Ballesteros National High School: The Impact of Marketing-Sales Relationship To Business Performance

BALLESTEROS NATIONAL HIGH SCHOOL
THE IMPACT OF MARKETING-SALES RELATIONSHIP TO BUSINESS

PERFORMANCE
A Quantitative Research
Presented to the
Senior High School Department
Ballesteros National High School
Ballesteros, Cagayan
In Partial Fulfillment of the Requirements in

Senior High School
Accountancy Business and Management
By:
Glenziel Rivera
Angelo Joshua Tablit
Juliet Agraba
Leenden Agustin
Lovely Salvador
Rose Anne Tabieros
Submitted to:
Mr. Virgilio M. Tamayo Jr.
(Research Teacher)
S.Y. 2019-2020
i
ACKNOWLEDGEMENT
Even there’s a few names printed on its cover, the authors strongly
believe that this work is monumentally a collaborative effort .Definitely the
persons behind our back without whose assistance and meaningful effort, our
success could not be possible.
We wish to express our boundless gratitude to the wonderful who
constantly devote their unpayable time in assisting us.
Mr. Virgilio Tamayo Jr., our teacher for this subject for his intellectual
stimulation, valuable suggestion and magnanimous assistance throughout the
course of this manuscript.
To all the mentors of our mother school Ballesteros National High School,
the Principal, the coordinators of the different departments and faculty and staff
to whom we owed all these values.
Our parents, who generously offered their substantial financial support
and affectionate concern and who are epitome of courage and sacrifice and
whose existence, gave our life a reason. Our parents are the very reason why we
became a dreamer, an achiever, and determined individual.
Above all, the Father Almighty, for his indispensable guidance and help for
the strength, perseverance, wisdom, and determination he showered on to us.
ii
DEDICATION
To our family,
Whom I love,
To our friends,
Who helped me through,
To our teacher,
Who guided as all the way,
And to the Almighty God,
Who is with us everyday,
We thank you with all our love,
Gratitude and respect
We dedicate this to all of you.
iii
LIST OF TABLES
Table Page
A.Marketing-sales Relationship Affect Business Performance………..18
Table 1.1: Frequency and Percentage Distribution
of the Respondents who said that
Marketing and Sales Work Together.....................................................18
of the Respondents who said that Collaboration
between Sales and Marketing Affect Business
Performance………………………………………………………………….19
of the Respondents who said that Marketing Sales
Affect the Consumers Perception in Buying or Trying
a Certain Product or Service………………………………………………19
B. Elements of Marketing Sales Relationship, Part Of Time and Goal
Orientation………………………………………………………………….....20
Table 2.1: Frequency and Percentage Distribution of the
Respondents who said that Competitor Orientation
have an Impact to Business Performance…………………………………20
iv
Respondents who said that Inter-functional Coordination
have an Impact to Business Performance…………………………………21
Respondents who said that Marketing Orientation Affect Business
Performance……………………………………………………………………21
Respondents who said that Time and Goal Orientation
Improves the Business to run Flawlessly and without Error………………22
C. Marketing Sales Relationship Especially Time and
Goal Orientation of these Departments
Affect Business Performance………………………………………………..23
Respondents who said that Marketing Orientation
Affect Business Performance………………………………………………..23
Respondents who said that there is Enough Time To make
the Goal of the Business To be more Successful…………………………..23
Table 4: Correlation between Marketing Sales
and Business Performance……………………………………………………24
v
TABLE OF CONTENTS
TITLE PAGE…….………………………………………………………............i
ACKNOWLEDGEMENT..............................................................................ii
DEDICATION .…………………………………..…...................................….iii
LIST OF TABLES….………………………………..…..................................iv
TABLE OF CONTENT................................................................................vi
ABSTRACT ……………………………………………..…….........................viii
Chapter 1: THE PROBLEM AND ITS BACKGROUND
Introduction ………………………………………..................................…….1
Statement of the problem ……………………..........................….……….....2
Hypothesis ……………………………………………………………………....2
Scope and Delimitations……………............................………………….…..3
Significant of the Study……….................……………………….………..…..3
Definition of terms…………………………................................……………..4
Conceptual Framework ………………………………………………………...6
Chapter 2: REVIEW OF RELATED LITERATURE AND STUDIES
Local Literature……………………….................................…………………..7
Foreign Literature………………...…….................................………………...9
Foreign Studies ………………..…………………..................................……11
Local Studies……….…………………………...................................…........14
Synthesis ………………………………………………………………………...16
vi
Chapter 3: RESEARCH METHODOLOGY
Research Design……..................……………………………………………..17
Respondents of the Study .………………………………………...................17
Data Gathering Tool……………………….........................………….………17
Data Gathering Procedure….…...….................................………….………18
Statistical Tool ……………………................................………….………….18
Chapter 4: PRESENTATION, ANALYSIS AMD INTERPRETATION OF DATA

