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MPU3323 Entrepreneurship September 2021 Semester: Group Assignment (30%)
MPU3323 Entrepreneurship September 2021 Semester: Group Assignment (30%)
ASSIGNMENT
(30%)
MPU3323
ENTREPRENEURSHIP
SEPTEMBER 2021 SEMESTER
STUDENTS’ NAME:
SECTION NO:
SB-D1
LECTURER’S NAME:
MS BIBIANA BUAYIE
ASSIGNMENT TITLE:
FINAL PROJECT (BUSINESS PLAN)
DATE OF SUBMISSION:
WEEK 9
(2021)
TABLE OF CONTENTS
- key activities - gift making and delivery for customers. Key resources - gift wrapping
tools, fresh flowers, food (snacks, chocolates, etc)
S: Gifts are generally open for all ages - everyone could order and surprise someone on
their special day - a range of affordable prices are available -
W: During the pandemic season, business may run slow and certain restrictions (SOP)
must be abide - limited movements around the town -
O: There are a few gift and delivery shops around the West Coast zone in Sabah. This is
a chance for our company to start a local franchise around town or at least a more
proficient delivery services in distant places from the main store.
T: Rising cost of materials.
BRANDING
QUALITY
✓The product contain a good quality Chocolates, Stationary items, jewelry
items, cards, candles, cosmetics items, Mugs, flowers and other gift items
etc.
DESIGNING
✓The look of the product is stunning
✓The use of color is suitable
✓The decoration is neat
PACKAGING
✓It is for the protection of the product
✓The packaging is deliver by the postage
✓We use the bubble wrap and double box to prevent the product from being
damaged.
LABELLING
✓Label all the items that used in the product
✓As a awareness of the customers of the items that used in the product
AFTER SERVICE
✓Gain feedback from customer
✓Improve the product
The price of the product is according to the type of gift basket because each of the
item used is different and the price is also different which in this part, we will
explain about the price that we decide to put in each of the type gift basket.
PLACE
✓ The place of setting the Bayu Surprise Delivery is in the business owner’s
home office.
✓ To give an easier access, Bayu Surprise Delivery is a direct marketing
channel where the customer can directly contact through WhatsApp,
Instagram and Facebook.
✓ The place of setting is open for walk in.
PROMOTION
Promotion is one of the ways to attract customers to the service that we produce
which there are Three Tools that can be used for promote the gift basket.
ADVERTISING
✓It is through the mass multimedia
✓For example, internet application such as Facebook, Whatsapp and Instagram.
SALES PROMOTION
✓Low price of gift basket in a period of time
✓It will be carried out when the customer does not reach a reasonable estimate which we
will provide a low price or discount in that time to achieve more stable amount of income.
PUBLICITY
✓The social influencer or social media will help to increase the number of the potential
buyers.
How we operate, work, policy making, staff management and behave is driven by our
core values govern the way we fulfil clients’ needs while making sure that we follow all
regulatory requirements and by laws, and how we encourage good practice between our
business partners. We always committed to bring together responsible and good ethical
This approach of this statements is to cover how we work with our community.
10.0 Conclusion