College of Hospitality and Tourism Management

Second Semester
School Year: __2020 -2021__

GENERAL DISCUSSION SCHEDULE

COURSE CODE : HRM_614

COURSE TITLE : Entrepreneurship in Tourism & Hospitality
LESSON NUMBER : 03
TIME ALLOTMENT : 3 Hours
PRESCRIBED FLO : Preferred: e-Learning (E1 to E4)
Alternative: Modular (M2)

TOPIC LEARNING OUTCOMES:

After the end of the lesson, the student should be able to:

1. Understand the attributes of an entrepreneur.

2. Explain the qualities of an entrepreneur.
3. Identify the characteristics of an entrepreneur.

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 Activities Strategies TA Remarks
1 ATTENTION Classroom Orientation with icebreaker 15 minutes

2 OBJECTIVE Discussion of the learning objectives for the day 10 minutes

3 RECALL Conduct a 10-items Pre-test 5 minutes

4 STIMULUS Do a 30-minute lecture 30 minutes Focusing on the highlights and the

essentials
5 GUIDANCE Conduct SGDs to expound on the topic 30 minutes Question for discussion will be posted
in the chat box
6 PERFORMANCE Do a group presentation on the highlights of the topic 30 minutes

7 FEEDBACK Provide Immediate feedback at the end of the 10 minutes

presentation
8 ASSESSING Conduct a 10-item post-test with discussion afterwards 15 minutes

9 RETENTION Summarize the main points of the lecture and encourage 15 minutes
Q&A before synthesis

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 LESSON/TOPIC DISCUSSION

Learning Resources: (Citation following APA Method)

1. Textbook
• Asor, Winefreda, Entrepreneurship in the Philippine Setting. Rex Bookstore. Manila. 2013
2. eBook
• Kimball, Cheryl. Start your own event planning business: your step-by-step guide to success. 4th ed. 2015
• Sotiriadis, Marios. The Emerald handbook of entrepreneurship in tourism, travel and hospitality: skills for successful ventures. 2018
• Wallace, Candy.). The professional personal chef: the business of doing business as a personal chef. 2008
• Brookes, Maureen. Entrepreneurship in hospitality and tourism: a global perspective. 2015
• Page, Stephen. Tourism and entrepreneurship: international perspectives. 2009

3. Scanned Reference Books

o
4. Online Resources
http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=985912&site=ehost-live
http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1695364&site=ehost-live
http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=191437&site=ehost-live

5. Mobile Apps and PC Software

LESSON 2 TOPICS:

The Entrepreneur

• Attributes
• Qualities
• Characteristics

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ATTRIBUTES, QUALITIES, AND CHARACTERISTICS OF AN ENTREPRENEUR

Before looking at the attributes, qualities, and characteristics of an entrepreneur, we need to define the word “entrepreneur”. An instantaneous or spontaneous
response, when one is asked who an entrepreneur is that: 1) he is an individual or a person who owns and manages his own business, and is an engaged in selling, and
2) a middleman who stands between buyer and seller. He is one who takes risks and makes innovations on the factors of production, an adventure, undertaker, and
projector. His function is to supply and accumulate capital. He is an innovator who does new things or does things in a new way. He supplies new products, makes new
techniques of production, discovers new markets, and develops new sources of raw materials. He always searches for change, responds to it, and exploits it as an
opportunity. He is one who shifts economic resources from an area of lower productivity to an area of higher productivity and greater yield; a person who organizes,
operates, and assumes the risks for business ventures. Entrepreneurs develop scarce resources into successful business by their instinct for opportunity sense of timing,
hard work, and idea-producing activity. They accelerate the development of our economy. Finally, entrepreneurs are people who have the ability to see and evaluates
business opportunities, to gather the necessary resources and to take advantage of them, and to initiate appropriate action to ensure success.

• Self-awareness. He knows who he is, what he is good at, and what he like to do. He starts a business that is based on his expertise in a specific field, and focuses
on his involvement in an area he thoroughly enjoys.
• Self-motivated. Also known as drive, self-motivation is one of the most important personality traits of successful entrepreneurs. This is the characteristics that
gets him going and keeps him moving when he is in business. It is what helps him keep on turning out those craft items, upgrading his technical skills, or developing
new and improved promotional techniques when business is slow. It is what gives him the tenancy and confidence to call on a potential client, even though he
has heard “no” three times.
• Courage. Courage, or the willingness to take risks is a valuable trait when striving for success. A successful person might say something like “I do not know how I
did it; I just made a phone call and asked for the money I needed. “It was more than luck that made it possible for this person to raise the needed capital to get a
business off the ground; it was the willingness to take a chance and hope for the positive response to the request.
• Confidence. The age-old philosophy of positive thinking is a major step in the direction of success. By behaving as if one already is a success at what he does, it
follows that he will be, and his customers will believe it, too. A confident attitude is one of the most appealing traits he exhibits to prospective clients, for it lets
them know that they will be getting the best their money can buy. He is aware of his capabilities and he does no doubt that he can accomplish the most challenging
tasks on hand. Confidence is achieved because of positive thinking. Thus, entrepreneurs should be positive thinkers.
• Positive thinkers. Entrepreneurs are positive thinkers. They think of success and bright sides. Such success consciousness leads entrepreneurs to success. Success
begets success. Dr. Charles Flory, a noted American psychologist, said that wealth does not always come to the most intelligent or the most ambitious individuals,
but to those individuals who think money.

