TYDEVELOPMENTPROGRAM

NEFACUL
ONLI
ON
ADVANCEDCERTI CATI
FI N ACADEMI
ON I C
RESEARCH ANDDATA ANALYSIS( 2)
BATCH-

100Hour
s,Li
veOnl
ineSessi
ons
 5t
hJul
y2021

Li
veOnl
ineSessi
ons

Ove
rvi
ew I
NR32500+GST

I
ndi
anI
nst
itut
eofManagementKozhi
kode(
IIMK)announc-
es 100 Houronl
ine Facul
tyDevel
opmentPr
ogr
am (
FDP)
t
itl
ed “
Advanced Cer
tif
icat
ein Academi
c Resear
ch and
Dat
aAnal
ysi
s”f
rom Jul
y052021unt
ilDecember2021.The
cour
sei
sdesi
gnedt
obeaver
yint
eract
iveexper
ience.The
sessi
ons wi
llbe handl
ed by emi
nentacademi
cians who
have excel
lent r
esear
ch backgr
ounds and publ
icat
ion
ecor
r dsi
nreput
edi
nter
nat
ionalj
our
nal
s.Thepr
ogr
amme
wi
llequi
pthe par
tici
pant
sto under
stand t
he di
ffer
ent
phasesofr
esear
ch and t
o comeup wi
th bet
terr
esear
ch
out
comeswhet
heri
tbedoct
oralr
esear
chorf
orpubl
ishi
ng
i
nreput
edpeerr
evi
ewedj
our
nal
s.Thepar
tici
pant
swi
llbe
abl
eto sol
ve i
ssues concer
ning t
he academi
c wr
iti
ng,
r
esear
chdesi
gn,useofr
ightdat
aanal
ysi
stool
s,i
nter
pre-
t
ati
on,andr
epor
tingoft
her
esul
tst
omeett
her
esear
ch/
-
j
our
nalr
equi
rement
s.The cont
ent
s oft
he FDP wi
llbe
del
iver
ed i
ntof
ive modul
es,whi
ch pr
ovi
des an i
n-dept
h
under
standi
ng about t
he var
ious aspect
s of academi
c
r
esear
ch,publ
ishi
ng i
n peerr
evi
ewed j
our
nal
s and dat
a
anal
ysi
s
5–6-
mont
h cont
inuous l
ear
ning
i
nter
act
ion wi
thI
IMK Pr
ofessor
s
pr
ovi
des bet
ter r
esear
ch or
ient
a-
t
ion.Thesel
ect
edpar
tici
pant
swi
ll
get an oppor
tuni
tyt
o wor
k wi
th
I
IMKPr
ofessor
sindevel
opi
ngt
hei
r
r
esear
chpubl
icat
ionsandpubl
ish-
i
ng i
tint
otop t
ieracademi
cjour
-
nal
s.

This course is open f orresear ch- The pr

ogr
am wi
ll be i
n
ers, faculty member s, resear ch Devi
ce-
to-
Devi
ce (
D2D) mode,
scholars and those who ar einter- whi
chwi
llbef
aci
li
tat
edt
hrought
he
ested in data analysis using sof t
- Zoom pl
atf
orm wi
thadequat
esecu-
waret ool
si nthef ieldsofmanage- r
ityf
eat
ures.Thesel
ect
ed par
tici
-
ment,economi cs,indust r
ial,medi - pant
s can at
tend t
he sessi
ons by
cal, and f undament al science l
oggi
ng i
n f
rom t
hei
r comput
er.
Thiscour serequiresnopr iortrain- Maxi
mum of6 Hour
s cl
ass on a
i
ngi
npr
obabi
li
tyandst
ati
sti
cs. week(
7.00P.
Mto9.
30P.
M).
Those who ar
e compl
eti
ng al
lfi
ve
modul
es(
100Hour
s)wi
llbepr
ovi
d-
ed wi
tht
he cour
se cer
tif
icat
e.I
n
t
he case of at
tendi
ng i
ndi
vidual
modul
es,t
he cer
tif
icat
es wi
llbe
i
ssued consi
der
ing t
he speci
fic
modul
esat
tended.

The cour
se wi
llbe ski
ll
-or
ient
ed
and woul
d emphasi
ze hands-
on
dat
a anal
ysi
s usi
ng I
BM SPSS &
AMOS and/
orR t
hrough t
he el
ec-
t
roni
c pl
atf
orm.Thus,t
he par
tici
-
pant
s shoul
d have good i
nter
net
connect
ivi
ty and a comput
er
pr
e-i
nst
all
edwi
thr
ecentt
rial
/or
igi
-
nalver
sionsoft
hement
ionedsof
t-
war
e.The sessi
ons wi
llbe deal
t
t
hrough a par
tici
pat
oryand hi
ghl
y
i
nter
act
ive mode usi
ng necessar
y
mat
eri
als (
e.g.
, dat
a set
s, book
chapt
ers, case st
udi
es, r
esear
ch
ar
ticl
es,et
c.)
 Pr
ogr
ammeMo
dul
es

