1. List the advantage of Radio advertising?

It is present everywhere, in homes, in cars, at work, at leisure ... It offers segmentation, flexibility and
loyalty, and even accompanies your client wherever you go without the need for viewing or reading.

 8 out of 10 people listen to the radio every week. Probably 9 out of 10 consumers in your
business also listen.
 95% of households have at least one radio.
 89% of vehicles have a radio.
 41% of households have clock radios and would wake up listening to music and advertising
 Its also propagated by being heard by cell phones and internet tuned in the stations that offer
this service.

The frequency (number of times that your advertisement is shown) is essential for a result
advertisement. The radio offers this because it is usually your client who is faithful to a style of music
and consequently he is faithful to a particular broadcaster. So your advertisement will be heard many
times and memorized.
The production of a radio commercial is much cheaper and faster than most advertising vehicles, this
implies low investment and agility when advertising.
Radio allows you to adjust your advertising according to: competitor actions; periods of the day;
weather conditions; events or special dates.

2. What are the four key customer products classification?

convenience goods
They are those purchased with high frequency, and which also require a minimum effort to be acquired.
They have a small difference between one brand and another.
They are generally low-priced products, and their promotion strategy seeks to reach the mass, that is, a
very heterogeneous audience. Therefore, the distribution of these products must be wide, thus reaching
a large number of customers.
Ex. Chocolate, shampoo, battery.

shopping goods
This type of product is purchased after some effort on the part of customers, who seek to compare the
product in question with different alternatives. One reason customers make this comparison is because
the consequences of errors are greater.
Normally the products of comparative purchase have higher prices than those of convenience, but not
very high, the promotion strategy remains to reach the mass, but now with a more specific focus on
sales, and the distribution becomes more selective, because now the volume sold is much lower, so it
has to be more directed to its target audience.
In contrast, consumers looking to purchase shopping goods are more willing to do research and
compare different product options. The reason for this is because shopping goods are higher-priced or
more important items within a person’s life and therefore it is a more economical use of consumers
’time to compare products. Ex. Clothes, cars

specialty goods,
In this case, it is the products that are, somehow, bought less frequently, and as a result are also more
expensive. As far as promotion is concerned, it is much more targeted at consumers, although it still
uses mass communication vehicles. Distribution is exclusive and has specific points of sale for the
product class.
In this situation, the customer is more willing to try a little harder to obtain the product, of the exact
brand he wants.
Ex. Iphone, Ferrari

unsought goods.
Finally, these are products that consumers will not normally look for, or often products that these
consumers have no knowledge of. For these products to be sold, it is necessary for the marketer to
create in customers the need for the value of these products. This is especially important in
international marketing, when cultural differences often cause products that in some countries are
highly consumed, in others they are totally unknow
Ex. Life insurance

3. Describe the characteristics of advertising messages?

 Commercial character
 Verbal and non-verbal language
 Simple language
 Relatively short texts
 Persuasive and attractive texts
 Humor, irony and creativity
 Verbs in imperative mode
 Figures and vices of language
 Use of colors, images, photographs

4. Determine copyright and copyright law?

Copyright is a form of intellectual property that protects the original expression of ideas. It empowers
makers to oversee how their substance is utilized.
There is no enlistment framework for copyright under Australian law. Certain types of articulation, for
example, text, pictures and music, are naturally secured by copyright under the Copyright Act.
To accomplish its destinations, the copyright framework treats various employments of substance in
various manners. A few uses require consent, empowering the copyright proprietor to set the terms of
utilization. A few uses don't need authorization or installment. These incorporate (subject to conditions)
singular examination or study; analysis, audit, spoof, parody, revealing news and private time-moving,
design moving and space-moving.
Different utilizations don't need authorization however require reasonable installment. These
incorporate uses secured by the legal permit for training and legal permit for government oversaw by
the Copyright Agency.
The copyright law of Australia characterizes the lawfully enforceable privileges of makers of imaginative
and aesthetic works under Australian law. The extent of copyright in Australia is characterized in the
Copyright Act 1968 (as corrected), which applies the public law all through Australia. Plans might be
secured by the Copyright Act (as figures or drawings) just as by the Design Act. Since 2007, entertainers
have moral rights in accounts of their work.
 5. What type of media vehicles you can use?
Audio: radio station, podcast and steaming music service.
TV: television station, broadcast.
Streaming Media: video channel, website or app (You Tube, Netflix, Amazon Prime).
Print: newspapers or magazines
Digital Publications: digital publication such as a news site or blog.
Outdoors: buses, trains, bus stop
Social Media: Facebook, Intagram
Apps.

