Design Thinking Group-The Kawake Associates

Design challenge: How might we provide

healthier food options for people in need?
Theme: There is minimum to low supply of healthy food products to the locals

Insight: There is little incentive for distribution by suppliers to supply locals

with trust

How might we incentivize food distributions in low income neighborhoods.

 . Provision of seedlings and training of locals minimize the spending(cost)
How might we provide clean, healthy and nutritious food in the community at a
reduced cost.

Describe the idea:

Providing the community with seedlings and training so that they can grow or
cultivate the food products by themselves.
Title: Hussein
Age:28 years
Profession: grocery vendor
Other description: father of 2 children
Title: Awareness
Hassan heard an advertisement on radio about a new practice of introducing
kitchen garden to local people. This new service is called “jilimie”. This practice is
unique because every member who will be registered will be given startup
seedlings and crop incentives including financial assistance so that he/she can
cultivate and produce for themselves the food products instead of going to the
market

Figure 1:Radio advertisement

Title: Initial Introduction
He then found out that at the chief’s office there is training for the advertised
practice and it’s also the pickup point for the free seedlings and crop incentives for
the actual startup. Hassan goes ahead and attend the meeting where he is together
with others he is trained and given some seedlings to start on his own at home.

Figure 2:people gathered at the chiefs' office

Figure 3:A man pictured carrying a sac on his head

Title: First use
After first attempt Hassan finds out that the crops are adopting and growing very
well with simple application of water and homemade manure.

Figure 4:crops growing in inbuilt buckets

Title: Family Introduction
Hassan teaches his family on how to take care of the kitchen garden in case he
might not be around to attend to it.

Figure 5:two siblings help one another to water vegetables in sac(inset) a nuclear family

animated pictorial
Title: Refill
After cultivation and a first successful harvest, Hassan is now satisfied with
practice and now decides to go and purchase the seedlings and crops which are
available at a reduced price at the chief’s office.

Figure 6: A man pictured carrying a sac on his head

Title: Loyalties
Each and every time Hassan introduces new member in the kitchen garden project,
he is awarded with a free seedling refill at no charge.
How will the idea of supplying the community with seedlings have impact on the
challenge you are addressing?
We found out that the locals did not have sufficient funds to carter for both
purchasing and transporting the healthy food stuffs from the market on a regular
basis. The idea of providing the locals with seedlings will enable them to have their
kitchen garden in which they will grow some basic foodstuff which will in turn
cutoff the overhead costs that come with transportation and purchasing from the
market .it might also enable them to avoid a lot of chemical that are being used in
apt agriculture.
Creation of an action plan

 Staff
 Partnerships
 Funding

Staff required skills

 Agricultural skills
 Expert in agriculture

Project manager
we need a project manager for the following;
 To offer guidance on all the activities and to also delegate duties.
 Source for materials and equipment required
 Set time frame/deadline
 Connectivity to external partners

Support Staff
i. Local administration
ii. Their offices will act as a center point for training and collection of the
seedlings and crop (kitchen garden materials)
iii. Solid advertisement team
iv. Comprising of people from different walks of life who will comprise of
(clergy, shop owners and private sectors)
Partnerships
i. National Government- Ministry of agriculture for providence of basic skills
fundamental for small scale farming
ii. local administration and their premises for education, training and
collection of the crop.
iii. Non-governmental organizations -For funding and creating awareness
about the new practice
Funding
Funding will be applied in government Agricultural program and also fundraisings,
harambee to raise the startup capital.
The funding will enable the user to stabilize and the community will be able to
sustain themselves as they will be in a capacity to produce their own seedlings and
plant in their gardens. This will eventually enable us to minimize the funding
process and at the end no funding at all.
Creating a pitch

Succinctly, what is your project?

Jilimie is a dependable social and economic business which is implemented to
facilitate provision of healthier food option for people in need at the coastal region,
it offers training guidance, seedling and agricultural services.

Who would you need to pitch

i. Funder
ii. Government
iii. Non-governmental organizations

What format will your pitch take?

 PowerPoint presentation that can attract the possible and potential funders

What is your short pitch? As you write it, think about how you’ll expand it
into a longer one
For the coastal region at least 60% of the residents have no access to healthy food
stuff. Jilimie a new dependable social and economic program from the “kawake
Associates” is changing all that. By coming up with a way an elevated approach to
production and supply of healthy food for people in need at the coastal region.
Jilimie is making sure, majority if not all of the residents get the required needs at
cost effective means.