OYO Competitor analysis

Competition
Unorganized Organized Online agencies
Popular Players Budget Hotels, Indian- ITC & TAJ Make My Trip
Unbranded hotels International- Goibibo
(96%) Marriott and Carlson Yatra
Rezidor Hotel Group
etc.,
Offered Features Low Staff to Guest Branded Hotels with Provide wide range
Ratio a minimum rating of of hotel options
Limited Rooms & 3 stars. (excluding OYO) to
Services Provides personal its users.
Low Cost attention, 24 hours
service, In-house
spas, gyms,
restaurants, bars,
and salons.
Traditional booking
method.
Value Proposition Budget Friendly Luxury Stay, Provides discounts
Rooms Personalized and loyalty points
experience and while booking a
Premium Services room through their
like spas, gyms etc. apps and websites.
Audiences targeted Price sensitive Leisure and Business Mobile and Internet
audience Travelers users

Competitive advantage
Fortune Park, Ginger, Gateway low tier brands started by big players like TAJ & ITC to cater
mid-class audience. However, they were unsuccessful because the cost structure of
organized sector is high.
Treebo, Fabhotels copied OYO business model. However, their accommodation property is
not comparable with OYO.
Airbnb is a direct competitor to OYO Homes. Airbnb primarily offers business ready homes
that provides standard business amenities. Its target audience are millennials who are
looking for authentic experience.

Value Proposition offered by OYO for different offerings

OYO's 4 core promises to its customers, cater to customer experience, customer centricity
and value-added services.
1. Standardization
a) Provided and fulfilled OYO 'Five Promises’ which are clean washrooms, spotless linen, AC
with DTH, Free breakfast and WIFI.
b) OYO investing in amenities enhancement (branded toiletries kits). (Basically, upgraded
the room) by having a team to upgrade the rooms personally.
c) Predictability, regular audits and quality checks resulted in customer retention.
d) Collaborated with budget hotels and upgraded it on a whole.
2. Made sure customer has a delightful experience by focusing on user experience. OYO
focused on providing a better space to customers.
3. OYO Values feedback of customers and works on the problems/ complaints provided by
them, e.g., delisting of hotels after two strikes. This made the customers feel valued and
their opinion matters to OYO.

Market share breakdown

In 2017 OYO Dominates the market with their 68% Market Share

The firm grew to become one of the world's largest hotel chains, servicing millions of visitors
throughout India, China, the United States, Europe, Southeast Asia, the Middle East, Japan, and
other locations. With over a million rooms throughout the world, it grew sales by 3X in the
calendar year 2019. OYO was named one of India's most valuable new brands by brandZ.

At present the OYO Application is one of the top three hotel booking apps in the world.

Positioning
Oyo is gradually diversifying itself by offering services to different category of people such as
millennials, business people, budget friendly homes etc., In India, it positioned itself mainly in
the class offering quality no-comprise and budget friendly stays which are easy to access.