Lae} Design thinking workshop for BITS Pilani Play book y RAD Bringing ideas toMies MiMi Re es) With reference to the Harvard Business Review article on design thinking, briefly answer following: : How would you define design thinking? : What is one unique message you draw from each design story in the article ? : What are the similarities you derive between the 5 stories 7 : What is the three | framework mentioned in the article ?Photo Mies Briof of the tasks to be done: «+ Take a walk around you and observe things, people, activities, behaviors, ote, + Capture what you find interesting as design + Take as many pictures as you like + Also capture if you notice any kind of innovation (or frugal innovation)“a ie oi Introduction to Design thinkingPhoto boot! derstanding Desi Functional Aesthetics Commercial EmotionspyeSer amare sioi9 enmace tity (Seaeers net Pr aDesign Thinking : EICE approach Explore Ideate Create Evolve v pi. & Empathy Brainstorm Prototyping StorytellingAteratves Expire Find the right solution este Tha final ston meres the merits ‘of several aematives CreateExpl@reDye Sela areVIUae RM CUE a % _ ) ate \ 2" How mightwe redesign the overall service for coffee buyer to Fa deliver a better engagement experience at cafe? How might we designiedesign orUser Map Levon ‘ “lan Ua it de Spor Poop i sets eae ore a Example — acelin ns Sais as ee : e feopi who ue cats for wing nd Pertume shops whose ces neal odors WN) = Cote vendors, Café owner, ‘Bers Panter RetoRe een reChecks about catéon her smar phone ‘Taser same of tin ers coffee over prone Mate or hr order * Benaves menaiy win people {Shem nh tony eine iy neat ‘hI need cup ot cote bacty | cs check the cate bean i opt = Watt rd, lt check he menu {Tan oma cote end breatas + How lang she he to waior hr order + Shelelueky he order ion time Ynovecouenes and vets Feet Inmpation popes load too slowly Motivate: tae seme matin Inmpatiene wong ime ‘byt Con ting nay No ngagement Example Pains a “Aalabity of supply at ome Waiting No engagement cate Porsonaitation om @ Mend vant pen early morning Comotabe seating nyDraw insights: Empathy Map oes Te rom @raw insights: Personas Goals: Motivations + To maintain relationships over valuing commitments + Topositve and meaningful change in Care advances community , Need: "OK" “coo” “ert wild | Wall known brands Lite balance [esas to fast internet connnction on the go Name: Workaholic Recognition over rewards a senso Ralatonships over commitment aioe erent J group: 30-40 Quslty overtime ‘cannes ae Preferred Channels Profession: Consultant ony, Zora Status Si Move Location: Mumbai 210; = She enjoys exploring problems whose answer can't be wesily solved. + She describes herselt as tenacious and imaginative. =‘aw insights: Personas Goals Motivation NeedsFrame — Value proposition statement How might we design « personalized coffee drinking experience for the workahol consultant to deliver ‘comfort with me time? How might we design o eustomer engagement program for the workaholic consultant that delivers W rick eotreinremiarerentinanieemancsnert Scam taste available daily morning and minimizes their efort?Frame — Value proposition statement How might we designtedasign for“eGenerate — 6-3-5 Brainstorm Example ra Ides oar nti As | plop ebieand carina | Formal meeting zone | F#Mly engsgemenc cnt RK Crunie seating Produit enting shots | Post merinnen feedback a Communiy seang | Surprise announcementon | Real ie Tedbeck rom recontevents/achiovement| ‘soil mea ‘tcoetod customers ro Free wi access |Special confectionary or Personalized music os per ‘oyarcusiomars’ | ‘moog orme person? am HG] Takeaway cofo and snack | Organiang bre oral gt — mer [oe ght Halpin business = daveopment by Ting rocaBrainstormGenerate — Analogous Example Challenge - How might we redesign the “in Cafo” experiance for workaholic consultant Where ols: What do they ae do best? What if eure What do thay Onboarding i aces aor do best? What is? 20° ® —ontine shopping platform —_~ Make vou feel How else? diferent way? “"Gnboarding ata bank comfortable Make you want to How else can we a = Onboarding for a new . actian that wa job role oil ngs cies ou want to change? experience Onboarding at a Intuttive and restaurant Ltd nin surroundings taro Hep eas availableGenerate — Analogous How eee? What do they do best? Where lee?Select — DVF Matrix 131 124 130 57 0 ws 8 0 162Select — DVF MatrixVisualize — Big idea sketchVisualize — Big idea sketchhus .ake) ol] 21} Paper! Clay Model Blueprint ini Infographic! Ad ifs Gamication 'e, Verbal Advertisement & Tella Story mu Role Play Digital Mockup Storyboard é hy Anything elseake) ol] 21}Test — DIQI framework teoasKPMG DeSTOINeN SNA iNciLom eel TUCSON LO