6. How Pre-Launch advertising works?

Pre-Launch is to arouse interest and desire for a product even before it enters the market is a strategy
that can be used to increase your demand and the number of sales. And the pre-launch method is one
of the most effective ways to attract customers' attention at those times. Is intended to make the
customer already guaranteed the purchase of the product before it is actually launched. This makes the
people who participate in this pre-release feel special. Usually, this type of strategy is aimed at a loyal
brand audience, in order to further strengthen the relationship with them. Since this group of
consumers is responsible for much of the company's revenue, it ends up feeling important and
recognized - the famous VIP. In addition, all the promotion of this product, if done well, ends up
arousing interest in other people.
Why? Because they start to imagine what is so incredible that this product has so that, before the official
launch, it is sold to a select group of people ...
This type of strategy generates curiosity about the product and, therefore, the demand for it tends to
increase.

7. Identify the elements of media planning?

 Mercado - Market - Market research is essential in any advertising campaign, and directly affects
media results.
 Branding - Determines the brand positioning and the company's image in the market.
 Target audience – Is the main criterion of the media plan, as it defines who should be reached
by the vehicles proposed.
 Budget - A good media plan should make the best use of the campaign's budget, looking for the
ideal cost-benefit. The media professional receives a total budget amount to distribute among
the channels that they deem relevant and efficient.
 Estratégia - Marketing and communication strategies are the basis for building the media plan.
By understanding the campaign objectives, you will be able to define essential criteria such as
reach, frequency and continuity of the media, according to the results that the company
expects. For example, if you are dealing with a product launch campaign, frequency and linearity
will be essential to fix the novelty in the target audience's mind, until you move on to the
sustaining phase. On the other hand, if it’s a seasonal campaign, like holiday promotions,
placements should focus on a shorter period, with as much reach as possible.
 Product - Knowing the product is also mandatory when preparing the media plan. Essentially,
you will need to know what the strengths and weaknesses, differentials and overall performance
of the product or service are. It is important to know how consumers use the solution and what
their perception of value is, to select media consistent with the context of consumption.
 Comptietitor - Benchmarking is a valid technique in the media plan, as it reveals which media
your competitors are investing in and what their results are. In this way, you can compete for
 the attention of consumers in the same vehicles or diversify your media strategy to overcome
the competition. It is worth noting which channels rivals are betting on and how they are
distributing their communication efforts.
 Objectives - Every media plan must have well-defined objectives, properly aligned with the
marketing and communication objectives. For example, if the goal is to increase sales of a
particular product, vehicles should be chosen based on the potential influence on the purchase
decision of the target audience. Now, if the goal is to reposition the brand, the channels must be
selected based on the ability to inspire the public and fix the brand's values in their imagination.
 Schedule - The media planning schedule establishes the days, times and broadcast periods in
each chosen medium. It should be built in the agenda format, using colors and visual aids to
facilitate its understanding.
 Place - Maps the geographic coverage of your campaign. Even on the internet, which breaks
physical barriers, there is segmentation based on location in all media. So, even though it is a
digital media plan, you need to worry about the main media access locations.

