be equipped with current
technology, including automation, data visualization and robotics.
6) Products Produced:
Key products include analgesics such as Bayer Aspirin and Aleve, food supplements
Redoxon and Berocca, and skincare products Bepanthen and Bepanthol.Women's
healthcare is an example of a General Medicine business unit. Bayer Pharma produces
the birth control pills Yaz and Yasmin.Both pills use a newer type of progestin
hormone called drospirenone in combination with estrogen. Yaz is advertised as a
treatment for premenstrual dysphoric disorder (PMDD) and moderate acne. Other key
products include the cancer drug Nexavar, the multiple sclerosis drug
betaferon/betaseron and the blood-clotting drug, Kogenate.In May 2014, it was
announced that Bayer would buy Merck & Co's consumer health care unit for $14.2
billion. Bayer also controls Dihon Pharmaceutical Group Co., Ltd in China.
9) Quality Maintenance:
Good Laboratory Practices (GLPs) are principles outlining how safety studies are
planned, performed, monitored, recorded, reported and archived to maintain quality
and integrity of study data that support regulated products.GLPs are followed by test
facilities carrying out studies to be submitted to regulatory authorities for the purposes
of assessing the health and environmental safety of chemicals and chemical products.
Delivering on our mission depends on developing products that are safe and valuable
to our customers when used as directed. Safety is our top priority and rigorous science
conducted according to scientific principles and guidelines, such as the GLPs, ensures
that the responsible use of products is tested appropriately for safety for people,
animals and the environment.
2) Turnover:
Rallis India Limited recorded a turnover of over 16 billion Indian rupees in financial
year 2019. The development, manufacturing and distribution of agri-inputs
contributed to 86 percent of the turnover in that year.
3) Plant Location:
i) Factory/Plant: C 44 Port RoadDahejBharuch - India
ii) Factory/Plant:Plot No D-26 Lote ParshuramMIDC Taluka Khed Ratnagiri -
India
iii) Factory/Plant:Z/110 Z/112 Dahej SEZ Part IIP O LakhigamVagra Bharuch -
India
FAX – N.A.
4) Inventory Policies:
Inventory increased by 3.9% from ` 673 crore as onMarch 31, 2019 to ` 699 crore as
on March 31, 2020. Inventory cycle improved from 124 days as on March 31, 2019 to
113 daysas on March 31, 2020. Higher inventory levels were on accountof the
Government-led lockdown towards the end of March2020 and the build-up of some
raw materials to meet nextseason’s demands.The inventory, except for goods-in-
transit and stocks lying with third parties, has been physically verified by the
management during the year. In our opinion, the frequency of such verification is
reasonable. In respect of stocks lying with third parties at the year-end, written
confirmations have been obtained. The discrepancies noticed on verification between
the physical stocks and the book records were not material and have been dealt with
in books of account.
5) Layouts used:
The layout and unit plotting at every location conform to safety standards of national
and international standards. Waste management approach focuses on controlling
waste volume at source and reduction through reuse, recycle including by product
recovery. The end of the pipe treatment facility is state of art & includes use of
innovative technologies at all stages viz, primary, secondary or tertiary treatment
which not only ensures conformance of treated water to stipulated standards but
allows us to recycle water in substantial quantities.
8) Products produced :
GeoGreen (A trademark of Rallis India Limited), is an organic compost soil
conditioner. Custom blended with special organic nutrient additives and enriched with
life giving microbes, it can turn poor soils into productive economic farmlands. Geo
Green is the most advanced organic compost available in India. These materials have
the highest rated stability, which means the materials are fully cured, with the no
potential for odour generation, re-heating and leaching.
9) Quality Maintenance:
The RICH focus is on developing eco-friendly, sustainable and safe-to-handle
products without losing their efficacy. It offers customised Package of Practice
(‘PoPs’) for farmers and conducts awareness programmes on quality crop protection
products and their safe handling. These initiatives have delivered good results in
improved crop yield and enhanced farmer incomes.The Indian bio-stimulants market
is projected to be a US$ 180.9 million industry by 2023, up from US$ 71.2 million in
2017, implying a CAGR of 16.8%. Bio-stimulants increase crop yield, improve
efficiency of water usage and enhance crop quality
PI Industries
3) Plant Location:
i) Factory/plant: Plot No.237,Bharuch - 394116Gujarat – India
ii) Factory/plant: Plot No. 3133 to 3139, 3330 to 3351, 3231 to 3245Bharuch -
394116Gujarat - India
iii) Factory/plant: Plot No. SPM 28,Bharuch – 392180Gujarat - India
4) Inventory Policies:
Maintaining higher inventory levels / safety stocks to ensure continuity
5) Products Produced :
Insecticides, Fungicides, Herbicides
State-of-the-art manufacturing facilities of international standards for technical
and formulation.
Formulations include WDG, WG, SC, EC, DP, etc.
Three formulation and two technical manufacturing facilities based in North
and West of India.
Dedicated qualified engineering team to constantly evaluate our process in
order to bring innovative solutions to enhance efficiencies and consistency in
production and quality.
Complete documentation for input traceability and batch logs.
Integrated process development team to handle scale up, safety and waste
treatment aspects.
Regular quality system checks and audits.
Highest safety standards.
Strong processes and system for customer evolution and service level
management.
PI is constantly enhancing it’s infrastructure and operational services in order
to bring innovative approach to customer management and to attain the
highest standards in customer satisfaction.
6) Machines/Equipment used:
8) Quality Maintenance:
CSM Services
PI’s portfolio of “custom synthesis and manufacturing solutions” covers the entire
gamut of service offerings mentioned below: -
Distribution Services
PI helps bring the above mentioned agri input products to the Indian market to
provide better and cost-efficient solutions to Indian farmers, through strategic tie-ups
with large MNCs by partnering with their product development activities in India,
getting their product registered and marketing them on an exclusive basis
After all the research we studied that Bayer is a global enterprise with core competences in the life
science fields of healthcare and nutrition.
Bayer is committed to the principles of sustainable development and the Bayer brand stands for trust
reliability and quality throughout the world.
In FY 2020-21, Bayer crop science limited introduced several initiatives to support small holder
farmers and uplift livelihoods for rural farming communities.Bayer introduced a new global initiative
better farms better lives during the COVID-19 pandemic In response to support Indian smallholder.
The current fiscal year 2020-21 has shown a tremendous growth in its performance in comparison
with the previous financial years.
After all the research we studied that Rallis India Ltd. Is one of the leading agrochemicals company. It
is known for it’s deep understanding about indian agriculture. It has got it’s strength and expansion
through TATA group of Companies. Rallis is focussing on new product introduction to Increase
market share and drive revenue growth.
Rallis posses Trained and engaged salesforce supported by digital tools and also attained global
leadership in most Active Ingredients . Reported sustained growth, despite a challenging business
Environment.
The company faced loss due to covid 19 and is running on a slow pace. It has good marketing
strategies but still needs to improve in various field areas. And work effectively and efficiently for the
growth of the firm.
3) Pi Industries
After all the research work we studied that Pi Industriesis leading in the race of agro chemical
manufacturers.
Net worth of the Company almost doubled over last year due to Increased operating profits and QIP
fund raise . The company strongly focuses on customer needs and continuous innovation.
To mitigate the effects Of the outbreak of the pandemic Covid-19, PI has undertaken
numerousCommunity initiatives which include awareness On health and safety, provision of food,
oxygen Plants, isolation centres, sanitizers, sanitization. It has a leading position in the market for crop
protection and always stands well to the customers expectations.
They manitain healthy Relationships with 20+ global innovators, built on IP protection.