TITLE OF THE ADVERTISEMENT: TARGET AUDIENCE:

Parents , Indigenous people, and children

SAFEGUARD: Pabaon sa Buhay

ORIGINAL MESSAGE OF THE ADVERTISEMENT:

Every mom faces the parenting dilemma of wanting to keep her children close & protected or letting
them go out and explore the world, to learn and grow by themselves. The key tool to help overcome this challenge is
the ‘pabaon’ moms give their children, be it an everyday lunchbox or life lessons & values, which help keep them
protected as they explore the world on their own. It’s what you teach them at home that gives your children protection
in life.
MESSAGE OF THE ADVERTISEMENT USING YOUR PHILISOPHY OF CHOICE:

Children gain their lessons and values mostly trough how parents teach them, parents have the responsibility in raising
their children and guiding them in building their principles as a foundation for living their life. Parents who instill good
values and has good parenting tend to have a successful child.

TITLE OF THE ADVERTISEMENT: TARGET AUDIENCE:

JOHNSON’S: Your Touch is Enough, Mom Mothers

ORIGINAL MESSAGE OF THE ADVERTISEMENT:

Mom’s touch helps her baby feel safe, leading to better growth and development. Mom doesn’t necessarily need
spoken words to express love for her child.

MESSAGE OF THE ADVERTISEMENT USING YOUR PHILISOPHY OF CHOICE:

There is a quotation “actions speak louder than words”, this expression is sometimes used to advise a person to do
something positive. People's actions show their real attitudes, rather than what they say, that’s why love can also be
felt more intensely through actions more than words. Expressing love to your family can be expressed though your
hard work, sincerity, caring, and sacrifices.
TITLE OF THE ADVERTISEMENT: TARGET AUDIENCE:

BREEZE: The Good Experiment Mothers

ORIGINAL MESSAGE OF THE ADVERTISEMENT:

Sometimes, stains reveal something beautiful and meaningful about them. It’s easier to wash away stains, than it is to
bring up a good child.

MESSAGE OF THE ADVERTISEMENT USING YOUR PHILISOPHY OF CHOICE:

Parents most of the times are unconsciously overprotective to their children or easily get annoyed to them when their
children cause them to exert more effort than usual, they often reach to a conclusion that their children misbehaves,
or being naughty. But sometimes parents needs to exert more effort in guiding their children, and give them more
freedom to venture their own world. Because sometimes the most precious lessons they can get in life can be learned
through rougher experience and realized by themselves.

TITLE OF THE ADVERTISEMENT: TARGET AUDIENCE:

NIDO : A Mother’s Love Mothers

ORIGINAL MESSAGE OF THE ADVERTISEMENT:

As time goes by, mothers will eventually grow old, but their love from us will always be the same. It will never change
and it becomes deeper to appreciate and love them more. It portrays the essence of love between the mother-
daughter love, that affects your feeling.

MESSAGE OF THE ADVERTISEMENT USING YOUR PHILISOPHY OF CHOICE:

“Mothers love never dies “ is what people say, it never dies and it never grow old. Mothers love their children
unconditionally, time doesn’t kill mothers love rather it helps it grows deeper. A women who gives birth to a child
without loving them has never been and will never be considered a mother
TITLE OF THE ADVERTISEMENT: TARGET AUDIENCE:

JOLLIBEE: Choice Couples

ORIGINAL MESSAGE OF THE ADVERTISEMENT:

Even if you lose the one you love, never lose hope to love again. Have faith in love

MESSAGE OF THE ADVERTISEMENT USING YOUR PHILISOPHY OF CHOICE:

Losing someone you love or losing love itself doesn’t mean losing it forever. Love is everywhere and it has different
forms, love may appear anywhere at anytime. Only dead man are the ones who are unable to love, that’s why as long
as there’s life there is still a chance to find love.