…………………………………………………………………………….19
Chapter 5: CONCLUSION AND RECOMMENDATION
Conclusion…………………………………………..…..............................…..26
Recommendation…………………………………………………....................27
Bibliography………………………………...................................…………..29
APPENDICES …………………………………………………………………...ix
Letter to Principal ………………………………………………………………..x
Letter to Respondents ………………………………………………………….xi
Questionnaire ……………………………………………………………………xii
Documentations …………………………………………………………………xiv
Curriculum Vitae …………………………………………………………………xv
vii
ABSTRACT
This study was conducted in Ballesteros National High School,
Ballesteros, Cagayan, with a total of two hundred sixty-seven (267) respondents
of both Grade 11 and Grade 12 students. Correlational Analysis was used in this
study. The research used survey questionnaire to gather data. The special
problems were conducted to determine the impact of marketing-sales
relationship to business performance at Ballesteros National High School S.Y.
2018-2019.
It aimed to find out the appropriate answers to the following answers to
the following questions: How does marketing sales relationship affect business
performance; What elements are part of marketing sales relationships and part of
time and goal orientation of these departments? How does marketing sales
relationship especially time and goal orientation of these departments affect
business performance?
The findings indicated that marketing sales do affect the performance of
the firm. If a business operates flawlessly and accordingly, it will surely affect the
performance and the ratings of the firm. Product, place, price, promotion are the
elements of marketing-sales and part of time and goal orientation. Time and goal
orientation have the biggest role when it comes to business performance. The
demands through market places must be abided and given in the exact time, to
be able to meet the external’s or consumers.
viii
APPENDICES
ix
Department of Education
Region II
Division of Cagayan
Ballesteros Cagayan
September 2, 2019
LOLITA CABALZA UNIDA Ph.D
Secondary School Principal IV
Madam,
In partial fulfilments of our requirements for our subject Practical Research II, we
Grade 12 students of section ABM would like to ask for your permission to
conduct a research study titled “The Impact of Marketing-sales Relationship to
Business Performance”.
In connection with this, we would like to ask your good office to allow us to
conduct our survey in your vicinity. Rest assured that the data we will gather will
remain absolutely confidential and to be use on academic purposes only.
We believe that you are with us in our enthusiasm to finish the requirement as
compliance for our graduation and to develop or well-being. We hope for your
positive response on this humble matter. Your approval to conduct this study will
be greatly appreciated. Thank you very much!
Respectfully Yours,
GLENZIEL RIVERA JULIET AGRABA ANGELO TABLIT
LOVELY SALVADOR ROSE ANN TABIEROS LYNDEN AGUSTIN
Approved:

School Principal
x
Department of Education
Region II
Division of Cagayan
Ballesteros Cagayan
September 2, 2019
Dear Respondents:
We are the Accountancy Business and Management students of Ballesteros