8. Make a list of the documents is required of the media plan?

Marketing agreement - is a lawfully restricting agreement, normally enduring three to two years in term,
contingent on the idea of the mission. In the event that, for instance, you are an online media
advertiser, you may go into a consent to showcase another item on Facebook for a half year, in view of a
money related objective toward the end. The promoting understanding likewise regularly specifies the
leave procedure. That implies it clarifies what ought to occur toward the finish of the mission. A
promoting understanding characterizes the work you will do in the mission.

Marketing requirements document - This archive should be made by the item makers or specialist
organizations, however the fact of the matter is huge numbers of them don't realize they need this.
They might just have the prescience to hand-off their showcasing errands to you, yet they are similarly
prone to be befuddled about what you will require.

o Clarification of target audience

o Special marketing directives
o Is the product new or updated?

Strategic plan - A marketing plan traces all that will occur throughout executing a promoting effort.
Some basic incorporations in an advertising methodology include:

o Goals and milestones of the campaign

o Dates of review meetings
o Responsible people/points of contact

Content schedule - All things considered, you should get some kind of substance (or various sorts) to
execute a promoting system. This makes a need to design out the substance
The content schedule establishes the following:
o Type of content needed
o Employees or freelancers responsible for each article of content
o Due dates of each piece of content
o Posting dates of all content
Social media conversation calendar - encourages you figure out what conversations your organization
will attempt to begin every month. Your online media discussion schedule, notwithstanding working as a
web-based media posting plan, ought to be made in view of inquiries like those.

9. Describe the Market tests?

Marketing test is a device utilized by organizations to give understanding into the likely market
accomplishment of another item or adequacy of a promoting effort. Test promoting can be utilized by a
business to assess factors, for example, the presentation of the item, consumer loyalty or
acknowledgment of the item, the necessary degree of material help for the full dispatch, and
appropriation prerequisites for a full dispatch.

10. Define the following

a) Blue collar- A blue-collar worker is an employee whose work requires physical aptitude or quality as
opposed to office abilities. A regular laborer is a manual specialist. Assembly line laborers and workshop
representatives, for instance, are common laborers. Individuals who work in 'exchanges' are additionally
in this classification.

b) Aided recall- Helped review is an inquiry posing to technique in which overview respondents are
furnished with various signs to encourage their memory of specific reactions that are of significance to
the reason for the investigation.

c) Budget- It is often used in the business world to designate the periodic (usually annual) budget made
by a company, where variables of costs, revenues and expenses are inserted, defining a chart of
accounts. The budget is usually the base plan for starting production. Through this strategic plan, sales
and production objectives are outlined and it is possible to forecast financial conditions during the given
period, as well as future planning.

d) Clutter- Advertising or marketing clutter refers to the huge volume of publicizing messages that the
normal shopper is presented to consistently. Promoting mess alludes to the typically extreme measure
of advertisement messages purchasers are presented to consistently. To slice through the messiness,
you should attempt to locate the perfect time and spot to interface with target clients and convey
affecting, innovative directives for your private company.

Broadcast Clutter
Television and radio are the two regular transmission media utilized for promoting. Television
promotion mess alludes to the commonness of various advertisements in a given show or business
section. In a commonplace 30-minute TV program, just around 22 minutes is genuine show. The rest is
advertisements. Every business break generally endures around two minutes. Essentially, radio writing
computer programs is regularly hindered with business breaks. Considerably all the more testing on
radio is that you need to burrow through the messiness without the advantage of a visual segment.
Jingles, mottos and gimmicky contents are regular strategies utilized by organizations endeavoring to do
as such.

Print Clutter
Magazines and newspapers are common print media. In a normal neighborhood paper, you may
discover 100 to 200 little box promotions and various grouped business advertisements. A bigger
promotion size, full tone and an addition are techniques to stick out. Magazines additionally have
various full-page advertisements. One favorable position of all around put magazine promotions is that
your items may mix in well with the topic of the distribution. A tech organization promoting in a PC
magazine can introduce an advertisement that advances to the crowd's advantages.