Finally, the author’s assumption, that, the homes were sold at a higher price and more quickly by

Dover Construction only because of the added features of larger living-space and a modular kitchen,
might not be valid. For example, the higher price of homes might be due to the reason that they
were located in prime locations or it could also be due to the better quality of construction materials
or other premium features that Doner Construction were giving additionally. Moreover, Doner
Construction might have a better brand value and perception among the consumers and so
preferred them over Bower Builders. If any of the above scenarios are true, then the author’s
recommendation to expand the living-space and add state-of-the-art kitchen might not give desired
results, and that his arguments might ring hollow.