Fusion Deluxe Ice Cream

COMPETITION
As Fusion Deluxe Ice Cream aims to become the finest ice cream
manufacturer in Albay, their direct competitors are renowned and
established ice cream brands such as Nestlea, Selecta and Magnolia. Their
indirect competition are frozen yogurt shops, smoothies and milk tea
parlors, beverage (fruit juice, soft drinks, energy drinks, etc.) stands, and any
sweet and frozen delights with store fronts or just sold in malls and public
establishments. The companies handling these stores or independent
owners worry about quality in a reactionary way by chasing after problem
and defects and some of them choose to focus on a quality positioning
strategy as a way of differentiating themselves from their competitors by
using exceptional parts and materials and committing to minimal defects.
Due to the reputation and brand knowledge, it would be challenging to
break into the tough market.
The ice cream products’ competitive advantages and/or unique selling
proposition are the unique and different flavors which are not already out in
the market, as well as their nutritious and healthy qualities due to the
primary utilization of fruits and vegetables. The different flavors will be
nutritious and good for the health due to its health benefits.
I’m a gypsy are you coming with me? No but please be there by my
side so I can be so sure that you will not stray far away.