National High School. Presently, we are conducting a study titled “ The Impact of
Marketing-sales Relationship to Business Performance.”
In the regard, we are asking for precious time, and effort to answer all the
questions in the questionnaire that are important and helpful for the completion of
the study.
Rest assured that all data gathered from you will be kept in the highest level of
confidentiality. Your positive response in this request will be valuable contribution
for the success of the study and will highly appreciate.
Thank you very much for your cooperation.
Truly yours,
GLENZIEL RIVERA JULIET AGRABA ANGELO TABLIT
LOVELY SALVADOR ROSE ANN TABIEROS LYNDEN AGUSTIN
Approved:

School Principal
xi
Questionnaire:
The Impact of Marketing-sales Relationship to Business Performance
Name (Optional):
Year/Section:
Direction: Write check (√) If the answer is YES and wrong (x) if NO
1. How does marketing-sales relationship affect business performance?
Questions Yes No
1.1 Do marketing and
sales work together?
1.2 Does collaboration
between sales and
marketing affect
Business
performance?
1.3 Does marketing
sales affect the
consumers
perception in buying
or trying a certain
product or service?
2. What elements are part of marketing-sales relationships and part of time

and goal orientation of these departments
Questions Yes No
2.1 Does competitor

orientation have an
impact on business
performance?
xii
2.2 Does inter-functional

coordination have an
impact to business
performance?
2.3 Does marketing

orientation affect business
performance?
2.4 Does time and goal

orientation improves the
business to run flawlessly
and without error?
3. How does marketing sales relationships especially time and goal

orientation of these departments affect business performance?
Questions Yes N
3.1 Is marketing orientation
affect business
performance?
3.2 Do you need enough
time to make the goal
of the business be
more successful?
DOCUMENTATION
xiii
CURRICULUM VITAE
xiv
RIVERA, GLENZIEL D.
Centro East, Ballesteros, Cagayan
Glenzielrivera8@gamil.com
PERSONAL INFORMATION
BIRTHDAY : August 10, 2001

BIRTH PLACE : Sta. Filomena, Abulug, Cagayan
AGE : 18
CITIZENSHIP : Filipino
MOTHER : Agnes Rivera
FATHER : Edmundo Rivera
RELIGION : Roman Catholic
CIVIL STATUS : Single
EDUCATIONAL BACKGROUND
SENIOR HIGH SCHOOL: Ballesteros National High School

Sta. Cruz, Ballesteros, Cagayan
2019-2020
JUNIOR HIGH SCHOOL: Abulug National Rural and Vocational High

School
Banguian, Abulug, Cagayan
2017-2018
ELEMENTARY SCHOOL: Sta. Filomena, Elementary, School

Sta. Filomena,
Abulug, Cagayan
2013-2014
xv
TABLIT, ANGELO JOSHUA

Angelojoshtablit@gmail.com
BIRTHDAY : March 09, 2002

BIRTH PLACE : Ammubuan, Ballesteros, Cagayan
AGE : 17
MOTHER : Sheryl Dela Cruz
FATHER : Jhony Mar Tablit
RELIGION : Baptist

2019-2020
JUNIOR HIGH SCHOOL: Ballesteros National High School

2017-2018
ELEMENTARY SCHOOL: Ammubuan Elementary School

Ammubuan, Ballesteros, Cagayan
2013-2014
xvi
AGRABA, JULIET B.
yettieagraba@gamil.com
BIRTHDAY : July 27, 2001

BIRTH PLACE : Ballesteros, Cagayan
AGE : 18
MOTHER : Luz B. Agraba
FATHER : Victor T. Agraba
RELIGION : Aglipayano

2019-2020

2017-2018
ELEMENTARY SCHOOL: Ballesteros Central School

2013-2014
xvii
AGUSTIN, LEENDEN MAE A.

