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(Kinh Doanh Quốc Tế) Btvn Buổi 2
(Kinh Doanh Quốc Tế) Btvn Buổi 2
Question 1: How many stages are there in globalization and describe each stage.
➔ There are 4 stages of globalization.
- Domestic stage:
○ market potential is limited to the home country
○ production and marketing facilities located at home
- International stage:
○ exports increase
○ company usually adopts a multidomestic approach
- Multinational stage:
○ marketing and production facilities located in many countries
○ more than 1/3 of its sales outside the home country
- Global (or stateless) stage:
○ making sales and acquiring resources in whatever country offers the best
deal
○ ownership, control, and top management tend to be dispersed
➔ Describe each stage:
Manager One best way Many good ways The least-cost Many good
Assumptions way ways