WIL AND POE` Richfield

REVISED WIL DUE TO COVID-19

Faculty of Information Technology

Higher Certificate in Information Technology

Work Integrated Learning 500 (WIL)

Year 1 Semester 2

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Faculty of Information Technology

QUALIFICATION TITLE: HIGHER CERTIFICATE IN INFORMATION TECHNOLOGY

WORK INTEGRATED LEARNING GUIDE

MODULE: WIL 500

Copyright © 2021
Richfield (Pty) Ltd
Registration Number: 2000/000757/07
All rights reserved; no part of this publication may be reproduced in any form or by any means, including photocopying
machines, without the written permission of the Institution

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STUDENT’S DETAILS
NAME OF STUDENT
ITS NUMBER
PROGRAMME Higher Certificate in Information Technology
DEAN OF FACULTY Isaka Reddy
DL / CONTACT
SUBMISSION DATE

100
100

EXAMINER MODERATOR

INSTRUCTIONS

1. Attempt all the questions

2. All responses need to be typed in 12-point Calibri with 1.15 line spacing.

3. The response for all questions should be at least 15 pages in total.

4. Ensure all references are included.

This document is a WIL Information & Assessment Handbook, which is to be completed by the
Learner.

LEARNER SIGNATURE DATE

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The case study approach is being adopted in the wake of COVID 19 pandemic
which has made the WIL experiential learning component impossible for student
to complete in the lockdown.

QUESTION ONE [30 Marks]

Snoozy Inn…

The Snoozy Inn is a 40-unit, no-frills operation in the less scenic part of a major Queensland
resort town. The owner, Mr. Smith, firmly believes that there is a need for his style of low-
cost family accommodation amid the luxury and beauty of the area. His rooms are large,
family-style rooms (there is no television, for example). Although there is plenty of room for
future expansion, the grounds are fairly bare with a bit of landscaping, but mostly grass.

Mr. Smith can serve breakfast to the rooms and provides tea-making facilities. There are now
a lot of good restaurants and take-aways in the area. Mr.. Smith’s prices are less than half of
what similar motels charge and only a fraction of what the big five-star properties are
charging. And, really, he isn’t all that far away from the beach, shops and other attractions.

The problem is occupancy. He has some regulars who come every holiday period (and have
been doing so for the four years he has owned the property). Overall, occupancy is about 50%
year round and he knows from the local tourist office that the other properties average around
68% occupancy year round. New developments could mean trouble. This lack of occupancy
can be quite frustrating for Mr. Smith. Cars pull in, drive around the parking areas, and then
drive away.

Currently Mr. Smith does very little advertising in local district guides and the holiday papers,
mainly because he really thinks word-of-mouth is the best form of advertising. He is a member
of the local tourist committee, but too busy to go to meetings. However, he does receive the
local statistics and knows the average stay in the area is 3.8 nights, and that local families and
couples and increasingly overseas visitors are his potential customers.

He is not desperate yet, but he is getting worried and disillusioned. He thought he would be
overrun with guests, but that has not happened.
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1.1 Assume you have been employed as an e-Commerce Specialist at Snoozy Inn, you are required to

present a detailed SWOT analysis report to Mr. Smith who is the owner of the business. This

report should provide a comprehensive analysis of the Strengths, Weaknesses, Opportunities and

Threats. (20)

1.2 Having identified the weaknesses and threats at Snoozy Inn, suggest ways by which these

weaknesses and threats can be addressed in order to improve the Business (10)

QUESTION TWO [50 Marks]

IKEA: BUSINESS STRATEGY

IKEA is an internationally known home furnishing retailer. It has grown rapidly since it was
founded in 1943. Today it is the world’s largest furniture retailer, recognized for its
Scandinavian style. The majority of IKEA’s furniture is flat-pack, ready to be assembled by the
consumer. This allows a reduction in costs and packaging. IKEA carries a range of 9,500
products, including home furniture and accessories. This wide range is available in all IKEA
stores and customers can order much of the range online through IKEA’s website. There are
18 stores in the UK to date, the first of which opened in Warrington in 1987. In July 2009 IKEA
opened a store in Dublin too – its first in Ireland.
IKEA stores include restaurants and cafés serving typical Swedish food. They also have small
food shops selling Swedish groceries, everything from the famous meatballs to jam. Stores are
located worldwide. In August 2008, the IKEA group had 253 stores in 24 countries, with a
further 32 stores owned and run by franchisees. It welcomed a total of 565 million visitors to
the stores during the year and a further 450 million visits were made to the IKEA website. IKEA
sales reached 21.2 billion Euros in 2008 showing an increase of 7%. The biggest sales countries
are Germany, USA, France, UK and Sweden. In 2008 IKEA opened 21 new stores in 11 countries
and expects to open around 20 more in 2009 as part of its strategy for growth.

Low prices are one of the cornerstones of the IKEA concept and help to make customers want
to buy from IKEA. This low price strategy is coupled with a wide range of well designed,
functional products. IKEA’s products cater for every lifestyle and life stage of its customers,
who come from all age groups and types of households. This is vital in times when the retail
sector is depressed, as it increases IKEA’s potential market.

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Since it was founded IKEA has always had concern for people and the environment. The IKEA
vision ‘to create a better everyday life for the many people’ puts this concern at the heart of
the business. IKEA has responded to the public’s rising concern for sustainability in its choice
of product range, suppliers, stores and communication. It has also spotted business potential
in providing sustainable solutions. IKEA’s concern for people and the environment encourages
it to make better use of both raw materials and energy. This keeps costs down and helps the
company to reach its green targets and have an overall positive impact on the environment.

2.1 Perform a comprehensive SWOT Analysis on IKEA. (30)

2.2 Critically analyse how IKEA can use the information provide in the SWOT analysis in Q2.1 to help

their business grow (10)

2.3 Analyze ways in which IKEA has managed to minimize threats to its business. (10)

QUESTION THREE [20 Marks]

You have just registered your own startup company that focuses on website and application
development, but you need funding to kick-start your venture. You recently approached a
local bank and they asked you for a business plan. Create a business plan of not less than three
pages and include a Letter of Transmittal, highlighting how your business intends to achieve
its marketing, financial and operational goals (20)

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