Modul
e1:St
rat
egi
esf
orAcademi
cPubl
icat
ions

I
dentifyingt herightr esearchpr oblem
Positioningt heresear chpr oblem
Conduct i
ngsuccessf ullit
eraturesear ch
Searchi ngresear chpaper s( referencingandci
tati
ondat
abases)
Prepar i
ngsy st
emat i
cl i
teraturereviewpapers
Prepar i
ngempi ri
cal paper s
Identifyi
ngt herightj ournal
Target i
ngt her i
ghtj ournal
Journal classifi
cat i
onandr anking
Plagiarism andot herrelatedissues
Resear chpapersubmi ssion
Addressi ngt herev i
ewercomment s
I
mpr ov i
ng t hescient i
ficimpactofj ournal
papers

Modul
e2:Resear
chDesign&Quest
ionnai
re
Const
ructi
on
I
ntr
oduct i
ontor esear chandsel
ecti
onofresear
chdesign
Hypothesi
sfor mulation
Pri
ncipl
esofmeasur ement
I
tem analysi
s,choi ceofscalesandQuest
ionnai
reconstr
uct
ion
Vali
dati
onofi nstrument s
Commonmet hodbi as

Modul
e3:Dat
aAnal
ysi
sUsi
ngI
BM SPSS

Basicdat ascr
eeni
ngandt estofassumpti
ons
t-
tests,ANOVA&ANCOVA, posthoc&contrast
MANOVA&MANCOVA, posthoc&contrast
Correlat
ionandRegressi
onanalysis
Medi ati
on&moder at
ion
Modul
e4:Measur
ementModel
Anal
ysi
s

Explorat
or yf
actoranalysi
s
Confir
mat oryfact
oranal y
sis
Testofv ali
dit
yandr el
iabi
li
ty
Latentstruct
ureanalysis(fi
rstor
derv
s.secondor
dermodel
s)
Int
roductiontoSEM

Modul
e5:St
ruct
ural
Equat
ionModel
li
ng

Lat
entv ar
iablemodelli
ng
Model t
estingvs.val
idati
on
Pathanalysis
Lat
entv ar
iablemediati
on,andmoder at
ionanal
ysi
s
Mediati
onandmoder ati
onanalysi
sinapathanaly
ticf
ramewor
k
Multi
-gr
oupCF A&SEM
Reporti
ngr esul
tsf
orjournalpaper
s/t
hesis.

Pr
ogr
ammeFe
e
Modul
e1:
Rs.
7500+(
18%GST
,1%cess)

Modul
e2:
Rs.7500+(
18%GST
,1%cess)

Modul
e3:
Rs.7500+(
18%GST
,1%cess)

Modul
e4:
Rs.7500+(
18%GST
,1%cess)

Modul
e5:
Rs.7500+(
18%GST
,1%cess)

Al
lfi
vemodul
es:
Rs.32500+(
18%GST
,1%cess)

Not
e:Thedi
scountofRs.5000appl
i
cabl
etot
hosewhor
egi
steral
lthesemodul
est
oget
her
.
 Pr
ogr
am Co
ordi
nat
or/
Res
our
cePe
rso
ns

Pr
of.Anandakut
tanB.Unni
than
Dean(
Facul
tyAdmi
nist
rat
ion&Dev
elopment
)
Pr
ofessor-Mar
ket
ingManagementAr
ea
I
IM Koz
hikode

Prof.Anandakut t
anBUnni thanobt ai
nedhi sPhDdegr eein
Market ingf rom Cochi nUni ver sit
yofSci enceandTechnol ogy ,
Kochi ,Ker al
a.Hehasext ensi veexper ienceoft wodecadesas
abusi nesseducat or,resear cherandadmi nistrator.Currently
,
heisaPr ofessorofMar ketingManagementandDean
(Academi cAf fai
rsandDevel opment )att heI ndianI nsti
tuteof
ManagementKozhi kode.Hi sr esearchi nterestsi ncl
ude
consumerbehavi our,servicesmar keting,andadver ti
sing.His
publicationshaveappear edi nl eadingj ournal sinmar keti
ng,
adver ti
sing,andot herbusinessdi sciplines.Hehasconsul ted
withmaj orcor porati
onsandgover nmentagenci esandi s
acti
vel yengagedi nexecut iveeducat ionandmanagement
developmentpr ogrammes.

Pr
of.Sr
eej
eshS
Assi
stantPr
ofessor
Mar
ket
ingManagementAr
ea
I
IM Koz
hikode

ProfessorSr eej esh' spr imar yr esearchinter est si ncl ude

mar ketinganal ytics,br andmanagement ,ser vi cesmar ket i
ng,
andonl i
nemar ket ing&adver t
ising.Hispubl icat i
onshave
appear edi nJour nalofBr andManagement ,Indust r
ial
Mar ketingManagement ,EuropeanJour nalofMar ket i
ng,
Comput ersinHumanBehavi our ,JournalofTr aveland
Tour i
sm Mar ket ing,I nter nati
onalJour nalofCont empor ary
Hospi tali
tyManagement ,Int
er netResear ch,Jour nalof
ProductandBr andManagement ,JournalofSer vi ceTheor y
andPr acti
ce,Int er nationalJour nalofBankMar ket i
ng,et c.He
servesont heedi torialboar dofI nternati
onalJour nalof
ConsumerSt udies.Hehasal soaut horedbooksofi nternat i
onal
reputewi thPear sonI ndi aandSpr ingerInter nat ional .Pr of.
SreejeshSi scur r entlywor kingasanAssi stantPr ofessorof
Mar ketingManagementatI I
M Kozhi kode.