Survey : Fabric Care

Total 13 Questions
1. What is your age?
Missing : What is your age ?

2. What is your gender?

Missing : What is your gender ?

Mal Femal
e e
3. What is your postal code?
Missing : What is your postal code ?

4. Which country do you live in ?

Canad U.S. Othe

a A r
5. What is your Race/Ethnicity?

Hispani Whit Blac Asia Othe

c e k n r
6. On average, how many loads of laundry do you do during a typical week?

3 or fewer 4–5 6–8 9 or more

loads loads loads loads
7. Which, if any, of the following products do you use regularly?

2-in-1 Detergent with Liquid Fabric Detergent Fabric Powder Laundry

Fabric Softener Softener Tablets Softener Sheets Detergent

Liquid Laundry None of these

Detergent products
8. Which one of the following statements best describes the degree to which you are involved in
the selection of the laundry products you personally use?

Someone else purchases these products but I

I purchase these products for myself
decide on the brands

Someone else purchases these products and they

decide on the brands
9. Please indicate how much you agree or disagree with the following statement: “I like a lot of
scent on my laundry.”

Completely Somewhat Neither agree, nor Somewhat Completely

Disagree Disagree disagree Agree Agree
10. Which of the following Laundry Detergent products have you used in the past six months?
(Select all that apply.)

Ajax All Stainlifter 2x

All Free Clear 2x All 2x (other)

All small & mighty Stainlifter

All small & mighty Free Clear
3x

All small & mighty (other) Ariel powder

 Arm & Hammer Arm & Hammer Essentials

Cheer Brightclean Dreft

Dynamo Era

Fab Foca powder

Gain Gain Joyful Expressions

Gain Soothing Sensations Kirkland

Purex Complete 3 in 1
Purex
Laundry Sheets

Purex Natural Elements Roma powder

Seventh Generation Sun

Sunburst Surf powder

Target Up & Up Tide Coldwater

Tide Free & Sensitive Tide Pure Essentials

Tide Total Care Tide with a Touch of Downy

Tide with Down Stainscrubbers Tide with Febreze

Walmart Great Value Walmart Simplicity

Wisk Woolite

Xtra Xtra Scentsations

I have not used any Laundry Detergent products in

Other
the past six months
11. Which of the following Liquid Fabric Softener products have you used in the past six months?
(Select all that apply.)
12. Please review the following Laundry Detergent concept: ‘A scent which gives me deeper
cleaning and deeper freshness in my laundry, for more powerful stain removal’ How much do you
like or dislike the following Laundry Detergent scents for the concept described above?

Dislike it Neither Like it Nor Like it Like it

Dislike it Extremely
Somewhat Dislike it Somewhat Extremely
Sparkling
Waters

Sunshine Boost

Ocean Rush

Spa Water Fresh

Purifying
Minerals

Dislike it Neither Like it Nor Like it Like it

Dislike it Extremely
Somewhat Dislike it Somewhat Extremely
Summer
Rainstorm
Blue Ocean Spa

Silver Clean
Arm & Hammer Fresh & Soft Cling Free

Powerfresh
Downy Downy Pure Essentials

Downy Simple Pleasures Downy Total Care

Blue Ocean
Minerals
Downy with Febreze Gain
13. How much
Gain Joyful Expressions Gain Soothing Sensations do you like or
dislike the
Purex Complete 3 in 1 following
Purex Fabric
Laundry Sheets
Softener
scents for
Snuggle Crème Snuggle Exhilarations your laundry?

Snuggle Standard Snuggle Ultra

Suavitel Suavitel Aroma Sensations

Dislike it Extremely Dislike it Neither Like it Nor Like it Like it
Suavitel Ultra Somewhat Dislike Target
it Up & Up
Somewhat Extremely

I have not used any Liquid Fabric Softener products in

Other
the past 6 months

Walmart Great Value

Lavender &
White Lilac

Tahitian Blue
Lotus

Angel’s Caress

Bamboo & Lotus

Blossom

Rain Lotus

Dislike it Neither Like it Nor Like it Like it

Dislike it Extremely
Somewhat Dislike it Somewhat Extremely
Shea Butter
Blossom

Hawaiian
Rainflower

Moonlit
Gardenia

Almond Vanilla
Comfort

White Lavender
Dreams

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