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Corporation
MANAGEMENT STRATEGIES ANALYSIS
2020
MASAN CONSUMER JSC |
[MASAN CONSUMER CORPORATION] 2020
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[MASAN CONSUMER CORPORATION] 2020
As the leading brand in Vietnam, able to launch 50-60 new products per year,
Masan has been voted by Saigon Marketing News as the most popular brand in the
sauce and condiment industry for 4 years. The company has a team of experienced
executive, including experts from the world’s leading beverage and food business
group.
VISION, MISSION, CORE VALUES, OBJECTIVE
Vision
Become a strong company with a leading market share in the consumer
goods market in Vietnam and expand to other countries around the world.
Increasing size, profitability and shareholder income, becoming a potential
growth partner and preferred employer in Vietnam and the region.
To become Asia's leading symbol of consumer products serving people's
lives.
Mission
Seeking breakthroughs to enhance the benefits of products and services for
customers. The company's motto is "Consumers' benefits are the
development goals of Masan Consumer".
Committed to bringing to the community the best and most quality food
source with our respect, love and high responsibility for life with people and
society.
Core Values
Masan's four fundamental values.
- People are assets and competitive resources.
- Pioneering exploration with the desire to win.
- Cooperation for mutual development, harmonizing benefits with partners.
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[MASAN CONSUMER CORPORATION] 2020
-National spirit.
Four qualities of Masan people.
- Talent and creativity.
-Leadership qualities.
- The spirit of mastering the work.
- Integrity and transparency.
Masan's six operating principles.
- The interests of customers, the company (shareholders), and employees are
inseparable.
-Work in team.
- Respect the individual.
- The organization is always learning, always innovating.
- Goal oriented and end result oriented.
- Trust, commitment.
Objective
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[MASAN CONSUMER CORPORATION] 2020
Markets
The company's main markets
In Asia: China, Taiwan, Laos, Cambodia
In Europe: Russia, Belgium
In Vietnam: the company's distribution network has covered 64 provinces
and cities.
II IFE & EFE ANALYSIS
1. IFE matrix
Masan Consmer is aiming to become an enterprise with a dynamic and creative
working environment that attracts high-quality human resources, so internal factors
in the company are very concerned by the management.
a. Strengths
S1: Ability to serve customers S8: High growth rate.
S2: Wide distribution network.
S3: High quality human resources.
S4: The factory is large
S5: Strong financial potential, capable
of attracting foreign investment.
S6: Right business line, enthusiastic
and experienced leadership team.
S7: Good brand positioning
campaign.
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[MASAN CONSUMER CORPORATION] 2020
b. Weaknesses
W9: The control of input and ouput production stages is not really good.
W10: Product development capacity is not effective.
W11: Multiple layers of management.
W12: Unequal level of labor
No Factors Weight Rating Scores
Strengths
1 Ability to serve customers 0.1 3 0.3
2 Wide distribution network 0.1 3 0.3
3 High quality human resources 0.09 2 0.18
4 The factory is large 0.05 4 0.2
5 Strong financial potential, capable of 0.1 4 0.4
attracting foreign investment
6 Right business line, enthusiastic and 0.03 2 0.06
experienced leadership team
7 Good brand positioning campaign 0.1 3 0.3
8 High growth rate 0.04 2 0.08
Weaknesses
9 The control of input and ouput 0.2 3 0.6
production stages is not really good
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[MASAN CONSUMER CORPORATION] 2020
Evaluation: Total score of 2.8 is greater than 2.5, indicating that the firm’s
internal strong points are more prominent than its competittors in the industry.
2. EFE matrix
a. Opportunities
O1: Abundant labor force. O8: The ability to attract capital from
the stock market is high.
O2: Per capita income increased.
O9: Loan interest rates decreased.
O3: Science and technology is
developing day by day. O10: Inflation rate is stable.
O4: Vietnam is a country with a stable O11: Rural areas are growing.
political regime.
O5: People’s demand for fast food is
increasing.
O6: Vietnamese people tend to use
domestic goods more and more.
O7: Raw material prices fell.
b. Threats
T12: Market penetration of international competitors.
T13: Pressure on substitute products.
T14: Domestic competitors are increasingly expanding their market share.
T15: The quality control of products in Vietnam is not high.
T16: Differences in taste, consumption culture.
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V CONCLUSION
Since its appearance in the Vietnamese market, Masan Consumer with the right
and wise strategies has made great breakthroughs. The company has affirmed its
brand reputation and product quality by dominating the majority of the market in a
number of items such as soy sauce, fish sauce, and instant noodles.
Winning the trust of consumers, Masan has been growing and growing, in the
future there will be even more success.
REFERENCES
1. Báo cáo thường niên năm 2020
MCH_2021-4-1_a1531c4_20210329_MSC_AR2020_Full_Lan_2_signed.pdf (fpts.com.vn)
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