Question 1

Importance of Opinion Leaders in Marketing

First and foremost, let us define the term "opinion leader." An opinion leader is any individual who has
the ability to persuade a large number of people to consume (buy) a specific product or service. Opinion
leaders are extensively used by marketers nowadays to advertise their products/services.

Importance of opinion leaders-

1. People have some trust in opinion leaders, such as celebrities or specialists in a specific field.
Consumers may offer preference to approved items or services if such leaders promote them.

2. When opinion leaders speak in support of a product or service, it acts as a testimonial for ordinary
consumers.

3. Customers may even associate the product/service with that specific influencer.

Examples-

A journalist is one of the opinion leaders I may select. Journalists are recognized to have a high amount
of public influence, and their choices are seen to be the best. Actors are also good opinion leaders since
many people watch them and look up to them as role models. They are recognized for employing high-
quality items with a sense of style, and so would be effective marketers.

1. -Patanjali has amassed a significant portion of the FMCG business in India in a relatively short period
of time. Patanjali was founded in 2006, and in only ten years, it has challenged global FMCG
heavyweights. Baba Ramdev is responsible for the company's success. Baba Ramdev is a well-known
figure who is well-known for his YOGA work and understanding of Ayurveda. As a result, they instantly
associated all Patanjali items with Ayurveda. As customers became more aware of the negative
consequences of non-ayurvedic (natural) goods, they began to adopt Patanjali products.

2. Airtel presently has the number one position in the Indian telecom market. The star Sharukh Khan,
who is one of India's most famous actors and has a big number of fan followers, may have contributed
to the success. Youth, in particular, began to associate Airtel with Khan. As a result, Airtel has a large
customer base in India.

Question 2:

Maslow’s hierarchy comprises of 5 stages of pyramids. They are 1. Physiological 2. Safety. 3., Belonging.
4.Esteem. 5. Self-Actualization.

There are several advertisements that lead customers to feel that their items are important to them
from a variety of perspectives.

The Coca-Cola advertisement, which is a beverage drink, is aimed at social demands such as the need to
be loved and identified with a specific group in society. We observe two friends sipping a drink and
having a good time together. The product is intended to be eaten after meals, when relaxing with
friends, or when commemorating an event, and so it is primarily used on festivities. As we observe
friends purchasing drinks for each other in the advertisement, we realize that individuals need to be
liked and connected with as a social group.

Dettol:

The Dettol commercial depicts youngsters playing in mud and getting extremely filthy. When they go
home, they use the soaps to clean themselves. They wash their hands with unclean hands, which
transmits germs to the rest of the family. Dettol created the no touch hand wash system as an
alternative, in which the liquid shoots out when the pipe is squeezed. This lowers the possibility of
pathogens spreading. This advertisement depicts the second level of Maslow's hierarchy of
requirements for safety.