Swot Aanlysis of Addidas:

Strengths:
 Iconic Brand – Adidas is being nurtured as a strong and significant heritage over
its long journey. It has influenced and shaped many aspects of society
worldwide. This is a big strength to the brand and is seen in its growth.
 Innovative New Products – Ever since its founding, Adidas has always set the
top priority for its product quality over any other kinds of stuff. It innovates new
products regularly and these products are one of the driving forces to get
customers to their brand.

Weaknesses:

 Expensive Products – Adidas’s products are priced a little high. The products
are charged at a high price where normal people could not afford it. This is yet
another weak point for the brand that would lessen its sales.
 Less Product Line – The Adidas Group has only two major brands under its
portfolio, they are Adidas and Reebok. This has restricted the brand only within
sports apparel, sports shoes, and sports accessories. When there is a low
demand for sports products, it would hit the brand to a great extent.

Opportunities:

 Increase in Sport wear Industry – Sports and fitness domain is being so

popular in the current generation, and there is no sign of that being slowing
down, meaning that there will be a reliable demand rise for various products on
sportswear. Hence, the brand sees a huge rise in the domain that would help for
an increase in sales.
 Investing in Smart Materials – Advancements in technology have enabled to
develop new smart materials that are better than conventional materials. So,
investing in more smart materials would bring more opportunities for the brand to
increase its sales. When the brand invests in various technological development
and for manufacturing new material, it sees an edge over its competitors.