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 • Patience. When one owns his business, there will be times when he feels like the roof is craving in, especially when the suppliers seen to be taking their own sweet
time in fulfilling an important order or when a customer’s demands seem to be unrealistic. Although he may be able to hurry the supplier along, he must remember
that his customers are always right, since they are the ones who will make or break in business.
• Decisiveness. Business has been described as a process of making one fast decision after another. Often, a decision has to be made immediately, on the spur of
the moment. In those instances, one should go with his intuition and trust that he is doing the right thing.
• Experiences. A primary reason some businesses fall within a few years of start-up is lack of business experience. Whether or not one’s experience is directly related
to business he is planning to start, it is a key component for growth.
• Knowledge. Experience in one’s field is invaluable, but it is not enough. One has a better chance of succeeding by knowing, as much as possible, about factors
such as business basics, the product or service that he wants to sell, the industry he is entering, his competition, and the local, regional, state, and/or national
markets.
• Information-seeking. To assure accomplishment of his entrepreneurial goals, the entrepreneur continuously seeks for relevant information regarding the market,
clients, suppliers, and competitors, and consults experts’ advice on business and other technical matters.
• Perseverance. One of the adages one will hear time and again when talking to entrepreneurs is that perseverance is 90 percent of the battle to succeed. If you are
like the majority of new small business owners, the entire staff and support system for your venture is probably you. Making a dream come true can be a lonely
task, especially when one is just getting started, and ensuring that it works often means little rest or relaxation. One must be willing to persevere during the rough
times, to hang in there during the slow periods, and to maintain one’s belief in your product or service, even when it seems like no one else in the world knows
one exists. It has been written that through perseverance the snail reached the ark. So, it is with success.
• Drive. One must believe in his goal and be determined to succeed. The successful businessperson does not view obstacles or stumbling blocks as problems, but
rather as challenges. To make his business a success, he needs to be totally committed and willing to work long hours, especially in the beginning. If one do not
have the time or commitment to dedicate his dream, then, he is better off working with someone else.
• Risk-taking. Entrepreneurs are known for being risk-takers. They prefer tasks, which provides them some challenges. They are not afraid to take risks. However,
the risk they take care “calculated.” In other words, they are not so foolhardy as to undertake activities where they know nothing at all about the possibilities for
success. Further, entrepreneurs also avoid low-risk situations, because there are no challenges. A risky situation exists when results are not certain. Either it is
success or failure. In business, it is profit or loss.
• Innovative. Entrepreneurs are creative. They do things in new and different ways. For example, they create new products or services, new methods of production,
new markets, and new sources of raw materials. They love to explore the unknown, and to blaze new paths of progress.
• Opportunity-seeking. An entrepreneur readily identifies opportunities for going into or to improve his business. He does not merely spot opportunities to set up
a business, but more importantly, act on these opportunities like actually setting up the business. Moreover, he will seize unusual opportunities to tap sources of
financing, acquire equipment, land, workspace, or business information and assistance.

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 • Demand for efficiency and quality. Setting high, but realistic standards of excellence for himself, he finds it difficult to compromise on those standards. So, in
order to meet these standards, the entrepreneur always strives to find ways to do things better, faster, and at a lower cost.
• Systematic planning and monitoring. As a careful planner, the entrepreneur sets what are to be accomplished, and meticulously assesses how today’s activity can
contribute to the accomplishment of his long-term goal. He, therefore, introduces some system in achieving his goal by breaking this goal into short-term and
long-term goals. Furthermore, he keeps on monitoring his progress in order for him to check whether he is in the right direction, or if modification is needed along
the way.
• Persuasion and networking. A persuasive person, the entrepreneur easily establishes a network of personal and business contacts around him. An entrepreneur
is aware that power is required to achieve his business objective. He is, therefore, quick to identify sources of power, if he cannot source power from within him

Prepared by Edited by Reviewed by

ALDEN D. TOLENTINO

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