Filipinos are not fond of eating vegetables. They prefer meat and fish.

In Fact,
Filipinos have the lowest per capita vegetable consumption in Asia.

1. Suggest a business concept that will make eating vegetables cool and
fashionable. a business concept that is innovative and unique.
2. How will the business concept be communicated
3. Who would be the target market of that business concept

Answer & Explanation

Solved by verified expert
1. Use vegetables as secondary or main ingredients in making staple foods in the
Philippines (e.g. Pandesal, Milktea, Salad Bars and Siomai flavors). in this case
Milktea with vegetables as secondary ingredients (carrots, cucumber,etc)
2. Communicate using tarpaulins, paraphernalia's, giving free samples or free taste.
3. Target Market will mainly be students from ages 15 and above, since they are
mostly the ones that don't eat vegetables often.

Step-by-step explanation
1. Making vegetables a secondary or main ingredient in making staple food in the
Philippines is not new, in fact there is a Pandesal with malunggay leaves as one of
the main ingredient, even though it has vegetables Filipino tends to buy and enjoy
eating it because Pandesal in the first place is a staple food for the Filipino people.
Milktea is also a top selling drinks in the Philippines as of today, many people in any
age range are buying milktea and enjoying it, Filipino people love eating or drinking
foods/beverages that has a twist or has something new in it. Like incorporating
vegetables in milktea, having a vegetable flavored milktea will surely be a popular
beverage. hearing or seeing the word milktea in the first place will surely get the
attention of the Filipino people then showing them a menu that has new ingredients
will make them try it.
 
2.  Making advertisements through TV or the internet is good for communicating a
new business but that being said, it has too much cost. Printing some tarpaulins for
the business that will make your business visible to the public will be enough for the
consumer to get their attention. You can also use social media as a way to
communicate to your target market, since almost all of the people has gadgets and
internet now. Consumers/Buyers also make a good advertisement especially when
they taste that your product is really good, they tend to tell their friends or family
members about something that caught their attention.
 
3. At first your target Market should be teenagers since they are the ones that are in
love with milktea and they always tend to buy this kind of beverage. In time, not only
teenagers but all of the age groups will buy in your business if your product became
popular for them. they will surely post in social media platform about your business
and make it popular.
 
making a milktea business with vegetables as a secondary ingredient will be a good
business to make because they are fond with this kind of beverage, they will tend to
ignore the vegetable at first because of the word milktea. they will see first the word
milktea then see the vegetable, this will make them interested that the beverage
they like has some kind of twist and will be very excited to taste a new kind or flavor
of milktea.