Leendenmaeagustin@gmail.com
BIRTHDAY : May 05, 2002

BIRTH PLACE : Mabuttal East,Ballesteros, Cagayan
AGE : 18
MOTHER : Carolyn A. Agustin
FATHER : Joden Anthony C. Agustin
RELIGION : Iglesia ni Cristo

2019-2020

2017-2018
ELEMENTARY SCHOOL: Mabuttal East Elementary School

Mabuttal East, Ballesteros, Cagayan
2013-2014
xviii
SALVADOR, LOVELY M.
lovelysalvador@gmail.com
BIRTHDAY : October 22, 2001

BIRTH PLACE : Cabaritan West, Ballesteros
AGE : 17
MOTHER : Jaymalyn Salvador
FATHER : Crispin Salvador
RELIGION : Aglipayano

2019-2020

2017-2018
ELEMENTARY SCHOOL: Cabaritan West Elementary School

Cabaritan West, Ballesteros,Cagayan
2013-2014
xix
TABIEROS, ROSE ANNE O.

Roseannetabieros@gmail.com
BIRTHDAY : November 04, 2001

BIRTH PLACE : Cabaritan West, Ballesteros
AGE : 17
MOTHER : Lorites Tabieros
FATHER : Robert Tabieros
RELIGION : Roman Catholic

2019-2020

2017-2018
ELEMENTARY SCHOOL: Cabaritan West Elementary School

Cabaritan West, Ballesteros,Cagayan
2013-2014
xx

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BALLESTEROS NATIONAL HIGH SCHOOL

THE IMPACT OF MARKETING-SALES RELATIONSHIP TO BUSINESS

In Partial Fulfillment of the Requirements in

Mr. Virgilio M. Tamayo Jr.

believe that this work is monumentally a collaborative effort .Definitely the

success could not be possible.

We wish to express our boundless gratitude to the wonderful who

constantly devote their unpayable time in assisting us.

stimulation, valuable suggestion and magnanimous assistance throughout the

course of this manuscript.

to whom we owed all these values.

Our parents, who generously offered their substantial financial support

became a dreamer, an achiever, and determined individual.

the strength, perseverance, wisdom, and determination he showered on to us.

Who helped me through,

Who guided as all the way,

And to the Almighty God,

Who is with us everyday,

We thank you with all our love,

Gratitude and respect

We dedicate this to all of you.

A.Marketing-sales Relationship Affect Business Performance………..18

Table 1.1: Frequency and Percentage Distribution

of the Respondents who said that

Marketing and Sales Work Together.....................................................18

Table 1.2: Frequency and Percentage Distribution

of the Respondents who said that Collaboration

between Sales and Marketing Affect Business

Table 1.3: Frequency and Percentage Distribution

of the Respondents who said that Marketing Sales

Affect the Consumers Perception in Buying or Trying

a Certain Product or Service………………………………………………19

B. Elements of Marketing Sales Relationship, Part Of Time and Goal

Table 2.1: Frequency and Percentage Distribution of the

Respondents who said that Competitor Orientation

have an Impact to Business Performance…………………………………20

Table 2.2: Frequency and Percentage Distribution of the

Respondents who said that Inter-functional Coordination

have an Impact to Business Performance…………………………………21

Table 2.3: Frequency and Percentage Distribution of the

Respondents who said that Marketing Orientation Affect Business

Table 2.4: Frequency and Percentage Distribution of the

Respondents who said that Time and Goal Orientation

Improves the Business to run Flawlessly and without Error………………22

C. Marketing Sales Relationship Especially Time and

Goal Orientation of these Departments

Affect Business Performance………………………………………………..23

Table 3.1: Frequency and Percentage Distribution of the

Respondents who said that Marketing Orientation

Affect Business Performance………………………………………………..23

Table 3.2: Frequency and Percentage Distribution of the

Respondents who said that there is Enough Time To make

the Goal of the Business To be more Successful…………………………..23

Table 4: Correlation between Marketing Sales

and Business Performance……………………………………………………24

Chapter 1: THE PROBLEM AND ITS BACKGROUND

Statement of the problem ……………………..........................….……….....2

Scope and Delimitations……………............................………………….…..3

Significant of the Study……….................……………………….………..…..3

Conceptual Framework ………………………………………………………...6

Chapter 2: REVIEW OF RELATED LITERATURE AND STUDIES

Foreign Studies ………………..…………………..................................……11