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360 Degree Feedback - A Full Guide
360 Degree Feedback - A Full Guide
A lot of sense (and nonsense) has been written about 360-degree feedback. In this guide,
I will present the latest scientific evidence on the use of the 360-degree feedback
instrument, including its advantages and disadvantages.
What’s in?
What is 360-degree feedback: A definition
Science-based pros and cons
Multi-rater feedback best practices
360-degree feedback example questions
360-degree feedback software
FAQ
Bracken & Rose (2011) list four success criteria to make a 360 process work:
1. Relevant content. The questions and competencies asked about should be in line with
the values and competencies that are unique to the organization. According to the
authors, “Although it is possible to find good approximations with standardized tools, the
best fit comes from a custom survey”.
2. Credible data. The data coming from the survey are potentially used by multiple users.
These include feedback recipients, feedback providers, managers, coaches, and HR.
Data should have both real and perceived credibility, meaning it is accurate and valid,
and also seen as such. Best practices are (i) to have sufficient raters, (ii) raters who are
sufficiently familiar with the subject, (iii) having raters selected by the subject (with
approval from the manager), (iv) a professional instrument that measures behaviors, (v)
an instrument that does not trick the rater through randomization or reversed wording,
(vi) a standardized and clear rating scale, and (vii) having rater training.
3. Accountability. The subject should be accountable for the feedback. Ways to do this is
to create follow-ups, either with the manager or a coach. Other ways to override an
individual’s resistance to change are the sharing of the feedback and personal goals
with others and connecting bonuses to desired behavioral change. As you can imagine,
the direct manager can play an important role in this accountability process.
4. Census participation. For 360 degree feedback to work, everyone has to participate.
The drawback of a 360 is that it is labor-intensive. Every employee requires feedback
from multiple others, resulting in everyone in the company giving feedback to multiple
people. For this reason, management has to set clear expectations, should be
accountable for the successful completion of the feedback, and should help to create a
climate of consistency and fairness for all stakeholders.
Source: Qualtrics
10. Integration of goals and competencies. The goal of the 360 is to improve business
performance. It is, therefore, critical to focus the evaluation on the competencies that are
important for the individual’s job. Being highly proficient in a critical competency will lead
to superior performance in the function, which leads to better organizational outcomes.
Knowing the competencies needed to excel in one’s job and focusing on evaluating
these is critical for successful 360 feedback. If available, the company’s competency
framework can be used for this.
Source: Qualtrics
360-degree feedback software
There are multiple tools that provide 360-degree feedback functionalities. We add these
tools not because we recommend them – we try to stay software agnostic. It is our goal
to inform you to make the best possible decision. Visually showing you examples of how
different companies solve the challenges around 360 feedback is just as informative as
writing about it. In this article, we’ll discuss Impraise and Qualtrics.
Impraise is an employee feedback app in which you can easily select skills that you
would like to have feedback on. After a meeting, you can simply ask specific raters for
their feedback on your performance in that meeting, by selecting the competencies you
want to have feedback on. The raters then get an easy sliding mechanism with which
they can score you and an opportunity to give qualitative feedback as well.
FAQ
What is 360-degree feedback?
360-degree feedback can be a way to build a competitive advantage, it can also, among
other things, lead to an increase in satisfaction and engagement and a decrease in
turnover in the team.
Drawbacks of 360-degree feedback include time and cost, the fact that giving feedback
is difficult, the lack of alignment between the focus of the feedback and the
organizational strategy, and a lack of follow- up, meaning that there’s no consequence
for poor performance.